Rebirth of the Entrepreneurship Era

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The first time Gu Sijia saw Shen Lele wearing SuperX, she was envious of her.

Like Xu Yiyang, although she used to think that Shen Lele had a good figure, she really didn't know she was so good.

To be honest, most girls' legs are not straight, starting from the thigh, going to the knee, and then going to the calf, these are three different parts, so it is difficult to keep them completely consistent.

However, Shen Lele's legs really couldn't be faulted, in case it was difficult to pick one.

If it weren't for the fact that these pants are too slim, I really can't see that her legs would be so standard.

There were always a lot of girls in the class, so when everyone saw Shen Lele, they were attracted by these pants, and they swarmed up.

Xu Yiyang called Gu Sijia aside, handed her two 101-style jeans prepared in advance, and said, "Sijia, these are the SuperX pants I was talking about, you can help me try them on during this time, see See if there are any good suggestions for improvement."

Gu Sijia asked subconsciously: "Is it the one Lele wears?"

"Yes." Xu Yiyang nodded hastily, and said, "There are two in total, two different colors."

Gu Sijia immediately asked happily: "Really? Then how long can I wear it? When will I return it?"

Xu Yiyang said: "You can wear it all the time, this is a trial product for you."

Gu Sijia hurriedly said: "That's so embarrassing, how much is it? I'll give it to you!"

Xu Yiyang said: "They gave me these pants and asked me to find someone to help them try them on, and they didn't ask me for money. If you give me back the money, doesn't that mean I'm making money in the middle? I'm just helping."

Gu Sijia nodded lightly: "I understand, thank you monitor!"

Xu Yiyang waved his hand: "You're welcome, just try to wear it every day. If you have any opinions or feelings, you can tell me directly, and I will pass it on to the other party."

As he said that, Xu Yiyang said again: "By the way, if you can, try your best to help with publicity. This brand is called SuperX. Look, this is on the package. Their store on Jinling Road is under renovation. It is estimated that it will be completed in early January It will open, and if anyone asks, you can tell them too."

Gu Sijia immediately agreed and said, "Okay, I will write it down."

Xu Yiyang nodded. At this time, the last class in the morning started, Xu Yiyang handed her another bag and said, "Bring it to Yuewei for me at noon."

"it is good."

After class, Xu Yiyang immediately followed the professor and went out to look for Ning Ruolin in class one.

Now in his mind, Ning Ruolin is the queen of China Overseas.

Ning Ruolin, who was packing up books in the classroom because of the text message, was not surprised to see him, she smiled and said, "Xu Yiyang, wait for me, I'll pack up."

Xu Yiyang nodded: "OK."

In order not to block the way of other students in a class, Xu Yiyang went outside the classroom and waited by the railing, just in time to see Ning Ruolin through the window in the middle of the classroom.

Watching Ning Ruolin concentrate on packing up the books, notebooks and other stationery, Xu Yiyang couldn't help but sigh in his heart. The whole school recognized that Ning Ruolin was the belle of China Overseas School. There was indeed a reason. She felt too pure and perfect. No matter at any time, there is always a kind of temperament that emerges from the mud but not stained.

Ning Ruolin quickly walked out of the classroom with a shoulder schoolbag on her back, and smiled shyly at Xu Yiyang, "Sorry for keeping you waiting."

"It's okay." Xu Yiyang smiled slightly, reached out and handed her the SuperX handbag, and said, "These are the jeans I told you about in the text message, just wear as many as you can."

"Okay!" Ning Ruolin nodded, and asked with a smile, "If someone asks, what should I say? For example, where can I buy it?"

Xu Yiyang didn't know if Ning Ruolin had seen through her plan, so he quickly covered up and said, "If I ask you what brand it is, you can just say it.

As for where to buy it, the store on Jinling Road will open in early January. "

"Okay." Ning Ruolin smiled and said, "If you go to the store to buy pants then, you have to give me a discount."

Xu Yiyang looked sloppy and said, "Okay, I have acquaintances in this company. If you think it's not bad, as long as there is a new style in the future, I will definitely try it on for you as soon as possible."

Ning Ruolin nodded with a smile: "Then it's settled."

...

In the afternoon, among the thousands of female students at China Overseas University, one of the most discussed topics was SuperX jeans.

I don't know what happened, but during lunch, in the afternoon, the four beauties in the freshman year all wore the same pair of jeans.

