Rebirth of the Burning Era

Looking at Thomas, who was stunned, Liang Yifei asked in a relaxed tone: "In the one-year product of Xintianfu, has Tianfu Cola accounted for 40%? In other words, if it is guaranteed that it will not be less than 40% every year, then Pepsi Cola will be eliminated. How can Tianfu Cola's plan be realized? Even if all Tianfu Cola is kept in the warehouse and moldy and not sold on the market, don't you need to pay the cost? That's 40% of the total cost!"

Thomas thought for a while and said, "You mean that if you sell the redundant and idle bottling plants to you first, you can justifiably not produce and produce less Tianfu Cola?"

"Of course it's not exactly the case, but it's at least a reason to talk about it." Liang Yifei said: "One way is to leave a large number of bottling plants idle instead of producing Tianfu Cola, which is obviously unreasonable; another The practice is to sell the idle bottling plants, and there are no redundant bottling plants to produce Tianfu Cola."

After a pause, he said: "Of course, even the second method violates the agreement, but in any case, there is a reason to look better than the first one. You can also prepare some for cover. The reason is to ensure that the real intention is not exposed in a short period of time. For example, these bottling plants are too scattered and outdated and ready to build larger and more advanced bottling plants for the production of Tianfu Cola, so sell those small ones. It takes time to choose a new address. It also takes time to build a factory and introduce equipment. After two or three years, when the factory is built, Tianfu Cola will no longer exist. You You can comfortably and justifiably continue to produce Pepsi-Cola with a new factory and a new bottling plant.”

What Liang Yifei said really moved Thomas was the last 'plan'.

In fact, the previous conversations had limited shock to Thomas.

What is the true intention of Pepsi, whether it will be discovered, or even whether the local government will make it difficult for Pepsi, this is not terrible.

The so-called 'ideas of innocence', no matter what Pepsi's true intention is, as long as it does not violate the law or violate the contract, even if it is known, Pepsi can deny it, even if the government is vigilant, Pepsi can also pass it. Strong public relations capabilities to minimize negative impacts.

In Chinese words, this is bullshitting. The father says that the public is reasonable, and the mother says that the mother is reasonable. It is enough to slowly argue, and after two or three years, Tianfu will be finished.

It's just that if Liang Yifei's words were spread out, it would be somewhat troublesome.

But in the whole plan of Pepsi, there is still a breach of contract that is not in line with the contract, that is, 40% of the guaranteed production volume, which is clearly written in the contract.

In fact, over the past year, Tianfu and Chongqing local government have approached Pepsi to chat with Thomas himself more than once because Tianfu’s cola production is not up to standard, and even came to quarrel, and argued against them on the board of directors. The atmosphere was very tense.

Liang Yifei's final proposal is very helpful to solve this problem: first let out a false rumor, build a larger bottling plant to ensure the production of Tianfu Cola, temporarily appease the Chinese side, drag it on for two or three years, and then everything will disappear.

Two or three years later, the Chinese leaders of Tianfu, the local government leaders, or are they still these people? Are you still on the job? Are you still willing to crowd out a joint venture that can pay a lot of taxes every year for a brand that has no market?

Time is very important for Pepsi. To drag, we must find a tenable reason. Liang Yifei's plan is very tenable.

The corners of Thomas' mouth twitched slightly and said, "Liang, you are a very cunning person! You are using the interests of the motherland in exchange for your own success."

Liang Yifei said: "Mr. Thomas, if you think that will make you feel better, then I can stay here and listen to you for 24 hours, and promise not to refute it."

Thomas: "..."

Liang Yifei lit another cigarette and said, "Since you are not going to continue to attack me personally, let's talk about something specific."

Thomas thought about it quickly and said, "I can sell you thirty factories..."

"Why not 50." Liang Yifei said.

"because……"

"There is no reason for this!" Liang Yifei said, "Is the funds from 30 factories enough to alleviate the current financial difficulties of Xintianfu and enough to build a new factory? Obviously not enough. The more bottlings sold, the more The factory shows that Pepsi is more sincere in building a new factory to produce Tianfu Cola!"

"But do you have enough money? Although the individual scale of these bottling plants is not large, the fifty plants together are an amazing amount of money. As far as I know, not many entrepreneurs in China can get it. Come out," Thomas said.

"How much are you going to ask?" Liang Yifei asked.

"It's not how much I want, but it has to be discussed by the board. My personal estimate is about 150 million." Thomas said.

Liang Yifei laughed and said, "This price is just a joke. Are you going to tell everyone that Pepsi bought Tianfu at an astonishingly low price and took a huge advantage of Chinese companies?"

"What do you mean?" Thomas asked.

