Rebirth of the Great Entertainment Empire

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New Year's Eve.

Xu Cun returned to Xiangjiang with the regret of not being able to see Wang Fei again, and spent the most important day of the year with his daughters and his children.

The weekly box office of the six films released in the Lunar New Year file this year are:

"Tang Bohu Spots Autumn Fragrance" 19.3 million Hong Kong dollars.

"The True Colors of Heroes 2" 14.1 million Hong Kong dollars.

"Three Treasures of Wisdom and Bravery" 7.9 million Hong Kong dollars.

"Gong Xi Fa Cai" 7.1 million Hong Kong dollars.

"Kapok Cassock" 5.6 million Hong Kong dollars.

"Happy Three Cannons" 3.7 million Hong Kong dollars.

It is not difficult to see from the weekly box office of the six films released in the Lunar New Year file this year that "Tang Bohu Spots Autumn Fragrance" is already unstoppable, and "The True Colors of Heroes 2" will also achieve a good box office result. The famous Debao can finally enter the tens of millions box office club with "Three Treasures of Wisdom and Bravery" starring Xu Guanwen.

Is it important to be able to enter the ten million box office club?

certainly!

In the past two years, among the films released in Xiangjiang, generally only films that have entered the box office club of 10 million are eligible to go to Taiwan and Nanyang to make money, and generally only films that have entered the box office club of 20 million are eligible to go to Japan and South Korea to make money , such as "The Brave Double Cannon" and "Double Dragon Going to Sea", which were suppressed by DreamWorks, could only be trapped in Xiangjiang because the box office did not even reach 7 million.

but--

There are no absolutes in the world - if it is a film starring actors such as Cheng Long and Xu Guanwen who have strong overseas box office appeal, even if the box office is poor, overseas distributors are willing to release it. Therefore, even if the box office of "Three Treasures of Wisdom and Bravery" is similar to that of "Double Cannon" and "Double Dragons", "Three Treasures of Wisdom and Bravery" with Xu Guanwen's participation can go overseas to make money (this is why Pan Desheng paid a high price for Xu Guanwen to participate in "Smart and Brave". One of the reasons for "Three Treasures").

As for "Tang Bohu Spots Autumn Fragrance" directed by Xu Cunhang, the treatment is even higher - "Tang Bohu Spots Autumn Fragrance" is directly distributed in Xiangjiang, Mainland, Nanyang, Japan, South Korea, North America and France, etc. Simultaneous release in European countries.

but--

Simultaneous releases belong to simultaneous releases. In North America, France and other European and American countries, and even Japan, South Korea, and some countries including Southeast Asia, Xu Cun has no hope for the box office of "Tang Bohu Spots Autumn Fragrance".

The reason why Xu Cun has no hope is very simple - "Tang Bohu Spots the Autumn Fragrance" is too strong a Chinese flavor, so strong that it is difficult for foreigners to understand. Take Zizi as an example, this is the most exciting passage in "Tang Bohu Spots the Autumn Fragrance", but besides Chinese G people, which country can understand this passage?

But what is lost is what is lost, what is gained is Sangyu—although "Tang Bohu Spots Autumn Fragrance" is destined to hit the market overseas, but Xu Cun can make a lot of money in the mainland!

Facts have proved that this is exactly the case - during the seven days from childhood to New Year's Eve, "Tang Bohu Spots Autumn Fragrance" raked in more than 28 million yuan at the box office in the mainland. Judging from the current trend, "Tang Bohu Spots Autumn Fragrance" has a There is no problem with the box office exceeding 100 million. If the momentum of "Tang Bohu Spots Autumn Fragrance" lasts longer, the box office of "Tang Bohu Spots Autumn Fragrance" may even exceed 200 million!

Some people may wonder why it took only seven days for "Tang Bohu Spotting Autumn Fragrance" to earn more than 10 million yuan at the box office in the Mainland in two thousand years or so when the ticket price was only 80 cents in the mid-1980s. A box office of more than 28 million yuan?

In fact, the answer is very simple - 1981 to 1992 was the golden age of domestic films, and the total box office of domestic films reached a peak of 3.2 billion in 1992. Then it dropped sharply, and by 1998 the total box office of domestic films had dropped to 810 million yuan, which was only a quarter of what it was in 1992. Even in 2003, the total box office of domestic films had only recovered to 1.11 billion yuan, less than one-third of that in 1992.

Therefore, from 1994 to 2003, some people called it the "lost decade" of domestic films.

Why did the total box office of domestic films plummet in 1993? The main reason is that from this year, VCD players began to appear in the mainland, and within a few years, VCD players and pirated VCDs were flooded.

Therefore, piracy can be said to be the culprit behind the decline of domestic films.

In 1994, Wu Mengchen, then the general manager of China Film Group, suggested to the leaders: How about we import a few foreign films to stimulate the market?

leadership quasi.

In that year, the total number of imported films was ten, all of which were ordinary split-account films, referring to the internationally accepted split-account standard: 35% for the producer, 17% for the distributor, and 10% for the exhibitor. Forty eight.

"Ten blockbuster films" was what people at that time called the ten imported foreign films, and the title of blockbuster films was passed down until Xu Cun's rebirth.

but--

The ten foreign blockbusters introduced by China G not only failed to save the Chinese film market, but raised the eyes of the Chinese people, and Chinese audiences even disdain to watch domestic films.

Therefore, it is definitely a super happy thing to be able to sell movies to the mainland market in 1985, and to control a super-large theater chain consisting of 310 luxury movie theaters in the mainland in 1985-because , there are very few entertainment methods in the mainland, even the number of TV sets is pitifully small, not to mention that there are no pirated VCDs, and even video halls for playing pirated videotapes have just appeared. In addition, after movies such as "Shaolin Temple" Chinese people have gradually got the habit of going to the cinema to watch movies. The most important thing is that there is almost no competition, so that "Tang Bohu Spots the Autumn Fragrance", a good movie that can make people laugh until their stomach hurts, was sold out in just seven days. The box office grossed more than 28 million RMB.

Of course, the reason why "Tang Bohu Spots the Autumn Fragrance" is so strong is also related to the fact that it is the annual Lunar New Year festival - if it is changed to other time periods, "Tang Bohu Spots the Autumn Fragrance" may not be so strong.

As for whether the mainland can allow Xu Cun to make so much money, Xu Cun is not worried at all—in order to help the mainland obtain the right to garrison troops in Xiangjiang, Xu Cun paid billions of dollars, how could the mainland not give Xu Cun money back Opportunity? Moreover, the mainland only imports five DreamWorks films each year. Even if the five films make more money, after deducting all expenses, it will stop at 300 to 400 million yuan. The most important thing is that Xu Cun will not take away the money he earns from the mainland. He will invest all the money in DreamWorks Cinemas and Baye Bank's branch bank, branch bank construction and other industries.

The question is, Xu Cun has achieved this level, how can the mainland not allow Xu Cun to make this money?

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