The only difference is the color. Shen Lele and Ning Ruolin are wearing light blue with white, while Tong Yuewei and Gu Sijia are wearing dark blue.

All the girls thought that the four of them looked really good wearing these pants, showing off their figures very well, and the shape of the pants was so good-looking, they had never seen such beautiful jeans.

Levi's, which was popular all over the school and made countless girls dream of it, was instantly compared. Everyone began to pay attention to SuperX, because this brand is not only much better than Levi's, but also can be bought soon.

When the first get out of class was over, Zhang Junnan ran to Xu Yiyang's class, called Xu Yiyang out anxiously, and immediately asked, "Brother Xu, did you give the SuperX jeans Ning Ruolin and the others wore?" ?”

Xu Yiyang nodded: "Yeah, what's wrong?"

Zhang Junnan pleaded: "Brother Xu, can you sell me a pair? My wife wants it too, she was so greedy, she sent me a text message for a class, saying that Tong Yuewei in her class also wore the same jeans, they look good no."

Xu Yiyang asked curiously: "Wang Ying is in the same class as Tong Yuewei?"

"Yes!" Zhang Junnan nodded and said, "Brother Xu, if you still have this in stock, you can share one with me. Can I pay double the price? Please!"

As he spoke, Zhang Junnan clasped his hands together and kept bowing.

Xu Yiyang asked: "How tall is Wang Ying? How much does she weigh?"

Zhang Junnan hurriedly said: "One meter sixty-one, ninety catties."

Xu Yiyang thought for a while and said, "There should be more, how about this, I'll bring them to you tonight."

Zhang Junnan was overjoyed when he heard that, and blurted out: "Oh, thank you Brother Xu! You really helped me a lot!"

While talking, he was about to take out his wallet: "Brother Xu, how much is it, I'll give it to you first!"

Xu Yiyang waved his hand: "Your brother, don't be too polite, just ask Wang Yingduo to help with publicity later on."

Zhang Junnan nodded hastily and said, "Thank you Brother Xu! I'll tell her right away!"

After the last get out of class was over, everyone went out to eat together. As soon as Wang Ying saw Xu Yiyang, she hurriedly thanked Xu Yiyang. It could be seen that she was looking forward to the jeans promised by Xu Yiyang.

At the same time, Wang Ying also told Xu Yiyang that the girls in the class liked the pair of pants that Tong Yuewei was wearing very much, and they all said that they would buy a pair as soon as the brand opened in Zhonghai.

Zhang Junnan also said that the girls in their class were also chasing Ning Ruolin to ask about the jeans, and it was obvious that every girl was yearning for them.

Hearing the feedback from the two, Xu Yiyang thought to himself, within one afternoon, SuperX had already been spread all over the school, and in a few days, it might become popular in the entire Zhonghai University.

While he was looking forward to it, he also fed back the news to Li Xuan, and at the same time gave her two tasks:

1. Let the foundry speed up production;

2. Hurry up and find a few foreign models with fair skin, beautiful skin and long legs, and hurry up to shoot a set of promotional posters!

The reason why he wanted to find foreign models was not because Xu Yiyang admired foreigners, but because he was too aware of the thinking patterns of domestic consumers.

If it is endorsed by a first-line celebrity at home and abroad, consumers will immediately classify this brand as a famous brand;

If it is endorsed by a beautiful foreign model, consumers can at least treat it as a quasi-famous brand in their hearts even if they will not classify it as a famous brand for a while;

But if you just find a domestic model that you don't know, there is a high probability that consumers will think it is a stinky hanging silk brand that will turn yellow someday.

This is also the fundamental reason why female models from Russia and Ukraine are very popular in the field of domestic e-commerce models.

The domestic market is really good.

Xu Yiyang naturally hopes to raise SuperX's aggressiveness as high as possible, but at this stage, he still plans to invite celebrities to speak for SuperX.

It’s too bad to find an endorsement now. A store hasn’t opened yet, production capacity hasn’t come up, and a brand management and operation team hasn’t been built yet. No matter how popular it is at this time, it doesn’t make sense.

If Xiaomi engages in hunger marketing again, at least it will start after it has a certain supply capacity. It is impossible to rush to develop a development conference and promote it online when there is no stock at all.

Therefore, he plans to wait for the offline stores to open to a certain extent, the production capacity and sales volume to take shape, and the operation team to reach a certain scale, and then spend money to hire celebrity endorsements to quickly promote brand awareness and offline sales channels.