Rebirth to 90s: Start from Scratch

The next day, early in the morning, Zhang Qianxiu and Su Yuwei were still discussing where to go, and Qiu Xuewen ran over with a pile of materials.

"Director Qiu, has the plan been made?" Zhang Qianxiu looked at Qiu Xuewen.

Qiu Xuewen looked very energetic. With his disheveled hair and dark circles under his eyes, he was obviously making plans for the past two days. It is hard to say whether he slept last night.

Qiu Xuewen hadn't got the products from Zhang Qianxiu's factory, but Zhang Qianxiu found a few tastes similar to him and gave him a taste.

As for the factory samples, Zhang Qianxiu has asked the factory to arrange for someone to come to Beijing in person, just to deliver the samples. There is no express delivery. If you send them by post, you don't know when it will be. It is better to arrange for someone to send them in person.

Qiu Xuewen handed the information in his hand to Zhang Qianxiu: "Boss Zhang, look at the plans I wrote, there are backup plans."

Zhang Qianxiu took it, and Su Yuwei curiously took a copy.

Both biscuits and canned food have alternate plans, two sets each, four sets in total.

What Zhang Qianxiu looked at was the biscuit advertisement plan, because Zhang Qianxiu chose a kind of shortbread. One of the two plans is to reflect the fragrance and crispness; the other is to reflect the health and deliciousness.

One focuses on the production process, and the other is the experience of eating.

To be honest, Zhang Qianxiu thinks these two plans are good, but he always feels a little bit worse.

Zhang Qianxiu asked: "Director Qiu, what do you think is the most important thing about advertising?"

Qiu Xuewen said: "Transmitting information, in other words, is to let people who watch the advertisement remember the advertisement and remember the product."

Zhang Qianxiu looked at the advertising slogan. One was "Healthy and infinitely delicious"; the other was "Fragrant and crisp, fragrant garden biscuits."

The first one seemed pretty good, but Zhang Qianxiu was more satisfied with the second one.

Because the biscuit brand he chose was from Xiangyuan, a biscuit brand they used to sell.

Zhang Qianxiu said, "Director Qiu, can this advertisement be a bit more ordinary, and it will become the kind of jingle."

"Let's not talk about being tall, we must let this slogan be deeply rooted in the hearts of the people, so that others can remember it once they hear it."

Zhang Qianxiu remembered the previous life's "No gifts for this year's holidays, but only melatonin". The creative and advertising words of this advertisement have been complained by many people because it is too dirty.

But this advertisement is undoubtedly a success, and almost everyone in the whole country knows about melatonin and the golden partner.

Qiu Xuewen was stunned for a moment: "Boss Zhang, then I will go back and change this plan."

Zhang Qianxiu shook his head: "There is no need to change the plan. In this way, we will focus on good food, focusing on good food. The slogan should be catchy. If you simply shout out and are not fluent enough, then you can sing him with a little music. "

"All in all, it is to let others remember when they hear it, and the memory is particularly deep."

Qiu Xuewen nodded again and again: "Boss Zhang, your suggestion is good, with music, or singing."

The commercial that Zhang Qianxiu remembers most is "Pin Xixi". The commercial that he sang, or it is directly adapted, is quite catchy.

"Okay, but Director Qiu, these two advertisements can't be too similar." Zhang Qianxiu said: "Even if it can be made into a little joke, it's like a cat and a mouse. You can borrow a little creativity from it. Let others see it. Can remember deeply."

"Okay, I see, what Boss Zhang said has also benefited me a lot." Qiu Xuewen said sincerely.

It is not that there are no commercials sung in this era, but everyone basically uses it as a supplement, and there are relatively few commercials sung.

Zhang Qianxiu looked at the canned food advertisement again. The plan was still very good, but it did not meet Zhang Qianxiu's expectations.

After Qiu Xuewen left, Su Yuwei said: "The director Qiu is still very good. If he makes these plans, they should not be worse than the advertisements on the market."

Zhang Qianxiu said: "The plan is okay, but our plan should be as civilian as possible."

"Most people are still not well-educated and can't be literate. I think that even the slogan "Xiangyuan biscuits are delicious" is better than those who are literate."

Su Yuwei understood what Zhang Qianxiu meant: "When have you studied advertising?"

"I thought about it myself." Zhang Qianxiu said: "When I watched the advertisement, some of the advertisements were serious, but I couldn't remember it, and I forgot after reading it."

"There are some ads that don't look so serious, but I remember them instead."

"This is actually a user experience."

Su Yuwei said: "Have you ever thought that advertising is actually conveying a kind of information to other people, information about product positioning."

"For example, a bottle of three to five hundred liquors is a high-end white bar? If he uses a very cheerful advertisement, it is not good enough."

"So most of them will choose the kind that looks very high-end, rather than your kind that is more grounded."

Zhang Qianxiu was taken aback, and it was indeed the case. Those white wine and red wine advertisements would be shot high, because their positioning was very high-end.

If Moutai shoots an advertisement that is kind of funny, Moutai will definitely not be happy, and it will be downgraded! It should appear at family gatherings, receptions, banquets, or the dinner table of some successful people.

