Rebirth of the Entrepreneurship Era

Chapter 118 Relying on it to attack the city and pull out the stronghold

On Friday, Li Nan produced the decoration drawings of the two branches.

After meeting Xu Yiyang and making sure there was no problem, Li Nan took the blueprints to Weizhou first.

Xu Yiyang planned to start the decoration in Penang after finishing the last weekend's course.

Near noon, eight of Billy Stone's classmates rushed over from Quancheng.

The eight international students, six females and two males, all come from three countries: the United Kingdom, the United States, and Canada.

Billy made a special trip to pick them up at the station, and then brought them directly to the Children's Palace.

After the meeting, Billy introduced Xu Yiyang to the eight foreign students.

I heard that he is the boss of Jiayang Education and Billy's monthly income exceeds 10,000 yuan. The overseas students are also very polite to him.

Although Westerners generally pursue hedonism, international students are a very special group.

Most Western students are able to endure hardships, and there are also many backpackers. No matter where they travel, they always stay in the cheapest youth hostel and travel in the cheapest way.

Most of the foreign students Billy recruited were not in good economic conditions, and they had no source of income, so each of them wished for such an opportunity to make money.

Xu Yiyang first showed them around the environment of the Children's Palace, and told them the operation mode of the Children's Palace and the main points of the class.

As for the income, Xu Yiyang's conditions were the same as Billy and Anna's. The fee for each class hour was basically around 200 yuan.

Since July 1st is the summer vacation, Xu Yiyang decided to do a new round of enrollment expansion, and at the same time increase the frequency of students from one class per week to two classes per week.

In this way, from Monday to Sunday, the children's palace has classes all day long, and teachers and students take turns to rest, but the venue does not rest.

Therefore, Xu Yiyang needs to add at least four foreign teachers in the early stage to cooperate with Billy and Anna to support the Yingzhou stall.

As for the remaining four foreign teachers, they can't take up their posts yet, and they have to wait until the two new branches are launched before they can take up their posts.

So, the eight people readily accepted it.

They made an internal decision and elected four people to work in Yingzhou first.

So these four people decided not to leave at all, and waited to start work directly on July 1st.

As for the remaining four people, they will return to Quancheng tomorrow to wait for news.

Taking advantage of these eight people being in Yingzhou, Xu Yiyang told them that he planned to shoot a set of TV commercials.

Xu Yiyang hoped that these eight people could appear together with Billy and Anna.

In this way, there are ten foreign teachers appearing in the advertisement, which can well highlight the scale and strength of Jiayang Education's foreign teacher team.

However, because the shooting will use everyone's portrait rights, Xu Yiyang offered:

First, it is not forced to appear on camera, it is completely voluntary;

second,

If you are willing to appear on the scene, each person will give 1,000 yuan to appear on the scene;

Third, as long as the advertisement is put into use, each person will be given an image usage fee of 1,000 yuan per year, and the longest period of image use will not exceed five years.

Everyone simply expressed their willingness to appear on the screen, and they all said that they do not need to pay, but Xu Yiyang was very persistent.

This little money is nothing to me, but it represents my attitude, an attitude of not taking advantage of employees.

We should not only respect employees and their work, but also respect other rights and interests of employees.

Just because others are your employees, you can use the portrait rights of these people in vain.

Because of Xu Yiyang's persistence, these people had a little more affection for Xu Yiyang.

It is not easy to meet such a boss.

At least, don't worry about him cheating himself.

After confirming everyone's wishes, Xu Yiyang asked Li Nan to introduce a director.

This director is currently working in the advertising department of Yingzhou TV station.

Yingzhou TV Station usually undertakes commercials, as well as filming and production.

Although the things they photographed were all about men and gynecological medicines, which were rough overall, but at least the equipment and personnel were complete.

Right now, small TV stations are shooting commercials. The biggest problem is not technical and hardware issues, but limited technique and sophistication.

Xu Yiyang has his own set of shooting ideas. Although it is a more common advertising model in later generations, it is still very good in the present.

At that time, as long as the other party can shoot according to their own requirements, the effect can basically be stabilized.

Afterwards, Xu Yiyang asked Li Nan to make an appointment with the other party, negotiated the price over the phone, and asked the other party to bring people and equipment to the Children's Palace tomorrow morning, and shoot the advertisement first!

By the way, he went to the photo studio to hire two photographers, and tomorrow, taking advantage of the TV station's video shooting opportunity, he asked them to shoot some graphic materials.

In the afternoon, Li Xuan from Guancheng Garments called and said that the samples of the clothes had been made, and asked Xu Yiyang when it would be convenient, so she brought the samples to Xu Yiyang to have a look.

Hearing that the samples came out, Xu Yiyang was immediately excited.

Tomorrow just happens to be shooting an advertisement, and the samples will come out at this time, which is really timely!

So, she was asked to bring the samples to the Children's Palace before class.

After four o'clock, Li Xuan rushed over with some T-shirts.

The t-shirt is made of combed cotton, and the fabric is very comfortable.

Xu Yiyang only wanted pure white, and the workmanship of the clothes was fine, and they were more delicate.

On the front of the T-shirt, there is a big logo of Jiayang Education's rising sun, which is about the size of a book, and there is a small matchbox-sized logo in the middle of the collar on the back.

The logo is already very beautiful, and the printing is more delicate, which looks very high-end.

