Rebirth of the Official Business Route

Samsung Electronics executives have long been sensitively aware that integrating and reflecting more colorful entertainment performance is the mainstream trend of digital mobile phones in the future. When ip1ayr was not popular in the world two years ago, Samsung Electronics researchers in South Korea proposed to Porting the audio playback function of ip1ayr in mobile phones, but now it is entangled with complicated patent issues.

The patents involved in Ip1ayr mainly include two categories: The first category is audio codec patents in mp3, ma and other formats. The patents are in the hands of companies such as Microsoft and Thomson. The codec hardware manufacturers have solved the first problem when supplying chips. Kumho itself is also one of the main suppliers of ip1ayr codec chips. It has long been authorized for related technology patents. It has also participated in the research and owns some subsequent patented technologies; the second category is the ip1ayr player itself. For patents and many diversified application patents, the relevant patent owners may be complete machine manufacturers or component suppliers, but Kumho is the main owner of these patents, accounting for almost% of the entire patent pool, which means The ip1ayr produced by Kumho can easily bypass the patents of other companies, but other companies would never want to bypass the patents of Kumho. w Novel chapter updated fastest

Kumho began to promote ip1ayr globally in 1997 and 1998, and has granted extensive authorization of patented technologies, but this authorization is clearly limited to ip1ayr products themselves, preventing authorized manufacturers from transplanting related patented technologies to other consumer electronic products. w "Fiction" novel chapters are updated fastest

Samsung tried to develop new patented technologies to circumvent Kumho’s patent barriers. It was not until mid-1999 that Kumho’s patent layout on ip1ayr was denser and more extensive than they thought, and it had to give up on developing new technologies. Since the relationship with Kumho has always been stalemate, realizing that the possibility of obtaining Kumho’s authorization is low, this project was temporarily shelved.

It is not difficult to speculate from the layout of Kumho’s technical patents that they are also making relevant efforts, but transplanting the ip1ayr audio playback function on mobile phones requires extremely high technical standards, and the original baseband chipset cannot provide redundant operations for audio playback. Processing power requires the addition of new microprocessors to form a baseband dual-processor hardware architecture. Samsung has never thought that Kumho, which has just entered the mobile phone industry for only three years, will have such a strong technical strength. So even if Kumho owns most of the hardware and application patents of ip1ayr, most employees in Samsung do not think that the first ip1ayr phone will be the first to be launched by Kumho. Li Jae-soo and Kim Nam-yong’s confidence is not very strong. After all, in the past year or so, Kumho has successively launched baseband chipsets and PDA-oriented microprocessors and many other sophisticated products beyond ordinary imagination.

As soon as Lee Jae-soo and Kim Nam-yong entered the venue, they surrounded the reporters and asked them what they thought of Aida's upcoming m-series phones. Their first thought was that Aida would release the ip1ayr music phone...

The mystery was always covered by three pieces of black cloth. Lee Jae-soo and Kim Nam-yong were absent-minded to deal with reporters. They were always looking forward to the answers to the mystery of Aida’s senior leaders. The reporters and guests present had the same expectations.

The rise in 1999 and the first half of this year has reduced the share of overseas mobile phone brands in the Chinese market three times. Motorola, which ranks first in the Chinese mobile phone market, has dropped to about 21% in the first half of this year, while Nokia is slightly lower. Some, 18%, Aida is in third place, with a market share of 16%, which means that a little effort will make Motorola and Nokia the number one brand in the Chinese mobile phone market.

There may be a natural advantage in the local market, but in the high-tech field, domestic companies have the overall strength to suppress overseas manufacturers in some markets, instead of relying on low labor costs—this possibility is just a matter of thinking about it. Exciting, Aida's new product will naturally tease the sensitive nerves of the domestic media more than Samsung Electronics.

Lee Jae-soo and Kim Nam-yong were not interested in the delicacies provided. They occasionally saw Yang Yun whispering to Zhang Ke in the aisle outside the banquet hall, and then watched Zhang Ke turn around and walked away. Chen Xinsheng and Yang Yun strode. Walking in, almost attracted the attention of everyone in the banquet hall.

After the simple ceremony, Yang Yun first removed the black cloth covered on the giant poster, so that the content of the pictures in the poster was displayed in front of the attendees.

