Reborn Russia As An Oligarch

Since this year, Wang Yeguang has been busy with government affairs and has not paid attention to several of his group companies for a long time.

He usually just looks at the reports and gets a general understanding of the operating conditions of each group company. He rarely gives any opinions or suggestions, but lets the management of each company handle it themselves.

Of course, this is also because nothing particularly big happened to each group company this year.

Those daily matters do not require him, the boss, to personally handle them.

Moreover, all group companies are on track and have good development momentum. Wang Ye only needs to collect dividends at the end of the year.

Of course, not everything goes smoothly for every group company.

The one that caused the most trouble was the newly established Russian Automobile Group. From time to time, Katya would come to Wang Ye and ask him to make decisions.

Some time ago, Wang Ye suggested that Katya open up the Asian market, especially the Chinese market.

After all, the sales of the three brands under the group, Volvo, Jaguar, and Land Rover, have not been particularly good in recent years, and there are no problems in R\u0026D and production. Especially after the production base in the suburbs of Moscow is put into operation soon, the annual output will be greatly increased.

So, the biggest problem facing Russian Automobile Group now is sales.

No matter how much you produce, if you can't sell it, it's just a pile of scrap metal.

So Katya was also very anxious.

After Wang Ye finished talking to her last time, Katya didn't waste a moment. She immediately sent people to China and the examination center market to make preliminary contacts with interested parties, hoping to open up that big market.

Now nearly two months have passed, and all the staff sent have given back information.

Katya came to Wang Ye with a thick pile of information.

Because there were some things that she couldn't make up her mind about.

"Boss, as you said, the members of the inspection team have given unanimous opinions on the Chinese market, that is, this market is about to start, and car sales are rising rapidly!

Now all major car companies around the world are entering or planning to enter this market.

If it hadn't been for your reminder, boss, we would have been a step late. It seems that my sense of the market is still not sharp enough. I need to go abroad for more inspections in the future. "

Katya reflected on herself a little ashamedly.

Wang Ye waved his hand and said with a smile:

"I can't blame you. After all, you have only been exposed to this industry for a long time, and you have rarely been abroad before. It is normal for you to not understand the market.

In addition, in the past two years, we have been busy acquiring and integrating these three car companies, and we have to establish a production base in Moscow. It is too busy.

My opinion is very clear, that is, we must enter the Chinese market, and we must seize the opportunity to enter!

In the rising stage of this huge market, if we can expand our sales network and gain popularity, we will reap huge dividends, and Gazprom will turn losses into profits and officially establish itself in the world's automotive industry.

If you miss this window period and wait until the market competition becomes fierce, it will not be so easy to enter this market.

By the way, you can start preparing for one thing now, which is to inspect Chinese automobile manufacturers and find a suitable partner to localize Volvo.

The two brands Jaguar and Land Rover can remain sold there as imported cars. After all, the brands are high-end and have large profit margins.

And based on my past inspections, consumers there have been very superstitious about the concept of imported cars for quite some time.

Maintaining the halo of importing complete vehicles can also improve the brand tone of Jaguar and Land Rover.

In terms of brand positioning, Volvo can compete with Mercedes-Benz, BMW and Audi. The price is slightly lower than these three brands, and it focuses on safety, technology and health concepts.

Jaguar and Land Rover must be a higher level than Mercedes-Benz, BMW and Audi!

Promote that this is a vehicle used by the British royal family, aristocratic and luxurious..."

While Wang Ye was talking, Katya quickly took a pen and wrote it down.

It’s rare for a boss to give such specific guidance...

There is no need to have any doubts, as long as it is the opinion given by the boss, you just follow it, and the result will definitely be unexpectedly good!

…………

Of course, Wang Ye didn't just talk nonsense. He liked cars very much in his previous life. In fact, almost every man likes cars.

He often buys various car magazines. After the Internet developed, he even learned about various luxury cars online, although he couldn't afford them at that time...

