Rebirth of the Official Business Route

The stalemate will always be broken at a certain critical point. The ip1ayr new product sales promotion held at two Ishimaru Electric stores from the 24th has attracted a lot of visitors’ attention in the first three days, but sales are extremely limited. On the fourth day, that is, the 27th, sales rose sharply. Due to the psychology of the game between consumers, the stalemate was broken and a panic buying trend quickly formed. A total of 2,000 ip1ayr promotional machines were sold at two stores at night. All were declared sold out before closing.

The second round of daily price reduction new product promotions was launched on the 28th. From the increase in sales on the 29th to the 30th night, the sales were all sold out. Compared with the originally planned ten-day new product promotion time, it went to the seventh day. On the 31st, the third round of daily price reduction new product promotion activities was launched, which lasted until the end of the night of February 2nd. Fastest update of novel chapters

Compared with the original plan of 50% off promotion, the actual average promotion price has increased by nearly 40%, and the sales volume has also tripled. This popular new product promotion method has actually expanded the introduction of ip1ayr as a new electronic product to the market. Influence, this is the most critical.

Prior to this, Ishimaru Electric did not have a positive attitude towards cooperation with Kumho. The contact person Kenichi Matsushima who was sent to discuss cooperation with Kumho was only a middle-level manager in Ishimaru Electric. The new product was extended by two days. After the promotion, Ishimaru Electric finally agreed to put the ip1ayr on sale at the same time in its 22 chain electrical stores, and to place it as a portable audio player with players produced by Japanese electronics manufacturers such as Sony, Panasonic, Toshiba, Hitachi, etc. In the same column. "Fiction" novel chapters are updated fastest

A chain of electrical appliance stores connected to Ishimaru Electric. ip1ayr actually entered the consumer electronics terminal market in the Kanto region of Japan. As Ishimaru Electric's competition in the Kanto region of Japan and the leader of Japanese home appliance chains, Yamada Denki can no longer take a tough stance to reject Kumho, the I-d-e-a brand from China, and ip1ayr. *****

This is only the first step to enter the Japanese market. Regardless of those daring early adopters, whether ip1ayr can be accepted by ordinary Japanese consumers is the key to success or failure. In any case, the first step is smooth.

While Ishimaru Electric’s Akihabara and Ginza appliance stores held new product promotions for ip1ayr, the online music store acquired by Kumho and Japan’s two largest online music sharing sites held a promotional event for "Enjoy music experience anytime, anywhere". Registered users of the online music website add detailed information to apply for participation in the event. The Japanese subsidiary randomly selects lucky and free ip1ayr from the applicants so that they can experience the feeling of enjoying music anytime and anywhere. The desired return is only to ask for these The selected application user submits a user experience article within a certain time limit.

The so-called "random selection" is actually a targeted selection based on the detailed information filled in by the applicants. For example, three applicants are students from the same school. It is very likely that two people will receive free ip1ayr from the Japanese subsidiary to ensure that this kind of gifted experience activities can achieve better publicity effects. On the other hand, holding similar events from time to time can also enhance the loyalty of registered users to online music stores and expand the popularity of online music stores in Japan.

After the Tokyo Electronics Show, Imer has been busy running between Tokyo, Jianye, and Haizhou on behalf of Skoper. In addition to Kumho’s OEM production of dmp players for them, because Skoper obtained With complete product technology authorization, they can also commission other electronics manufacturers to produce dmp players.

Skilled skilled workers are always in short supply. It is a scarcity of resources. The production capacity of Kumho's dmp players is also not very large. At this time, it is in the new product promotion stage, and the market is likely to be very limited. Kumho can barely bear most of the foundry demand, but when the market gradually starts to do it, Kumho will not be able to bear too much. Kumho doesn't mind that Skoper will hand over production orders to other manufacturers at this time, and is even willing to help Skoper matchmaking in Haizhou's electronics companies.

In addition, Imo is also responsible for the preparation of the investment company and research center of Skobor in Jianye. When he flew from Jianye to Tokyo again, Kumho’s own dmp player product ip1ayr had already completed the initial stage in the Japanese market. publicity.

Imer made a special trip to Tokyo before flying back to the United States. He was not eager to meet Zhang Ke, and he urged Kumho to strengthen the mirroring business of online music sites in North America. The publicity effect of the "Enjoy Music Experience Anytime, Anywhere" jointly organized by the online music website and the Japanese subsidiary has been quite effective. Imer hopes that all the online music sites of Kumho will strengthen their business in North America, and that they will also carry out various publicity activities with Skoper.

Emerson feels that bundling hardware sales to Kumho’s online music website is an unequal treaty. However, those electronics manufacturers who choose to sell under the OEM have no long-term plans yet, and they do not refuse to bind to Kumho’s online music website. Together.

