Rebirth: The Financial Giant

Chapter 455: [One more foreign investment? 】

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At present, the biggest problem of major manufacturing enterprises is the problem of overcapacity and diminishing marginal benefits, and an Internet celebrity anchor has gathered a large number of fans, further subdivided into various fields, and the positioning of products is also accurate. Now that big data is so developed, All aspects of the conditions and hardware are in place, and next year will definitely be a year of popular Internet celebrity anchors.

The rise in the status of Internet celebrities with goods anchors is the result of the extreme involution of manufacturing companies. Many smaller companies are humble and extremely introverted in order to sell their goods. Traffic is king, and capital will kneel and lick traffic, because traffic is almost equal to money.

For a period of time, hot topics will pop up and cause the whole people to watch. For example, stars explode and netizens are very happy to eat melons, but behind this is the result of capital promoting the creation of hot spots to generate huge traffic.

"It's too far..." Lu Ming retracted the extended topic, thought about it, and then said: "Since the foreign capital has been withdrawn, there is nothing to worry about. By the way, let them know that they have lost their way. What a huge loss."

Foreign investment is secondary. Lu Ming's real purpose is to suppress the e-commerce giants such as Jingdong and Ali in Zhonggai, so as to cut the leeks of the people of Magnesium. Tiansheng Capital's diving funds are still shorting. It has already made huge profits.

But it's not enough. For example, Jingdong's stock price fell from US$50 to US$36, which is definitely not enough. Lu Ming intends to create a larger short position to further vent, and hit the target price below US$20. At this time, he is very short. Convert, the short profit is eaten up anyway and the long is opened.

Lu Ming's current influence in the global financial market should not be underestimated. Although it is unlikely to be as exaggerated as in China, Lu Ming believes that investors who are at least Zhonggai stocks in the US stock market must pay attention to Tiansheng. capital.

Han Qiulin couldn't help but said, "What kind of Qi method?"

Hearing this, Lu Ming smiled and said succinctly: "Just use a mobile phone to record a video of afternoon tea chat and put it on the company's official website."

As long as it is released, the major media will naturally cite reports, and the influence is there. What’s more, the traffic on the official website of Tiansheng Capital is also very large. The reason is that many people will open the official website to see the Tiansheng Composite Index and Tiansheng Shenzhen 100 Index. , Tiansheng Shang 50 Index and Tiansheng Small and Medium Chuang 300 Index.

Although these major indexes compiled by Tiansheng Capital can basically be viewed on major market software, many people think that the third-party market software is delayed, and Tiansheng's official website will be faster.

I didn't earn a few dollars, but there were quite a few investors who had high demands on these hardware and software.

Han Qiulin immediately found a stand, then opened the video recording software with her smartphone, and performed a simple operation.

"Okay!"

Lu Ming put down the materials in his hand, came out of the desk, and sat down on the sofa in the lounge area of ​​the office. The camera of the mobile phone also focused on the sofa, and Lu Ming was in the camera.

After communicating with Han Qiulin for a while, she made a cameo appearance as a reporter during the recording of this video, but in this video, she will only make a sound and not show up, otherwise the people who eat melons will definitely focus their attention and focus on Han Qiulin's body was further extended to the gossip between the first brother and the beautiful assistant, which would go against the original purpose of the first brother recording this video.

At the end, Han Qiulin, who was outside the camera, said, "Brother Lu, do you think the rise of Pinduoduo can rise from the cracks of e-commerce giants such as Ali Jingdong in the past. Where is its core competitiveness?"

After Han Qiulin completed the questioning, she basically had nothing to do with her.

After a while, Lu Ming, who was sitting on the sofa, immediately began to say: "Let's put the conclusion first. The answer to Pinduoduo's core competitiveness lies in the distribution of the supply chain. But to deconstruct this problem, we need to expand a little bit forward."

"Actually, I have been saying that many online retails are essentially the same as the development path of traditional commercial retailing in the past. They are only realized by isomorphic Internet methods, which have become more convenient and fast, but the business essence is the same."

"In the current Internet, you will find that what everyone needs is just a dislocation competition. Of course, there was no dislocation competition in the early stage of the Internet. At that time, it was simply to move offline shopping online. At that time, the Internet was still a pure tool. There are not so many slapstick operations now."

"Extending it further is the same as the traditional offline supermarket model. In the end, you must subdivide at the to-C end. You need to acquire a large number of users and subdivide them. Each store needs its own precise positioning. In the end, in order to gain a larger market share, it will definitely form a cross with other peers, and then there will be homogeneous competition, followed by a large-scale merger and acquisition tide, and finally form a corresponding oligopoly and monopoly, just such a process That's it."

"But in this process, it is not static. The essence is actually changing. At this time, customers have already formed a corresponding stickiness. They will shop on this platform, which means that the retail sales link is no longer the top priority, and the supply chain link is more important than retail sales.”

"At this time, you will find that now both Jingdong, Pinduoduo and Ali are extending to the supply chain link, extending from the warehousing link, and even starting to sink and make more subdivisions."

"The rise of Pinduoduo has its own characteristics to be able to break out in the environment of the formation of the e-commerce giants at that time. To sum up, to put it bluntly, what Pinduoduo does is subdivision. Sink to the C-side to make things cheaper."

"Because I am big enough, I have enough sales, then I will find the most source, bypassing all brands, my goods go directly to the source, and I will reduce all intermediate costs through my own logistics and distribution, I'll control the quality."

Having said this, Lu Ming paused for a while, and after drinking a cup of tea, he continued: "But even though I have a low price, it does not mean that it is cheap, it is to ensure the same quality and keep the cost down. I have control over the variety of products. It is not only the cost of eliminating the intermediate links, but also the brand premium."

"You say a LV bag, tear off the brand label, how much is the product worth? Pinduoduo is that I will give it a premium for this part of the brand, everyone can carry LV bags, maybe the quality is better than the so-called Official LV bags are harder."

"At the same time, consumers who fight Duoduo will buy Duoduo when they grasp such products~www.novelmt.com~ really have no brand tendency, so consumers in a large number of daily necessities as long as they are not too strong on the brand The will of the orientation will buy this thing on Pinduoduo, it is affordable and cheap."

"Then this formed a dislocation competition at the time, and the supply chain was used to ensure that the price was low enough. Behind this high quality and low price is a complete supply chain. You can only provide high-quality and low-cost goods with a more complete supply chain and lower costs. And services, consumers will not pay for a larger invisible premium.”

"So why did I give Pinduoduo the idea to develop in this direction, of course, in the end you will find that the real hard power of these giants is not marketing, nor how to tie the C-end in, nor how to give users what to do. With subsidies, anyone can learn these.”

"The real hard power is the core supply chain link. Do you have enough warehousing, logistics and transportation? Because after all, this is essentially a buying and selling behavior. Although it is done through the Internet, you must have the entire offline supply chain distribution link. Complete, otherwise it will be very rigid to simply be an Internet platform. I am a user and I come to your platform to buy this thing. In the end, I want this thing to be visible, touch, and open in my hand. The delivery speed is even higher. Quick, that's cool, that's the experience."

...

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