Rebirth of the Official Business Route

Following the historical trajectory, the domestic network construction will be stopped because of one] m, and Samsung’s development of the Chinese communication market will also be in trouble. Not only Samsung, but also another South Korean electronics giant Lg’s contribution to the Chinese communication market Kai will also get into trouble as a result.

Part of the business suffered setbacks in the regional market, after all, it is not a fatal injury. Even if Samsung’s development in the Chinese communications market was frustrated, the subsequent strategic adjustments could not be said to be very timely. It was delayed until 2001 when China Unicom re-established a nationwide network. Samsung did not make progress in China’s mobile phone market. But Samsung Mobile phones have risen strongly after 2001, becoming the third largest mobile phone manufacturer in the global market after Motorola and Nokia. But anyway, if it can follow the trajectory of history, Kumho will not worry about the threat from Samsung in the domestic mobile phone market at least one year ago. Fastest update of novel chapters

It’s a pity that Kumho is a very, very big butterfly for the domestic mobile phone market; Kumho’s strong rise has caused Samsung to give up its full dependence on large-scale commercialization of network inspections in advance, and begin to increase its g** number. The opening force of the phone.

Zhang Ke is very clear in his hand that Kumho’s product development and market development strategy in the mobile phone business is actually borrowing from Samsung’s experience after 2001 and 2002, and Samsung has adjusted its business strategy on digital mobile phones at this time. , Kumho’s mobile phone business has to urgently consider the upcoming pressure from Samsung. "Fiction" novel chapters are updated fastest

Zhang Ke only wore a shirt. Although it is said that the woolen shirt has excellent thermal performance, it is really good to wear a shirt at the end of November and December at night. Looking up at the treetops blown by the night breeze, Zhang Ke smiled and said to Li Xinyu: "I really don't feel it, winter is here, it's really touching..."

"I have more free time than you, and I still remember the first time I saw the leaves of a sycamore tree falling," Li Xinyu said with a smile, "I just didn't expect that you would still feel emotional about the change of seasons..."

It’s not that Zhang Ke has a leisure time here, but he thinks that there will be only one month left in 1998 and the most difficult moment of the Asian financial turmoil is about to pass. At this time, he felt that it took a year. The economic crisis half of the time ago was too short.

It's too short.

Although the Asian financial turmoil has made Japanese and Korean electronics giants more aware of the importance of the Chinese market, it has also made these Japanese and Korean electronics giants more cautious in their actions in the new market. The increasingly severe financial situation has also made marketing. Budgets are tightly controlled-At the same time, China's marketing economy exploded in the mid to late 1990s, and marketing costs rose sharply, which made the original marketing budgets of Japanese and Korean electronics manufacturers increase in allocations but could not keep up with costs in time The increase.

The most classic case is that when CCTV advertising first entered the stage of history in 1995, the bid was only 30 million. In 1996, Aida bid 80 million. The foundation of Kumho was laid at this time. CCTV bidding king in 1997. The astronomical price of 350 million yuan for King Kewang. That year, the huge loss of King Kewang made the phenomenon of bidding relieving. Xiang Xuehai won this year's bidding king with 180 million.

During the hospitalization of Zhang Ke and Zhai Danqing, CCTV held the Fifth Advertising Investment Promotion Conference. This time Xiangxuehai and Aida both died down. Next year's CCTV bidding king gave BBK a high price of 260 million.

Although Aida did not fight for any standard king. However, in 1998, Aida spent close to 500 million yuan in marketing its products in the domestic market. At the same time. Samsung spent only 50 million US dollars on marketing in the Chinese market this year-this data is definitely Samsung's trade secret. But after next year it will no longer be a trade secret. So Zhang Ke knows that this data is not a weird thing-this is Samsung's determination to vigorously expand the marketing investment in the Chinese market.

Samsung puts a lot more types of products in the Chinese market than Ada. However, Aida's marketing investment is not as good as it is. There is also a problem of local adaptation. It is a matter of course that Samsung's performance in the Chinese market in 1998 was far worse than that of Aida.

This is the situation in 1998-the Asian financial turmoil is about to disappear. Samsung, which is responsible for 17 billion U.S. dollars, is also about to survive the worst crisis in decades. Come out of the muddy predicament. So how much will Samsung invest in marketing in the Chinese market next year? What is the total investment in global marketing?

Except for Samsung. South Korean Lg and Japanese electronics manufacturers have survived the most difficult crisis. How much will the investment in marketing for the thriving Chinese market increase?

For those electronics manufacturers with conservative and traditional business styles. Zhang Ke can rely on previous experience to speculate. For companies like Samsung and Toshiba that have the courage to innovate and change, and are more adaptable. Zhang Ke can only sigh that Kumho is already a big butterfly. The past experience is not enough to learn from.

