Reborn in Brazil As a Plutocrat

  Chapter 251 Recent Development of Media

  Fang Lang was really helpless about the old man's traditional thinking.

  Actually, it's not that Fang Lang doesn't want to find a Chinese girl to marry and have children, but the original body didn't leave him any resources in this regard!

  In Yuanshen's impression, the Chinese girls in the same village did not catch his eye at all.

  Look at Lilith's figure that resembles Monica Bellucci, which becomes more and more interesting as she grows older.

  How could Fang Lang, who is a visual animal, be willing to give up.

  Besides, Lilith's personality is not at all like the European and American women he knows, but a service-oriented personality close to Asians.

   What more bicycles are needed.

   More importantly, there is one who can give both daughters to his mother-in-law.

   Can't blame the enemy for being too cunning, it's because she gave too much.

  And since I have accepted Lilith as my girlfriend, it is impossible to give up a woman who has entrusted my whole body and mind to myself because of the opposition of my family.

  So, on this matter, it is impossible for Fang Lang to compromise with the old man.

   "Grandpa, please believe me, when you see Lilith, you will definitely like this granddaughter-in-law!

   If I were single now, I would never disobey your opinion.

  However, Lilith and I have confirmed the relationship between boyfriend and girlfriend. Do you want your grandson to become a Chen Shimei who always abandons him? "

  Even if the old man wanted his grandson to find a Chinese wife again, he had to let go of his insistence temporarily when he heard about Chen Shimei's crime.

   Seeing the old man and mother fell silent for a moment.

   Fang Lang was afraid of continuing this topic, so he quickly changed the subject, and said to his younger brother:

   "Tao! How is the development of Brazil Times doing well now!"

  Fang Tao saw each of them winking at him while asking questions to himself, but he didn't understand what the other person meant.

   smiled and said:

   "Brother, I have to say that your idea of ​​running a newspaper is very successful, and now our Brazil Times has firmly ranked first in Brazil's paper media.

  Leaving the original mainstream newspapers such as the Brazilian Daily, Commercial Daily, Globe, and Sao Paulo Pages far behind.

   Now we are launching acquisitions of Globe and Folha de São Paulo.

   Once the acquisition is completed, we will occupy half of the Brazilian paper media.

  The newly established "News Weekly" and "Half Moon Talk" magazines have also achieved good results. "

  Talking about Fang Tao's favorite media industry, Fang Tao is a little eloquent. He is no longer the innocent boy who only has theoretical knowledge and insists on the three major characteristics of news.

  The topic of discussion was no longer the specific content of the newspaper, but began to consider the status and market share of the newspaper in Brazil from the perspective of a media tycoon.

   It shows that Fang Tao has also matured, and maybe the Fang family will produce a media tycoon in the future.

   Fang Lang nodded in satisfaction.

  “Even if we occupy half of Brazil, we must not relax. If a company does not make progress, it means going backwards. Therefore, we must make the company aggressive.

  Brazil is vast in land and sparsely populated, and the market is still too small. We need to let our media group go abroad, to the world, to the stars and the sea.

  Go and give our voice to the world. "

  Fang Tao was very satisfied, even somewhat proud, that the Brazil Times was able to achieve such a huge achievement in such a short period of time.

  Although he was not at the helm and made Brazil Times what it is today, Fang Tao feels honored to be a part of it.

  But what my brother said today, the head that was a little dizzy from the joy of victory began to cool down quickly.

   And seriously think about what my brother said, "Go abroad, go to the world, go to the stars and the sea, and send our voice to the whole world."

  At this moment, he felt that he was very small in front of his brother's grand ambitions.

  When I was complacent about my achievements, my brother had already started planning a future that I didn't even dare to think about.

   "Brother, can we really?"

  In his heart, he still felt that his brother's goal was too far away, even out of reach.

   "If you don't try, how will you know it's impossible? Brazil Times is just a starting point. In the future, Fangyuan Media Company will go all over the world to acquire and open newspapers.

  Send reporters all over the world, collect news materials from all over the world, and spread them to the world.

  When we founded the Brazil Times, did you dare to believe that the Brazil Times would achieve what it is today?

  Don't be afraid to dream, dare to think and do.

  Dreams are realized step by step and down-to-earth. "

   After pouring down a meal of chicken soup, Fang Tao felt as if he had seen the future of Fangyuan Media.

  The whole person was a little passionate, and he couldn't restrain the surging emotions in his heart.

   "I see, brother!

I will not let you down. "

  Fang Lang looked at his younger brother who was agitated by his own few words, and let out a knowing smile.

   Young people are so foolish!

   "Have you learned about Fangyuan Media, the development progress of the TV station project?"

   "Of course, bro. Although I haven't really seen what the TV show is like.

  But I have an intuition that television may soon replace traditional paper media and become a new media front.

   During this period of time, I often studied with Vice President Anderson who came to the United States. I feel that his idea of ​​setting up a news station is simply a genius idea.

  The way people get the latest consultation is still from the words on the paper media.

