Rebirth of the Entrepreneurship Era

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On the seventh day of the Lunar New Year, Xu Yiyang bid farewell to his parents and sister, and took the opportunity to return to Zhong Hai.

The brothers who slept together, as well as Shen Lele, had already arrived in Zhonghai. After Xu Yiyang came back, they specially arranged a sumptuous meal for him to welcome him.

On the second day after he came back, Xu Yiyang went to Mr. Hu's home. Mr. Hu had already reviewed the six volumes of English teaching supplements for the third year of junior high school. He said to Xu Yiyang, "I don't think there is any problem with these two volumes. You can prepare Published, do you have good publishing company resources?"

Xu Yiyang nodded and said, "I know an aunt who works in a publishing company, and she said she could publish it for me."

Mr. Hu said: "Publishing is only the first step, and the most important thing is the sales channel. I have been in the education industry for so many years, and I have never seen a book that is more competitive than the teaching supplement. In order to sell books, everyone will do everything possible. .”

As he said that, Mr. Hu snapped his fingers and said, "Some people specialize in running bookstore channels to grab the best bookshelf resources in bookstores; Cooperate with the teacher, let the teacher recommend or even force the students in the class to buy, so the competition in this industry is really too fierce, if the sales process is not done well, there may be no sales, so what channel are you going to focus on?"

Xu Yiyang laughed and said, "Mr. Hu, we are different from those who sell textbooks outside. We don't need to rely on others, we have our own channels."

As he said that, Xu Yiyang said again: "My Jiayang Education now has seventeen branches. In the first half of this year, China Overseas will open at least five more branches, and Qilu will expand to another twenty one. Open twenty or thirty of them. If I have time, I have to go to Yanjing to open more than a dozen. By then, there will be dozens or even hundreds of branches across the country. You said I still need to go to bookstores or other channels Do you sell books?"

Mr. Hu was taken aback, and then exclaimed: "Your brain is really... If you really say so, your teaching aids will sell like crazy among your students next year. Supplements, I ask you to help sell teaching supplementary materials other than English.”

"That's right." Xu Yiyang said with a smile: "These days, the channel is not important, the most important thing is the customer flow and conversion. The bookstore has a lot of customer flow, but not one of the ten people who enter may buy it, and the conversion rate is very low. , but it’s different for me, I’m all students, many of them are junior high school students, at least half of the ten people will be able to transform the teaching materials.”

Mr. Hu sighed again: "What's even more powerful is that you don't need to give the bookstore a share, and you don't need to discount it. If you sell a book, the standard foreign is the real foreign. This is terrible!"

Mayang refers to the pricing of books. For example, if a book is priced at 20 yuan and 100,000 copies are sold, it means that 2 million yards are made;

However, when these books come out of the book company and are given to the bookseller, they are priced at a discount of about 50%.

If it's 50% off, the actual price of that book is ten yuan.

There are 100,000 books, but the book company actually only has one million volumes.

Xu Yiyang used his own channel to sell books without going through a bookstore at all. In this way, the profit rate more than doubled.

However, Mr. Hu still reminded him: "I heard that next year there may be more detailed publication management regulations, and there will be clear qualification requirements for retail publications at that time, and you have to keep your people up to date on some policy changes. "

Immediately afterwards, Mr. Hu went on to say: "If the policy requires the relevant licenses for operating publications, you must stop selling first, get the relevant certificates immediately, and then resume sales after the qualifications are complete. Don't accidentally violate it. National regulations."

Xu Yiyang hurriedly thanked and said: "Thank you Mr. Hu for reminding me, I will explain clearly to them."

Mr. Hu then handed over the revised manuscript and the preface he wrote for Jiayang Education's teaching assistant to Xu Yiyang.

Xu Yiyang thanked her in a hurry, left Hu's old house, and immediately went to Tong Yuewei's mother's publishing company.

Chen Xinlin is currently busy with the publication of "Triple Door". In order to ensure that the book will be released as soon as possible, the whole company is working overtime.

Seeing Xu Yiyang, Chen Xinlin was very happy and welcomed him into her office.

Xu Yiyang gave her the two volumes of teaching aids that Mr. Hu had sorted out and polished.

These two volumes are the corresponding teaching supplements for the third volume of National English in the People's Education Edition. Xu Yiyang decided to name all the teaching supplements for Jiayang Education "Jiayang Famous Teacher English", and the suffix is ​​the corresponding grade.

For example, the full name of these two volumes of teaching aids is "Jiayang Famous Teacher English—Grade 1 (Part 2)".

The target price of the two teaching supplements is 19.8 yuan. According to Xu Yiyang's idea, the first printing of each volume is 100,000 copies.

Chen Xinlin was taken aback by his handwriting. She also knew about the teaching aids market. Like Mr. Hu, she also believed that teaching aids were the most difficult and most competitive type.

Because Xu Yiyang told her before that there was a friend who was going to publish textbooks, so she said to Xu Yiyang: "That friend of yours is so bold, it's a bit too risky, it's better to be on the safe side."

Xu Yiyang smiled slightly: "It's okay, Aunt Chen, my friend has his own way."

Chen Xinlin didn't know that Xu Yiyang had a training organization that had covered all of Qilu and was about to land in Zhonghai.

One hundred thousand volumes, in Xu Yiyang's opinion, is not too much.

And the teaching materials are rarely out of date, so you can prepare more.

