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When filming, I will photograph Fang Zhenxuan's smile in close-up. It must be contagious and let people feel that confidence and joy. He was originally a school grass and a scholar, and this kind of bridge was very suitable for him. It will make people more immersive and easier to remember him. Who doesn't want to meet such a handsome and sunny big boy when he is lost?

This advertising and marketing strategy mainly covers students, especially girls. At the beginning, when Dazhen's official blog announced that Fang Zhenxuan was the latest spokesperson, netizens were surprised. It seems that Fang Zhenxuan has only debuted for half a month? Can he be Dazhen's spokesperson?

However, the number of netizens who follow Dazhen is not enough. This matter has not been expanded much. It is just a small circle of face fans. I feel that the endorsement picture is very handsome and beautiful.

Not long after that, Dazhen's online and offline advertising spaces were fully replaced with Fang Zhenxuan's promotional images, and Dazhen's new advertisements were also officially launched on major platforms.

Netizens were stunned immediately, seeing those photos before, do you know what is handsome? Fang Zhenxuan, who is alive and moving in Dazhen's commercials, is really handsome!

On the first day of the commercial's launch, Fang Zhenxuan was on the front row for the third time after his debut for more than half a month.

[Ah, ah, Fang Zhenxuan is so handsome, I want to climb the wall, I'm a fan, this is my husband! 】

[This is too idol drama, I can, I really can, Xuan Xuan looks at me, I can be that happy girl! ! 】

[Aren't you stupid upstairs, what's the happiness of being that girl? If you want to do it, make that box of Dazhen, which was carried in Xuanxuan's pocket and took it by himself hahaha! 】

【Is this a crazy one? You can't fall in love across species, Jimei, stay awake! I announced that Fang Zhenxuan will be my destiny from now on, and I want to see him play a sweet idol drama! Look at me and ask him to make an idol drama, the advertisements are all idol dramas! 】

If idol dramas are really sweet, there will always be a market at any time. Although it is difficult for idol dramas to be sweet from beginning to end, Dajin commercials can. The school grass hormones coming from the advertisement made the girls reluctant to look away when they saw all the deer ramming around.

Especially Fang Zhenxuan's smile, how can someone smile so beautifully? It's so sunny and handsome!

Dazhen counted the sales report of the online advertisement and found that the sales increased significantly on the first day. The reason is that the advertisement hit the girls' psychology. The delivery of the box of chewing gum was not only a gift from the school grass, but also a kind of warmth of comfort and encouragement.

The ad doesn't name what happened to the girl, which makes it easier for people to plug in their unhappy moments. For example, falling in love, such as failing a class, such as being rejected from an interview, such as losing something.

From big to sad and small to slightly lost, all can be substituted into this advertisement. Just imagine, when I was so unhappy, a sunny boy handed over a box of chewing gum with such a beautiful smile, even though it was only a box of chewing gum for more than ten yuan, it could also turn into a shadow. a beam of light.

The response to Dazhen's advertisement was particularly good. When Chu Xiang took Fang Zhenxuan to the company, his colleagues were congratulating them. Thanks to these three hot searches, Fang Zhenxuan was deeply impressed by all Xingchen employees. There are such entertainers in the company who don't cause trouble, and they are all happy and willing to show goodwill!

Chu Xiang greeted them cheerfully, introduced Fang Zhenxuan, and then packed the afternoon tea of ​​the day for everyone to order casually.

When Chu Xiang brought Fang Zhenxuan into Mr. Liang's office, Mr. Liang still laughed and teased her, "You are very good at buying people's hearts now, why? I'm afraid they won't help you next time?"

Chu Xiang walked over with a smile, "Mr. Liang is really good at joking, what can happen to us, we are very sensible, we will only create benefits for the company, not cause trouble to the company."

She raised her hand and introduced the two of them: "Mr. Liang, let me introduce you formally. This is Fang Zhenxuan. Zhenxuan, this is the general manager of our star's Dinghaishenzhenliang."

Fang Zhenxuan shook hands with President Liang and politely said "President Liang". Mr. Liang said with a smile: "Dinghaishenzhen is too exaggerated, everyone is working part-time. Why do you think of coming to the company today? I see that you have been very busy recently, and you have no time to spare."

Chu Xiang sat down and said, "I'm here today because I want to discuss something with Mr. Liang. I heard that our company is going to make a legal workplace drama? Haven't the roles been decided yet?"

Mr. Liang didn't know any artists below the second tier of the company, but because of that incident, he remembered Fang Zhenxuan, and he also remembered that Fang Zhenxuan was a top student in the law school.

Before Chu Xiang finished speaking, he understood, "Do you want Zhenxuan to play? Which role?"

"Of course it's the male lead!"

Chu Xiang saw Mr. Liang smile, and knew that he felt that the newcomer was too anxious. Chu Xiang continued: "Mr. Liang, if I'm not sure, I won't say this, or I'll screw up my own drama, and I won't have the face to go back to the company in the future, right?"

"Oh? You are quite sure? Chu Xiang, film and television dramas are about ratings. I know that Zhenxuan has a high starting point and is currently developing well, but he can't give him the role of legal drama just because he has studied law. His fan base is too small, and his acting skills have not been polished. How can he carry the ratings? It is good for you to be active, but you can't help them grow." Mr. Liang was still very optimistic about them, and persuaded them earnestly.

Chu Xiang looked at Fang Zhenxuan and pulled up the video of Fang Zhenxuan's performance on his mobile phone, "Mr. Liang, look at Zhenxuan's acting skills first, I don't think this is a problem. His advantage is not only that he has the soul of a lawyer, his The advantage is also the marketing plan I will make in the next few months. Right now, he doesn't have a fan base, but when the legal drama is broadcast, his popularity will be a hundred times higher than it is now. "

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