Wang Ye is also very familiar with the domestic development history of Volvo and Jaguar Land Rover.

In its previous life, Volvo was acquired by Geely. It was doing reasonably well domestically and had a firm foothold among second-tier luxury brands.

But Jaguar Land Rover took the wrong path, especially Jaguar, which was a good luxury brand. Later, it almost disappeared from the market and could not be sold even if it was broken...

Land Rover is not much better. When it first entered the Chinese market, it was indeed prosperous for a few years.

Especially the Range Rover, which also left a lot of jokes.

For example, "You can only drive a Land Rover if you have to endure hardships", "I am worried about my brother's hardship, but I am also afraid that my brother will drive a Land Rover", "Land Rover is a man's leg, the wind blowing in the air" and so on...

The Grand Range Rover, Range Rover, Defender, Discovery, Velar, etc. are all best-sellers.

Especially coal bosses in certain places and contractors across the country. For a long time, it seemed that they could not prove their wealth unless they drove a big Land Rover.

But then, even Land Rover collapsed.

Except for the Range Rover, which can still maintain its high status, the other models have to be broken before they can barely sell.

There are many related analyzes on why it went from being famous for a while to being defeated in Maicheng.

One thing that cannot be circumvented is the quality issue. Land Rover that cannot be repaired has been known to almost everyone for a long time.

Even if the quality of Land Rover has improved later, it will be difficult to restore its impression in everyone's mind...

However, Wang Ye is not worried about quality.

Because the quality of Land Rover has always been quite good. After all, it is an off-road vehicle. If it is not durable enough, it will not be able to go off-road at all.

The reason why there were frequent quality problems for a period of time was simply because the models of that generation used a gearbox that was not suitable for it.

But the problem is that the gearbox is from ZF...

The gearbox problem has not been solved yet, and an immature hybrid model has been launched, which also has frequent quality problems.

Since then, Land Rover has become the "Land Rover that cannot be repaired" in everyone's eyes.

You say it’s unfair or not!

…………

After Wang Ye finished speaking, Katya asked quickly:

“Boss, regarding the issue of channel construction for our three brands in the Chinese market, we are now facing a choice.

Moreover, on this point, the opinions of various members of the inspection team are also different.

Some people suggested that the group cooperate with large local dealers. The advantage of doing so is that it can save money and time and quickly roll out the network.

Some people also suggest that we build our own channels and hold all sales outlets in our own hands. This has the advantage of strong control and direct access to the frontline market, which facilitates the collection and feedback of market information so that the group can make decisions based on market conditions. Make strategic adjustments quickly.

Of course, both options also have drawbacks.

The disadvantage of finding a partner is that if we choose an unsuitable partner, it will be difficult for us to make adjustments during the entire cooperation period. This means that we will miss the best window period, and may even lead to the failure of the entire Chinese market!

The only drawback to building your own channels is that they require a lot of funds!

Without a large investment budget, it will be difficult to establish enough sales outlets in a short period of time. After all, the Chinese market is huge and many outlets need to be built. "

Wang Ye nodded slightly, this is indeed a problem.

This is what every foreign car brand has to face when entering a new market.

However, he already had a mature idea about this, so he took this opportunity to carefully sort out his thoughts for Katya, so that she would not have to come over to ask him again in the future.

“This is easy to solve.

I just mentioned that we need to localize the Volvo brand in China.

Obviously, the purpose is to keep costs down and match the quality of Mercedes-Benz, BMW and Audi, but the price is slightly lower than them.

A car with this kind of positioning must be measured!

Then try to cooperate with large and powerful dealers, quickly expand outlets, and use the power of partners to expand the market.

But Jaguar and Land Rover are different. These two brands have high positioning and cannot have high sales in a short period of time.

After all, in the current Chinese market, luxury car sales have not yet occupied a large share.

Then we can build our own channels, set up branches in China, and conquer key cities first, that is, those cities that are more economically developed or become rich first.

Then slowly expand, there is no need to pursue speed too much..."

