Reborn Rich To Rival Country

Half a month passed in a flash.

Early this morning.

Chen Mo convened the team of Five Tiger Generals, Gong Ziyuan, and Magic Ape Entertainment in the conference room to discuss the preparations for the release of the iPod player.

According to Gong Ziyuan's report, Dibao.com has been set up, and during this period, it has carried out ground promotion and advertising promotion. It is only about a week before the announced launch time.

Ma Teng also reported on the progress of the foundry of the iPod.

The first batch of 85,000 iPods has been shipped and will be delivered to the Imperial City within two days.

Among them, there are 50,000 ipod-minis, 30,000 ipods and 5,000 ipod-pros.

After listening to the report, Chen Mo nodded and said: "My tentative release rhythm is to start the reservation activity on the direct payment treasure, and then wait until November 11, the day when the treasure is online, to start the full pre-sale, and then Ships within a month."

Gong Ziyuan asked curiously: "Well, can I ask why it is Double Eleven? Isn't this day dubbed Singles' Day by netizens?"

Chen Mo smiled and nodded: "You guys, learn from Ziyuan, she's the only one who asks the point!"

Ma Teng immediately flattered: "Sleeping next to the White Dragon King every day, can I not absorb the spiritual energy of the world and occupy the high ground with IQ? If you can't learn it, you can't learn it!"

Cai Nong pouted and said, "I want to learn, Xiao Momo, will you give me a chance?"

Chen Dan, the unscrupulous person, lay down on the conference table and spread it out into a large font: "Boss, come on! I want to learn now!"

"A bunch of shapeless things!" Chen Mo scolded with a smile.

Why Double Eleven?

If it is future generations, they will definitely understand!

In later generations, Double Eleven is the biggest online shopping carnival in Daxia every year!

In 2009, a certain executive of Taobao.com planned a carnival-style online shopping festival in order to expand the brand of Taobao, and accidentally chose the "Double Eleven" day. November is chosen because it happens to be in the middle of the Golden Week and the Christmas sales season, and the weather at this time is just when people buy winter clothes.

But there is no festival in November, only 11.11, which is dubbed "Singles' Day" by netizens.

So the executive "-slapped his head": "That's right, if the bachelor has nothing to do, he should buy more things."

A seemingly accidental story gave birth to a new consumption node.

Before 2009, November 11 was just an ordinary day, but by 2012, it has become an iconic node, a sales legend, and a battleground for online sellers, platform suppliers, and logistics companies. .

The first Double Eleven event held by the Taobao platform, the sales on that day were only 50 million, and there were only 27 merchants participating in the event.

In the second year, that day's sales reached 936 million. Sales in the third year were 5.2 billion.

In the fourth year, that is, 2019, the sales of Duobao platform successfully reached the 10 billion mark, reaching 19.1 billion yuan. This year can be said to be a flashpoint for Dubao Double Eleven.

In the next few years, the annual Double Eleven transaction volume has grown rapidly.

35 billion in 2013, 57.1 billion in 2014, 91.2 billion in 2015, 120.7 billion in 2016, 168.2 billion in 2017, and 2018, which is the day of Double Eleven in the previous year. Sales successfully broke through the 200 billion mark, reaching 213.5 billion! ! !

And in the following years, Double Eleven is no longer limited to one day, and the cycle has gradually been extended to one month, covering not only Daxia, but also a global shopping spree!

Chen Mo has decided to reproduce this awesome shopping festival in advance, and strive to break the 200 billion mark in sales as soon as possible!

Thinking of this, Chen Mo roughly explained the idea of ​​the Double Eleven Shopping Festival.

Although everyone thinks this idea is very good.

But only there.

After all, they are not reborn, and they do not understand the horror of Double Eleven.

Chen Mo knocked on the table and said, "Tomorrow, I'm going to hold a grand new product launch conference for the iPod, Ma Teng, you can go back and give me a stage full of science and technology according to my needs.

t also make it better for me. "

The demand that Chen Mo said was, of course, the plagiarism of the iphone conference of Master Qiao!

Even when Chen Mo was reborn, there was still no one in the world who could surpass the press conference of Master Qiao.