Before leaving Tokyo, Emmer complained loudly to Zhang Ke: "It may not take a few years before everyone will suffer a huge loss from Kumho."

The sky was blue and clear, and a few floating clouds were chased by the wind. Sen Shanye had a slight fear of heights. Standing on the terrace to enjoy the scenery did not relieve his tension. ^^^^ The mountains in the distance are lying quietly under the sunset under the blue-black monster.

With his hands on the edge of the terrace, he opened his eyes and looked at the ground on the 38th floor. He turned and smiled and said to Mori Yamano: "It feels really good to see other people crawling under their feet like ants."

Looking down on the crowd on the ground from the height of the thirty-eighth floor. It is indeed as insignificant as an ant. This is just a visual experience, but Chi Sa Hidezo can still enjoy the extended pleasure in his heart. It is always difficult for Mori Yamano to understand this pleasure.

In addition to Moriyamano and Ikezawa Hidezo, on the thirty-floor terrace, there is also a young man who is about the same age as Moriyamano. Like Mori Yamano, it has a Japanese-style normal appearance. Far inferior to Chi Zuoxiu, who is tall and handsome. He held a crystal goblet filled with champagne in his hand. He is Kenji Yamamoto, a senior staff member of Toshiba's company in China. Like Mori Yamano and Ikesa Hidezo, he also has a prominent family background, so the three have good friendships.

"Hyunji, you just came back from China. Tell me about your feelings about Aida, a Chinese company." Chi Sa Shuzo raised the crystal goblet on the guardrail. "Mr. Moriyama these days Always spare no effort to inculcate his prejudice to me..."

"Your thoughts are considered prejudices, right?" Mori Yamano said with a smile. "Couldn't a neighboring country with only a strip of water cultivate a respectable enterprise?"

"Doubt," Chi Zuo Xiuzang raised the wine glass in his hand. With a proud expression, "You also know that the direction of my research is the Chinese market. As far as my research is concerned, China’s current system and industrial foundation is impossible to cultivate an awesome backbone enterprise... No matter how successful the market is, no amount of wealth can explain the problem. No amount of wealth is just a bunch of bubble data that is useless. Pity our neighbouring officials, who have only a thin strip of water, regard gdp as more important than life. *****There is no backbone. The complete industrial structure supported by the enterprise, no matter how huge a GDP is, it is just a bunch of bubbles that burst with one poke. The data bubble will never be the real value...As long as our neighbors continue to maintain the current industrial system. Grow up. I’m sure that in 20 years, the income of our Japanese youth will remain more than 20 times the gap with them."

"You can be sure that there will be no exceptions?" Mori Yamano said, "Mitsui has a broad perspective, Toshiba has Toshiba's perspective, Mitsui can let the central bank operate the money printing machine, but Toshiba can only make profits from a freely competitive market. If Toshiba is allowed to think about the problem as far-sightedly as Mitsui, it will be a disaster for Toshiba."

Jisao Hidezo didn't talk to Mori Yamano, and Asayamamoto Kenji said, "You come to comment on us..."

"I was in China, and I had contact with Samsung's Lee Jae-soo. His research on Kumho is very deep. Perhaps Samsung hopes that the Chinese market will help them get rid of their predicament at this time. Just like Mr. Moriyama asked: Nothing A special case? This company should be a special case. You can't imagine that this company is so huge that it wants to build a complete industrial framework for the digital mobile phone industry in China. Maybe it's more than that..." Yamamoto Kenji said, "Domestic The media in Japan don’t seem to pay much attention to this company." "Even if my judgment is wrong, how do you think about Moriyama-kun’s proposal?" Chisao Hidezo asked Yamamoto Kenji, "He actually hoped that Toshiba would also introduce dmp numbers. Audio technology has also submitted a report to the Ministry of Affairs on this matter! Shouldn't it be more time to unite and resist?"

"Although it is said that Kumho and Texas Instruments jointly launched the dmp technology, it is difficult to imagine that Texas Instruments will be willing to cooperate with Kumho impartially under the condition of complete reciprocity. I think behind this joint. It should be. It is Kumho that gave up some benefits, and in fact it should be Kumho dominating. Although this Kumho is still very weak, it can always smell a scent of danger." Yamamoto Kenji said.

"..." Chizuo Xiuzang glanced at Mori Yamano, indicating that he knew that this company would be a potential threat, should he still cooperate with them at this time to convey benefits to them?

Moriyamano smiled, he is not poisoned by Sino-chauvinism, because the other party may become stronger in the future and refuse to cooperate with both sides. It is not a normal business person's thinking at all. Perhaps from the perspective of the Mitsui chaebol, he did not think so. Wrong, but Toshiba ceased to be a member of the Mitsui chaebol after World War II. To be independent, better and longer-term survival is the fundamental goal of Toshiba as an economic organization. Moriyama has always considered this, although his ideas are always Can't get the approval of others.

