Rebirth of the Official Business Route

"I strongly recommended to the company's board of directors at the beginning of the year to establish an investment company in China to exhibit business in China. Unfortunately, few people can clearly see the future of Chih-Huang in the Chinese market. Emmer and Zhang Xun arrived in a car, and as soon as the convoy started driving towards the city, he couldn't wait to complain, "If there is one-third of Kumho's swiftness, it won't be delayed until today. Set up an investment company to take charge of business in China..."

Listening to Emmer’s loud complaints in the carriage, Zhang Ke smiled slightly. He didn’t know how hypocritical his words were, or how he calculated the "one-third of the swiftness" he said. This seemingly straightforward character will be very flattering, which is often an effective means for him to lower the opponent's psychological defense. Fastest update of novel chapters

"Skopper is going to establish an investment company in China?" Zhang Ke pretended to be surprised. "The decoder chips sold by Skoper to domestic disc player manufacturers are toiled by agents. The so-called technical support work is also very leisurely. Need to set up a company?"

"..." Aimer pointed at Zhang Ke and smiled, "You are gloating in the hope that we will never get out of the idea of ​​professional competition?"

"Two kinds of city withdrawals, two operating models, which one is better and the other is still not conclusive, how can it be said that it is a bit of a bullhorn?" Zhang Ke said frankly, "Of course, Skoper decided to establish an investment company in China to expand China business, we are happy to see...""Fiction" novel chapters are updated fastest

Previously, the management of Skoppers was slow. It was not that they did not pay attention to China and the market in the vast emerging regions. It was that the management of Skoppers positioned Skoppers as a supplier of digital video chips and technology solutions. The China business, as Zhang Ke said, only requires an office-level office to be competent. \\

Zhang Ke is not very clear about the trajectory of Skobor's exhibition in history. Now that Skoper has decided to establish an investment company in China. Expanding the scope of business in China is different from the operational thinking of ordinary European and American companies in professional competition.

The technology of Skoper on the digital video chip is comparable. At this level, Kumho is of little help to Skoper. Since you can't let others ask for yourself, the possibility of wanting to get from others is naturally very small.

It is natural that Zhang Ke is willing to see changes when Skopers expands its business scope and intends to enter new business fields. This means that Kumho can develop closer cooperation with Skopers in a broader field.

The cold wind outside the window of the car, Zhang Ke waited for Emer to continue speaking, but Emer stopped talking.

Zhang Ke waited for a while and didn't see Emo speak. He glanced at him, and saw his mouth curled up with a smile but not a smile. He also squeezed his gestures. It was really dumbfounding. He said: "Skopper chose this time to establish an investment company in China. It must be obtained in the dVd codec. Bar?"

"..." Emmer opened his mouth and said in surprise, "It shouldn't be possible for my expression to reveal so much news, how could you guess the point all at once?"

"If you weren't winking, pretending to be a fool, I wouldn't think about that..." Zhang Ke said with a smile.

On the established historical trajectory, Skoper has always been one of the most important suppliers of video decoding chips in the world. \\The application of its video decoding chip includes a series of video playback equipment such as, dVd, digital TV and so on. It should be a matter of time before Skober solves the technical problems of the dVd codec; on the other hand, for Skober, they can take the initiative to find Kumho land. Most likely it is the cooperation on the dVd DVD player.

Zhang Ke guessed it casually, and Emmer naturally stopped making myths and told directly: “No company claims to have all the patented technologies of dVd disc drives. In the end, they can only cross-license the relevant patented technologies. Many related patents. The technology has not passed the 18-month patent confidentiality period, and the final distribution of the patented technology is not clear. We have made some breakthroughs in the codec. Presumably, the Technological Research Institute has also made certain achievements in the movement. Of course, compared to the investment and possible achievements of companies like Philips and Sony in dVd drive research, our two companies are very inferior. If our two companies cannot be alliances, we will be crossing with other companies. During licensing negotiations, they will be suppressed. \\Maybe they will be excluded from the final dVd product market..."..." Zhang Ke opened his mouth, and he didn't think that Skopers wanted to directly enter the terminal products. The market no longer satisfies the role of its digital video chip supplier, otherwise they only need to master the patented technology of the codec, and there is no need for cross-licensing with other electronics manufacturers.