Slowly wait for the teaching materials to become more and more perfect, to be able to produce all the English teaching aids from elementary school to high school, and the brand effect will become stronger and stronger. It should also be able to obtain good sales in other channels other than Jiayang Education.

He doesn't expect the supplementary teaching materials to make him much money, but he just hopes that the teaching supplementary materials can further enhance the reputation of Jiayang Education and enhance the brand value of Jiayang Education itself.

Chen Xinlin stated that she will immediately sort out the manuscripts into selected topics, submit them to the publishing house for review, and land them as soon as possible.

After talking about the business, Xu Yiyang asked her: "Aunt Chen, how are you doing?"

Chen Xinlin said with a smile: "I've been busy with Han Han's new book recently, and you're right. Han Han's influence is really unfounded. Booksellers all over the world heard that Han Han's first book will be published, and the order quantity They're all huge!"

Xu Yiyang smiled and asked: "How is it? How many copies have been ordered for 300,000 copies?"

Chen Xinlin said: "Now the first batch of 70,000 copies has been ordered, which is already very impressive. Once the bookseller sells well, we will ship it immediately before his inventory is consumed by more than half."

As she said that, she handed the water to Xu Yiyang, and said: "Fortunately, I listened to your suggestion and increased the number of first printings. Once the first batch of 70,000 copies is listed nationwide and triggers panic buying, our follow-up books will soon be delivered to you." In the hands of the bookseller, it will be seamlessly connected, otherwise, the temporary printing will open the gap."

Xu Yiyang said: "Han Han's influence is still very large. I think it is not a big problem for his book to sell one million copies this year. In the long run, it can sell at least three million copies."

Chen Xinlin asked in surprise: "Can you sell so much?! Are you so optimistic about him?!"

Xu Yiyang nodded: "I really like him very much, he may become the literary idol of the new generation of young people."

Chen Xinlin said: "The outside world heard that Han Han has dropped out of school and is about to publish a book. Many TV stations want to interview him, and even China Central Television wants to invite him to do a program. I have persuaded him to accept invitations from several big media. , to increase some influence for myself, but I still don't quite understand why Han Han can have such a big influence?"

Xu Yiyang explained: "Han Han represents the rebellion of today's young people, and it is a positive rebellion. He uses his talent to challenge traditional education and traditional concepts of society. In the eyes of young people, it is almost the same as that of his peers. He is a hero and a spokesperson, so he will easily be sought after by young people."

Chen Xinlin nodded lightly, and said: "I have talked with this young man several times, and he really has ideas. In the eyes of our generation, many of his ideas are indeed shocking, such as giving up such a good educational resource as Zhonghai. dropouts to write."

Xu Yiyang said: "Study hard is of course the safest way out for everyone, but there are always people who have the ability to find better ones, and Han Han is one of them."

Chen Xinlin smiled and said: "He said he wanted to invite you to dinner. When do you think you will be free? He said that he is looking forward to meeting you. He has been at home during this time, and it is up to you whenever he has time."

Xu Yiyang thought for a while, and said: "It's better to hit the sun than to choose a date, why don't you call him and ask if he is free tonight?"

"Okay!" Chen Xinlin said, "Then I'll ask him."

With that said, Chen Xinlin picked up her phone and called Han Han.

Han Han is currently studying cars at home.

He had previously received Chen Xinlin's guaranteed signing bonus of 306,000 books, which means that a book has a guaranteed minimum of 50,000.

After that, Chen Xinlin set the first printing at 50,000 copies, a total of 80,000 yuan in royalties, and after deducting the 50,000 guarantee for a single copy, Chen Xinlin paid him another 30,000 yuan.

This is 330,000.

Immediately after he hadn't figured out how to spend the 330,000 yuan, Chen Xinlin called again, saying that he wanted to increase the first printing to 300,000 copies.

He made up another 400,000 manuscript fees, which is 730,000.

Han Han couldn't believe it even in his dreams. Before his first book was published, the royalties he got were already 730,000 yuan.

This amount of money is really a huge sum of money at the moment.

Even Han Han's parents were shocked.

After asking Chen Xinlin carefully, I found out that there is a Bole behind Han Han, and it is this Bole who saw his potential from Han Han's new concept composition, recommended Chen Xinlin and gave him a contract of 300,000 yuan .

It was also Bole who suggested that Chen Xinlin increase the first printing of 50,000 copies to 300,000 copies.

And this Bole itself is quite famous.

It was Xu Yiyang, the hero who fought the fire before and one of the top ten outstanding youths in the city.

Han Han seldom admires his peers, but he really admires Xu Yiyang who is only one year older than him.

Even before he got in touch with Chen Xinlin, he felt that Xu Yiyang was worthy of admiration.

Not to mention anything else, just talking about his entrepreneurial story touched me deeply.

This is what outstanding young people should do. Honestly, there are too many people who study in school, but those who can study and start a business to make a lot of money are the real talents in their own eyes.

Moreover, unlike others, many people thought that it was extremely stupid for Xu Yiyang to start an Internet cafe and divide the shares equally among six classmates.

But Han Han felt that this is what a man with love, righteousness and responsibility should do.

In his bones, there is a pursuit of chivalry, and in his opinion, Xu Yiyang has the heroic heroism of the master protagonist in martial arts.

If I were him instead, I would definitely make the same decision as him.

Therefore, ever since Xu Yiyang frequently appeared on TV, he had been longing for the opportunity to get to know him. Unexpectedly, some of the objects of his admiration had become his bole!