Katya naturally took note of everything Wang Ye said and planned to do everything Wang Ye said.

In the business field, although Wang Ye doesn't take many actions, when he does make a move, it is a big investment and a big return!

So far, there has not been a single failure.

That is to say, he is relatively low-key, hiding behind the scenes most of the time and rarely showing up in public (in the business field). Otherwise, he would probably have been revered as the "God of Business"...

Of course, Katya, a novice like Katya who had just been exposed to business management, did not dare to question him.

Besides, the real boss of the Russian Automobile Group is Wang Ye. Although Katya now holds the title of general manager, she is just a senior wage earner.

…………

After talking about the guiding opinions, Wang Ye was too lazy to talk about too detailed things.

Because the Russian Automobile Group is not only managed by Katya alone, but also has many professional managers.

As long as Katya does not deviate from her strategic direction, there will not be much difference at the specific implementation level.

He changed the subject and asked with a smile: "You seem to have been busy in the past two years. You rarely have time to rest, and I have never seen you return home. I remember you said that your parents are still at home, so why not?" Didn’t you go back and see them?”

Katya hesitated for a moment, as if it was difficult to answer this question.

However, she still said frankly: "I... have severed ties with them a long time ago. When I was a teenager, for a little money, they sent me to that art school. Oh, to be precise, it should be selling Give it to that art school, otherwise, I wouldn’t have taken...that path."

Wang Ye was silent, he knew what Katya was referring to.

Indeed, if she hadn't met him, Katya's fate would have been miserable.

When I was young, my life was a little easier thanks to my good looks.

But after old age and yellowing, it will probably be very miserable.

But now that she is by her side, although I cannot give her any status, at least I can let her live a decent and dignified life!

It even gave her a career that she was interested in!

Now Katya is no longer a little artist or star, but the CEO of Russian Automobile Group!

A serious business elite, who controls a multinational group, is always cheered and supported wherever he goes.

Therefore, Katya also cherishes the opportunity given by Wang Ye.

I put almost all my time and energy into work and study. After I finish my work, I will study when I have a little free time.

Learn knowledge related to business management, knowledge related to the automobile industry...

Wang Ye couldn't say anything about Katya's family affairs, let alone persuade her to reconcile with her parents.

Don't try to persuade others to do good without having experienced others' suffering.

Perhaps in a few years, Katya will slowly fade away from her resentment towards her parents and choose to reconcile with them.

But now, she is obviously not willing yet, and naturally she will not force her.

Sighing, Wang Ye gently held Katya's hand and patted the back of her hand to express comfort.

Katya felt warm in her heart, and a smile appeared on her face as her eyes were slightly red.

The most fortunate thing in her life is meeting Wang Ye!

Therefore, she is willing to do anything for Wang Ye and is willing to give everything to complete the work Wang Ye has given her!

"Don't make yourself so tired, otherwise the professional managers we hired with high salaries will be lazy. As a CEO, you can appropriately allocate work to your subordinates and supervise yourself. Take a look. You have dark circles under your eyes."

Wang Ye said with concern.

Regarding the previous words, Katya just nodded to show that she remembered it, but when Wang Ye said that she had dark circles, Katya jumped up.

A little panicked, he touched the area around his eyes and asked repeatedly: "Really? Do you really have dark circles? Isn't that so ugly!"

Obviously, she is still very concerned about her image...

………………

It's late October, and winter has entered Moscow.

Heavy snowflakes were flying all over the sky, and the snow on the ground reached up to Wang Ye's waist.

The Moscow political scene, which had just been calm for a short time, was once again broken by an unexpected incident.

The Kremlin issued an order to remove Kasyanov from his post as Prime Minister!

Now this position is vacant...

For a time, I don’t know how many people were eyeing this position.

Although Mao's administrative power is not very great, he has to obey the instructions of the Kremlin in many aspects.

Especially since the Duma has begun to "rise" in the past two years, it has taken away a lot of power from the government.

But no matter what, this is one of the top positions!