Seclusion in the Entertainment Industry

After Chen Feng rated the movie on the booking website, he put down his phone and went to sleep.

However, unexpectedly, one of his comments unexpectedly caused a storm in the comment area.

As a hot movie that has not been released for a long time, the comedy called "Sa Huan Er" watched by Chen Feng and An Ruohua is at a critical moment to compete for the box office, so some fans of this movie are very excited. Care about movie reviews.

If the rating of the movie can be maintained at a high level, then it can drive the growth of the box office very well, and if the rating of the movie is too low, many viewers may give up watching the movie. Therefore, word-of-mouth in the early stage of the movie release is very important.

As a result, many movie fans will work hard to help the movie review after the movie is released. These people will organize to post, reply, upvote, and dislike in the comment area. All bad reviews are wiped out.

As for whether the movie itself is good or not, does it matter?

The really important thing is that my idol is the protagonist in this movie. How can the movie made by an idol be bad? Even if he is not good-looking, everyone should tolerate him!

Therefore, once you see a bad review, you must step down the bad review as soon as possible.

The comment posted by Chen Feng was of course considered a bad review, so not long after his comment was posted, a large number of people clicked the button to object.

In the comment area of ​​the ticket buying website, the two voting buttons of support and opposition are very important. If there are too many people who oppose a comment, the post will gradually sink, and gradually no one will be able to see this comment. On the contrary, if If there are more people supporting this comment, then this comment will always be at the top, and this popular comment will be the first thing people see after clicking on the webpage.

Of course, in addition to the two voting buttons for and against, the number of replies, interactions, number of participants, etc. of the post will also be included in the overall popularity, but these things are not so easy to control.

Therefore, after the appearance of negative comments, those movie fans who want to control the comments will be dispatched on a large scale, desperately clicking the object button, and, in order to avoid unintentionally increasing the popularity of the post, these people will even rarely participate in replies and comments. As a result, there will often be hundreds of negative votes under a negative comment in the comment area, and then zero replies, and finally such posts will automatically sink.

Originally, Chen Feng's bad review post should have been stepped down quickly, but... a little accident happened....

Because Chen Feng's account on the booking website is logged in with a Weibo-related account,

And because he hasn't used it for a long time, he has long forgotten the connection, so when he posted a comment, the content of the comment was also synced to his Weibo.

Although Chen Feng's Weibo has not been updated for a long time, because he has written so many classic songs recently, and in the process of countering Liu Zijing's scandal, his Weibo has also been exposed, so now his Weibo There are also hundreds of thousands of fans on the blog.

Most of these fans are genuine live fans, and many of them follow Chen Feng's Weibo all the time.

So, after Chen Feng's movie review was synced to Weibo, many fans on Weibo clicked on the link, and they were also transferred to the ticketing website.

Among them, many fans have also bought tickets on this ticketing website and watched this movie, but many of them forgot to come back to comment, but at this time, they accidentally clicked in through Chen Feng's Weibo link, then Feel free to evaluate it.

Of course, after watching the movie "Sa Huan Er", most people feel similar to Chen Feng, or even more ugly, so these people also started to give the movie a low score, and by the way, they also began to respond positively to Chen Feng. Comment.

"God Chen Feng is right, this fragment is too ugly!"

"This film is really not very good, the plot is a mess, and I keep laughing awkwardly, which is boring."

"Seriously agree, it's a trash movie!"

...

Fans pouring in from Weibo not only gave the movie a low score, but also eagerly responded to Chen Feng's point of view, and voted for Chen Feng's negative comment. Therefore, Chen Feng's negative comment Not only did the post not sink, but it was quickly pushed to the front.

Although the number of Chen Feng's fans is not large, but because they are all live fans, and they flooded in almost at the same time, those who are in charge of helping the film review were caught off guard for a while.

By the time these people reacted, it was already too late. Even if they went all out to push Chen Feng's comments together, this bad review would always be at the top because of the overall popularity.

This is undoubtedly a great harm to the film's reputation.

Moreover, because Chen Feng's negative comment stood firm, many people who thought it was not good after watching the film began to respond to Chen Feng's comment. Slowly, more and more people began to speak out.

Finally, Chen Feng's negative review was like a fuse, detonating a large-scale negative review backlash.

In fact, after watching this film, many people came to the ticket buying website a little angrily and gave bad comments. However, most of their comments were severely trampled down, and they almost failed to find What waves, some of the more violent words were reported in large numbers, and the posts were deleted in the end, and some of the serious ones were banned, which made people feel very uncomfortable.

In this situation, it becomes very difficult to speak out, and once people feel that their voices are meaningless and worthless without support, most people will choose to remain silent. Slowly, the weaker voices become weaker and weaker. The strong voice is getting stronger and stronger, and many people who are dissatisfied with the movie have become the silent majority. This is the legendary spiral of silence!

However, this situation also has a limit. Once someone breaks through this limit, it will trigger the crazy backlash of the silent majority.

The current Chen Feng is the one who breaks the boundaries.

Because his bad review stood firm, it immediately aroused the resonance of many people, so those who were originally silent began to respond positively, and those who originally wanted to control the review faced a large number of people. If you want to exert your strength, you have already been unable to recover.

As a result, under Chen Feng's negative comment, the number of comments and support began to increase rapidly, and even many negative comments were no longer limited to Chen Feng's comment, but began to spread to the entire comment Area.

Those who control the comments are completely dumbfounded. The current comment area is like an avalanche, and there is no way to resist it.

As a result, on the ticketing website, the word-of-mouth reviews of the film "Sa Huan Er" began to show a trend of collapse, which undoubtedly dealt a heavy blow to the film's box office!

...

Yinghuang Entertainment, as the main investor of the movie "Sa Huan Er", at this time the company's public relations department has become a mess.

"Hurry up, contact the official website of the ticket purchase website, that bad review must be deleted, no matter what the reason is, no matter how much it costs, it must be done for me!"

"Where's the person in charge of the propaganda department? Immediately draw up a new plan for me, all major channels will act together, and we must control the mainstream word of mouth!"

"What? Chen Feng? Who the hell is this? Find out for me, and find out all eight generations of his ancestors!"

...

Chen Feng, who was sleeping, suddenly felt his nose itchy, and couldn't help but sneezed.

In the darkness, a hand stretched out from the side, and gently helped Chen Feng pull the quilt.

Then, there was another soft snoring sound, well, I slept soundly.