Number One Game Designer

After talking with Lu Wanqi, Fang Xi returned to the company.

Lu Wanqi still has to study the plan handwritten by Fang Xi, preparing to make a basic data model to try out the effect. After chatting with Fang Xi, although Fang Xi still said that he has doubts about being a boss, but at least the beginning Get a little bit motivated.

Fang Xi is going to prepare for the afternoon meeting. In the morning, he decided on the production of the game itself, and the afternoon is the highlight of the game, preparations for the pre-announcement.

After returning to the sixth floor, Fang Xi went directly into his office to prepare, and then asked Xiaolan to find the person in charge of the operation department.

After a while, a gentle young man knocked on Fang Xi's door:

"Director Fang, are you looking for me?"

Fang Xi stood up and motioned for the other person to sit, and then sat down by himself. At this time, Fang Xi realized that this was the first time he had dealt with people in the operation department. Thinking of the information he asked Xiaolan before, Fang Xi said:

"We may not have dealt with before, but the success of the company's next game is very much related to your operating department. Before I heard my father praise you very much. He thinks that the company has had several successful games before. It has a great relationship with the operation department, so let's get to know it first. I am Fang Xi, the person in charge of the company's project and the chief planner."

The young man sitting across from Fang Xi also opened his mouth and said, "Liu Hai, it's not that good. The previous publicity of several products on the company just happened to happen."

Fang Xi nodded, not arrogant or impetuous. No wonder his father praised him so much. Compared with him, his second uncle who had suspended his logistical job was nothing.

"I have summarized the features of our next game and sent it to your mailbox. Do you have any ideas here?" Fang Xi asked.

Liu Hai appeared calm and unhurried, as if he had already finished the draft in his heart, and talked freely:

"Director Fang sent me the electronic version of the plan I read in detail. Director Fang has a very clear summary of the game. It is free, easy to use, and almost no configuration is the biggest advantage of this game. Regarding the gameplay, I personally I don’t understand, and publicity is rarely used in this aspect, so we don’t talk about it for the time being, and understand the characteristics of the game itself, then the next step is to do market research to understand the specific target group of your game, and then according to the target group Just make a specific marketing strategy."

Fang Xi nodded. Although the strategy seemed nothing surprising, he didn't give much related things. This just shows that Liu Hai is indeed a fairly stable person. Fang Xi thought about it and said:

"Director Liu, have you heard of nuclear explosive marketing?"

"Nuclear explosion?" Liu Hai looked a little confused at this moment.

"Nuclear explosion." Fang Xi nodded, "A little blossom, rapid radiation, wide spread, strong spread ability, don't rely on accumulating word-of-mouth, just want speed, so that the infection of the topic is like a nuclear explosion."

After listening to Fang Xi’s detailed explanation, Liu Hai quickly entered the state: “It sounds like a good propaganda strategy. It quickly grabs the heat, that is, whether it is a good name or a bad name, just let others know, so that the topic will spread. , There will always be someone to test the waters. But in this case, the advertising fee will be very expensive. The company now........." At this point Liu Hai was a little bit hesitant to say something, he didn’t know what to say next. Wuji still doesn't expose the scar.

But Fang Xi seemed indifferent and nodded:

"Your concerns are also valid. Our company's current budget is not enough. If you imagine that online advertising and physical advertising are flooding the sky, our budget is of course not enough for fun, but this time we are advertising on the Internet. In fact, , Nuclear explosion marketing has another name, do you know?"

Fang Xi didn't mean to let Liu Hai answer at all, and said to himself:

"Viral marketing is to make the marketing process like a virus, one infects two, and two infects four. With this accumulation, everyone who sees the advertisement will become our advertisement, and they may not. They will be interested in this game, but as long as the advertisement is clever enough, they will spontaneously bring this advertisement to the next person, so that it will reach the vast majority of people soon."

"And how to let users spread the advertisement willingly? The first point is to be close to the user, that is, to promote on various social media, and the second is to make this advertisement sufficiently brainwashed, no matter the design is ingenious, so that the user Marvel, or it’s designed to make users feel bad, and then find friends to criticize it. It’s okay, as long as this advertisement allows them to talk to their friends. Do you understand?"

Fang Xi turned his head to look at Liu Hai, Liu Hai still remained in a dazed state, and then quickly returned to God's way:

"Director Fang, you understand very well, I will go back and discuss with our department, and give Director Fang a draft as soon as possible."

Fang Xi nodded: "The demo version of the game is expected to be released within one month. The same is true for your side. The plan must be finalized in the first month. Then we will contact various media and resources. Our time is very tight. Go ahead."

Liu Hai nodded, and walked out hurriedly. Fang Xi's remarks touched him a lot. Although Fang Xi was not very professional, it was very clear to him who was an advertising professional. New marketing method!

Although the process may not be liked by users, for the current Hongyi, as long as it is useful!

Watching Liu Hai go out, Fang Xi regretfully smashed it. Although he had a general plan in his mind, Fang Xi almost said: Go back and wait, I will give you a plan!

But at the last moment, Fang Xi managed to stop the car. What he wanted to do was not only the success of a game. Fang Xi’s ambition was to become the godfather of games in this era. If you want to build a game empire, everything is impossible. If you want to start a game yourself, if you plan, produce, and promote the game yourself, let’s leave it alone. Sooner or later, you will be exhausted. This method is not advisable.

At this moment, as soon as Liu Hai went out with his front foot, Lu Wanqi appeared in front of the door with his back foot, and Fang Xi couldn't help but curiously said:

"Wanqi, didn't you say you want to make a data model? What's the matter?"

Lu Wanqi didn't say a word, and gave Fang Xi a look like a blade, and Fang Xi immediately realized:

"I will take you to your workstation."

After that, he led the way, went straight and turned left, very close to his office. Fang Xi walked ahead and opened the door. Inside was a large office, but there was no one, and the items on the table were a little messy. Xi said while helping to clean up:

"The company originally had four or five plans, but the last time something happened collectively ran away, so the company currently plans for you and me. I have an independent office, so this office is now your own. In terms of the planning of "War One", the two of us are enough. Even if there is a new plan, we will have to wait for the end of the New Year."

Looking at Lu Wanqi, who was standing at the door slackingly watching him tidy up, Fang Xi didn't fight.

"See what you see, come in and pack!"