My Animation Era

  November 11.

  Double 11 is just around the corner, and major e-commerce platforms have launched discount promotions one after another. Young people collectively become hand-pickers and empty their shopping carts now.

  Gu Miao bought a carpet.

  The carpet is produced by a company in Pengcheng, with a beautiful pattern of "Black Magician Girl" printed on the front, and the price is 268 yuan.

  Referring to the size of the carpet 100*140, the price is a bit expensive...

   But it's not a big problem.

   Gu Miao is not short of this money, if it is more expensive, it will be more expensive. What's more, this is a derivative of its own animation IP, and most of the premium is the licensing fee paid to Wanbao.

  So when the money is spent, it will eventually return to his wallet. Rounding it up is equivalent to prostitution for nothing!

  Double Eleven delivery is very slow.

  The carpet that Gu Miao bought is expected to take three days to arrive at his home. Before that, the "digital board" package he purchased from overseas had already been delivered to Wanbao headquarters.

   is not considered purchasing agent.

  Wanbao Animation has cooperated with the manufacturer of this tablet for many years. When the other party fell into bankruptcy crisis last year, Wanbao also invested a sum of money to help the other party out of the crisis.

  In order to express gratitude, and at the same time let Wanbao, the "major shareholder", experience its technical strength, the other party specially sent a batch of "experimental" digital tablets.

   I heard that it is very powerful!

  The other party received investment from Wanbao, successfully walked out of the quagmire of bankruptcy, and made major breakthroughs in many technologies. The new digital tablet products are much better than before in terms of pressure sensitivity, reading speed, resolution and tilt pressure sensitivity.

  Unfortunately, Gu Miao didn't feel it.

  The only thing he felt about this pen tablet was that it was good for pressing instant noodles, and it was also good for padding the corner of the table...

"seriously."

  Weighing the tablet that had just been unpacked, Gu Miao said helplessly, "Our company has spent a lot of money on equipment updates, right?"

   "It is true that a lot of money was wasted."

  Lao Zhang said with emotion: "The basic hardware configuration is updated almost every six months. I went to the warehouse before and found that we eliminated dozens of scanners and printers..."

   "Then here comes the problem!"

  Gu Miao rolled her eyes and said, "We're not a company that pursues technological leadership. Is it necessary to make such a big deal?"

   Really feel bad!

  If you are not in charge of a family, you don’t know how expensive firewood is. If you are not as tall as him, you don’t even know how scary the annual office expenses of such a big company are.

  You said these tools and equipment, is it necessary to change so often? The old ones were not broken before, so what a waste to throw them all in the warehouse!

   "Okay, I'll talk back."

  Old Zhang also felt that the company's fluff was too extravagant and wasteful. Some tools have only been bought for two months, and then they apply for a new one. Is this something human can do?

  If Wanbao buys all low-quality products, which will break within a few days, then it makes sense.

  But the productivity tools purchased by Wanbao are basically the top brands in the industry, and there is also a special after-sales connection, so the quality is definitely no problem.

   Then there is a problem with changing so frequently.

   Of course, the problem is not particularly serious. It's nothing more than some hairy people who don't regard Mr. Gu's money as money, and like to squander it recklessly.

  Compared to this, Lao Zhang actually wants to know more about Mr. Gu's schedule for the second season of "Things That Rabbit That Year".

   This is the big deal!

  Na Rabbit is an animation with a special nature. In plain language, it should be regarded as a "main theme" animation.

   Animations like this certainly cannot use conventional means of publicity and promotion.

  Methods such as trolls, advertising bombing, and viral marketing are not suitable for the "Things That Rabbit That Year" project, and we must find another way.

   But what else can I do?

  Lao Zhang’s initial thought was to go to offline subway stations, bus stations, or large shopping malls to buy those more conspicuous large-screen advertising spaces...

   But this effect is very general.

  Gu Miao's idea is to buy more advertisements on the "app startup page" of popular software on the Internet, so that young people can be accurately targeted, and the money spent is worthwhile.

  Two-pronged approach?

  This is a good idea. It can not only accurately cover young men and women, but also take into account the middle-aged and elderly people of the generation of uncles, aunts, and aunts through offline advertisements.

  But it costs too much money to announce and release in this way, and even many Hollywood blockbusters do not have such high standards for announcement and release.

   "Ask Xiao Guo!"

  Gu Miao felt that it was best to ask the director Guo Hongwei's opinion on this matter.

  If he said that the second season of Rabbit Animation does not need to be heavily announced, then this matter will stop here, and saving some money is also a good thing.

But if he said that he is not satisfied with the current arrangement and needs to step up publicity efforts to let more people know that the second season of "Things That Rabbit That Year" will be broadcast, then Gu Miao needs to invest more .

   "Publication and promotion?!"

  When Gu Miao took Lao Zhang to find his apprentice, he was having lunch in the company cafeteria.

  After learning about the reason for their visit, Guo Hongwei took out a tissue and wiped his mouth, then looked at the two of them and said, "Isn't this matter already... Has someone done it for us?"

ah? !

  Gu Miao and Lao Zhang were puzzled.

  Who? Who is so kind to promote Wanbao? Why didn't the two of them hear the news?

   "Those official media!"

   Seeing that the two of them were completely unaware, Guo Hongwei quickly explained: "Just when that rabbit animation announced that it will be aired on Kuka Children's Channel, those official media began to promote it for us."

   Good guy!

  Gu Miao heard the words, quickly took out her mobile phone to check, and found that Guo Hongwei was right.

  The media representing Huaguo’s official departments and organizations at all levels have already started to cheer for the second season of "Things That Rabbit That Year".

   Even the most outrageous of all.

  At the regular diplomatic press conference held the day before yesterday, the spokesperson also enthusiastically shared the animation "Things About That Rabbit That Year" to a group of foreign reporters.

   "If you want to understand Huaguo, then you should watch this animation! If you have seen this animation, you won't ask this question..."

  What is official certification?

  The main theme animation has achieved this level, it can be said that "Those Things That Rabbit That Year" has been called the most famous domestic animation ever.

   All colleagues are crying?

   It's useless to be greedy. If you have time to put aside your envy, if you have the ability, they will make a similar animation themselves!

  I don’t have that ability, so shut up quickly.

  Since there are already so many official media promoting the second season of "Things That Rabbit That Year", Gu Miao and Lao Zhang don't have to worry about it.

  The official media is still influential.

  For young people, maybe this is nothing. But for those elderly middle-aged and elderly people, they will definitely be curious and pay attention to the animations promoted by the official media.

Great!

   Now that rabbit's audience has become wider.