  However, what a great change it will be to see real pictures, images and sounds on TV.

  Even illiterate farmers can sit at home and watch current events and hot news happening around the world.

  The audience will be countless times that of newspapers.

   Now Fangyuan Media’s TV station can start trial broadcasting in one month.

  The main problem now is the popularization of TV sets. The TV factory of our Fangyuan Group has begun to produce black and white TVs of about 10 inches, but the current output is not high.

  However, the manufacturing cost of the TV is relatively high, and the price will definitely not be very cheap. Everyone still doesn't know what this guy can be used for.

   Therefore, it may be very difficult to promote in the early stage. "

  It seems that my younger brother who studies journalism is indeed very sensitive to the media industry, and his thinking is not pedantic, and he accepts new things very quickly.

  Fang Lang felt that it was remarkable that he could not restrict himself to traditional paper media.

   This made Fang Lang very gratified. This era is an era of rapid changes, with rapid development of science and technology. If you are old-fashioned in thinking and unable to accept new things, you will soon be eliminated by society.

   "You were able to see the potential of television, which is very good.

  I agree with you that TV stations will definitely become another major media platform different from traditional paper media in the future.

  We must seize the opportunity, actively participate in it, and quickly complete our technology accumulation.

   And before others react, make it bigger and stronger.

   Don’t worry about the difficulty in TV promotion you mentioned.

  The current TV has just started, and the difficulties in the early stage are predictable.

  After the construction of our TV station is completed and TV programs can be played normally, we can place the TV in some prominent positions to attract people's attention.

  After everyone understands the role of the TV, people will naturally pay for it.

  For a family, a TV is a relatively luxurious home appliance, and it is inevitable that it will be difficult to promote it in the early stage.

  Cultivating customers' consumption habits requires a process. We are not in a hurry, step by step, steadily, and slowly you will see the results. "

   Fang Tao obviously also understands that what Fang Lang said is the truth, the promotion of radio and television is not achieved overnight, and the number of people in Brazil who can afford a TV is still a minority.

  The current situation is that there are not many signal base stations for radio and television stations. The plan is to cover the TV signals to the capital cities of various states in Brazil, as well as cities such as Rio and Sao Paulo, which are developed along the coast, before the TV stations start trial broadcasting.

   This investment in the construction of signal base stations is not a small investment, if Fang Lang hadn't attached great importance to the development of media companies and provided enough funds.

   It is almost impossible to complete such a task relying on Brazil Times' own hematopoietic ability.

   "Brother, the investment in building this TV station is too great. We bought an office building in Rio de Janeiro and purchased a lot of photography equipment.

   Recruit various professionals and build a TV station team.

   TV signal base stations have to be set up in every state, and the cables alone are enough to circle the earth twice.

  When the TV station officially starts the trial broadcast, I estimate that our investment in the TV station will exceed tens of millions of dollars.

   Vice President Anderson told me that the TV program was broadcast for free, so how should we recover the cost? "

   Fang Lang smiled, knowing that Anderson must have probed Fang Tao's tone, and wanted to hear from Fang Tao about Fang Lang's method of making money for the TV station.

   After thinking about it, Fang Lang doesn't mind telling Fang Tao how the TV station makes money. I just feel that the timing of advertising at this time is not mature enough.

  TVs have not yet entered people's homes, and advertising is free to people. It is estimated that no one is willing to pay to shoot commercials.

  So, regarding Fang Tao's doubts, Fang Lang smiled and said:

  "The time for the TV station to make a profit has not yet come, and the time to expand customers in the early stage must be the period when we invest heavily.

  We want to set up branches in every state in the country to be responsible for laying TV signal lines for customers who apply for TV or telephone.

  We still have to charge the customer for the cost of laying the line.

  But my idea is that we should not charge too much for this fee, and we should focus on promoting TV.

  After the number of TV sets reaches a certain number, we can start advertising for various companies to collect advertising fees.

   Used to fill the input of the TV station.

  When the TV advertising market matures, we can auction the advertising time of each time period according to the TV ratings of each time period.

  The higher the ratings, the larger the audience for the advertisement, and the higher the corresponding advertising cost.

   Is it as clear as our newspaper advertisement? "

  Fang Tao slapped his head and suddenly realized:

   "Oh! My pig brain, such a simple method, why didn't I think of it?

  Newspapers have text advertisements, and TV stations can play audio-visual advertisements!

  The effect will be more pronounced than that of newspapers. At that time, powerful merchants will definitely fight for a good time advertising space. "

   Fang Lang looked at Fang Tao's expression, smiled and did not speak.

  He wants to enter the media industry not to make money. If he wants to make money, there are many more industries that make money than media. Why should he invest so much in assets.

  The real role of the media is the right to speak and cultural output.

   This is why Fang Lang invested huge sums of money.

   But now is not the time to talk to your family.

  When the time is right, he also wants to set up his own film company in Brazil and Hollywood to carry out cultural export subtly.

   At the very least, movies and TV shows that vilify the image of Chinese people should not appear.

  (end of this chapter)