Rebirth of the World’s Richest Man

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Hundreds of stores in more than 40 countries and regions have to reopen this time. This is a big project. After Liu Xiaomei and Liu Aiguo straightened out the company's affairs, they called Jiang Xiaobai.

Jiang Xiaobai was checking the store situation in Garden Country, so he asked Liu Xiaomei and Liu Aiguo to come directly to Garden Country. Although Garden Country was not big, Yaohan Company had three stores in Garden Country.

The situation of the three stores is not too optimistic, mainly because the time between closure and now, although not long, is definitely not short, more than a year and nearly two years.

You must know that competition is very fierce. For such a long time, neither local supermarkets nor multinational companies in Garden Country will let go of this market.

The economy of the Garden State has recovered well after the financial crisis in the southeast.

Two multinational groups, Carrefour and Wal-Mart, have long invaded the Yaohan supermarket market. This situation is not limited to the Garden Country. It can be said that stores in many places around the world are facing this situation.

However, this is a normal situation. Jiang Xiaobai, Song Xin, and Wang Chao are inspecting their stores around the world one by one to deal with this situation, sort out the original franchisees, and find the right ones to stay and supply.

If it is inappropriate to find new suppliers, or if the market is occupied, we must make arrangements in advance to win back the market. Yaohan Supermarket has been operating in these places for such a long time, and many consumers still consume at Yaohan Company. accustomed.

Of course, these consumption habits must be re-cultivated in order to regain the market.

Another issue is logistics supply. In this regard, Wal-Mart's logistics supply system is very successful. Wal-Mart's supply chain system is also the basis for Wal-Mart to reach the top of the Fortune 500.

The first is technology, which uses mechanized electronic scanning to screen and classify products for shipment to shelves. No manual intervention is required, which greatly saves the company's time costs and unnecessary labor costs.

In addition, compared with the transportation outsourcing model of other companies, Wal-Mart has its own transportation fleet and drivers. Of course, the most important thing in this supply chain system is that Wal-Mart has its own satellite communication system.

Relying on this advanced satellite communication system, Wal-Mart can achieve real-time monitoring of the entire supply chain system.

From supplier purchase, transportation, warehousing, to product shipment, transportation, and then to the sales of the goods after they are put on the shelves, point-to-line seamless monitoring can be carried out.

Of course, Wal-Mart has its own advantages, and so do other companies. Every company that can successfully develop has its own unique advantages, otherwise it would not be able to rise.

Yaohan has developed from a vegetable store to the present, and of course it has its own advantages, such as high-end products, high opening rate, guaranteed returns, free restrooms, barcode management, credit card settlement, year-end dividends, bowing and smiling, prohibition Commission etc.

Many things allow Yaohan Supermarket to have hundreds of stores in more than 40 countries around the world.

However, Jiang Xiaobai is planning to learn more about the good aspects of other supermarkets on the basis of maintaining these advantages, such as Wal-Mart's supply chain. Of course, there is a saying in China that those who learn from me will live, and those who imitate me will die. .

If you directly copy Wal-Mart's approach, you are courting death. There will be no benefits other than increasing costs and ultimately imitating the same brand.

But you can learn from it and make up for your shortcomings.

Jiang Xiaobai was looking at the information of the three branches here in Garden Kingdom and thinking about the adjustment plan. Liu Xiaomei and Liu Aiguo arrived. They came to Jiang Xiaobai as soon as they arrived in Garden Kingdom.

Jiang Xiaobai received the two people in the small conference room of the hotel. After asking his assistant to make tea for them, he asked directly: "Has your company's affairs been sorted out? Do you have a clear understanding of the company?"

Liu Xiaomei and Liu Aiguo both nodded, full of confidence.

Jiang Xiaobai put down the information in his hand, looked at the two people and asked, "Can you tell me the key to the success of Yaohan Company?"

As soon as Jiang Xiaobai finished speaking, Liu Xiaomei and Liu Aiguo were stunned. They thought about Jiang Xiaobai asking about some things about the company, and even asked about the reasons for the collapse of Yaohan Company, but they did not expect Jiang Xiaobai to ask about the key to Yaohan Company's success.

After all, for a company that has become one of the Fortune 500 or a top company in the industry, everyone will analyze its successful experience. But for a company that has gone bankrupt and been transferred, everyone will generally only analyze the reasons for its failure.

So he was thinking about it for a while and didn't know how to speak. Jiang Xiaobai put down the information in his hand, looked at the two of them and said, "What? Yaohan Company has grown from a street vegetable shop to a company in just a few decades. A multinational company has become a company spanning more than 40 countries and regions, with more than 400 stores. The number of people on the opening day can break the Guinness World Record. Isn’t there something worth learning and analyzing? ?"

For a moment, both Liu Aiguo and Liu Xiaomei were silent. Jiang Xiaobai was right. They had ignored this issue. If they had just said it casually, Yaohan Company had a lot of successful experience, and they could talk about it all afternoon.

But these are all superficial reasons. They need to carefully analyze and think about the real reasons. This is not something they can say casually in a hurry.

Just like the reason for the success of Huaqing Holding Group, you can say that it was founded early and caught up with the good times. You can say that its marketing is successful. You can say that its industry selection is correct. You can say many factors.

But those who are familiar with it and those who have studied it carefully know that these are all external factors. The real factor is that Jiang Xiaobai has stepped on the pulse of the development of the times at every step. Similarly, for Yaohan Company, there is also a real success the elements of.

It's just that they didn't think about it at all.

I just want to analyze the experience and lessons learned from Yaohan's failure. The new Yaohan company cannot wear new shoes and follow the old path, and needs to avoid these risks, but it has never considered the factors that make Yaohan's real success.

Liu Xiaomei and Liu Aiguo were silent for a while, and then Liu Xiaomei spoke: "Director Jiang, we have neglected this question and have not considered it. We need to think about it carefully and study the development history of Yaohan Company before we can answer it. "