Rebirth Starts From 2006

What are the supporting points of Taimai platform?

Hearing this question, Song Ke and Zhang Lu fell into deep thought at the same time.

For a time, both of them thought a lot,

Market, music library, high-quality songs, gold medal producers, big-name singers, operating methods,...

Even capital

However, can these things really become the support point of a platform, allowing the platform to stand on the fierce market competition and operate stably for a long time?

Neither of them are sure of themselves!

After a long time, Song Ke's heart moved slightly, and he raised his head and asked, "Mr. Chen, I would like to take the liberty to ask, what is the support point of Damai Music?"

"Well,"

Chen Yang smiled, looked at him and said, "Strictly speaking, Damai Music is just a player, and its business model is also very single. It cannot be regarded as a platform.

Therefore, our product has no supporting points. If I have to talk about one, it should be user experience.

This user experience includes two parts: music library and user experience. A sufficient music library and an easy-to-operate interface make users feel comfortable, which is enough. "

After a pause, he continued, "However, if you want to make a big platform, it should include music, movies, videos, novels, games, etc. Everything can be put into it and everything can be used by you. Such a big platform,

In this case, there must be a supporting point to integrate these contents together.

After integration, all content can be interconnected, and this platform can be regarded as an aircraft carrier, rather than a waterfront cottage made up of several small sampans! "

Hearing this, Song Ke was speechless.

Indeed, he wants to do any project related to literature, art and entertainment. He even referred to the "Internet thinking" proposed by Chen Yang and thought of the concepts of pan-culture and large-scale entertainment.

But the problem is, as Chen Yang said, he does not have a core point that can connect all the things related to entertainment.

Maybe every item here is a dazzling pearl, but it lacks a silk thread to string them together. The value of the same number of pearls is definitely not as eye-catching as a string of gorgeous pearl necklaces.

So, he was speechless.

At this time, Zhang Lu suddenly asked, "But Mr. Chen, if Damai Music doesn't even have a support point, then how did you come up with the idea of ​​acquiring Taihe Wheatfield?"

yes,

One word wakes up the dreamer,

In other words, a wise man will always make a mistake after thinking a lot, and a fool will gain something after thinking a lot.

Although within the company, Song Ke is responsible for overall management and Zhang Lu is responsible for music production, at this time, as a half-outsider, Zhang Lu can see some things more clearly.

Since you said Damai Music is just a music player software and not a major music platform, then why bother acquiring Taimai?

For copyright?

Although Taimai himself has thousands of music works released to the outside world, Chen Yang will not let Chen Yang attack Taimai.

As Chen Yang himself said, in this era, the general environment is like this. Except for Damai Music, almost all music software does not purchase online copyrights, including Taihe Maitian,

Even if Damai Music incorporates Taimai's works into the music library, Taimai will not deliberately make things difficult.

Because they are going against the entire industry. With the size of Taimai, they don’t have the courage and confidence!

It can’t be because of the word ‘wheat field’!

As for Chen Yang, when he heard this question, he actually wanted to say that the acquisition of Taimai was not his idea. It was just Lao Liu who made the suggestion and Qin Yu got the wrong idea.

But he can't say that, hurting others and hurting himself, both sides will lose face, so why bother!

However, there were mistakes and mistakes. On the way here, he had already figured out how to deal with the situation in front of him.

It’s also time to officially launch the “Cultural Revitalization Plan”!

Then he gently raised his hand to Huang Shan and made a gesture of invitation.

Seeing Chen Yang's actions, Zhang Lu and Song Ke were shocked and turned their attention to Huang Shan.

Among the three giants of Rainbow Group, Chairman Chen controls the overall situation and sets the direction, President Qin dominates the financial market, and CEO Huang is well-known in the international investment community.

There are rumors in the world that she holds the investment power of one billion US dollars. As long as the investment does not exceed one billion US dollars, she can make decisions with one word.

At this level, not to mention startups and quasi-listed companies, even Fortune 500 companies cannot ignore them indifferently.

Therefore, in the eyes of these two people, Mr. Huang's importance is not inferior to that of Chairman Chen!

Following Chen Yang's gesture, Huang Shan smiled slightly, stood up, looked at Song Ke, Zhang Lu, then Liu Hongbo and Xia Yumeng, and then said,

"As for Rainbow Group, the investment strategic plan in the field of cultural media is known to this day only between Mr. Chen and me. Everyone here is the first group of relevant people to know about this strategy!"

