Rebirth Turn of the Century

"Wow~"

"Fuck~"

"Zhao Song?"

"\u0026*\u0026...%"

Entering the meeting room, the students were very excited to see Zhao Song who was already waiting on the podium, and the camera equipment with CCTV LOGO arranged around them.

Zhao Song on the stage nodded secretly. These students not only knew him, but many of them also had a lot of positive emotions. It seems that his personal brand image management is still very successful.

The scene quickly restored order. After sitting down in an orderly manner, the boys looked at Zhao Song seriously, and the girls did the same, but they were not very serious. Their eyes were more on the secretary team standing around and sitting in the corner. Betty glanced at her.

Look at their makeup, watch their movements, and keep it in mind. She is generous and generous, without any shame about seeing a good person of the same sex.

'A bunch of monsters! ’ Zhao Song said fiercely in his heart.

"Welcome the students of No. 4 Middle School to Pyeongchang Tesla Industrial Park. I am Zhao Song. Today I will explain the story of Tesla to you."

"Papa Papa~"

There was warm applause. The appearance of Zhao Song was an unexpected gain today. The students all hoped to hear a different explanation from him than before, instead of boasting about their company from the beginning to the end.

"Someone once asked me, what kind of employees do you most hope to recruit?"

Zhao Song got to the point simply and directly, and said with a smile:

"Coincidentally, my answer is related to you."

The students in the audience were shocked.

"I answer: If I have to give an example, it is that the management team is from the Daoyuan Class of No. 4 Middle School, and the researchers are from Hengzhong Strugglers."

"Papa papa~"

This is an affirmation from the richest flower planter, and the students have no reason not to respond excitedly.

Zhao Song smiled, glanced at the camera, and continued:

"This sentence has a lot of deep meaning. If it is over-interpreted, some people will find some kind of discrimination."

"But discrimination does not exist, and what I want to express is literal, because the Fourth Middle School has proved by facts in Tesla that you will appear in more R\u0026D positions in the future. Students from Hengzhong are more following in the choice of majors. Choose according to the salary level of the occupation announced by the country.”

"It is important to make one point, don't over-interpret my words, I am expressing the facts, if there is a deep meaning, it is also my expression of dissatisfaction with the status quo of society.

But at the same time, I and my companions are trying my best to change it——

This year, the number one scholar in Beihe Province has signed a training agreement with Tesla. In the future, he will transfer from majors such as finance, economics, and political law to basic disciplines. "

Zhao Song increased the volume and said loudly:

"There is no force, no temptation. This kind of behavior has a very hard premise-we realize his dream of changing the poor family for him, and he can also pursue a profession that he likes and is willing to fight for!"

"Papa~"

Amidst the warm applause, Zhao Song was a little embarrassed, smiled and said:

"Anyone can do things within their ability. Just like you, if you are willing to come back after going out, you can bring the spirit, vision, and resources of the Fourth Middle School to other places. It is also something to be proud of."

After all, the students in the audience were young people. Zhao Song saw someone showing embarrassment, so he changed the subject immediately:

"Sorry to digress, let's get back to Tesla.

In fact, it is a pity that you came two years early. If your juniors come to visit Tesla in the future, it will not be here. "

"Old River Bay." Under the stage, a mischievous boy answered, making everyone smile knowingly.

"Yes, Laohewan." Zhao Song extended a thumbs up to the boy and introduced, "There will be a Tesla Museum there, which will show people the industrial beauty of all Tesla products.

There will also be..."

"Giant panda!"

"UFO!"

"Fourth High School!"

"Haha~"

Amidst the laughter, Zhao Song was also very happy:

"Some people say, isn't that just building an ecological park, where can anyone work with peace of mind?"

The audience quieted down.

Zhao Song also lowered the volume:

"I would like to ask you a question. If in the future, I offer you a salary that is not weaker than overseas, would you like to come to such an ecological park?"

"唰~"

"Scrub ~"

One by one raised their hands high, with excited faces.