"At the beginning of the joint venture, Tianfu took out the factory buildings, secret recipes, equipment, technology, personnel, brands, and the 108 scattered bottling plants. Together, these things are converted into 300 million yuan, and 40% of the shares, only one year has passed, just 50 bottling plants, you want me 150 million, that does not mean to tell everyone that Pepsi came to China, not to invest, let alone to help the Chinese people develop their economy , but reselling assets? Buy at a low price and sell at a high price. Mr. Thomas, the Chinese people and the government will not welcome such foreign businessmen.”

Thomas' face sank, and he couldn't help but scolded a **** in a low voice: "Damn, this place is so hard that there are no business secrets that can be kept?"

"You can praise me for my high level of business research." Liang Yifei, imitating the European and American people, shrugged and said, "Well, 50 bottling plants, 30 million."

After a pause, without waiting for Thomas to retort, he said: "Although the price is a little lower, it just proves that Pepsi, oh no, Xintianfu, is currently short of money."

"That can't be thirty million! Those machines alone are far more than thirty million!" Thomas said angrily.

"What about 35 million?" Liang Yifei asked.

"Of course not!"

"Forty million?"

"It's just..."

"Forty-five million?"

"you……"

...

...

"I'm not kidding, how long did it take for you to go?" Xie Yifei looked at his watch and said in surprise, "After one and a half hours, 50 factories were negotiated?"

"Almost, there is still a resolution of the board of directors, but according to my judgment, it should be done, and about 50 companies are not a big problem." Liang Yifei said.

"I really talked to you!" Xie Yifei looked inexplicable. He didn't know what drug Liang Yifei gave the foreigner, the person in charge of Pepsi, and then asked curiously, "How much does it cost?"

"Forty-five million. One-time payment." Liang Yifei said.

"Impossible!" Xie Yifei almost called out, just like Thomas just now.

The bottling plants under Tianfu are different from those acquired by Xie Yifei.

The first is the scale. These subordinate bottling plants only need bottling because of the single business, so the scale is generally small, with only a dozen workers and a few bottling lines;

However, Tianfu used to be a big national brand supported by the state. It has only been a few years since its rise. The filling lines are all internationally advanced, at least new products that can be connected to the international market. Just buying machines from 50 factories will not be enough. More than 45 million.

In addition to machines, there are also venues, factories, skilled workers, and even roads built for transportation, as well as some of the local contacts and business territories of these factories.

The latter is a huge intangible asset. To give the simplest example, if an outsider builds a new factory, it will cost money just to re-establish the relationship with the transportation company and arrange the freight.

The person in charge of the small factory invites the driver of the big truck to drink, which is also money.

Add up to a lot, you can't ignore it.

The factories that Xie Yifei acquired had various problems. After they were acquired, they had to be integrated and rectified. All of them were loss-making enterprises. Those bottling plants were under Tianfu before and were operating well and could be used directly.

Although the transaction method of 'one-time payment' is very rare in large-scale transactions, there can be relatively large discounts.

"I said I gave Thomas a large sum of US dollars, so he was willing to help with the event, do you believe it?" Liang Yifei asked half-jokingly and half-seriously.

Xie Yifei really believed this, and his previous doubts were easily resolved.

However, this is not Liang Yifei's usual style.

Liang Yifei didn't say whether it was true or not, and told him another reason with a smile.

Originally, Thomas did not agree with the price at all, but Liang Yifei threw out a new quid pro quo, giving the largest piece of land Xie Yifei helped him to get to Xintianfu. As a result, Pepsi said, 'Sell a small factory' Covering the big factory's credibility is even higher.

The core interest of PepsiCo in China is not that dozens of small bottling plants sell a few extra dollars, or even all the assets of Tianfu purchased for 300 million yuan before are not important~www.wuxiaspot.com~ The most important thing is not to move The sensuality caused the Tianfu Cola brand to die out, and then occupied the market before Tianfu, and then opened up the national market.

Most of the world-class brands like Pepsi have one characteristic: focus on doing one thing well, not all industries want to get a foot in it, all those who can make money must make a fortune, as long as they can ensure the smooth elimination of Tianfu, the core Interests are guaranteed, and all other non-core interests are transferable.

"In this way, even if you have completely solved the production problem of Red Bull... No, so many bottling plants are enough to support your large-scale entry into the beverage market!" Xie Yifei said in a daze.

Liang Yifei rubbed his eyebrows. This time, he has built a lot of bottling plants. It is obviously overkill to only produce Red Bull. As for what other products can be tried, I am too lazy to think about it for the time being. won't break.

Said: "Let's eat, I'm too hungry, please invite me this meal."

Xie Yifei was taken aback: "Why, didn't you just negotiate such a big business? Shouldn't you invite me to celebrate?"

"But I don't have any money." Liang Yifei said seriously: "Come to Shuzhong with you and spend money like running water, and I'll be a pauper again."