Rebirth of the Evil Life

(Sorry, there is only one chapter today, and there is something wrong with my mentality. I will resume two updates tomorrow. Let me reiterate here that this book must be finished, and I will never be a eunuch. There is no accident in the update time. One update at noon, before 8 pm One more.

Finally, I would like to recommend the new book "The Legendary Life of Rebirth", friends who like urban rebirth can read it. Thank you for your support! )

Although Lin Feng told the reporters to eat slowly, the reporters knew the law of time-for-money, so they swallowed it in two or three bites, and the speed was no less than that of a "Saiyan". With such a speed, it is no wonder that most reporters have stomach problems.

After waiting for many reporters to digest the food that was poured into their stomachs, Lin Feng officially started today's press conference.

"Dear friends from the press, our company will hold a bidding meeting for the golden advertising space of "Plants vs. Zombies" in seven days. It will be divided into four time slots. I hope that all interested companies will come to bid." After finishing speaking, Lin Feng Have someone open the slides and start showing the four different tiers of ad slots.

After some demonstrations, the reporters were impressed by the advertising and sales ideas launched by "Second World", and they were also very fresh. Although it is not known whether the major manufacturers will buy it, it is clear that this is definitely a hot topic in the near future.

At the moment, after inquiring about the relevant details in detail, many reporters dispersed and went back to catch up on the manuscript. In the afternoon of the same day, the news was published in the newspapers published in the afternoon, and it was even featured on the news of the major TV stations in the evening. Although it was not included in the news of CCTV, it still aroused strong reactions from all walks of life. After all, the advertising time in this auction game is the first time in the whole country, even in the whole world, and it is a new thing for everyone.

However, no matter whether it is successful or not, Lin Feng's advertising championship has already been known all over the country under the media's publicity. According to Shi Yuzhu's words, it has already succeeded more than half. Within seven days, there was an endless stream of manufacturers who came to consult. Although this is a new thing, it is also an opportunity for many manufacturers who are eager to expand the market or stabilize the market, and it is worth trying.

After all, "Plants vs. Zombies" has hundreds of millions of registered users, and the highest number of online users of more than 1.4 million has attracted the attention of many manufacturers, especially most of these registered users are young people who also have purchasing power. This is something that no manufacturer can ignore.

And other online game companies in the online game industry also set their sights on this advertisement bidding meeting. If Lin Feng succeeds, they can also try it; if Lin Feng fails, they will naturally stop touching this one, and they should honestly sell point cards to make money.

Shi Yuzhu also admired Lin Feng for making such a big commotion overnight. He originally thought that Lin Feng would at most contact a few manufacturers for tentative marketing. After all, this is a new thing with an unpredictable future. But unexpectedly, Lin Feng made such a big noise that the whole country knew about it, and even many overseas media also reported on it. For this, Shi Yuzhu could only stick out his thumb to express his admiration, and he was also secretly astonished at Lin Feng's courage.

But no matter what the result of this advertising bidding meeting is, the reputation of the "Second World" has been known all over the country. Just hit this point and earn!

On the Internet, many players were divided into pros and cons to engage in heated debates over this advertisement bidding meeting, and the two sides were arguing. Zheng Fang thinks this is an interesting idea worth trying, as long as it does not affect the refreshing feeling of the game, everyone has no opinion. The opposing side thinks this is too nonsense, what kind of advertisement is a good game, it has to be made like a TV series, intermittently disturbing.

Before the advertisement officially landed in the game, the pros and cons had their own opinions. But no matter what, it is indeed as Shi Yuzhu said, the name of "Second World" has been launched and it has become a well-known brand known to every household.

Seven days later, the much-anticipated advertising bidding will officially start at the Shangri-La Hotel in Shanghai.

Lin Feng looked at the muttering crowd under the observation platform, not to mention, there were quite a lot of people here. There are people from almost all major manufacturers,

Obviously everyone is still extremely curious about this new form of advertising.

