Rebirth Starts From 2006

,!

nice?

Qi Guangzhi looked at Chen Yang and said thoughtfully,

"You mean, let's make it look nicer,"

Then he frowned in confusion and asked, "Is this enough?"

Chen Yang pointed at him and said with a smile, "What did I say just now? To do an in-depth analysis of the target group, you have to understand the consumption habits and needs of the target group. On this basis, you can then design the product. Only in this way can we design products that meet market demand and even become long-lasting best-sellers!”

Faced with Chen Yang's preaching, Qi Guangzhi didn't have any impatience. Instead, he wished he could speak more.

As the saying goes, it is better to teach a man to fish than to teach him to fish. Of course, Boss Chen can just throw a few design drawings to him, but what happens next?

No matter how best-selling a product is, there will be a day when aesthetic fatigue occurs. When these products no longer sell, what will happen next?

Only by giving them a product design idea, they can follow this idea and design different models.

Today she is an urban white-collar woman, tomorrow she can be a business man, and the day after tomorrow she can be an elderly group.

In this way, the company's products can be continuously designed to support the development and growth of the company.

Chen Yang took a sip of wine, chewed the delicious turtle meat, swallowed a mouthful of meat, spit out a few bones, and then said slowly, "Women are a very contradictory group. For most women nowadays, shopping is difficult. I like to compare shopping. Sometimes the fun of shopping and comparing prices is even more important than buying things.

But as long as you can capture their hearts and make them interested in the product, they can completely forget about the price and just want to take what they want home.

Then, we are targeting a large category in this group. Women in this category have higher IQ and knowledge, which means they may be less susceptible to temptation.

But at the same time, once your product can impress them, they will also become your most loyal users.

Therefore, when designing products to induce them to pay, you need to spend more thought.

For example, how to make something beautiful and inexpensive, and at the same time, it can also meet their basic needs, that is, the practicality should not be too bad, so that they feel it is worth the money and save face.

In this regard, there is much to be done. "

Chen Yang raised his cup, shook it at Qi Guangzhi, and said with a smile, "Mr. Qi, your previous idea seemed to be to imitate Chery's Button and Geely's Panda, focusing on micro-economic cars, right?"

Qi Guangzhi nodded and said with a smile, "Yes, we chose this direction at that time because we also saw that the price of this type of car could be very low, and there were already examples of KouKou and Panda, so there was a high probability that it would not be possible. fail."

"Then the question arises,"

Chen Yang spread his hands, looked at him and smiled, "Before these two cars, the Suzuki Alto had been put on the market. This car sold very well in Japan, but after it was introduced into the country, the sales were somewhat unsatisfactory.

Comparing Kuokou and Panda, what’s the difference?

If you follow your vision, what are the differences and commonalities between the cars produced and them?

Have you ever thought about these things? "

"this,"

Qi Guangzhi hesitated for a moment, then shook his head with a wry smile, "I really haven't thought about these."

Seeing him being so frank, Chen Yang smiled, as if it was a matter of course.

It’s not that Qi Guangzhi and others are incompetent, but in reality, there are countless such examples.

When a hot product appears on the market, countless competing manufacturers will immediately launch similar or even identical products, but few people will think about why this product is so popular?

Why? ?

Phew, why do I think so much? If I have the time, wouldn’t it be nice to make some quick money by copying it first? !

This is the psychological state of most companies. This is no longer a matter of "knowing it but not knowing why", but they take it for granted that there is no need to "know why". This is what ordinary companies and large enterprises do. The difference is,

This is also the reason why large companies can make their companies bigger.

Obviously, Qi Guangzhi and other older generation entrepreneurs who came from county-level state-owned enterprises and fell into the business world before they had time to participate in early market competition lack this kind of inquiring attitude.

If their attitude is not corrected, Xijiang Automobile Company may really have to return to the hands of creating the future. This is seriously inconsistent with the general direction of Rainbow Group's corporate socialization.

After a pause for two seconds, Qi Guangzhi suddenly said, "Dr. Chen, you mean that when Chery and Geely built those two cars, they targeted urban women?"

Chen Yang was holding dishes. When he heard this, he looked at him dumbfounded and said angrily, "I said Mr. Qi, when you wanted to copy other people's products, you didn't read those market analysis articles at all?

