My Animation Era

  Chapter 7 Is Pleasant Goat cold?

a week later.

  "Pleasant Goat and Big Big Wolf" successfully passed the review and obtained the distribution license batch number, which is the common "motion review word" in the opening title.

  【[Jiang] Dongshenzi (2010) No. 003】

  Honestly.

  When Gu Miao received this news, she felt very strange.

  He made a TV series in his previous life, and the film that was submitted for review in the second half of the year, usually ranked in the bottom of the dozens of batches, but this time the batch number actually entered the top three...

what does this mean?

  In eight full months, only two animations have passed the review and broadcasted in such a huge Jiangchuan! Based on this estimate, there are no more than 50 TV animations that have been reviewed and broadcast nationwide in a year.

   Too little!

  Even in the original world where piracy is rampant and neon animations are rampant, domestic animations can reach the order of hundreds of films a year.

  By comparison, the domestic animations in this parallel world are quite weak.

  The environment is so good!

  Copyright protection is perfect, and the derivatives market is promising. However, excellent animation talents cannot be retained, and all the fancy "Haiwa" is produced.

   Not for Feiyang Anime.

  In fact, in the general environment where the entire industry is collectively "bad", Feiyang Animation's willingness to spend money on original creations is already very remarkable. Gu Miao admires Mr. Xiong for this.

  It's a pity that the road is wrong.

   "Looking at it this way, animation seems to have a bright future?" Gu Miao muttered to herself.

  He hesitated a little.

  The reason for making "Pleasant Goat and Big Big Wolf" is nothing more than to help the predecessor to vent his anger and solve the first pot of gold after time travel.

   After completing this job, he will transfer to his old business.

   But now it seems that this plan is likely to fail. After all, the TV dramas in this world are generally well-produced, and he doesn't have much room to use them. On the contrary, the animation industry has a lot to do...

   "Forget it, let's take one step at a time."

   "Pleasant Goat and Big Big Wolf" is about to premiere, Gu Miao has no time to think about these things now.

  I have a lot of things to do.

  The allocation of voice actors, post-editing and theme song recording, and most importantly... appease the investors!

  Things are not good.

  According to the agreement, Jiangchuan Children's Channel conducted a round of promotion for the upcoming premiere of "Pleasant Goat and Big Big Wolf".

  The resources invested are not small, but the promotion effect is hard to describe.

  The day of the premiere.

  Looking at the floating audience rating table that was just intercepted from the backstage, Minister Wang and Gu Miao's complexions instantly darkened.

  1.15%!

  This is not the national ratings, but the ratings of Jiangchuan single region. Everyone present understood the meaning of this line of cold numbers.

  It's probably cold.

   "Alas! As expected!"

  Minister Wang sighed, with an expression of indescribable regret.

  Although the cost is low and the production is poor, it is reasonable to say that the probability of becoming popular is not high, but this is the first animation invested by Jiangchuan Children's Channel, and he actually has great expectations.

Unfortunately.

More expectation, more disappointment.

  Just as he was about to say something to Gu Miao, he found that Gu Miao was staring at another string of data in the form without blinking, her expression turned from sadness to joy.

"What's wrong?"

   He glanced curiously.

  In addition to statistics of ratings, there are also some very important data for producers and advertisers in the table, such as: channel change rate!

  Through the set-top box, real-time measurement and monitoring of analog TV signals or digital TV channel codes, key information such as whether the audience has changed channels and which channel they have switched to can be grasped.

  And the channel change rate refers to…

  During the broadcast period of the program, how many viewers who watched the program chose to switch channels.

  In the table, the channel switching rate of the first two episodes of "Pleasant Goat and Big Big Wolf" is only 9.2%.

   Pretty amazing data!

  There are two main episodes of animation, counting the opening and closing credits and the garbage time of commercial breaks, out of ten people, only one chooses to switch channels.

  The audience stickiness is too strong.

  Department Wang thought he had read it wrong, so he rubbed his eyes and read it again. The data was still fine, and his expression instantly synchronized with Gu Miao's.

   "I'll be good!"

   "Could it be that the monitor is broken? Or a statistical error? How could it be so low that you don't even change the channel during the advertising time?"

   "What if it's true?"

   "That would be terrifying! If it can be maintained, the ratings will soar sooner or later!"

  The employees of the TV station are also well-informed, but seeing this string of numbers, they still couldn't help discussing it.

no way!

  Anyone who knows a little bit can see what this string of numbers means.

  The low channel switching rate shows that "Pleasant Goat and Big Big Wolf" has huge ratings potential and there is a lot of room for improvement in the future.

   "No surprises..."

  Gu Miao regained her composure and said, "If you want to squeeze out the ratings potential of "Pleasant Goat and Big Big Wolf", you need at least forty or fifty TV stations."

"impossible!"

  Minister Wang shook his head.

  Although the ultra-low channel change rate of "Pleasant Goat and Big Big Wolf" proves that this is a very attractive animation work.

   But no matter how against the sky, it is not too exaggerated to say that dozens of TV stations work together to squeeze out the ratings potential.

  Exaggerated?

   Not exaggerating at all.

  Gu Miao remembers very clearly that in 2000, "Pleasant Goat and Big Big Wolf" could be said to dominate the screen and sweep the world invincible.

   This unreasonable "hegemony" rule has been maintained for nearly ten years, until the sudden emergence of "Bear Infested" ended the era of sheep and wolves.

  Forty or fifty TV stations all said that there were fewer.

certainly!

   Minister Wang will definitely not believe what he said now. After all, only two episodes have been aired, and the future is hard to say.

   But one thing is certain.

  The ratings of the premiere show cannot reflect the true value of "Pleasant Goat and Big Big Wolf", and the ratings of subsequent episodes will definitely increase!

   As for how much it can rise?

  That’s hard to say, after all, the data belongs to the data, and the real implementation depends on whether the children are willing to give this animation to friends and classmates around them.

   Gu Miao was very confident about this.

  He believes that with the charm of "Pleasant Goat and Big Big Wolf", miracles can definitely be created. The data in this form is his source of confidence.

   "Minister Wang!"

   "I think that in addition to the evening file, the midday replay can also be arranged, what do you think?" Gu Miao suggested.

  Minister Wang nodded.

  Although the ratings of the first broadcast are a bit low, this is due to many reasons. The ultra-low channel change rate has fully explained the problem.

  Lunchtime replay can be scheduled!

   Not only that, considering the scarcity of children's programs in the morning, if "Pleasant Goat and Big Big Wolf" still performs well in the noon file, then the morning file can also be arranged.

   "As long as the ratings are guaranteed, even if it is a 24-hour non-stop rebroadcast, it is not impossible for Jiangchuan Children's Channel to be renamed Pleasant Goat Channel!"

  Minister Wang made a joke.

  (end of this chapter)