Number One Game Designer

For Afeng, the daily live broadcast is still an old problem.

How to do live broadcast (mixing time) conscientiously (fairly).

So we have seen many anchors who like to chat while playing games, like fighting landlords, and even like to watch videos together with room rounds. Isn't it because this is a great way to mix time?

Funny fish's Afeng has been doing the live broadcast for a long time, and he knows this well.

After the broadcast, it directly stated that we will not broadcast the game today, let's watch the news!

Netizens of the sand sculptures in the live broadcast talked a lot:

"Afeng, is this going to receive re-education?"

"It must be the Korean hot dance news!"

"Surprised, Afeng actually opened the video website!"

"Mixed time reservation!"

"One hundred and fifty hours of live broadcast every month, and two hundred hours of live broadcast every month!"

As an old paddling driver, is A Feng afraid of this? Obviously not afraid! And listen to the explanation by pulling the headset:

"Brothers, be quiet, I have a word, please listen to me."

"The games of the former European and American powers are so great, Electronic Arts coordinates the United States."

"Ubi lives on the shores of the Mediterranean Sea, and it will only poison the world with endless bugs."

"At the time of the national crisis, the turmoil and cultural retreat caused Eastern culture to melt away, and players suffered from swords and magic."

"There is Hongyi today, and the west is attacking San Francisco. Foreign friends have spoken words of praise... I'm sorry, I can't make up later."

There was a lot of discussion about this barrage:

"What did the sand sculpture anchor say?"

"Here is a deranged anchor, we can approach quietly from behind..."

"Let's go away, the anchor doesn't have any protein."

"I guess the anchor is talking about the San Francisco show two days ago, Hongyi is on fire."

"Yes, I heard a lot of people talking about it if I didn't pay much attention to the game."

Afeng coughed twice to cover up the embarrassment that the culture was not enough just now:

"Ahem, yes, today we will talk about Hongyi first, many of you should remember the killing planet I played some time ago..."

So in this live-streaming room that should have been playing games in full swing, Afeng has a handful of Fat House Happy Water and a microphone on the other.

Speaking impassioned, or angry, or crying slowly, it is simply sad to hear it, and those who see it can only sigh:

"Enough sand sculptures, I'll take them."

"Anchor like this, we have to call the police, right?"

"What's the use of calling the police? You should call the mental hospital."

"Mental hospitals also charge a fee for admitting patients. This money..."

"Crowdfunding, this is my dime, the anchor will go!"

After all, it’s also the explanation of Afeng. Many water friends realized that the boss of Hongyi is actually the producer of the killing planet that was played before, and even though there are some PC players who don’t like it later. Page tour, but this San Francisco exhibition also showed the highly anticipated stand-alone game!

"Woc? Started like this in a year? Almost caught up with me."

"Provide the province upstairs, someone has a company left by my father, and it will flourish. How about you?"

"Tie the old heart."

"However, this Hongyi's promotional video is pretty good."

"Zombie, excitement, I like it."

"Hey, I saw how the zombies became so lost upstairs."

After watching the promotional video soon, Afeng also opened the Honghu game platform that he had downloaded before, and skillfully cut to the game store. There are already some game previews in the store, and the second one is updated for Eternity and Road to Survival. The trailer, the game Portal, has also appeared. In addition, there are three game trailers. There is a small tree bud in the lower right corner of the three games.

Afeng has also studied this, and he proudly pointed to the three game symbols to show the audience:

"Have you seen this logo? Let me tell you that Hongyi is no longer the company that scams money from web games in your impression. They have developed a support plan called the Young Miao Project, which is almost exclusively It can be regarded as a free investment to game producers who have no money to make games, and the finished games can be sold on their platform. This is really a good thing for the game industry. In the future, those fun and small-made games may be There will be more and more live broadcast options for my Afeng."

"A good thing is a good thing, but how much does it cost to survive?"

"Give you the money, give me the game! When can I buy this game!"

At these barrages, Afeng shrugged:

"Don't talk about you, I really want to buy it too, but the news from Hongyi said that it will not be pre-sold until the launch time is confirmed, so I can only wait. It is better than those games that have been pre-sold and then skipped tickets. Ok."

"I would rather he pre-sold first and then bounce tickets."

"I would rather pre-sell and then skip the +1."

"+1+1"

Afeng shrugged. In this respect, he is the same as Shuiyou. They both hope to start the pre-sale as soon as possible. However, Hongyi does not let go, saying that the pre-sale must be confirmed after the game is completed. Afeng It is also helpless, I have never encountered such a firm-minded company.

In Los Angeles, Fang Xi and Lu Wanqi spend a lot of time on the road every day. The traffic problem in this city is also an old problem. Lu Wanqi, who was really bored on the elevated shelf, also asked Fang Xi why she didn't pre-sell it first.

"The pre-sale link is good and bad. For most game companies on the market, pre-sale is almost equivalent to borrowing a chicken to lay eggs. In other words, for example, the budget of a game is 45 million."

"4444...45 million?" Lu Wanqi stutters a bit. Does a game use so much investment?

"Many?" Fang Xi shrugged. It may be that there were too many big games like the previous time and space. It was always hundreds of millions of dollars at all. The 45 million investment in funds was not at all shocking to Fang Xi.

"Assuming 45 million, generally speaking, no company will actually directly allocate 45 million to your producer for you to make games. Basically, it will be invested in the early stage, the mid-term addition, and the final payment. That is to say, a lump sum. Give it a lump sum, and wait until you have spent the money before giving you the next lump sum. The pre-sale is the final part of the payment, that is, the pre-sale money is spent in the final stage of game production."

"This kind of benefit is there." Fang Xi stretched out his index finger: "The first point, of course, is to help the company avoid risks. The second point is that it can raise the expectations of players. You spend a sum of money to buy one and a half years later. You can only play a game, and your sense of expectation will slowly rise to the peak in the past six months, and then burst out the moment you play it. But there is a problem in this, that is, you must not bounce tickets."

"Suppose our game is on the market on May 1st, and the players are now buying a cocktail party and waiting for the stars and the moon to wait for May 1st, but guess if we announce in the middle, sorry that we have skipped tickets, we have to wait for June 1st to play, what will happen? kind?"

Lu Wanqi understood a little: "The player's sense of expectation will be frustrated."

Fang Xi nodded: "And this kind of frustration is devastating. The first bounced ticket will be discounted, and the second bounced ticket will be cleared directly. If the third time, the players will lose trust in you."

This is not a typical example in the last time and space is a well-known crowdfunding game "Star Citizen", this game from 2012 to 2016 crowdfunding $ 140 million in initial funding, and in the following two years Players raised additional donations, and finally reached a scale of 200 million dollars. Then this highly anticipated game experienced the resignation of the producer, the unclear use of funds, and the mistakes that small studios such as changing the engine halfway would not make. The game completely destroyed the confidence of fans. Later, some radical fans even took the game to court, intending to recover their funds. And this game until today, judging from the release of the trial content, it is very It's hard to believe that this is a huge game with an investment of 200 million US dollars. Of course, the official claims that this game will take a long time to continue to be developed. Whether this "Star Citizen" is a scam or not, we can only wait for time to give the answer.

But in the process, "Interstellar Citizen" undoubtedly told others very well: Don't scribble the cake, something will happen.

For Fang Xi, now that Hongyi's capital chain is healthy, as long as it is stable and stable, this kind of means of creating a sense of expectation is not needed at all.