Rebirth: The Financial Giant

For example, some people call Tianchi technology the "Xiao Mi" in the new energy car, the brand of hanging silk, Tesla is the apple in the new energy car, and Rebs is also depressed.

Or label Tianchi Technology's competitive strategy as "fighting tactics", because it is cheap, and other new energy car manufacturers do not dare to fight the price war with Tianchi Technology.

The competitor's strategy is obviously to mark the brand of Tianchi Technology as "low-level", "low-end", "LOW" and "Diaosi" in the minds of consumers.

Because competitors can't do anything but these things.

The current head of Tianchi Technology, Zheng Hongrui, is a typical man of science and technology, and he prefers technology, which is his weakness in public relations.

But this is not a big problem, because there is Tiansheng Capital behind Tianchi's technology, Lu Ming will not still be led by his opponents. He will follow a group of "professional teams" and let these talents go to the public opinion field to fight. .

These are secondary, the key is the product itself.

In fact, Zheng Hongrui is pointing directly at the essence. He has worked hard and invested a lot of money in product design. Zheng Hongrui’s obsessive-compulsive disorder is almost paranoid, and patients with obsessive-compulsive disorder are the key to creating perfect works. factor, almost everything beautiful in this world is the work of obsessive-compulsive patients.

Tianchi Technology's next strategy is to build several other models to enrich the "Tianchi family", including the niche electric supercar series. This is a typical loss-making business, and I don't expect it to sell a few cars.

But there must be, must be expensive, must be high-end, must be atmospheric, etc., all-round top-level configuration, for this reason, the cost of a car in this niche series is tens of millions.

Tianchi technology has no intention of making money on this at all, and more is to build the "Tianchi" brand. After all, what is not available is always in turmoil, and what most people can't afford is the best. Talents who are willing to show up will eventually gain intangible benefits in terms of brand premium in the long run.

It is worth mentioning that the sales structure data of Tianchi Technology shows that about 20% of the consumers who buy this new energy vehicle are the second car at home, and most of them do not have much economic Pressure, the majority of families are mature and stable.

In order to commute daily, reduce fuel costs, and further improve the quality of life, most of these consumers are also rational consumers after careful consideration, and most of them are middle-class in first- and second-tier cities.

A typical example is that the number of people running "Flash" commuting in Ningzhou has increased significantly.

There are also the group of online car-hailing drivers, those who want to save the cost of using a car, those who cannot get the blue card, and the driving experience is different. The "Flash Sprint", a new energy car, is given a price of 210,000 yuan for the acceleration of 100 kilometers. Withdrawing has opened up a million-dollar power driving experience.

Another important factor is that the infrastructure is in place. In the past, many owners of new energy vehicles were reluctant to drive at high speeds because they were worried about battery life.

The layout of Tianchi technology in this area is not stingy. Now the owners of "Flash" cars are relieved to go to the high-speed, including the inter-provincial expressway, because the charging station facilities along the way have basically been laid in place.

Before the main car goes on the expressway, the relevant software on the vehicle system can also check the charging station status along the road in real time. Whether the current power of the car can reach the service area of ​​the nearest charging station can be obtained in advance. The embarrassing situation of handing over the trailer at the end of the halfway.

On the contrary, some young people who buy gas trucks are slightly beyond their financial capacity, and they even slap fat people with swollen faces.

For example, some young people who have just graduated will take out loans to buy cars in order to live a decent life. Most of them are cars with a value of more than 100,000 yuan, such as Shadow Leopard, MG, etc. Most of them are their first cars and have certain rigid needs.

And Tianchi Technology's "Flash" model is also poaching some of these consumer groups. The answer is that the price of this smart tram is 210,000, although it is a bit more expensive than a car like MG, but for these young people, they are biting their teeth. It can also be won in one installment, and the driving experience of "Flash Spur" that can drive a million-dollar gasoline car at a price of about 200,000 is very cost-effective in the eyes of many young people.

All in all, this product launched by Tianchi Technology is affordable and truly worthy of the words "high quality and low price", so it has gained unparalleled market competitiveness, and has secured a large number of consumer groups with different needs. This is lightning. This kind of achievement has created the new myth of today's "King of Sales".

According to this trend, it is a certainty that Tianchi Technology will become the first new energy vehicle manufacturer in history with an annual shipment volume of one million. Now it has sold more than 400,000 vehicles. The shipments of 10,000 vehicles will be able to produce more than 1.3 million transcripts by the end of the year, and even if the inventory that was previously hoarded is removed, the number can exceed one million.

In the coming September, the production capacity will be further expanded, and Tianchi Technology is expected to hit an annual sales volume of 1.5 million units this year.

However, selling so many also means that Tianchi Technology has lost more than 320 billion yuan. The actual situation now is the cost of selling a car and losing a car. At the cost of huge losses, it wants to occupy more market share during the tuyere period. Quickly turn the block into a Big Mac size.

At present, it is quite exaggerated to take more than half of the market share of the entire industry, but Tianchi technology is still not satisfied. The company's internal strategic goal is to increase this ratio to more than 70% and gain absolute market dominance.

In the next ten years, seven out of ten new energy vehicles on the road will be from Tianchi technology. The huge scale and the accumulated database and user portraits accumulated over ten years are quite valuable. The value is immeasurable.

...

Lu Ming put away the two reports, went to the desk to sit down, and opened the computer market software to take a look at today's market.

This morning, the Shanghai and Shenzhen stock markets opened lower. After the opening, the three major indexes fluctuated. The Shanghai index showed a weak consolidation, out of the K-line form of a small cross star, while the Shenzhen Component Index and the ChiNext Index rose, especially the ChiNext Index. Among the three major indexes, the most powerful performance today.

In early trading, the new energy sector opened higher and moved higher, and the daily limit was set off before noon, and the sector's gains expanded to more than +6%.

Obviously, the take-off of the new energy sector today is driven by the news disclosed by Tianchi Technology. More than a dozen individual stocks such as Xiangdao Intelligence and Huichuang Technology have reached their daily limit.

These targets are basically members of the new energy industry ecology created by the "Tiansheng Department", and Tiansheng Capital is its major shareholder.

Among them, the daily limit of Ningde Times today brought the stock price to a record high of 100.68 yuan in one fell swoop, becoming another 100 yuan stock in the big A and two cities. 100 million yuan of Wen-style shares.

These two targets have been taking turns to be the No. 1 market cap on the ChiNext ~www.novelmt.com~ every ten days and a half months, but they have changed recently. After the Wen-style shares hit a record high on March 13, they challenged a failure in the index surge stage this month, and the result was a fall.

In the afternoon, the 5G and automobile sectors also began to rise, and stocks such as Changcheng Automobile, BAIC Langu, and BYD all hit their daily limit.

Tianchi Technology's report card in the first quarter has undoubtedly broken through people's ceiling expectations for this industry again. Under the incremental market, everyone has not yet reached the time of life and death. Only when the tide ebbs will we know who is swimming.

According to industry data, the production and sales of new energy vehicles in the first quarter of this year were 736,900 and 730,600 respectively, an increase of 397.23% and 412.41% respectively over the same period of the previous year, which can be said to be a blowout growth.

This amazing market growth data, Tianchi Technology alone contributed more than half of the proportion, production and sales accounted for 58.74% and 59.07% of the industry's total, if the production and sales data of Tianchi Technology were excluded, domestic new energy vehicles in the first quarter. The growth of production and sales in China is only 102.7% and 109.7%. These data all show that Tianchi technology has now become an absolute industry leader that is difficult to shake.

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