What a headache. Economic crisis

Passed in a blink of an eye? Zhang Ke has foreseen that next year's competition will be even more active. T Lake seems to be more active.

Zhang Ke escorted Li Xinyu to the library storage to retrieve his coat. Her body warmed up from running. Li Xinyu put on her lake-blue coat again, standing on the corridor in front of the library hall and looking at the square in front of him. I don’t know. For some reason, the fountain on the square spouted a jet of water into the sky at this time, and the white, crystal-clear water jet was woven into a curtain wall.

"What do you think of Samsung?" Li Xinyu asked Zhang Ke.

"Me," Zhang Ke glanced at Li Xinyu, with a pure and charming face and eyes as quiet as the night sky above his head, and said, "Samsung is the object of our study..."

"Why study Samsung? In the Chinese market, aren't you better?"

"I don't know the importance as you think-three years to catch up with Britain and five years to be beautiful. That was the slogan of China during the Great Leap Forward. At this time, the Chinese were quite pragmatic," Zhang Ke laughed and said to Li Xinyu "First, the high-end product market must rely on cutting-edge technology. At this time, we are far inferior to Samsung. Of course, the gap is greater than that of Japanese companies, and our investment in technology at this time is far from that of Samsung. In addition, Samsung is very adaptable to the market. We dare not say that it is better than Samsung, but we can be sure that Japanese companies are inferior to Samsung in this regard..."

I also think that Samsung has the possibility of being more Sony..." Li Xinyu sighed lightly. She didn't realize what kind of information her words would bring to Zhang Ke. Of course, she didn't have much sense of identification with Zhang Ke. Ke is close without much vigilance. It can even be said that Zhang Ke's subconscious expectation that Zhang Ke can lead Kumho to give Samsung a vicious and shining lesson, so that the family man's arrogance is slightly reduced.

Zhang Ke has read a biography of Li Jianxi several times, and that is the only biography that Li Jianxi himself has confirmed: Li Jianxi officially proposed in Samsung’s internal digital integration strategy targeting Sony to be in the spring of 1999 after the economic crisis eased. The digital integration strategy is a strategic plan that will lead Samsung Electronics to "one of the leaders in the digital integration revolution." The world is merged together to promote the revolution of digital integration. In order to cooperate with this strategic plan, Samsung also launched the "golden marketing." Before 1999, the popularity and appeal of the Samsung brand in the market was far weaker than that of Japanese electronics manufacturers. In order to become a world-famous brand comparable to Japan's Sony, Samsung Electronics will add one billion US dollars for the next five years. Marketing budget.

In this way, even if Samsung's entire digital integration strategic plan is not fully implemented in advance, at least some of the strategic plans have been implemented in advance, and they are more focused on the Chinese market.

Zhang Ke felt that he couldn't help tightening his shoulders a bit on such a cold night, and that Samsung's response was earlier than in its history.

Back to the apartment with Li Xinyu, Zhang Ke saw that Wei Lan had moved all his personal belongings to Danqing’s room downstairs. He could only report a wry smile. He went to Zhai Danqing’s room to get his coat, and Sun Jingmeng was there. He told Zhai. Dan Qing said: "You plan, I want to hold the senior manager meeting in early December, so that the member companies below can have time to adjust their plans for next year."

Many member companies form the overall Kumho system in the form of cross-shareholding~www.wuxiaspot.com~ The traditional collective decision-making mechanism of the board of directors of joint-stock companies is no longer suitable for this complex system. Senior managers were convened to participate in meetings to jointly negotiate and decide the future development direction of the entire system. In the Kumho system, senior managers will have higher management authority and decision-making status for daily affairs.

Once this senior manager meeting forms a routine and an effective mechanism, Kumho will initially have the foundation as a consortium, and it will not fall into the dilemma of collapse due to the accidental factors of individual death.

This accident in particular made Zhang Ke feel that it is necessary to promote the convening of senior managers’ meetings and form a fixed mechanism as soon as possible. Whoever has experience like Zhang Ke’s life and death can be a bit lighter, but Kumho’s future cannot be ignored. Pay attention to.

Convening a senior manager meeting is not simply a gathering of senior managers who are eligible to participate in the meeting. It can be crude for the first time, but no matter how crude, the topics of the meeting and related materials must be prepared in advance and handed over to the senior managers. In our hands.

Of course, another important task is to determine who is eligible to participate in this conference. The senior managers participating in this conference will be the core management of the Kumho system and will jointly control this economic empire. (To be continued, if you want to know what is going on, please go to Section 6. More, support the author, support the original reading!)