The sense of shock, technology, and the future are still fresh in Chen Mo's memory. So Chen Mo chose to plagiarize without hesitation and became the "Master Qiao" in advance!

At the same time, at the press conference, after Chen Mo exposed the shape, parameters, and price of the iPod, the dimensions did not expose the sales channels.

In other words, users only know that Moyuan Capital has produced a batch of very powerful music players, but they do not know what form they will use to sell them.

And the first batch is only 85,000 units, and the sales model will not start until Double Eleven.

However, interested users can make an appointment on tt first, and only users who make an appointment are eligible to buy iPods on Double Eleven.

In this way, the news that Chen Mo is going to disrupt the mp3 market can be released first, and at the same time it has caused a sensation, and at the same time, it will not expose Dubao.com. Everything will be revealed on the day when Dubao.com goes online on Double Eleven.

Ma Teng and others do not understand this pre-sale model.

Make an appointment before you are eligible to place an order?

What about users who haven't made an appointment?

If you do this, if you can't sell the goods, won't you lose your hands?

However, Ma Teng and others don't know that this model has long been played out in later generations.

This is called hunger marketing, also known as the monkey mode.

The first is the press conference to promote how good our products are, how advanced the design is, how powerful the hardware is, and how cheap the price is. I wish that the company would go bankrupt because of the loss of selling one. First, mobilize the curiosity and enthusiasm of users. After getting up, tell them that I only have 85,000 units in stock for the first batch. This means that it must be hard to grab. It doesn’t matter. You can make an appointment first. It doesn’t cost you money, but you are eligible to snap up only if you make an appointment. November You will have the opportunity to snap up my product on the 11th.

Therefore, Chen Mo explained the concept of hunger marketing to his core team such as Ma Teng and Gong Ziyuan.

What Ma Teng and the others listened to was fascinated and dumbfounded!

Chen Mo knocked on the table and said, "Remember, our products are always the best when we promote them to the outside world. Compared with similar products, we only compare the advantages and not the disadvantages.

Feel free to brag for me, it doesn't matter how hype, users don't understand anyway. "

"Once everyone knew that our products were so good and so cheap, we immediately showed the attitude of being a rare commodity. The first batch of 85,000 iPods were released, and they had to be wiped out within a minute!

Let all the users who didn't buy it shout out: Damn it, my hand speed is slow, I almost grabbed it, and I suffered a big loss! "

Ma Teng asked, "But... what if I don't get killed in one minute?"

Chen Mo rolled his eyes at him: "Old Ma, you are a programmer, isn't it easy to make a program that sells out in one minute?"

Ma Teng said in a cold sweat: "That is to say, no matter how many units are sold, even if only one is sold, a sold-out page must be written at the front desk? Isn't this... not a fraud?"

Chen Mo said speechlessly: "What is cheating? This is called a commercial method!!!"

"Anyway, the first few batches of goods must be sold out in one minute, so that all users have a mentality that iPods are very popular. Only in this way can we create a halo of our rare goods in the market, and even we can hype and increase the price to buy iPods. Attract more potential users.”

Ma Teng nodded, indicating that he understood.

"Sister Cai, go and get in touch with Jin Shuo, and let the popular players from Super Girl and the big stars of Magic Ape Entertainment come over."

"I'm going to hold a Double Eleven party on the night of November 10 to help fuel the flames."

"In addition, the promotion of Double Eleven must continue, and let everyone know that on Double Eleven, our Moyuan Capital will launch an e-commerce platform called Dibao.com.

On this platform, not only will pre-sale activities for iPods be started, but there will also be large-scale price reduction activities for many products.

Let everyone have a feeling that what you grab is what you earn! "

When Chen Mo experienced Double Eleven for the first time back then, he had the illusion that "what you buy is what you earn".

All kinds of so-called 200 minus 100, 500 minus 250 activities, dazzling.

Actually?

Merchants first raise prices, then lower prices, and in the end, it may be a lot more expensive than usual.

But Chen Mo wouldn't do that.

After all, the first few double elevens, it must be a lot of money, and it is necessary to spend all the money to get word of mouth.

After everything was arranged, everyone started to get busy.