Rebirth Starts From 2006

,!

Huang Shan nestled in the corner of the sofa, looking at Chen Yang blankly, "Why?"

Chen Yang picked up the tea cup and took a sip, then carried the teapot and filled three cups. Then he put his hands on his knees, looked at her and said,

"Here, I'm going to teach you a lesson. When it comes to business and management, you now barely have half of the skills I had back then."

Hearing this, Huang Shan couldn't help rolling her eyes, stretched out her foot and feinted at him.

Boss Chen remained calm and motionless, and continued, "However, in other aspects, especially in Zhengzhi's consciousness, you are far behind.

But I can’t blame you. After all, you went to study abroad after graduating from university, and then worked in Singapore and Hong Kong. You didn’t return to China until the past two years. Some things are indeed not sensitive enough.”

After a pause, Chen Yang took a sip of tea before continuing,

"Your position determines what you should say and do.

If you are still working at HSBC, then no matter what the circumstances, you have no room to speak. Even if you have a good idea, you can only make suggestions to your superiors in the form of a written report. It is up to him whether to adopt them or not. , and when he makes a decision, you only have the responsibility to execute it.

If you open a small financial company by yourself after resigning from HSBC, you will need to talk to people and talk nonsense, because even if you are just the owner of a small restaurant, you may be the boss of a small restaurant. As a client, you can’t give up the opportunity to build a relationship with anyone, especially those with powerful people.”

Hearing this, Huang Shan already somewhat understood what he meant. She even forgot to take back her extended legs. She just rested on the sofa, leaning on the armrest of the sofa, her eyebrows lowered in thought.

Seeing her look, Chen Yang smiled and continued, "When your company gradually grows, you can focus on the big ones and let go of the small ones, focusing on key customers.

And if you work hard and become the boss of a large group company, then you can put your eyes on your forehead and only look up but not down. There is no need to care about the flattery of the little people.

The key is to pay attention to the thoughts of those in power and always pay attention to the direction of policies, because policy dividends are what drives your interests.

When you go up a level,"

Chen Yang pointed at her and said with a smile, "For example, for you now, a decision you make can affect the operations of tens of thousands of companies, the jobs of hundreds of thousands of people, and the cooperation of hundreds of thousands or even hundreds of thousands." The profits and development of enterprises and the wages and incomes of nearly ten million people are closely related to you...,"

After a pause, Chen Yang asked meaningfully, "What should you do at this time?"

Huang Shan rolled her eyes slightly and met his eyes. Two seconds later, she suddenly grinned and said, "When will we set off tomorrow?"

Seeing that she had understood, Chen Yang smiled slightly, picked up the tea cup and drank it all in one gulp.

"It's eight o'clock in the morning. Don't go back today. Just sleep here. Anyway, you and Sister Yu's clothes are still there. Let Qiuxia pack the luggage for you when you go out. She knows better than you."

Huang Shan laughed awkwardly but did not refuse.

…

At eight o'clock the next morning, Huang Shan wore a white sportswear, her hair tied into a simple ponytail, and a baseball cap on her head. She followed Zou Rong into the car.

As for the company, doesn't it have the person in charge of its own group? Why should she keep an eye on it all the time?

Boss Chen was right when he said yesterday, what kind of position you are in depends on what kind of attitude you should have.

What she has to do now is to follow what Boss Chen did last year, focusing on the big and letting go of the small. She only needs to pay attention to the progress of a few key projects, and call the CEOs of relevant companies for a meeting at critical moments to solve the problem.

Taking care of everything is what a CEO should do, just like she did last year.

It is the responsibility of the public relations director below to build relationships and engage in public relations. At most, it is enough to ask the person in charge of the relevant group company to come forward.

As the head of Rainbow Group, her role is to stabilize the sea and ensure the smooth operation and development of the entire group.

Never think too much, let alone do too much,

Otherwise, some people would have thought that she would give up business and join politics.

Otherwise, what do you want as the helmsman of a very large group who is still good at befriending powerful people? !

However, she has been in a wide range of positions these days and has interacted with leaders of many departments. Many people also know that she is inquiring about the next head of CCTV. If she leaves without any reason, it will inevitably give people a bad impression. A weird feeling of anticlimax,

But it's different when she leaves with Boss Chen. Who doesn't know that Chen Yang is her boss? Now that the boss just says a word, she will leave without any problems!