"What's the matter, I was speechless to retort?" Chizuo Hidezo asked Mori Yamano.

"It's not that we can suppress it by uniting to suppress it," Mori Yamano said. "Kumho is using what was revealed at the Tokyo Electronics Show to attract electronics manufacturers around the world to sign OEM sales agreements with them. If dmp technology is truly a market Accepted, the OEM sales agreement will soon be upgraded to the level of product technology authorization. But I have not seen any Japanese company that Kumho has had contact with in this regard."

"The Japanese market is left blank, isn't Kumho trying to swallow the Japanese market by himself?" Chisao Hidezo was not sure, using a questioning tone.

"On the surface, this is the case. Together, we are indeed capable of suppressing Kumho in the Japanese market. However, the electronics industry is a globally competitive industry. When dmp technology is popular in the global audio-visual electronics market, But we are strictly guarding the Japanese market. Isn't it a big joke?" Mori Yamano said, "This may be the real reason for Kumho to leave a blank market in Japan. He left us with a dilemma of losing ground. Said. In the end, it depends on the future market potential of dmp technology. If it is the general trend, we cannot go against the trend. Either cooperate or develop alternative technologies as soon as possible is the right decision..."

Chisao Hidezo glanced at Mori Yamano and smiled. With a cold smile, he said: "In the final analysis, the main competitor of dmp players and md players are not Toshiba's strong points. It is precisely helping Kumho and Texas Instruments to promote dmp technology, and at the same time, Toshiba's flash memory technology is promoted. Is that why you suggested that Toshiba cooperate with Kumho?"

The core technology of dmp players' main competitive products and md players are in the hands of Japanese manufacturers. Although the competition among Japanese electronics manufacturers is fierce, in the context of global competition, and considering the background of the chaebol behind the Japanese electronics manufacturers, the competition among Japanese electronics manufacturers is a closed competition.

Kumho and Texas Instruments jointly promote the dmp technology to participate in the competition. For Japanese electronics manufacturers, it is definitely an open competition where Japanese electronics manufacturers do not have the slightest advantage. It must be possible. They will definitely join forces to pinch the dmp technology in its infancy.

The biggest advantage of Kumho is precisely the absolute strength of Japanese manufacturers in the audio-visual electronics market. As long as Kumho adopts a more open attitude in product technology licensing and cooperation, electronics manufacturers in other countries and regions that are full of opinions on Japanese electronics manufacturers will be happy to see dmp technology to shake the strong position of Japanese manufacturers in the audio-visual electronics market.

Wise Japanese manufacturers should avoid this situation, and the path they can choose is by no means one. They can lower the licensing threshold for cd and md product technologies, and allow other electronics manufacturers to enter this market and directly compete with dmp technology; they can also study similar technologies that replace dmp, or they can choose to cooperate with Kumho. Either way, they must reduce their future ambitions for the audio-visual electronics market.

For Toshiba, there are only two best options, or to develop alternative technologies. Or choose to cooperate with Kumho.

These days when Zhang Ke was in Japan, these questions circulated in his mind, and he kept repeating, even without the back of those chaebols, he was not sure to cheat Toshiba's flash memory technology~www.novelmt.com~Yes. Anyone with a keen sense of the consumer electronics market in the future can clearly realize that the market application prospects of flash memory technology are promising.

On February 8th, some colleges and universities in China are about to start school, and Zhang Ke and others are still stranded in Tokyo. The wedding of Liang Jun and Sun Li was selected as January 30, the fourth day of the first lunar month. After Zhang Ke flew to Japan, he promised his mother would return home before the fourth day of the lunar calendar. He is about to get ready to start school this time.

On February 8th. Cheng Hanzhang flew to Tokyo from California, USA to guide the research work of the experimental base in Tsukuba, and reported to Zhang Feng by the way. Zhang Ke discussed with him the problems that bothered him these days, and said: "The more sure thing is to apply for as many peripheral application technology patents as possible, so that the application of Toshiba's flash memory technology in consumer electronic products will hardly escape us. Even if they struggle, there is only one way to go..."

"Going forward for a month, Toshiba and Samsung would never dream that the large-scale commercial application of flash memory technology in their hands in consumer electronics products will rely on us to help realize it... I see if it is from Japan. The experimental base also set up a special team to develop peripheral application technology of flash memory?"

"Well, it's okay." Zhang Ke nodded affirming Hanzhang's suggestion, "I will invest more now, and I will be more sure to force Toshiba to submit in the future. Even if Toshiba comes to the door at this time, it will take a year or a half. "