Reborn multinational giant

After the launch of "Legend of Marfa", the web game operation department in Huizhong's office was very busy. In just 10 minutes, seven or eighty thousand people have poured into the game. The first 5 groups of 20 servers have been full, and so on. The trend continues, and it won’t be long before 20 groups of servers will be popular across the board.

Li Yifei, who has been supervising the operations department, immediately decided to open another 20 sets of servers. It's just over 10 o'clock in the morning, which is not considered a peak traffic period. After noon and evening, the number of people influx may increase exponentially.

Everyone in the operation department, including Li Yifei, did not expect their boss Fang Zhe to be so courageous. He spent a full 5 million on advertising in all online shops. Among them, he invited two Hong Kong superstars to endorse and spent a few hours shooting an advertisement. , It cost more than 2 million. In these years, I am afraid that apart from the public music of Huizhong, no game platform dares to play like this.

However, judging from the current traffic situation, the boss’s decision is indeed wise. These years, the Hong Kong superstar still holds a high position in the hearts of many people in the Mainland. When Fang Zhe proposed to invite the superstar to shoot the advertisement, the executives of Huizhong I think it’s incredible. Superstars are not bad for money. How could it be possible to endorse game advertisements for petty gains. After all, these years, many celebrities feel that filming game advertisements is too cheap.

At Fang Zhe’s request, Huizhong’s staff tried to contact several Uranus superstars in Hong Kong. As expected, Fang Zhe said a few people, and indeed two of them expressed their willingness to endorse, one of the reasons is this The endorsement is really simple. It only takes one morning to shoot the commercial with makeup tape, and the endorsement fee is just over 1 million. In this era, national first-class actors appeared in TV dramas, and one episode was only more than hundreds of thousands and hundreds of thousands. Next, endorsement game advertising is really easy to come by.

The problem of insufficient traffic for single-generation games seems to have been greatly resolved now. As long as these ads are in one day, I believe the traffic will be sufficient.

In the past, other web game platforms didn't do this. First, they didn't have such a bold force and smashed millions in advertising. Second, they did not think about asking celebrities to endorse them.In addition, Huizhong’s advertising routines are also diverse, from fierce fighting images, to attractive pictures of beautiful characters, to dynamic advertisements endorsed by superstars. The propaganda firepower of the entire network far exceeds that of previous web game platforms. The scene of promotion.

At this time, Fang Zhe, after finishing his work in his office, also opened the game and registered his character.After all, it is the first game promoted by his own game platform. As the boss, he should also experience it and see what can be improved.

Fang Zhe chose the role of a male mage, clicked into the game, and appeared in the Novice Village. The neighborhood was crowded with novice players who had just entered the game like Fang Zhe, all wearing rough gray commoners.

Following the game guidelines, Fang Zhe went to the NPC village chief to report and received the first novice mission. Then he entered the chicken flock not far away and killed his first monster in the game, a chicken.

After ten minutes, Fang Zhe has reached level 50. Of course, he didn’t do much during the whole process. After killing the chicken and completing the first novice mission, he directly clicked to recharge and play with coins. Purchased the first charge in the game to unlock the automatic hang-up function.

In recent years, few games have the function of automatically hanging up and killing monsters. As the first person who eats crabs in the web game industry, "Legend of Marfa" has naturally gained a lot of benefits because of this. The data feedback from the operation side From a point of view, 50% of paying players have charged 1 yuan for this feature.

I am not afraid that you will charge less, but you will not charge up. As long as you enter this pit, there will be a steady stream of temptations waiting for you. For example, when you reach more than 20 levels, the game guide will prompt the player and there are a few more materials. Level 1 wings can be unlocked. At this time, many players will be excited by looking at the shiny cool wings behind other characters. They will either spend a little longer in the game to collect materials, or follow the guidance to click to buy materials. At this time, he It will happen to find out that the ingot is so short.

Similar routines are ubiquitous throughout the game. From equipment to wings, from mounts to skills, one of the reasons why legendary games endure is that players do experience a strong sense of refreshment, a high combat power. Players of, there are dozens of players in seconds, one gang fights with another gang to grab the king's city, from pure PVE copy to PVP gameplay against players, there is always something that attracts gamers to indulge in it.

The scene in the game is very hot, people come and go, the chat information on the public screen is refreshed very quickly, and the scrolling announcement in the middle is also constantly stimulating the player’s eye. The player [Wang Nima] killed the wild boss White Boar King. Obtained the best equipment [Judgment].

Fang Zhe couldn't help but want to play this game, but as the boss behind this game, he naturally couldn't be like other players to slowly upgrade the level to grab the boss to buy equipment or something.

In Fang Zhe’s eyes, all these things are just a piece of data in the database. Therefore, he asked Li Wen to inform GM and send him a set of superb props, equipped with mount wings and so on. Are delivered.

Li Wen smiled and withdrew from Fang Zhe's office, thinking that the boss was still a child with a temperament, and he did this too.

As everyone knows, Fang Zhe did this for another purpose. Playing games and everything is second. The most important thing is to invigorate the atmosphere of the game. The boss, Fang Zhe, intends to be a childcare by himself.

Fang Zhe was thinking about what to do as a nursery. In the game, a Level 3 winged warrior who walked in front of Fang Zhe stopped in front of Fang Zhe.

Later, Fang Zhe saw a new message on the nearby news channel on the public screen: "The Royal Family Sanshao: What broken gang would dare to claim to be a royal family?"

It turned out that Fang Zhe, who was spoofing his mind, registered his name after entering the game as "Burial Love_". A few minutes ago, he just created the gang "Burial Love_Royal Family".

The name of the gang standing in front of Fang Zhe who was clamoring for the royal family was also called "Royal Family".

Sitting in front of the computer, Fang Zhe smiled knowingly. He suddenly understood how he should be a nursery. On the game screen, the two began to scold each other in a nearby chat channel.

Funeral Love_Tianwang: "What is the name of Lao Tzu's love, do you care?"

Fang Zhe replied a line on a nearby chat channel. After typing this sentence, Fang Zhe felt that his tone was not bad enough, so immediately after that, he replied again.

Burial of Love_ Heavenly King: "SB".

At this moment, Zhang Quandan, who was in an Internet cafe in the FT District of Shenzhen City, looked at the letters "SB" on the chat channel, and his anger was raging.

The royal family Sansao: "Who do you scold SB for? You are SB, what SB name, and you still bury love, why don't you bury it?"

Burial Love_Tianwang: "Who scolded SB?"

The royal family's third master: "SB scolds you*!"

Funeral_Tianwang: "Well, so say you SB!"

After Fang Zhe cursed, he saw that the mailbox in the game flashed, and there was a little red dot with unread emails in the upper right corner. Then he clicked on the mailbox, which was the top game equipment and props sent to him by GM. He changed his clothes while watching the chat channel, guessing what swear words this guy would swear. Fortunately, Lao Tzu was wise, most of the vicious words were blocked by O&M.

Zhang Quandan, who came back to his senses, realized that he had been tricked by Fang Zhe just now. He saw Fang Zhe’s character behind only a poor level 1 white wing, and cursed: "Damn, even a poor man dare to follow Lao Zi Kong!"

Without a second word, a soldier's charge skills went up and he chopped off Fang Zhe's small half tube of blood.