Watching the color screen of the new mobile phone in the poster floated with musical notes, Kim Nam-yong subconsciously went to see Lee Jae-soo’s, only to see Lee Jae-soo staring at the poster. Kumho’s launch of the music phone will not surprise them in particular, but Kumho When did sTn liquid crystal color technology become critical? The new killer of Kumho's launch this time turned out to be a color-screen music phone, which was completely out of the expectation of Lee Jae-soo and Kim Nam-yong.

The colorful sTn LCD screen has come out, but the three-color screen is not a real color screen mobile phone. The real first color screen mobile phone was launched in Japan in September last year. Then color-screen mobile phones quickly became popular in Japan. In the first half of this year, the sales of color-screen mobile phones in Japan exceeded 10,000 units, accounting for% of Japan's mobile phone sales in the same period.

Although TFT film liquid crystal can theoretically be used as a mobile phone color screen, and the color is more vivid and fuller, the high power consumption and high manufacturing cost of TFT film liquid crystal are obstacles that are difficult to overcome at the moment. Now most color screen mobile phones in the Japanese market are It adopts improved sTn liquid crystal technology. Although the color display effect is slightly worse, it has obvious advantages in power saving and manufacturing cost.

Samsung also swiftly followed new technology hotspots for the development of color-screen mobile phones last year. Lee Jae-soo also considered that it is impossible for Kumho to see the changes in the Japanese mobile phone market. However, according to the information collected, Kumho has not been supplied with color sTn LCD screens. There was no sign of contact with suppliers, and Kumho had never expected that Kumho would break through the color display barriers of sTn LCD with its own technical strength. Recalling Kumho’s costly acquisition of Hyundai Semiconductor’s LCD business at this time, both Lee Jae-soo and Kim Nam-yong are aware of Kumho’s...

As one of the publicity steps, Kumho will provide samples of new phones to specific professional media for application testing. At the reception, the staff will also display the latest features of Kumho's new phones.

Lee Jae-soo and Kim Nam-yong left the reception at about nine o'clock and got into the car, feeling quite uncomfortable. Compared with the conventional sTn LCD improved technology net, the color saturation of the Kumho color screen music phone is higher. Although it can’t be turned on for detection, Lee Jae-soo suspects that Kumho has mastered the high-end technology of double-layer sTn to compensate for color difference. This is already the current color screen. The mobile phone market has the most high-end technology, which can make the color saturation of two-inch mobile phone screens reach 16-bit colors, and Samsung also plans to introduce this technology from Sharp.

Even if there are no patent barriers, it is extremely difficult for Samsung to open a 256m-capacity flash music 16-bit color screen mobile phone and integrate apRs application functions at the same time, and it faces a high risk of failure; but Kumho took it out. No wonder Zhang Ke dared to say that arrogantly last night.

Although technical advantages may not be transformed into market advantages, after all, the market price of Kumho’s music color screen mobile phone will be more than 10,000 yuan. It is aimed at a relatively narrow high-end market and may not be popular in the high-end business mobile phone market. At this time, Kumho also launched two other mid-end new gpRs mobile phones of i series and d series with integrated Fm frequency modulation function, which are the main force in the real market competition.

At this time, it is too early to say that Samsung Electronics' new a228 mobile phone will definitely give Kumho suppression, but Lee Jae-soo still feels uncomfortable.

Jin Nanyong also noticed the expressions of representatives of overseas mobile phone manufacturers such as Motorola and Nokia at the reception today. These overseas mobile phone manufacturers have this ambition and plan to take the opportunity of China Mobile to fully upgrade its mobile communication network and use market advantages to continuously launch new products to make China domestically produced. The mobile phone was completely submerged. They did not expect that Kumho's mobile phone technology had reached such a level. At least in the gpRs era, Kumho is completely unafraid of overseas mobile phone manufacturers to impose tactics on the sea. Kumho has strong technical support, and has product design and development centers around the world that can continuously provide new product designs; and Jinhu This time, Lake will synchronize this music phone globally.

I really don’t know how the Chinese media will report on Kumho (Aida)’s new autumn wine teaser. Kim Nam-yong thought silently, and there was nothing to say with Lee Jae-soo along the way.

On the top floor of the hotel, in addition to the banquet hall, there is an independent viewing platform in the southeast corner, which can overlook the night view of Yangui Mountain and Yangui Lake.