As soon as these words came out, the four of them suddenly felt nervous and stared at Huang Shan intently.

Zou Rong, who was next to Chen Yang, quickly lowered her head secretly, not daring to let others see her smiling.

If I hadn't been there just now, I would have believed Sister Shan's lies!

Well,

However, it seems that Sister Shan didn't lie. Her husband had been talking to her just now and she was just listening in. So after all, she was eavesdropping? !

Under everyone's gaze like a spotlight, Huang Shan walked to the glass whiteboard in high heels, picked up the whiteboard pen, and wrote a few big words,

Big IP!

IP?

Seeing these words, Song Ke and others looked confused. What do they mean?

IP: Many people know that to access the Internet, you must have an IP address;;, the meaning of Internet Interconnection Protocol,

In addition, as senior personnel in the cultural industry, they also know another IP, which is intellectual property, literally translated as intellectual property.

When it comes to entertainment works, it’s copyright.

A big IP certainly won't be a big IP address. So, does it mean big intellectual property, or super intellectual property?

However, if it has something to do with Rainbow Group’s layout in the entertainment field, it shouldn’t be that simple, right? !

Huang Shan turned around, tapped the whiteboard with her pen, and said seriously,

"Big IP has three meanings. The first level is super intellectual property rights!"

Song Ke and others nodded one after another. Sure enough, this is it.

Huang Shan continued, "The second level focuses on the cultural industry, which can be understood as the collective name for all famous cultural and creative works, including literature, film and television, animation, games, etc.

To put it more directly, it is the copyright of these cultural and creative products! "

This is easy to understand, but they are still focused, waiting for Huang Shan's next words,

I wrote the words "big IP", it can't be just for the copyright of the work.

However, Song Ke and Liu Hongbo had already vaguely guessed something, but the time was too short, and they always felt like there was a layer of veil between them, making it difficult to see clearly.

"The third meaning,"

Huang Shan pointed to the whiteboard and continued, "By extension, content that can break away from the shackles of a single platform solely by its own appeal, produce works of different types, distribute them on multiple platforms, and gain traffic, It’s just an IP,

It is a "phenomenon" that can bring effects. This "phenomenon" can exert effects on various platforms. Therefore, IP can also be said to be a product, a product that can bring effects! "

"I understand!"

Liu Hongbo suddenly blushed and blurted out, "For example, the works of Jin Yong and Gu Long are a big IP. A work of Jin Yong can cover novels, movies, TV series, music, games, and comics.

It originated from novels, but it is not limited to novels, but can cover all cultural and creative fields! "

At this time, Song Ke also reacted and said loudly, "So, a big platform must be committed to building a big IP, and through its resources, promote a certain cultural and creative work in almost all cultural forms, and exert its influence. greatest value,

Only at this time can our large platform be an invincible aircraft carrier and be able to give full play to the advantages and characteristics of all sub-project areas, instead of just a patchwork of small sampans fighting each other! "

At this time, his face was red,

Found it, found it,

It turns out that this is the fulcrum that can truly support a big platform!

As long as I can create a hit, even if it's just a song, I can base on this hit and adapt it.

A song can also be a story, a movie, a TV series, a game,...

As well as extended artist operations, peripheral product marketing, capital operations...

As long as I have a certain reputation, I can cut leeks and gather wool in various ways!

Compared with the money earned from just one song, the profit is more than ten times or a hundred times higher!

Thinking of this, he couldn't help but feel a little distressed.

I think back then, the first snowfall in 2002 was so popular. If I could make up a random story based on this song, and then make it into a movie or TV series, I would publish a book.

Who cares so much about SoftBank and SKT’s investments?

Then it will be my turn to invest in others!

No matter what music, movies, games, or TV, I will kill them all...

Unknowingly, he looked at Boss Chen with a very high-spirited gaze.

He is indeed an outstanding person who started from scratch and created huge wealth. His head looks different from ordinary people!

In addition to Liu Hongbo and Song Ke, Xia Yumeng and Zhang Lu also quickly understood.

As two senior practitioners, they could almost instantly imagine how much benefit this could bring!

At this moment, Huang Shan smiled softly, looked at a few people and said, "Mr. Liu and Mr. Song summarized it very well. So, I would like to ask, where does this big IP come from? Or,"

She turned around and put down the whiteboard pen, then turned around, opened her hands, and said with a smile, "When an IP will be exhausted, how can we ensure that there will be a steady stream of IP for us to develop?!"

