Rebirth of the God-level Xueba

"Family inheritance is regarded as the top priority by the Chinese. In fact, it is more than that. From the perspective of anthropology, what is the basis for human continuation? It is that ordinary people can grow to childbearing age under the existing conditions. As long as they can If this requirement is met, a race can reproduce. If not, a race will be destroyed. I am an anthropologist. From my point of view, the new drug sildenafil that Professor Yang Rui is developing is an ultimate solution. medicine, which is the cure for all the ultimate diseases of mankind."

"Nowadays, the family planning policy that our country is implementing, and the eugenics we advocate, is a decentralized family planning policy. We require each couple to have one child, and we also hope that each couple can have one child. This is not only a social need, but also a kind of social justice. We are very happy to see that Professor Yang Rui has made new achievements in medical research.”

"The research on sildenafil has ushered in a new era of new drug research and development in China. We are enthusiastically looking forward to more new domestic drugs appearing in our pharmacies in the next few years."

The change in the direction of public opinion is embarrassing but polite.

For the Chinese, whether it is anti-ED drugs or aphrodisiacs, it is actually a bit difficult to publicize.

In this country where underwear and auntie towels are shy, any product that can work on Tintin is rejected by mainstream media and mainstream topics.

Unless you have the bonus of the propaganda department and the Nobel Prize winner.

The number of people in the Phase III trial of sildenafil has expanded to a rare scale of 2,200 people. Although it is much smaller than the scale of clinical trials conducted by the Chinese side with a final population of over 10,000, it still sends out a strong signal:

We are very confident!

The domestic media is very cooperative and helpful.

The domestic academic circles also cooperated.

And some scholars, with the support of the Propaganda Department, went deeper and deeper into its value:

"Scientific research is to calm down, not to be driven by huge interests, and not to look down on trivial work. To be honest, in order to accumulate scientific research funds, dignified Nobel Prize winners have to do what they may not I don’t like the research, which is very painful. However, Professor Yang Rui not only did it, but also did it very well. This reminds me of my alma mater, Southwest Associated University. Professor Wen Yiduo carved seals to support his family during the war, and Liang Sicheng He and Professor Lin Huiyin changed the drafts five times for the school building of the United Nations University. With tears, they changed the magnificent European-style building into a low-rise building, and then changed the small building into a bungalow, the bungalow into a brick and adobe house, and the adobe house into a thatched house... …If I were given another chance, I would choose to study mechanical metallurgy, mine and make steel and sell it to foreign countries, and give the money I earned to Professor Yang Rui, so that he can do scientific research with peace of mind, and do the human genome project he wants to do..."

To be honest, when Yang Rui saw this news report, he was shocked.

"I don't even dare to brag like that myself." Yang Rui sat under his own grape shelf, drinking the tea made by Jing Yulan, full of emotion.

Huang Mao, who was at the same table, reported the work, and he was also relaxed, saying: "The domestic media is so powerful, and everything can be discussed for you."

"A literati." Yang Rui smiled.

"The more literati you are, the more you need our medicine." Huang Mao has been the project leader for a few days, and he has accumulated a lot of gossip and dare not say it. Facing Yang Rui, he smiled and said: "It is said that literati cherish their lives. I understand, now I understand. You said that the third phase of the clinical trial is already so safe, and there are simultaneous experiments in our country. Many cultural people come to ask and leave. Now it seems that the fourth phase of screening is about to start , good guy, if you want to come, there will be more than one person..."

According to FDA standards, the fourth phase of clinical trials is an open experiment, which must be carried out after the drug is on the market.

In addition to continuing to investigate the performance of drugs under large samples, the effect is mainly the consideration of dosage and comprehensive drug effects.

It can be said that there is basically no danger in the fourth phase of clinical trials.

After all, at this time the medicines have already been sold publicly,

All of them can be said to be potential testers for Phase IV clinical trials.

Of course, from the perspective of pharmaceutical companies, they still need some experiments with small samples, but compared with the previous three phases, it is much easier.

"If they want to participate in the test, let them participate. It doesn't matter if the scale of the fourth phase of the clinical trial is larger." Yang Rui was very optimistic, and said: "They know that small sample experiments are risky."

Small-sample experiments may select people of different ethnicities, ages, and disease states to conduct drug experiments with different doses, mainly to test the margin of safety, so there must be certain risks.

Huang Mao nodded, and said: "They are smart, they don't talk about getting medicine for nothing, and there are subsidies, so they take a little risk. By the way, do you want to sell it in China first?"

"Of course." Yang Rui said: "Although it's just a medicine, it should be launched in China."

On the other hand, with the weak sales ability of Green Stone Corner Company, they also need more time to lay out the sales network.

Huang Mao didn't care whether he was starting or not, he just looked at Yang Rui with some restlessness and said, "You don't seem to be in a hurry at all, aren't you going to do some commercials now?"

Entering the 1990s, the power of advertising has been proven. Now if there is a ranking list of the company's size, you can see that the top private companies are all well advertised.

However, no matter how much money the current private enterprises make, they cannot be compared with state-owned enterprises.

Years of accumulation is the biggest capital.

Although Huang Mao didn't know about the first release in China, he was very concerned about the sales of sildenafil. He said, "First of all, it's good to sell it in China. Let foreigners have a look, and it can also promote their purchases."

"Foreigners don't care about what we sell in China." Yang Rui smiled lightly, and said, "The main reason is that the FDA review is not over, and Green Stone Corner is not ready yet."

Unlike other drugs, sildenafil temporarily changed the indications, thus skipping the compound period of the drug, even skipping the first clinical phase and half of the second clinical phase, leaving only one time for Greenstone Corner It's only half a year in the third phase of the clinical trial.

Half a year may be enough for a sales-driven super pharmaceutical company like Pfizer, but it is obviously not enough for Greenstone.

The doctors they had contacted before, the hospitals they were familiar with, and the sales channels did not have relevant information, and sildenafil needed a special sales plan.

In the history of drug sales, there is no such drug as sildenafil.

How to sell it at a high price and sell it well is a challenge for everyone.

Jing Yulan poured water at this time, and suddenly asked curiously: "Is your medicine going to be sold in China?"

"That's right."

"Well, what's the price? Will it be out of stock?" Jing Yulan put down the teapot.

"The price hasn't been decided yet, has someone approached you?" Yang Rui asked curiously, not surprised.

Jing Yulan couldn't help but blushed, and then whispered: "It's the people in the office, and some teachers I know at school, who said they want to buy it for their husbands."

"Ma'am in the office." Yang Rui clicked his tongue twice, held up his teacup and said to Huang Mao, "You have to deal with this matter when you go back, I'm afraid there are quite a few people who want the privilege to pick up the goods."

"No problem." Huang Mao is not surprised that someone buys medicine through relationships. This is the case in China. In many cases, you can't buy things through formal channels. This is an era when buying a refrigerator, installing a water meter and installing a telephone requires a relationship. He just couldn't help but praise: "Universities are really at the forefront of science."