Rebirth Starts From 2006

In the future, the real estate intermediary industry with a certain scale can be roughly divided into three business models,

The first is to focus on the enterprise.

The development model of this kind of enterprise is to continuously expand market share, reduce operating costs, improve performance, and increase company revenue through crazy store openings. Regardless of direct sales or franchising, they are all meat and vegetables, as long as there are more stores!

A typical example is Zhongyuan Real Estate, which is known as the Huangpu Military Academy in the real estate intermediary industry. It is also the mainstream model in the market at present and in the next five years. Now they are almost the only one, and other companies are following suit.

But in the later period, after the government stepped up regulation and control, the second-hand housing market shrank, and their shops were also closed in large numbers. This model naturally became a representative of backwardness.

The second type is based on technology.

In fact, it is a housing search platform that sells ports and provides traffic services for brokers and intermediary companies. Wuba, Anju, and Fangtian are representatives of them. This model has been popular for a while, and once became the main source of housing for young people channel,

However, due to the lack of regulatory rules, there are too many fake housing listings, which annoy consumers so much that in the end word-of-mouth is almost zero, no, it should be negative, and later such platforms can only survive by reselling traffic information , so it is a vicious circle again, getting worse and worse, if it is not supported by advertisements to attract some new users, hum,

On the other hand, a newly emerging Baker used strict supervision methods and rules to suddenly overtake other cars in a corner, leaving all the seniors out of sight, and the company was successfully listed. Brands are registered separately, to the extent that each store is self-employed,

It can be seen that integrity management is fundamental.

The last one is the equity partnership model with brokers as the core, and it is also the only offline scale development model that can compete with the Baker model.

This is a bit like the amoeba model, but it is different from what Chen Yang said just now. In the real estate intermediary equity partnership model of later generations, the regional managers and store managers still have to spend some capital to buy shares, and they can start working with advance funds The construction company in the company is somewhat similar, but compared with Lao Zhao, it is still a lot less interesting.

Now that Chen Yang takes it and uses it, it can be done in one step. They don't need to invest money, as long as they can meet the conditions and work hard for me, they can get shares.

At that time, if a group of qualified store managers and regional managers can be screened out, and then split development can be carried out through them, then the company's income at that time will not be comparable to the current investment in opening a store.

But these future things, Zhang Chunli and Li Rong don't know,

After listening to Chen Yang's words, Zhang Chunli looked suspicious, "Mr. Chen, if it's just for dry stocks, it's not much different from the management responsibility system, right?"

The management responsibility system also has dry stock dividends. If you do well, you get more, but if you don’t do well, you don’t get any. Is there a difference?

"No, no, no," Chen Yang shook his head and said, "I'm talking about equity, which is valuable equity, not dry stock with only dividend rights. As long as this person is valuable and capable, in this store, the company You can give him a certain share, shares in the true sense, instead of dividend rights under the management responsibility system,

Of course, this share is limited. He must meet the company's requirements in terms of performance, and he cannot transfer it at will. If he wants to withdraw, the company can reclaim it according to the market value, and the reclaimed shares can be handed over to the next person with investment value. people,

So, do you understand? "

Hearing this, Zhang Chunli's eyes widened immediately, "Giving the shares for nothing?"

"How could it be free?" Chen Yang shook his head and sighed, "It seems that you still don't understand what I said, what I mean is, first of all, this person must have the ability and value to be worthy of me giving him shares, understand? "

"Oh," Zhang Chunli blinked, nodded and said, "Understood, if you compare the storefront to a company, then the headquarters is the investor, and he is the technology investor, right?"

Chen Yang laughed, nodded and said, "Yes, that's the right understanding."

"But," Li Rong asked with a puzzled face, "how can I be sure that this person is worthy of investment? You can't just take the shares to be the manager of the store, right?"

Zhang Chunli nodded again and again, and she couldn't think of what the criterion was for a while.

Seeing that the two of them were confused, Chen Yang was not in a hurry. If the partner model, or the amoeba, was so easy to understand, he would not have studied it for several years in his previous life.

Standing up and walking to the whiteboard in the corner, Chen Yang picked up the whiteboard marker, turned around and looked at the two with a smile, "First of all, I want to be sure of one point in your plan, that is to recruit people first, then train them, and then release them. , There is no problem with this process. The partner system I mentioned can only be implemented when it is released, or after it is released. You have to figure this out, "

Seeing the two nodding together, Chen Yang continued, "Actually, in the process from training to solo flying, we can see the ability and potential of some people, whether they are really worth investing in, but this is not yet a partnership." The crux of the human model,

To implement the partner model, there must first be a prerequisite, what? That is, we must have successful experience ourselves, and it is an experience that can be replicated! In this respect, our two current stores can be regarded as successful and replicable, so we are satisfied.

The second point is that the partner must be very powerful."

Chen Yang wrote down these two first, then turned to look at Zhang Chunli, and said, "So, you have to pay attention here. When recruiting people, you can't use the conditions of a real estate agent to find people, but you should use a real estate agent to find someone. Manager, or the regional manager's request to find someone, how to set this standard? It's very simple,"

Chen Yang pointed at the two of them, and said seriously, "Didn't you just ask, what is the judgment standard? The judgment standard is that when recruiting, you think that person is better than you. During training, his Perform better than everyone else, and that's it!"

What?

Better than us?

Zhang Chunli and Li Rong were a little dazed, they were both better than us, why do we need us?

Chen Yang tapped on the whiteboard and said seriously, "Many companies have a problem, that is, short people recruit people. Gathering place, will such a company still have a future?

You must firmly believe that the achievements of every successful person will become a stepping stone for you to rise. Only in this way, the company will grow stronger in the future, and your income and position will become higher and higher! "

Hearing these words, Zhang Chunli might not feel very deeply, but Li Rong was already full of emotion, "Mr. Chen, to be honest, I dare to say that it is a boss like you. Anyway, in the previous company, I was I dare not recruit someone who is stronger than me, because he will really replace me!"

Chen Yang laughed, took a few breaths, and then said, "This is because the system design is unreasonable, and it is also because of the limited development space of your original company, but with the partner model, no matter how strong that person is, he is just a subordinate under you." A store manager, if he grows up, he can take up the position of regional manager, and he is still working for the company, and he goes to a blank area, which will not affect others. Even if he can become a director, vice president, or even president, Chairman, so what,

Don't forget, once the partnership system is implemented, you also have shares in the company. Even if he climbs on top of you, he is still working for you. Do you still need to worry that he is better than you? You will only worry that he is not strong enough! "

Li Rong took a deep breath, nodded with a serious face, "Understood, Mr. Chen, I understand what to do!"

Zhang Chunli also quickly followed up, "I will adjust the recruitment plan later, and recruit based on the store manager and regional manager."

Chen Yang nodded with a smile, wrote down the third point on the whiteboard, and said at the same time,

"The share design must be reasonable, how much and how to give, this is the key!"