After hearing this question, several people fell into deep thought.

Yes, no matter how good something is, there will be times when he gets tired of it. For example, Jin Yong's works have been adapted many times, and the audience's attention to these works has gradually declined.

This is still restrained, and it is only remade every few years. If it were replaced by large-scale all-round development at the same time, I am afraid that many viewers would not want to see these things again within ten years.

So, after a certain IP is bored by the audience, where does new stuff come from?

At this time, Zhang Lu raised his head and said thoughtfully, "So, we should pay attention to content development?!"

"Um,"

Huang Shan nodded and said, "This is a decision-making point, but it is not a solution to the problem."

Then he repeated the question, "Where does the new content come from?"

Liu Hongbo raised his head and said seriously, "In 2004, Shanghai Shengda Group acquired a website that focused on online literary creation. At that time, Chen Tianqiao said that using the website's endless literary works, Shengda Its main business is games, providing a steady stream of creative support.

Perhaps we can also learn from this experience? "

"Well,"

Huang Shan rolled her eyes slightly, nodded and smiled, "This is indeed an idea. I will pay attention to this website later, and if appropriate, I will buy it."

Boss Chen couldn't help but shrink his neck when he heard this.

After a pause, Huang Shan continued, "However, the audience of online literature is limited. It may be suitable for game groups with highly overlapping audiences, but it may not be suitable for the wider general public.

Another one, developing a brand new IP also requires a huge amount of resources for promotion. Does it mean that every time we produce an IP, we have to invest a lot of publicity resources?

Music, literature, film and television..., how can we continuously discover IP works that are more easily accepted by the public? ! "

This time everyone was silent.

They are not newbies who have just entered the society. It is obvious now that Mr. Huang already has the answer in his mind. If you praise him once or twice and show your presence, it will be enough. There is no need to lick it hard. Maybe others will still Tired of it.

Seeing that everyone was silent, Huang Shan smiled slightly and said, "Do you still remember the book from a few years ago, 'The Legend of Wukong'?!"

Bang...

This is Liu Hongbo banging the table.

Snapped……

This was Song Ke covering his face, but he was using too much force, like a slap in the face.

Then the two blurted out almost simultaneously, "Traditional culture!"

Huang Shan made a gesture, nodded and smiled, "That's right, there is nothing easier to create big IP works than our traditional culture!"

At this moment, Huang Shan finally revealed her goal to outsiders.

“Speaking of traditional culture, we can casually name a large list of works and characters that almost all Chinese people are familiar with.

Sun Wukong, Erlang Shen and Zhu Bajie in Journey to the West, Nezha and Jiang Ziya in The List of Gods, Wu Song and Lin Chong in Water Margin, Zhuge Liang and Zhao Zilong in Three Kingdoms,

There are also Gou Jian who suffers from gall, Sun Jing who hangs his head from the beam, Su Qin who has thorns in his buttocks, Che Yin, Nao Ying, Sun Kang Yingxue...

Whether it’s a work or a character in the work, we can develop it into a big IP,”

He looked at Liu Hongbo and said, "Mr. Liu, it's not difficult to re-create a complete story based on the spiritual core of the prototype character, combined with the outlook on life, values, and worldview advocated by our current mainstream society, right?!"

Liu Hongbo grinned and shook his head, "It's not difficult, it's very simple!"

Huang Shan then looked at Song Ke and Zhang Lu, "As for the music works of traditional culture, we already have Eternal Song and The Foolish Old Man Moves the Mountains. Can we also create more songs of the same type?!"

The two of them nodded together, "Yes, that's great!"

"Well, so,"

Huang Shan spread her hands and said with a smile, "From a cultural perspective, we promote our country's excellent traditional culture, explore the humanistic spirit that meets the current social needs, and create entertainment works that everyone loves to see.

Not only can it arouse widespread repercussions from society, but it can also be recognized and praised by the whole society, enhancing our corporate influence and reputation, and at the same time enhancing our brand value.

From a business perspective, every traditional cultural work or traditional character story contains huge market value.

We can explore the value of these stories and characters well-known to women and children through music, movies, TV, new novels, games, comics and other forms to create a huge world worth tens or even hundreds of billions. market! "

Finally, Huang Shan said, “Only with a high degree of social influence, industry leadership, work innovation, and market creation can it be regarded as a truly large entertainment platform.

This is what our Rainbow Group really wants to do in the entertainment field! "