Xu Yiyang was very satisfied overall, he immediately said: "Sister Xuan, the clothes are made very well, just produce according to this."

As he spoke, he asked again: "If we go all out to produce, what is the approximate speed?"

Li Xuan said: "Now we still have 20 sewing workers, all of whom are relatively skilled old craftsmen. They work overtime every day. One person can produce about 100 pieces. It is conservatively estimated that there are 1,600 to 700 pieces a day. Two An order of 10,000 pieces can be delivered in about twelve days."

Xu Yiyang knew that the efficiency of clothing production was low these days, and for a company on the verge of bankruptcy like Guancheng Garments, there was no automation, so he was already satisfied with the speed, so he said, "Sister Xuan, can I trouble you?" , Let everyone work overtime tonight, produce 200 pieces for me, and use them tomorrow morning, because I will be filming a TV commercial tomorrow morning."

Because commercials cannot be shot frequently, the video commercials and print commercials to be shot tomorrow will take at least one year, so of course the more refined the shooting, the better.

Not only teachers but also students will be on the scene tomorrow. If cultural shirts can be produced tomorrow, and teachers and children can wear the same T-shirts with Jiayang Education logo printed on them, the visual effect will definitely be great.

Upon hearing this, Li Xuan immediately nodded and said, "No problem, I'll make arrangements when I get back later."

After finishing speaking, she asked again: "Mr. Xu, what ratio should we use to distribute the sizes?"

Xu Yiyang said: "Tomorrow's 200 pieces, 170 pieces are prepared for one-size-fits-all ages 9-12, 15 pieces are prepared for adult males, and 15 pieces are prepared for adult women."

As he spoke, he added: "Finally, for the remaining ones, 55% are under the age of 9-12, 35% are equally divided between the ages of 12-15 and 15-18, and 10% are adults over the age of 18, half male and half male."

Jiayang Education's students are mainly primary school students, accounting for about half, so there are more distributions for this age group.

As for adults over the age of 18, it is mainly for teachers and staff.

Li Xuan nodded and said: "No problem, let me make a size here. Children aged 9-12 are size S, those aged 12-15 are size L, and most adult women wear size L." Enough, and then do a small amount of adult male xl, a very small amount of xxl."

Xu Yiyang immediately smiled and said: "Okay! This way of division will save a lot of trouble!"

Li Xuan said: "Then we will start mass production today, and send you 200 pieces early tomorrow."

Xu Yiyang smiled and said, "Call me when you have the goods ready tomorrow, and I will ask the driver to pick them up, so you don't have to make a special trip."

...

Early the next morning, Li Xuan called Xu Yiyang, and two hundred t-shirts were packed and ready.

Xu Yiyang immediately asked Zhang Chong to pick up the goods.

When the two hundred T-shirts were brought back, the director Li Nan contacted also rushed over with a few staff members.

They drove a small truck and pulled a truckload of various equipment, including cameras, radio microphones, simple tracks and small rockers, etc.

The director's name is Xu Fei, twenty-seven or eight years old. It is said that he is the son of a TV station employee. After studying outside for a few years, he didn't make any tricks, so he returned to Yingzhou TV station to work.

The staff set up shooting equipment in the largest classroom, and Xu Yiyang and Xu Fei reconfirmed the specific shooting plan.

What Xu Yiyang thought was to take a few close-up shots in the classroom first.

For example, the shot of ten foreign teachers standing on the podium at the same time;

A shot of foreign teachers stepping off the podium and communicating with students one-on-one;

The rocker shoots the shots of foreign teachers when they are lecturing on the podium;

Then give some close-up shots of the hardware equipment and some close-up shots of the ppt courseware.

Finally, these shots were mixed and cut together, with some fast-moving shots and some transition effects, and the picture was basically the same.

As for the dubbing, Xu Yiyang has already written the script, and when the time comes, let Xu Fei find a male anchor with a thicker voice from the TV station, and he can read the script forcefully.

Once the audio and video are combined and several versions of different durations are cut out, it is considered a success.

It was also very easy for the foreign teachers to cooperate with the shooting. Xu Yiyang's shooting requirements did not require the teacher to speak to the camera alone, so everyone was not so nervous, basically just a concave shape.

Xu Yiyang's attitude of not taking advantage was not only aimed at the teachers, but also at the elementary class children who cooperated in the filming.

Before the shooting, he greeted the parents, and specially prepared a big gift package for the children who cooperated with the shooting.

In this big gift bag, there is a one-size-fits-all T-shirt, a stationery gift, a small commemorative medal of Jiayang Education, a bottle of Coke, and a pack of shrimp crackers.

The children were very happy when they got this big gift bag, with smiles on their faces all the time, so the effect of cooperating with the camera in class is also very good.

A class of 160 students, all wearing the same cultural shirt, the visual effect is really great.

In addition, ten foreign teachers are all wearing the same clothes, and the camera is uniform and the effect is excellent.  The shots that Xu Yiyang wanted were all shot in just over an hour. Xu Fei was very satisfied with the material. Xu Yiyang took a look at the material and found that the lens, light, framing, and camera movement all exceeded his expectations, and the formal, unified and tall image he wanted was captured a feeling of.  Xu Yiyang believes that once this advertisement is broadcast on any TV station in any city in the province, it will have a huge appeal to students and parents, and it will be up to it to attack the city.

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