Zhang Ke looked at the music color-screen phone in his hand. Although this phone can continue to improve in terms of details and performance, he believes that this phone will not be eclipsed in the market before the smart world.

Chen Jing hugged her hands on her chest, the transom on the top opened, and the wind came in, making the autumn night a little cold. Chen Jing did not wear the sweatshirt that Zhang Ke took off to her, and someone would walk in at any time-she was a bit strong and didn't want others to say that the success of Kewang Gaoke was due to her special relationship with Zhang Ke.

"Go to South Korea the day after tomorrow?" Chen Jing turned around and asked Zhang Ke, her eyes bright and clear under the light, very charming.

"I don't know if it can be done the day after tomorrow. There have been too many things recently," Zhang Qixin dropped her phone on the table. "I still feel a little worried. I will come back when I see the last time-I think I am qualified to see Li Jianxi..."

"Jinshan's mobile phone production base is about to be completed. They say that Li Jianxi is the **** of business in South Korea. If Li Jianxi still despise Kumho, then he can't afford such praise," Chen Jing did not ask Li Xinyu in detail. , Said, "When will you give the title of God of Management in the country, maybe, if you walk to the front of the stage publicly."

"..." Zhang Ke shook his head. He has not yet come to the front of the stage. He is not used to the life focused by the public and the media. That is not the life he yearns for. Anyway, I’m not a daughter-in-law..." I looked at my watch again and asked Chen Jing, "It’s still early now. I can get to Jinshan at night and I can sleep comfortably. I’ll wake up and see the mobile phone base in the morning and come back to Jianye. ......You accompany me to Jinshan?"

Jinshan’s large-scale mobile phone manufacturing base has been built for nearly a year. The Jinshan plant of Microchip Microchip will be completed in half a year. In addition to the assembly plant of Kewang Hi-Tech and Xinyuan Electric, the supporting capabilities of other factories are still Relatively weak, but it also gives Jinshan the ability to produce 20 million mobile phones per year. This year, China Unicom has provided 3 million customized mobile phones. Most of them will be provided by Kewang Hi-Tech and Xinyuan Electric’s mobile phone factory in Jinshan. A large number of mobile phones will also be shipped from Xinyuan Electric and Kewang to Southeast Asia and South Asia. , The key Kumho also needs to rely on Jinshan's mobile phone production capacity.

Kumho’s mobile phone production base in Haizhou has an annual production capacity of only 8 million units, while Kumho’s domestic sales target this year is 8 million units. The gap formed in the overseas market has been commissioned by Xinyuan Electric. In Kumho’s mobile phone business, ~www.novelmt.com~ used to have very little overseas market share. In the first three quarters of this year, the cumulative sales of only 2 million mobile phones, which accounted for only 1% of global mobile phone sales. For ordinary mobile phone manufacturers In terms of overseas markets, there have been good mistakes, but Zhang Ke's goal is to enter the world's top six mobile phone manufacturers in sales next year.

Global mobile phone sales are expected to reach 350 million units next year. Kumho will squeeze among the world’s six major mobile phone manufacturers. Based on this year’s market share standards, Kumho will produce and sell at least 24 million mobile phones next year. That's enough. By next year, Kumho’s own factory system will be able to meet the 12 million production demand, and other production goals will be completed by Jinshan’s mobile phone manufacturing base. The strategic concept of Kumho to seize the low-end mobile phone chip market with ess baseband chip technology and squeeze into the ranks of the world's six major mobile phone chip suppliers next year also needs Jinshan manufacturing base to complete.

Although the construction of Jinshan’s mobile phone manufacturing base is mainly undertaken jointly by Xinyuan and Kewang Hi-Tech, it is related to the direction of Kumho’s future corporate strategy. Next year, it will undertake the production of more than 30 million mobile phones, including Chen Xinsheng, Su Jindong and other Kumho executives. They all stared at Jinshan, and there was no room for a single mistake.

At least when the spin-off of the Jinshan mobile phone manufacturing base project began, no one could predict that Jinshan’s mobile phone industry would rise suddenly in one or two years, and next year would assume the responsibility of producing 30-50 million mobile phones—— It is almost an industrial output value of 50 billion to 100 billion.