Rebirth Starts From 2006

This kind of investment cooperation agreement, no matter whether it is Qin Yu or Lao Zhang, there are ready-made templates in the computer.

Lao Zhang asked the legal department to produce a first draft. After Chen Yang and Qin Yu read it first, they picked out a few clauses to discuss and revise. Then they called Ye Yingzi and sent the electronic version to her for review. It took more than half an hour. Hours later, a cooperation agreement was freshly released.

Then the two signed and stamped each other, and at this point, the agreement was reached.

It wasn't until this time that Chen Yang signaled Qin Yu to take out another document, put it in front of Lao Zhang, and said seriously, "This first shot should be on the two commercials of Damai and Huahuo mobile phones, Brother Zhang, it will take half a month." , can you come up with the first version?"

It is now mid-April, less than half a month away from May, the advertisement can be posted first, but Weibo must be able to follow up in time, otherwise, if you miss the first time, the topic will not be popular.

Lao Zhang's hand holding the information stopped immediately, and he glanced at Chen Yang in surprise,

Are you really planning to use charity advertisements as bundled marketing? !

But looking back, the series of commercials of Huahuo mobile phone are touching but positive. This kind of content with its own topic is really suitable for promotion on social platforms.

At that time, I will find a few celebrities to hype up this series of commercials, and at the same time, Weibo will also be up.

After thinking for a while, he said, "Your product design requirements are quite detailed. Although it is a bit cumbersome, it should be no problem in half a month."

Chen Yang nodded and said, "The interface is simple and elegant, the registration is convenient and quick, the operation is simple and user-friendly, audio and video can be inserted, and the management interface is clear at a glance. These are the most basic requirements.

Based on these foundations, the functions of the panel design should also be prioritized. To put it bluntly, if you don’t like to hear it, the Huohu blog is a bit insufficient in this regard. When you first get started, it is easy to get confused about the main functional modules above which,

In addition, there is another very important point, that is, all functions should be free, and advertising space should be minimized as much as possible, so as not to bore users, let alone overwhelm the main function pages of Weibo. "

Before Lao Zhang had time to open the information, he was stunned by his words, and asked in surprise, "It is understandable that the function is free, but there are few advertising spaces, so how can we make money?"

The current Internet profit model still focuses on advertising fees. Whether it is already profitable or losing money, half of Internet companies can die without advertising fees.

Chen Yang shook his head lightly, and said with a smile, "Mr. Zhang, you must have heard an old saying that there is no free lunch in this world. When customers use our free products, the price they have to pay is much higher than the fee. !

With users and traffic, are you afraid that you will not be able to make money? ! This internal promotion, paid drainage, popular recommendations, hot search topics, these can make money,

With traffic, you can drain traffic to other websites. Users who jump to the past will have to pay a fee, right?

With traffic, you can also introduce corporate users to attract companies to settle in. It is not an exaggeration to charge them a membership fee with promotion.

As for other profit models, Zhang is always an expert and must know more than I do, so I won’t make mistakes. However, no matter what kind of profit model it is, it still depends on user traffic in the final analysis, so this is fundamental, and we must also use traffic as the basis. The core to create product experience.

"

Old Zhang gave him a meaningful look before opening the document in his hand.

After a while, Lao Zhang raised his head, frowned slightly, looked at Chen Yang and said, "This is your marketing plan?"

Chen Yang frowned slightly, "Mr. Zhang thinks there is something wrong?"

"There is no problem." Lao Zhang looked down, put the information on the coffee table, and said with a frown, "Inviting a hundred celebrities to settle in will cause a topic in itself, and then let these celebrities forward the series of advertisements for caring for the elderly at the same time. Adding the two together, it is not a big problem to give Weibo a good start.

However, the cost of inviting celebrities is not a small number! And that series of advertisements, although it is indeed the content of charity advertisements, is to promote your company's products after all. Some people may be too angry to implement this plan. If you don't have 10 to 20 million, I'm afraid it won't be possible. ! "

Fortunately, it’s not looking for an endorsement, but just entering Weibo and reposting an advertisement. Big stars will give hundreds of thousands, and small stars will give tens of thousands.

Chen Yang is naturally aware of this point, that is, the salary of celebrities has not been raised, otherwise, the market price in the future will be the same as that of hundreds of celebrities, and it will not be even two or three hundred million.

Picking up the teacup and taking a sip, Chen Yang breathed a sigh of relief, looked at Lao Zhang and said with a smile, "Mr. Zhang, have you read the second step of this marketing plan?"