Isn't this obvious? Look at the people driving these two cars. Not to mention the vast majority, at least the majority are women, right?

They just captured the characteristics of the female group, which are beautiful, economical, and affordable, and that's why they became an instant hit.

Look at Alto again. From the beginning to the end, Alto has not designed its appearance specifically for the female group. From the time Alto was born in the 1970s, their product features have been economical and fuel-saving, and their advertising has also focused on this. Even Suzuki has Taking advantage of the environmental protection trend that has arisen since the new century, we have launched the concept of 'environmentally friendly'.

But for women, is being ‘environmentally friendly’ as important as being ‘good-looking’?

Therefore, among the female group, the sales volume of Alto is far inferior to that of the other two models.

Although the Alto itself is Suzuki's classic model and performs well in the global market, it is achieved by virtue of being cheap and fuel-efficient, because they are targeting the general public, not the female group alone. "

Having said this, he patted the table gently, "This is the importance of market analysis.

Now Xijiang Automobile Company has just been established and is following the new energy development route. If you design mass products, who will buy your products? Who can you compete with?

Only by conducting detailed market analysis, targeting one group individually, and then impressing them can we become an instant success and allow Xijiang Automobile Company to gain a firm foothold in the market.

Instead of launching one product and burying the other, in the end the money will be burned and everyone will be wiped out! "

It sounds good to everyone, but the bad news is that the company went bankrupt and closed down, completely finished.

After listening to Chen Yang's words, Qi Guangzhi seemed to have a lot of things crammed into his mind. At this moment, he was thinking a lot. Even the wine in the glass and the meat in the pot no longer smelled good.

Chen Yang didn't care. Anyway, he came here to talk to them today and had nothing else to do. Let him think about it slowly.

At this time, Zhou Xian, who had not spoken for a long time, picked up the serving chopsticks and plucked the beef pot twice, poked again with the chopsticks, then picked up a piece of beef ribs and put it into Chen Yang's bowl, and said with a smile,

"The stew is just right now, give it a try."

Chen Yang quickly smiled and said, "It's okay, I'll do it myself."

He picked it up and took a bite. He immediately gave a thumbs up and said, "Yeah, it's stewed well. It's just right. It's delicious."

Then he looked around and asked, "Are the potatoes coming out this season?"

Potatoes are also a kind of potato. They are not big in size, but they are very fragrant. They are especially delicious when stewed with native chicken. Under normal circumstances, if someone stews a pot of native chicken and potatoes, then the potato is definitely the most popular. It is not an exaggeration to say that the potatoes may have been fished out, and no one has touched a piece of the chicken.

Hearing Chen Yang's words, Zhou Xian pointed at him, smacked his lips and said, "I have heard that Xijiang people are cunning since I was a child, and today I have seen the most cunning one."

Then he stood up and walked inside. After a while, he came out, holding a small bamboo basket and handed it to Chen Yang, and said with a smile, "Look, is it this?"

Chen Yang was immediately overjoyed when he saw it, "Yes, yes, that's it. It's the size of a glass ball. If it's bigger, it won't taste as good. I didn't expect you to have such a good thing here."

He was not polite and poured all the potatoes into the turtle pot.

The soft-shell turtle has a strong fishy smell, and you have already eaten a lot just now, so it is just right to add it in at this time.

Zhou Xian returned to his seat and sat down. He chuckled and said, "How can I have this thing? If it weren't for the comprehensive promotion of ecological agriculture in the county this year, there would probably be few people in the countryside growing this thing. It won't grow big and can't be sold at a high price." Come,

Chef Cui grew this at home. When the pot came, it was delivered with it. Even he couldn't bear to eat it. "

"I know that,"

Chen Yang chuckled and said, "Like my grandma, I used to grow this at home. Normally, it would not be dug out until February or March, that is, after the Spring Festival, when it grows to the size of a table tennis ball.

But I love eating these glass ball-sized ones. Every time she would leave a ridge of ground for me and dig them out in advance to eat. "

"That's why I said you were naughty,"

Zhou Xian smiled and said, "Chef Cui also said just now that potatoes will not be in season for more than a month. At that time, they will be the most fragrant and pink. But the most delicious ones are these baby-sized potatoes. ,

Soak in water for two hours, rub it with your hands, and the outer layer of skin will fall off. Then, without cutting it, just pour it in whole and stew it, absorbing the soup of the meat and vegetables, and adding its own jerky fragrance. This is called Spring has not yet arrived, let’s taste the taste of spring first. "

When Chen Yang heard this, he burst into laughter, "If Zhou County stays here for a few more years, he will be as naughty as we Xijiang people."

