Rebirth of the Great Entertainment Empire

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end of october.

Xu Cun quietly established Huangtu Land Company, with Mei Aifang as the general manager of Huangtu Land.

According to the "New Territories Lease Agreement" signed between the Qing government and the British G, it was stipulated that the New Territories would be returned to China after ninety-nine years (1997).

In this way, the legal term of the land in the New Territories sold by the British government is only more than ten years.

I don't know when, Xiangjiang began to spread a saying called "Nine-seven Great Limit" - which roughly means that all land bought in the New Territories will be confiscated by China G in 1997.

Under such circumstances, who would dare to buy land in the New Territories?

As a result, the selling price of industrial land in Kowloon Bay, calculated in terms of floor area, dropped from a peak of $360 per square foot in December 1980 to $25 per square foot. Up to ninety-three percent.

Others dare not buy it, so why would Xu Cun, who knows the outcome of the negotiation, not dare to buy it?

After some negotiations, Xu Cun spent 210 million Hong Kong dollars with the Hong Kong British government in the name of Huangtu Land to buy the eastern frontier of Tseung Kwan O in the southeast of the New Territories (that is, Dachisha, three kilometers southeast of the new town of Tseung Kwan O). The northern part) covers an area of ​​75 hectares (that is, the entire Tseung Kwan O Industrial Park).

At this time, the Tseung Kwan O Industrial Park was desolate, like a desert.

In addition, due to the fall of the Iron Lady, the British Hong Kong government has also lost confidence in the Hong Kong 1997 issue.

Therefore, Xu Cun, who has been taken for a ride, is willing to spend 210 million Hong Kong dollars to buy the wasteland in the east of Tseung Kwan O in the southeast of the New Territories. Naturally, the British Hong Kong government can only wish for it!

Although he bought 7.5 million square feet (or 750,000 square meters) of land for only more than 200 million yuan, the unscrupulous Xu Cun still did not forget to take advantage of the fire. During the negotiation, Xu Cun asked A clause was added to the contract: he, Xu Cun, had full authority to plan the land in the Tseung Kwan O Industrial Park.

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Once Huangtu Land was established, Xu Cun merged the two buildings of Federal and International in Central into Huangtu Land.

The Federal Building is located at 71 Des Voeux Road Central, Central, Hong Kong. It was built in 1964 with a height of 31 floors. It was the tallest commercial building in Hong Kong from 1964 to 1966.

International Building is also a commercial building. Its south side is located at No. 141, Des Voeux Road Central, Hong Kong Island (junction of Gilman Street), and its north main entrance is located at No. 73 Connaught Road Central. The International Building was built in 1967 with a height of 32 floors. The building was built by the Federal Land of Wheelock and was once the tallest building in Hong Kong.

In 1981, the monthly rent of Grade A office buildings in prosperous areas reached 28 to 30 yuan per square foot. Therefore, as long as the current cold winter is survived, the annual rent of the two buildings of the Federation and the International Building will have to be 200 to 300 million Hong Kong dollars (without deducting management fees).

The two buildings of the Federation and the International are not too far apart, so there is naturally a competitive relationship between the two.

After comprehensive consideration, Xu Cun emptied the second and third floors of the International Building and rebuilt it into a multiplex cinema with six halls and 500 seats each, and named it International Cinema.

For this reason, Xu Cun specially asked Jeffrey to help him find the most professional cinema design team in the United States.

Des Voeux Road and Connaught Road are extremely prosperous areas. Everyone knows that building a large theater or a large movie theater in this area will definitely attract a lot of customers, but the question is who can afford a large theater or a large movie theater here?

Take the multiplex cinema opened by Xu Cun as an example.

The two-story building is about 24,000 square feet. Based on the rent in 1981, the rent for the second and third floors would be 800,000 to 900,000 per month, or more than 9 million Hong Kong dollars per year.

In addition, decoration and other miscellaneous expenses.

If you want to build a large theater or a large movie theater like an international movie theater, you need a one-time investment of more than 10 million Hong Kong dollars.

Besides local tyrants such as Xu Cun, who would spend so much money to build a large theater or a large movie theater here?

Of course, there are also two small theaters with two or three hundred seats nearby.

But so what?

Can they still compete with the international cinema with six halls and three thousand seats supported by DreamWorks?

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Lu Haitong Building is located at the junction of No. 31, Queen's Road Central and No. 1-7, Theater Lane, Central, Hong Kong. The original site was the Queen's Theater built in 1925. It was demolished and rebuilt in 1958 to form a 13-storey building. Luhaitong Building is the first generation building in Xiangjiang.

On July 21, 1961, the completion of the building and the opening ceremony of the Queen's Theater were presided over by Sir Chow Sin-nian, who cut the ribbon. The Queen's Theater has escalators for the audience to travel. Before the demolition, it was the oldest escalator of Hitachi in Hong Kong.

Luhaitong Building was originally owned by Luhaitong, an established real estate developer.

This time, the stock market plummeted and the real estate market collapsed, and Lu Haitong was also hit hard, so that the capital turnover was not working.

Therefore, Xu Cun bought the Luhaitong Building and the surrounding buildings from Luhaitong Building for 140 million Hong Kong dollars in the name of Huangtu Land, and renamed it the Queen's Building.

The Queen's Building was not the only building that Xu Cun bought on Queen's Road. The entertainment store not far from the Queen's Building was also bought by Xu Cun from China Entertainment for 76 million Hong Kong dollars in the name of Huangtu Land.

The entertainment store occupies a small area, only 5,800 square feet. In 1846, it was the location of the first generation of Hong Kong clubs.

In 1928, the entire building was demolished together with the "Comparative Theater" behind it, and in 1931, it was rebuilt into a first-generation "entertainment theater" with air-conditioning and opening.

In 1963, the Amusement Theater was demolished and rebuilt to form a 13-story entertainment complex. At the same time, a second-generation new "Entertainment Theater" was built.

The distance between the Queen's Building and the Entertainment Center is not too far. If it was just to buy a theater, it would be impossible for Xu Cun to buy the Queen's Theater and the Entertainment Theater at the same time, which are so close to each other—even with the current flow of people in this area. It is enough to satisfy the simultaneous existence of these two theaters.

The main reason why Xu Cun bought Queen's Building and Entertainment House at the same time was for investment.

In just a dozen years, the Queen's Building and Entertainment Building that Xu Cun bought for more than 200 million Hong Kong dollars can be worth at least one billion Hong Kong dollars each. If Xu Cun spends money to rebuild the Queen's Building and Entertainment Building and build them into buildings with more than 30 floors, then their prices, especially the price of the Queen's Building, will definitely not be lower than the two buildings of the Federal and International Buildings.

Let’s not talk about the far ones, let’s talk about the nearby ones—aside from the rents of the Queen’s Theater and the Entertainment Theater, as long as they survive the current cold winter, the Queen’s Building and the Entertainment Store can bring Xu Cun at least four or five thousand dollars a year. million rental income.

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