The modified Coaster business car drove away from the city center and headed west. Huang Shan looked at the front and back, turned to look at Chen Yang, and asked curiously, "Didn't you say there is a fleet? Why are there only bodyguards' cars and the others?" Woolen cloth?"

Chen Yang put his seat down and leaned on the sofa to fall asleep. He was about to speak when Zou Rong, who was sitting behind him, said, "Let's gather in the outer ring later and set off together."

"oh,"

Huang Shan nodded and thought about it. It was really inconvenient for a convoy of more than a dozen vehicles to gather in the city, so I won't say more.

But just after a while, she couldn't help it anymore, "I heard from Old Liu that you also found fellow artists from several companies. Who are they?"

Hearing this, Chen Yang finally opened his eyes, turned to look at her, curled his lips and said, "Originally, I only wanted four or five, but Lao Liu directly sent over all the artists who had no jobs.

I just can’t figure it out. Is Damai Culture so out of business now? Not a single artist in our company has any work? "

"ah?"

Huang Shan looked at him blankly, paused for several seconds, and then asked in a dumbfounded voice, "You mean, all the artists from our company are here?"

Chen Yang rubbed his forehead, "That's not all. Damai Music also sent five or six people over. I just wanted to shoot some experimental road variety shows. Why does it feel like it's like a self-driving tour?"

"Road variety show?"

Huang Shan was attracted by this word again and looked at him curiously, "What is this?"

Chen Yang turned around and pouted, "It's a variety show filmed on the road."

Upon hearing this, Huang Shan couldn't help but her face fell.

Are you kidding me?

"hehe,"

Chen Yang smiled and then said, "Actually, I don't have a very clear idea. As you know, my previous experience was just in school and then starting a business. I have never been exposed to the entertainment media.

So it is impossible for me to become an entertainment expert all of a sudden.

But..."

He pursed his lips, paused, then turned to look at Huang Shan and asked, "Have you ever learned about 'Korean Wave'?"

"K-pop?"

Huang Shan was stunned, looked at him and asked, "You mean, Korean pop culture?"

Seeing Chen Yang nodding in confirmation, she rolled her eyes slightly, thought for a moment and said, "I understand. In 1998, Kim Dae-jung, the elected President of South Korea, proposed the 'Cultural Nation' strategy and identified the cultural industry as a key development industry. Provide comprehensive support in terms of policies, systems and laws,

In 2001, they established the Cultural Promotion Agency, which is affiliated with the Ministry of Culture and Tourism and provides direct intervention and support at the political and institutional level.

South Korea's cultural industry has also exploded. Several Korean dramas and pop singers that have achieved high ratings in our country in recent years are actually just the tip of the iceberg of the Korean Wave sweeping across Asia and even half of the world.

In addition, the 'Cultural Nation' strategy has also given South Korea generous returns. Not only did it help South Korea get out of the shadow of the financial crisis in 1999, two years after the Asian financial crisis, it also provided South Korea with huge amounts of foreign exchange over the years. As early as 2002, South Korea's foreign exchange reserves reached 111 billion U.S. dollars, ranking fifth in the world at that time. Since then, it has increased year by year, and a large part of it comes from the contribution of cultural exports. "

After speaking a long paragraph in one breath, Huang Shan turned to look at Chen Yang and said with a smile, "Am I right?"

Chen Yang looked at her sideways and said with a smile, "Last year I casually asked you to learn about Hallyu. You still understood it very carefully."

When they work in the industry, when they want to understand a certain industry, they certainly don’t go to see which idol groups are the most famous or which Korean dramas are the most popular. That’s what Liu Hongbo and his like should do.

To make industrial investment, you need to understand the industry from the source and judge the trend of the industry from the perspective of policies, rather than just being limited to a few projects.

Hearing Chen Yang's words, Huang Shan raised her head and smiled pretending to be proud, "Boss, when have I ever done anything you asked me to do?"

This is true,

Chen Yang smiled and said, "The Korean wave in the past was mainly reflected in two aspects, one was TV dramas and the other was ballads. In the past two years, there has also been a trend of integration, but the point of integration was that the previous Korean literary and art circles had the lowest status. idol, that is, idol,

Find a few handsome men and beauties, form a group, release a few saliva songs, and start making money crazily..., huh? "

Chen Yang saw Huang Shan's expression was a little strange and couldn't help asking, "What, is there any problem?"