The first auction advertisement is the naming right of the exclusive sponsor of "Plants vs. Zombies", a trademark that appears in the upper right corner of the game interface. The starting price is 500,000 a month. Lin Feng decided to shoot on a monthly basis, to test the effect of the advertisement first.

"500,000!" - The attendees of "Li Ning" raised their placards first.

"600,000!"——"Hongxing Erke" was not to be outdone, and immediately raised his placard.

"700,000!" - "Metersbonwe" also called out the price.

 …

The more the merrier!

Lin Feng, Wu Zhaopu and others did not expect that this is the first advertising time period, and they will be sought after by many manufacturers. In the end, the naming rights of "Plants vs. Zombies" were obtained by "Li Ning" at a monthly price of 2.5 million.

The ad slogan "Anything is possible" will appear on the screen of "Plants vs. Zombies" along with the logo, but this ad is quite suitable for the game, and the gameplay of "Plants vs. Zombies" is indeed similar to this The tagline was apt - anything is possible.

However, this time Lin Feng also found that most of the bidders were sports brands, while none of the other manufacturers moved, and most of them came with a wait-and-see attitude. Lin Feng can also understand this point. The main target of sports is young people, and the main people who surf the Internet are young people. It is normal for these sports brands to fight each other in the first round.

The second round of auction is the 5-second advertising time after the player fails the challenge. The starting price is 700,000 per month. According to Lin Feng's estimation, it should be won by the sports brand again, but unexpectedly, the situation turned steep.

"One million!" - a loud and clear voice shouted.

Everyone looked sideways for a while, secretly thinking who is so rich and powerful, and looking over, the person in charge of "Zhijiang Daqu" was shouting.

"1.2 million!"

Everyone was shocked again, looking over, it was still a liquor manufacturer, this time it was "Wuliangye".

"1.4 million!" - This time it was another liquor manufacturer "Sichuan Jiannanchun".

The attendees of many manufacturers were stunned and did not understand why these liquor bosses were so crazy.

The price soared wildly amid the hype of several wine manufacturers, and finally the crazy "Confucian Banquet Wine" bought a 5-second advertisement after a month's "Plants vs. Zombies" player failed at a price of 4.2 million.

After the person in charge of the Confucian Banquet photographed the advertisement, he was extremely excited and clapped his hands triumphantly around.

Lin Feng and Wu Zhaopu looked at each other with blank expressions. This advertising bidding will be more of a trial, but it is not expected to be hyped. It's understandable that the first round was hyped by sports. But the second round of hype by alcohol manufacturers is really incomprehensible.

But a few days later, when the advertising pictures of Confucian Banquet Wine were sent to Lin Feng, he realized why these wine manufacturers were crazy.

"When you fail, you will be accompanied by a banquet from the Confucian Mansion." ——Seeing this advertisement, Lin Feng understood why these liquor manufacturers were so crazy. Indeed, after failing to pass the level, drinking a glass of wine can really relieve your worries. According to the test of "Plants vs. Zombies", the average number of failed challenges per day is more than 10 million times. In this way, the advertising price of 4.2 million a month is really cheap.

Satellite TV stations in ordinary places generally cost thousands of yuan for each advertisement. If the failure rate of tens of millions of "Plants vs. Zombies" is calculated every day, the advertisement won by "Confucian Banquet Wine" The launch price is only 14 cents. In contrast, I am afraid that this month's "Confucian Mansion Banquet" has picked a big bargain.

The 10-second advertising time after the third round of "Plants vs. Zombies" successfully passed the level, but there was surprisingly little competition. Perhaps most of the manufacturers disliked the fact that the number of times of success per day was too low, and was finally photographed by "NOKIA" at a low price of 400,000. But to everyone's surprise, "NOKIA" has become the mobile phone brand that most players must choose in the future by virtue of this successful advertisement. Let the future media lament the unique vision of "NOKIA".

The fourth round, the right to name the clothes worn by the zombies, is also the finale of this advertising bidding.