Rebirth: The Financial Giant

This afternoon, the headquarters of the Science and People's Livelihood Foundation.

"Chairman, according to the plan, the project platform 'Today's Fresh Fresh' will be officially launched in three days. It will be opened before Ningzhou and will continue to open to major cities." In the office, the foundation's secretary-general Lou Yiyun is Report the progress of the work to the immediate supervisor.

Lu Ming didn't say a word, listened to Lou Yiyun's report, and at the same time picked up a smartphone to experience the "Today's Youxian" APP.

Since the establishment of this project, it has been completed in a lightning manner. The foundation has transfused blood for it, but it is operated independently. In the future, after the foundation is officially incorporated, today Youxian will naturally become an independently operated state-owned enterprise, but the current growth The stage depends on the foundation.

The community group buying is very popular under the love of Y. For ordinary people, going out to buy vegetables is a common thing, but now the big Internet companies are making grocery shopping like online shopping, not only quickly establishing business departments, but also living Fresh enterprises arrogantly released one billion subsidy to the fresh market, so there is a phenomenon that Chinese cabbage only costs 1 cent.

On the other hand, community group buying is to cooperate with those large-scale planting and breeding enterprises, so that they can get lower cost prices.

But in reality, there are a large number of small vegetable growers and vegetable sellers, that is, vegetable farmers and vegetable sellers. Especially for vegetable farmers, many of them are self-produced and sold.

With the emergence and popularity of community group buying, it not only squeezes the living space of vegetable farmers and makes it easy to fall into unemployment, but also has an impact on farmers who open small supermarkets.

However, when the big Internet companies see this trend, they focus on the bundles of cabbage and jins of fruit, and they have no interest in truly empowering technology.

It can be expected that once community group buying is fully popularized, consumers will definitely abandon the way of going out to buy vegetables for convenience, especially in the current environment of Y love, but for the group of vegetable farmers, the bottom line of survival will be affected. There is nothing left of community group buying.

The platform of "Today's Fresh Fresh" supported by the Science and People's Livelihood Foundation is fundamentally different from the current community group buying, that is, it does not bypass vegetable farmers and vegetable vendors. It not only does not, but also helps this group to complete online interaction with customers .

Of course, this means that today's Youxian wants to compete with other big companies that play the community group purchase model, and the cost of grabbing users is greatly increased. The cost of other big companies to acquire a user is 10 yuan, and today's Youxian may cost 50 yuan, or even 100 yuan. price.

Ordinary players play like this, and it will definitely be consumed in a short time, because it is too much money.

However, the platform of Today's Fresh Fresh is backed by the Science and People's Livelihood Foundation. In a word, it is not bad for money. Now a large factory shouts the slogan of "one billion" to subsidize the fresh food market, and it is a younger brother on the budget of Today's Fresh Fresh. !

Today, Youxian started with the "100 billion subsidy". The Science and People's Livelihood Fund was established with the original intention of supporting scientific research and people's livelihood. The former represents the future, and the latter represents the present.

At the same time, take this opportunity to break down the capital that enters the community group buying, and complete the reasonable distribution of profits to all groups in the entire industry chain according to the platform rules, so that everyone can make money to support their families, rather than transferring most of the interests of the entire industry chain to more than 80%. A few oligarchs gather.

Other big manufacturers play community group purchases, don’t look at their crazy subsidies now, but as long as they are allowed to complete the occupation of the market, they have to be recovered by raising prices. At that time, they will not say it is a subsidy, but instead say marketing costs.

However, today’s Youxian is different. The money that is subsidized cannot be harvested in the future by raising prices. This is called the real benefit of people’s livelihood.

In addition to this, another difference is that today Youxian does not cooperate with those large-scale planting companies, but cooperates with small-scale farmers and vegetable farmers, that is, vegetable vendors in the market, to help them sell vegetables.

All the vegetable vendors who cooperate with today's Youxian platform should give the pricing power to the platform. To put it bluntly, the vegetable vendor only takes the order and prepares the dishes according to the customer's order, and then there will be a delivery rider to pick up and deliver the goods. Goods to the door.

This brings up another difference from community group buying. Today, Youxian still has to recruit a large number of riders and dispatchers. Other major manufacturers have contractual relationships with their riders, that is, the riders are self-employed. There is no need to pay social security to the rider, leaving this responsibility aside.

However, the riders recruited by Youxian today are hired employees and have social security, because Today Youxian is not chasing profit maximization, and it does not need to be responsible for capital to pursue profit KPI indicators, so it is natural to take the profits from this part of capital exploitation. Come out and assign to groups of riders.

Therefore, it is said that in order to standardize the entire industry chain, each group is allocated its own reasonable part of the interests.

The last bright spot is that it is more efficient than the current community group purchase model. Now other community group purchases generally require the fastest delivery in the next day, because the order is placed first, and then the head of the group picks up the goods. Many customers have to go to the corresponding agent. Pick up.

But today, Youxian has shortened the time to 30 minutes to an hour, and delivered it directly to your door, which is as convenient as ordering takeout, except that you buy vegetables.

To do this, you have to spend money, so it is said that the cost of acquiring a user for Youxian today is much higher than that of other competitors.

But it doesn't matter, who made today Youxian have a good "father".

Lu Ming's strategy is very simple: you have the ability to make money, so do I, and my ability to make money is better than yours, use magic to defeat magic.

A true peerless master, his moves are so simple and unpretentious, you can't copy it because you don't have that much money.

In the office, Lu Ming put down his mobile phone and looked at Lou Yiyun and instructed: "Adjust the propaganda slogan, change 'benefit people's livelihood, 100 billion subsidy' to 'benefit people's livelihood, subsidize 100 billion a year', don't be afraid We don’t have enough funds to burn, and the only thing we lack right now is money, and UUkanshu www.uukanshu.com burns 100 billion a year and can’t finish it.”

Standing in front of Lu Ming, Lou Yiyun silently knelt down to the big boss. Is this the top banknote ability?

The foundation will take over 30 million shares of Tiansheng in the future, that is, accounting for more than 41% of the total equity, not to mention that these stocks have reached a market value of 9.6 trillion at the current price of 320,000 yuan per share. Cash dividends, assuming that the company distributes 500 billion in dividends, the foundation will be able to distribute more than 200 billion.

In addition, the foundation is also a core LP member of Tiansheng Capital. At the beginning, Lu Ming made the foundation an LP member without paying for it through empty gloves. At present, Tiansheng Capital has several trillions of assets under management. is owned by the foundation.

In a word, it's not bad for money, but you can burn it hard!

Lou Yiyun thought about it and understood the purpose of the big boss. To a large extent, such propaganda slogans are to persuade competitors and capital that wants to stare at the bundles of cabbage from the common people.

Because this industry really has no technical content, and there are almost no thresholds. The biggest threshold is the level of capital, and who has the stronger banknote ability.

If you want to enter the market, you must first measure how much money you have in your pocket. Can you compete with Lu Ming's ability to spell money?

Those who have already entered the market, before you want to continue to spend money to subsidize, you should also weigh it, can you burn it?

100 billion subsidy a year, which is more than the current market size of community group buying. It is definitely an epic propaganda slogan for persuading people to quit!

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