Zhang Qianxiu nodded: "Daughter-in-law, you are simply a genius. You are right. I haven't thought of this before."

"If our biscuits and cans are meant for ordinary people, it doesn't matter if the advertising style is a little lower, but it seems more close to the people."

Su Yuwei said: "I know, so when you talked to Director Qiu just now, I didn't stop you. You used it on biscuits and cans. The style you said is very suitable. I just remind you. Don't let this advertisement succeed. Use this."

Zhang Qianxiu said with a smile, "Daughter-in-law is right, where shall we go to play today?"

"Whatever, go around!" Su Yuwei said.

"Okay! Let's get on." Zhang Qianxiu said and went to get the clothes. This is going to Beijing. There is heating in the house. It doesn't matter if you wear less. If you go out, you must pack it tightly.

Two people walked out of the guest house talking and laughing.

As they were about to get in the car, two middle-aged men came over: "Boss Zhang!"

Zhang Qianxiu looked back at the two people with a puzzled look. Both of them are not tall, probably around 168cm. They belong to the normal body. When walking, they are like ordinary people, with felt hats, army green coats, and walking steps. They took small steps to prevent slipping, but the eyes of the two people were unusually sharp.

When Zhang Qianxiu looked at their eyes, the two of them immediately reacted, the corners of their eyes curled up, as if they were laughing, and the sharpness disappeared immediately.

Su Yuwei also saw that these two people are not easy, and said, "You guys, I'll get in the car first."

With that, Su Yuwei got on the co-pilot.

Zhang Qianxiu looked at the two: "Lao Kong's friend?"

The two nodded: "Yes, I'm sorry, Mr. Zhang, we were delayed because of something, and we didn't call you to tell you."

Zhang Qianxiu is still very satisfied with these two people. The slight change in his eyes just now can tell that these two people are not simple.

"Lao Kong has told you what to do, right?" Zhang Qianxiu asked.

The two nodded: "Say it!"

Zhang Qianxiu said, "Give me a contact method, so I can contact you when I have something. You two will go directly to the Black River Province. If you have anything, just contact me."

The two of them froze for a moment, then glanced at each other, and said, "Okay! By the way, Mr. Zhang, my name is Song Xiaoluo, and his name is Hu Tie."

Zhang Qianxiu glanced at the two of them again: "I remember, safety is the first priority in everything. If you can't control the situation, immediately take the person you are monitoring and leave. If you can't take it away, you will solve the person and leave by yourself. "

"Understood!" said Song Xiaoluo and took out a small notebook. There was nothing on it. First, he tore a piece of paper from the top, and then wrote down a BP machine number: "Boss Zhang, this is our contact information. You can find us. At that time, as long as you send the number 12345, we will contact you to call our phone number. With any other five numbers, we will contact your eldest brother. If you need to add other codes, we can discuss it again."

Zhang Qianxiu's thinking is not that complicated. If it is not necessary, he will not contact Song Xiaoluo and the others: "Now that these two codes are almost the same, you can go to Black River Province!"

"Okay, Boss Zhang, then we're leaving." After Song Xiaoluo finished speaking, he and Hu Tie turned and left.

Zhang Qianxiu also got in the car.

Su Yuwei asked: "The person that Kong Zhiwen introduced?"

"Yeah!" Zhang Qianxiu said, "It should be very reliable to look at things."

Su Yuwei said: "Actually, Kong Zhiwen treats you pretty well."

Zhang Qianxiu was also very puzzled: "I just couldn't figure it out, I didn't do anything, how can Kong Zhiwen be so grateful to me."

Su Yuwei smiled softly: "It's just that you think people are too complicated. Some people are actually very simple."

"Perhaps!" Zhang Qianxiu started the car: "People nowadays are not easy. Who doesn't have a small deal in mind yet."

Su Yuwei said: "Maybe Kong Zhiwen really doesn't have it in his heart."

Zhang Qianxiu continued to start the car. In the northern winter, the car did not start well: "Really, sometimes I would rather Kong Zhiwen not the kind of person you mentioned. If he is really a simple person, he is so grateful to me. I have Psychological burden."

Zhang Qianxiu is telling the truth. He can send Liu Qiying to Black River Province. Even if Liu Qiying is dead, Zhang Qianxiu will be a little guilty at best, but he will not blame himself much, because Liu Qiying will go. That is because he has his own greed. My little bargain is not just for Zhang Qianxiu's sake.

If Kong Zhiwen died because of himself, and Kong Zhiwen went to Black River Province only for Zhang Qianxiu's sake, Zhang Qianxiu would blame himself.

Zhang Qianxiu's thoughts may be selfish, or shirk responsibility.

But this is the fact. A person who is grateful to you and is willing to help you because he knows the danger is because you are dead. As long as he is not a hard-hearted person, he will blame himself.

Zhang Qianxiu couldn't understand it all the time. Kong Zhiwen was grateful to him just because he saw his mother once?

When using Kong Zhiwen, Zhang Qianxiu thought to the dark side, thinking that Kong Zhiwen’s motives were not so simple. Maybe he came back for the country, or had his own cost-effectiveness. On the other hand, he was a little worried that he really failed. Kong Zhiwen's "loyalty" to himself.