Senior Superstar

Hearing An Xiaoxiao's bluff downstairs, Li Shixin silently took out his phone and entered the small live broadcast room.

Seeing the content of Shuiyou's barrage, he couldn't help raising his eyebrows.

"This anchor doesn't seem to have a good brain."

"Not so good +1"

"Not very good +10086..."

This silly...

IQ flaws...have been exposed.

In the live broadcast interface, An Xiaoxiao was wearing a ballet costume. Holding a steamed bun face, his face was full of grievances like being forced to do business.

What made Li Shixin feel even more desperate was that this idiot did not show any beauty or anything during the live broadcast.

It's not even a booster light!

In the absence of any buffs, An Xiaoxiao in the live broadcast has little advantage compared to the live broadcast effects of those Internet celebrities who turned on full special effects and highlighting.

And neither the name of the live broadcast room nor the content of the live broadcast has any characteristics.

Li Shixin shook his head helplessly.

Although I don't want to admit it, the current An Xiaoxiao is not cute when she is live broadcasting Chi Chi Chi Chi.

But it is definitely impossible for An Xiaoxiao to return to eating and broadcasting. A group of sand sculpting netizens fed online, which made this simple-minded man feel that he could become popular as long as he ate and ate, and that person would be useless.

A piece of rough jade cannot be turned into a pig in one's own hands.

I still have to act!

Children who are serious about acting and creating value are indeed the cutest!

Seeing that the appointment time with Jing'an Cemetery is about to arrive, and looking at the live broadcast room, before An Xiaoxiao is still swearing to announce that the broadcast will be broadcasted, Li Shixin has no choice but to talk about himself when the fans are not up to standard. He took out his mobile phone and posted a post on Weibo, attaching the live portal.

"My apprentice, that is, An Xiaoxiao, the actor of Cixiu in the "Mobei" series of rumors, is live broadcasting in Dou Shou. I hope everyone can support it."

Most of Li Shixin's fans have watched the "Mobei" series, and when they saw that it was a small live broadcast, they responded one after another.

Hearing the yelling "Wow, I don't have to stew myself" downstairs, Li Shixin got up, got dressed and went out.

...

Jing'an Real Estate.

Li Shixin came again, and the treatment was different from last time.

Downstairs in Jing'an Real Estate, Li Shixin had just made an appointment with the front desk, and after the girl at the front desk told him, Jiang Wenhai personally took the planning manager Xiao Fu and a person in charge of the public relations department downstairs to greet him.

Apparently, the first day's print advertisement received good feedback, and Jiang Wenhai couldn't close his mouth.

In the chairman's office.

"Mr. Li, your trick is really amazing! We have done so many print placements before, but without exception, we were scolded by others. This time, someone actually praised us!"

"Yes, Mr. Li, the official Weibo of our cemetery received many comments from netizens this morning. The feedback from the big guys on the idea of ​​combining the cemetery with public welfare is very good. I think this group uses the ominous potential meaning of the cemetery to stop some Public signage for dangerous behavior, very effective."

"The comrades from the transportation department called this morning and said that after the advertisement was put out last night, many drivers of long-distance trucks and buses in the rest area at the intersection of the expressway consciously rested. After that, the phenomenon of drunk driving has also been greatly alleviated. In view of this effect, they also asked us to continue to launch it in urban and rural areas!"

"Ms. Li, I have learned a lot! This time I really learned a lot!"

Facing the rainbow farts of Jiang Wenhai and a group of small leaders, Li Shixin smiled faintly.

That is a must!

As a future superstar, with no brains at all, can he gain a foothold in the entertainment industry?

Please sit down, please sit down.

Basic operations, just basic operations!

"Ms. Li, I didn't say anything. You can't go back tonight, so I will treat you well!"

Faced with Jiang Wenhai's invitation to dinner, Li Shixin waved his hand: "Mr. Jiang is being polite. Everything should be done. And now that the advertisement has just been launched, there is still a lot of room for manipulation in the future."

"What operating space?"

Faced with the great doubt in Jiang Wenhai's small eyes, Li Shixin smiled slightly and took out his mobile phone.

Handed the emoji packs saved from An's small fan group in the morning to everyone.

"It's this kind of spontaneous spoof emoticons from netizens. There are signs of this on the Internet. If you guide it here, this wave of cemetery memes can be posted online. The publicity effect can be raised to a higher level. "

Hearing Li Shixin's call, the two heads of the planning department slapped their thighs!

drop!

Get the applause value of [Admiration], 547 points!

"Teacher Li, professional!"

Facing the new round of rainbow farts, Li Shixin waved his hands and raised his eyebrows.

"But actually, these are trails."

Seeing Li Shixin's calm expression, the two heads of the planning department were taken aback.

You always leave some way to survive, hey!

You look like we are incompetent, do you know that?

If this is a trail, what is a great road, Hun Dan!

In the midst of the madness, Li Shixin smiled slightly: "Actually, this copywriting is just a coincidence. Combined with the public welfare warning signs, people don't feel that the cemetery advertisements are obtrusive. But have you ever thought about why this series of public welfare The warning signs are put on, and the effect is so good?"

"Everyone is afraid of death. Although the tone of the conventional warning signs in the past was severe, people could not realize the consequences of violating them after seeing them, so naturally they did not have much emotional impact. For example, 'cherish life, prohibit drinking and driving', it only states Facts, but no consequences.

There is an old saying that no tears will be shed without seeing the coffin, and it is true.

If you don't let him know the consequences of the violation, he won't be afraid.

Therefore, our series of warning signs are effective because they not only tell people the fact that drinking and driving is dangerous, but also tell them the consequences of drinking and driving, that is, going to the cemetery. "

Hearing Li Shixin's analysis, everyone nodded secretly.

This is indeed the case.

"But Mr. Li, what you just said is just a small way, how do you say it?"

Facing Jiang Wenhai's question, Li Shixin put his hands together and said, "The reason why I say it's a small way is because this advertisement only plays a role of publicity, but it allows the brand to be sublimated."

"Mr. Li, what do you say?"

Li Shixin's explanation really aroused everyone's curiosity.

"Think about it, in this series of copywriting, is it against harmony to change the Jing'an cemetery to any other cemetery?"

hiss.

When this question was raised, everyone frowned.

Especially Fu Wenchao, the experience of the planning department, said: "It seems that there is no such thing. This copy mainly focuses on the cemetery. If the Jing'an cemetery in the copy is replaced by Leping cemetery, Anle cemetery, Any other cemetery, it seems to be the same."

He was perfectly caught, Li Shixin was happy: "That's right."

As he spoke, he turned his attention to Jiang Wenhai who was listening to the analysis and nodding secretly, "To really establish a brand is to make a logo that is different from other competitors in the industry. This series of print ads only expands the Jing’an Cemetery is famous, but if you want to establish a brand, you have to use other methods.”

"What way?" Hearing this, Jiang Wenhai nodded approvingly, and looked at Li Shixin: "Say it!"

"Empower the brand with a humanistic spirit!"

Seeing that the people in the room were all moved by his foolishness (crossed out), Li Shixin secretly smiled. Standing up from the chair, he held out a finger.

"That's storytelling."