Zhao Song nodded slowly: "Thank you everyone, I will wait for you there!"

"Papa~"

The applause is getting bigger and bigger. They still have many years to enter the society, but they have received the affirmation from the richest flower grower in advance.

Looking at the excited students, Zhao Song joked: "So, this Tesla recruitment presentation will officially begin. I am the president of Tesla. Next, I will introduce the various advantages of the company to you."

"Hahaha~"

Amidst the laughter, Zhao Song opened the official speech draft, and after browsing the content, he knew what he was talking about before he said:

"You are tired of hearing about high-tech, even if there is the world's most advanced production line in the park, it is actually the same, you have seen it a lot.

Many people are paying attention to Tesla's corporate management reform. I believe everyone can share relevant expertise and knowledge, and express some opinions.

So you hard-to-cheat 'kids' pose a big problem for me and my team - who should I introduce to you? "

There was a chuckle, and Zhao Song's words valued them very much, which benefited everyone.

“The purpose of practice is to broaden your horizons and gain something. So I wondered, is there a department at Tesla that is involved in something that you haven’t seen or even heard of?”

"Is there any major that you haven't heard of, but can bring reference and educational significance to your future study and life?"

"have!"

Under everyone's gaze, Zhao Song said calmly:

"Today, without bragging about achievements, high technology, management system, or corporate culture, let me talk about how Tesla, which specializes in the high-end markets in Europe and America, has completed beautiful marketing battles time after time. "

As soon as the words fell, the venue was completely quiet, and everyone listened carefully to Zhao Song's next speech.

"50 years ago, two social psychologists in Montreal conducted an electric shock test on mice. An accident happened. In the experiment, the mice not only did not run away, but kept pressing the electric shock switch placed in the cage until they died of exhaustion. "

"..."

Are you addicted to electricity? The people in the audience looked at each other in blank dismay.

"Why aren't mice afraid of electric shocks?"

In doubt, Zhao Song explained:

"It appears that someone has noticed that the experiments were done by social psychologists rather than neuroscientists, and that they had put the electrodes in the wrong place."

"..."

"Science is like this. There are mistakes and mistakes, so the two discovered the 'pleasure center' of the human brain. Through this, neuroscientists found the 'reward system' in our brains."

"If you want to understand this reward system, please think about the following questions first:

Player Kingdom opens its eyes, why does it excite boys?

Why do girls buy out of Tpod pink joint customized models?

If the computer desk at home has a 'T' logo, will the neighbors cast envious eyes?

How does Tesla open the floodgates of dopamine in the brains of consumers, and create an inherent impression of "scarce resources" in their minds with its products? "

"..." No one answered in the audience, including the reporters, all of them listened attentively to Zhao Song's explanation.

"Many people know that dopamine is already the biological principle behind the 'I want' thoughts in the human brain.

Therefore, Tesla's marketing is no longer based on psychology, society, business and other disciplines, but has entered into more complex neurobasic science, which requires huge social experiment data to provide us with a basis.

The largest customer of our first data center is One Kilometer Convenience Group. When it is put into operation, we will always pay attention to everything that happens in that small convenience store:

Do you want to set up free samples in the pastry area; can you enlarge the food and beverage samples to increase the attractiveness of the products; do you want to change the packaging color of the old products at the bottom of the press box; A hefty MSRP..."

"..."

In the audience, when they heard Zhao Song's question, the students were just thoughtful, but the faces of the teachers behind the teacher and the CCTV project team had changed greatly.

It is likely that they have realized one thing - when certain behaviors of consumers can be completely dominated by merchants, what a horrible situation it will be.

Sure enough, what Zhao Song said next made all the adults in the venue feel cold:

"We need to find the threshold of consumers' dopamine gates to study their preferences and thoughts on market products, brands, and prices. Only in this way can we remain invincible in the increasingly homogenized and brutal business competition in the future.

And all of these business practices are based on the rise of a new discipline——

Neuromarketing! "