Zhang Ke pondered for a moment, and said, "I won't hide it from you. Tate has indeed obtained some patented technologies on the movement. However, Tate Optoelectronics Technology Research Institute is a joint venture between Kumho and Texas Instruments, each holding half of them. Equity. Why didn’t you have any contact with Texas Instruments in this area before? You and Mr. Delfasi had been on the same plane for so long, so you didn’t remember to communicate with him first?"

Aimer said: "Technica has no interest in entering the terminal consumer market. I think that as long as it does not harm the interests of Technics, Technics will be happy to let Kumho take the lead in the direction of operation of the Technological Institute of Optoelectronics. On the other hand, Kumho Many applications and software patents on the disc player can also be applied to the dVd disc player. Since we want to unite, we naturally hope that we have as many chips as possible..."

Zhang Ke quietly thought about it. According to the established historical trajectory, the dVd Patent Technology Alliance will not be formally established until the middle of 1999. Prior to this, all dVd patented technology manufacturers had their own battles. *****Among the many electronics manufacturers with dVd patented technology, Kumho and Skoper started late, and they are at a certain disadvantage in terms of the number of patented technologies and key patented technologies, and it would be a turnaround to join together first. A wise move in a disadvantaged position.

This time I invited Emer and his party to Jianye. In addition to adjusting the cooperation model with Texas Instruments and Skoper on the decoding chip, the main purpose was to discuss the possibility of seeking the cooperation of the three parties on the mp3 digital audio player. I did not expect Ai When Mo first came to Jianye, he took the initiative to mention the cooperation on the dVd disc player, which was an unexpected gain.

It takes half an hour by car to reach the Hilton Hotel in Donghuamen. After arriving at the hotel, we are ready to have a meal.

After flying in the air for more than ten hours, Delfasi and Emer’s team had not turned the jet lag, they were very tired. After using it, they only had a brief conversation in the hotel’s meeting room and arranged for them to enter the room. rest.

The Hilton Hotel is the main venue for this business meeting. During this period, Dong, Xiao Jincheng and others also stayed at the Hilton Hotel. It was too early, and Zhang Ke, Chen Xinsheng, Dong, and Xiao Jincheng all gathered in Chen Xinsheng's room to discuss matters. Zhang Qiai Mo expressed his intention to cooperate and told them on the road from Feichi city.

"Skobor also wants to directly produce disc players and enter the terminal market?" Dong said.

"They also know that there must be other companies that have made breakthroughs in dVd encoding and decoding technology, and they are no longer the only ones, so it is impossible to replicate their profiteering model in the decoding chip market at this time. Entering the final product market is also to avoid a decline in performance. A compelling effort..." Chen Xinsheng can roughly figure out the business intentions of Skoop after a little thought.

Xiao Jincheng said: "Since Skoper wants to enter the terminal consumer market, their future market advantage should be in the European and American regions~www.novelmt.com~ Then can we use Skoper to enter the European and American markets with mp3 players? The product technology of the mp player is disassembled to authorize them to use?"

According to the international anti-monopoly convention, the abuse of patent rights is prohibited, and the requirement of compulsory licensing requires that the patented technology must be authorized for use by a third party to prevent a company from monopolizing the market with the aid of the patented technology.

To participate in global competition, Kumho must abide by the game plan. Before the mp3 player is officially launched on the market, it must first license the relevant patented technology to a third party for use. The later the authorization time is delayed, the better, at least there will be no competition at the beginning of Kumho's mp3 player market; the choice of authorized objects is also very elegant, and it is necessary to exchange patented technology for patents in the authorization process as much as possible. Whether the technology is interoperable or not-it is rare to charge license fees, and it is necessary to prevent the other party from becoming a direct competition of its own.

This is also the second time that Kumho involves overseas markets. No matter which company the relevant technology is licensed to, this company will become a direct competition for Kumho. Authorize to a weak company, but also consider that this company will be easily merged by other large companies.

After listening to Xiao Jincheng’s suggestion, Zhang Ke nodded and said: “Our initial target is Japan, South Korea, Singapore, Taiwan and other Asian markets. The European and American markets are where we are currently unable to do so. It’s not a bad choice to let Skober go to drive..."