"Ouch,"

Zhou Xian smiled and waved his hand, "Why stay a few more years?"

As he spoke, he pointed to his mouth, grinned and said, "You have been a cunning person for a long time!"

The two raised their glasses and clinked them together, laughing again.

After a pause, Zhou Xian sighed and said with a hint of melancholy, "I didn't think so before. After this year of ecological agriculture construction, I discovered that Xijiang, no, I should say this area, really has a lot of good things. ,

It's a pity that inconvenient transportation has seriously hindered the development of Xijiang County and surrounding counties and cities.

Don't look at how prosperous our place is. Those academicians and masters gave face to them and even came up with the name of "Xijiang Model". But if we don't solve the problem, the future of Xijiang County will not be good no matter how good it is. It’s limited! "

As he spoke, he pointed outside and said seriously, "As for the ecological agriculture here, what is grown and raised, except for part of it, is supplied to the food companies in the economic development zone for deep processing, and the rest can basically only be sold here. travel people,

It doesn't matter in the short term, anyway, no matter how bad it is, it will definitely be better than before.

But what about the future? "

After a pause, Zhou Xian said seriously, "It's not that I'm greedy, eating from the bowl and looking at the pot. The key is that if we want to develop, we must think about the future, rather than just looking at the present.

What will happen next? When the so-called "Xijiang Model" blooms everywhere and ecological agriculture is practiced in other places, will anyone still come to our place for tourism?

Without people coming to travel, our good ecological agricultural products can only be sold to food companies at a low price for further processing.

Okay, this is not a waste, but the food company’s goods have to go out, right?

Just with the bumpy national highway and the slow water transportation, when will it end? "

When he finished speaking, Chen Yang pursed his lips and nodded, "Our boss Shan mentioned to me the day before yesterday that Xijiang has made a transportation development plan, which requires water, land, air, and railway lines to run in parallel to break the development constraints of Xijiang. bottleneck to create conditions for future development,”

Having said this, he turned his head to look at Zhou County and said with a smile, "It's quite ambitious. Four lines are running in parallel. How confident are you?"

"Hey, what's the certainty?"

Zhou Xian shook his head with a wry smile and said, "Don't look at my loud voice and high-pitched tone. They are all just to fool people. We, ourselves, should tell the truth."

He raised his fingers as he spoke, "Let's talk about the waterway first. The county's water transportation company is still basically there. It just needs to be put up again, but what about the boats?

When the water transportation company went bankrupt and was dissolved, all of its belongings were sold to the company's employees.

In fact, I can understand that those workers have been sailing ships all their lives. Apart from sailing, they really don’t know what to do. They can’t waste their skills and rush out to compete with migrant workers to move bricks, right?

Moreover, several companies in the county went bankrupt that year, so the employees of the water transportation company lost some benefits. They could use the white paper to buy out their seniority and buy the ship back.

There are only two ways before us now, either to buy a new boat or to buy back their boat, but there are also many contradictions in this.

Buying an old boat is too dilapidated, and buying a new boat ignores them and even steals their business.

Just the reorganization of a water transport company will cause countless problems.

Look, this is the simplest water transport. What about the others? "

He broke off another finger and continued, "By land, you should be very clear about the road situation in Xijiang County. There is only one national highway and three provincial roads that can allow trucks to enter and exit. These roads are already dilapidated.

Especially when the county is undergoing major development this year, it requires repairs and use at the same time. You, Mr. Dai, have often complained to me that it is inconvenient to transport project materials and delays the construction period, not to mention the companies in the development zone. Shipping goods out.

To break this situation, the best way is to build a highway. But building a highway is beyond the reach of a small county-level cadre like me! "

He sighed and was about to pour out all the bitterness he had thought about for two days.

Then suddenly I heard a snap,

Turning around, he saw Qi Guangzhi patting the table, raising his head with a red face, and said sternly to Chen Yang, "I figured it out!"