"Well, of course," Lao Zhang nodded, and said, "Starting from a hundred celebrities, select some of the top brands, help them push up the Weibo rankings, increase the popularity of the topic, import registered users to automatically follow, and at the same time on the major platforms of Souhu Propaganda, in order to attract their fans to settle in, increase the number of real users,

Then cooperate with the brokerage company behind the star, engage in bundled hype, attract fans from both sides to fight each other, and use Zouhu and other channels to spread the topic outside the circle, so that more onlookers can settle in, so as to achieve a win-win situation. This plan is very feasible. Gao, it's not at all like you, a person who has nothing to do with the entertainment industry, can come up with. "

Chen Yang cheekily laughed, Quan regarded his words as a compliment, and then said, "Nowadays stars, you say they are first-tier, I say they are second-tier, you say you are very popular, I say you are mediocre, basically there is no standard, Of course, I am not saying that I want to come up with a standard, and this thing is not something that I, a brat, dare to mix.

However, if Mr. Zhang, you go to talk to their brokerage company, as long as they can enter Weibo and operate according to our requirements, they can clearly see how many fans there are under his Weibo name. The quantity is 5 million this year, 10 million next year, and 20 million the year after, all the data are clear,

Moreover, our Weibo platform can cooperate with the publicity of any works they have in the future, automatically stir up the popularity of the topic, and accurately push advertisements based on the user database.

You said, will they ask us for a high price? ! "

Why do so many traffic stars in later generations buy fans? It is because this can be realized. The difference between 10 million fans and 50 million fans is at least a few million.

It’s the same now, if customers can intuitively see how popular this star is, wouldn’t the endorsement fee and commercial performance fee be easy to negotiate?

If I give you such good conditions, you still have the nerve to ask me for a high price? !

Hearing this, Lao Zhang frowned tightly again, squinted his eyes in thought,

After a while, he suddenly raised his head and took a deep look at Chen Yang, "If someday, these things are really realized, half of the entertainment industry will probably be kidnapped by you."

Chen Yang pursed his lips and smiled, shook his head and said, "It's not that exaggerated, it can only be said to create brilliance and share prosperity!"

"Hey," Lao Zhang shook his head again and again, "You're not very old, and you have a lot of clichés."

Chen Yang even took out such things, and Lao Zhang didn't have anything to be reserved, and he was a little less polite when he spoke, but he became more intimate.

Immediately, Lao Zhang slapped the information, and said seriously, "Souhu Video has a lot of business contacts with several entertainment companies, I know the Wang brothers, and Bernard's old Yu, the glamorous old Wang. In addition, it is not a big problem to find the bosses of several brokerage companies to gather a hundred stars.

And according to the method you said, I am confident that they can charge a friendly price, or even participate for free. However, my brother has a suggestion, just listen to it. "

Chen Yang straightened his face, and stretched out his hand to signal, "Please tell me."

Looking at Chen Yang, Lao Zhang said seriously, "This money can be as much as you want, it can't be saved! At most, it will be the company's account, and we will pay together."

Chen Yang narrowed his eyes slightly, and after thinking for a while, he sighed and said, "Thank you for reminding me, I should pay the money. The budget of 20 million will be transferred to the company's account together with the investment funds. , if there are many, it is considered to be an advertisement.”

He was still saying just now that free things are the most expensive, but he wants to take advantage when it is his turn.

It is easy to take advantage of this advantage, but there is an old saying that the most expensive debt is a debt of favor, and you should never owe favors for things that can be solved with money.

Today, those celebrities can be allowed to promote for free, but if these celebrities ask for it tomorrow, the loss will not be a mere 20 million!

Seeing that Chen Yang was woken up by a word, Lao Zhang felt relieved immediately, and laughed, "Public to public and private to private, one yard is one yard, ten million is your advertising fee, and the more is the Weibo company." The operation and promotion fee, and the remaining 10 million, I promise to stir up the topic for you!"

The two looked at each other and laughed, raised their teacups and touched each other.

Putting down the cup, Chen Yang withdrew the smile on his face, looked at Old Zhang and said seriously, "Brother Zhang, there is something that I didn't write in, but you must pay attention when managing Weibo."

When Lao Zhang saw his serious face, he didn't feel serious, "Say it."

Chen Yang said, "Weibo is both a social platform and a platform for public opinion. Therefore, the person in charge of this company must sit upright and have a red heart towards the sun. Otherwise, this company will not last long. Even if it is popular for a while, once there is a flaw, it will only become a stepping stone for others in the end!"

Old Zhang's face froze, and he was silent for two seconds before he nodded and said, "Don't worry, I will find a good candidate, and there will be no problems like those on the blog."

Hearing this, Chen Yang couldn't help blinking his eyes several times.

I just explained one more thing because of a certain wave's ass, did I miss the passenger car?

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