Huang Shan shrugged, curled her lips and smiled, "Do you still remember the girl group she was talking about during our online meeting with Xiaoyu last September?"

Chen Yang blinked and recalled,

At this time, Zou Rong suddenly said, "Is this the girlhood that Sister Yu mentioned?"

"yes,"

Huang Shan laughed and said, "At that time we were discussing the impact of the bankruptcy of Lehman Brothers and the follow-up arrangements. She was kind enough to bring up a new girl group to talk about it. I was so angry that I scolded her.

Guess what? "

Chen Yang blinked, looked at her and said, "I remember that you seemed to be saying that you should ask her to buy this combination...?"

Huang Shan pursed her lips and nodded, "More than that, Fang Qi told me that on the day we finished the meeting, after finishing her work for the day, she arranged for someone to acquire more than 30% of the circulating shares of Korea S.M.E., which directly caused SM’s stock nearly doubled,

Later, they asked people to negotiate with their boss, and a new joint venture company was established to transfer the girl group's contract to the new company.

Only then did Xiao Yu realize that the so-called Black Sea incident was actually pre-arranged by them. The purpose was to first expand Girls' Generation's popularity through event marketing, and then reverse the incident and use the people's guilt psychology to make them famous in one fell swoop. top,

At that time, Xiaoyu knew the inside story and was so angry that she ate two more steaks that day. "

Upon hearing this, Chen Yang and Zou Rong couldn't help laughing.

If you want to ask what is the cutest thing about Qin Yu, it is definitely eating when she is angry. If she is angry, she will do nothing, just buy a lot of things and eat them with all her heart, but she still doesn’t gain weight no matter how much she eats, which is really annoying. .

Huang Shan also shook her head and laughed, spreading her hands and saying, "But things are already like this, what can she do? She can't go back on her word, she can just ignore it.

It doesn't matter if she just throws her hands away. People from SM Company don't dare to neglect. Who doesn't know that Rainbow Group can compete with South Korean conglomerates? What's more, those consortiums are also seeking cooperation with Rainbow Group. Now the big boss of Rainbow Group suddenly pays attention to a person. A small idol group, they still support it with all their strength?

The result can be imagined, now,"

Huang Shan shook her head as she spoke, "In this girl's generation, the fame in Korea is unparalleled, no star dares to compete with them, and it has also spread to Japan and China, which in turn pushes back SM Corporation's reputation. The stock price rises,

I estimate that Xiaoyu made twice as much money from this business, but now no one dares to mention it in front of her, and she gets angry whenever it is mentioned. "

After a pause for two seconds, Huang Shan suddenly turned to look at Chen Yang, "Hey, why are you mentioning Hallyu? Does it have anything to do with your road variety show?"

Chen Yang waved his hand, looked out the window and said softly, "Not only is it relevant, but it's also very big."

He turned to look at Huang Shan and said with a smile, "I have told you before that our big entertainment strategy is very similar to South Korea's 'Cultural Nation' strategy. Therefore, there are many reasons why they have succeeded that we deserve. learn from,

Of course, it is just a reference. If you copy it, you will fall into the inferior category."

After pondering for two seconds, Chen Yang continued, "If you pay attention to the content and form of Korean Wave, you will find that their trend has been changing. At first, ballads were mainly fast singing and dancing, and later, TV dramas became the mainstream. , a TV-driven interlude model, and this interlude is mainly composed of lyrical slow songs.

In recent years, you have noticed that their variety shows, especially the outdoor variety show represented by Infinite Challenge, which was launched in 2005, have become more and more popular.

Coupled with the influence of the Korean Wave, I judge that domestic variety shows will become more and more popular in the next ten years.

But,"

He looked at Huang Shan and said softly, "Do you still remember when Old Liu selected the script last year?"

Huang Shan rolled her eyes slightly and immediately understood what he meant, "You are saying that domestic TV stations and entertainment companies may sit back and enjoy the profits and directly buy the copyrights of successful variety shows from South Korea."

After a pause, she immediately said, "But, doesn't this actually fuel the Korean Wave's arrogance?"

Chen Yang curled his lips and chuckled, "So, my idea is that before the trend of copying Korean variety shows arises in China, we should first try to see if we can open up a new path in our own way.

At least, in the future variety show schedule, not all will be Korean variety shows.

Otherwise, what kind of entertainment would we be talking about? ! "