My Animation Era

  Chapter 537 Whoever wins the child wins the world! (seeking subscription)

   "Impossible! Absolutely impossible..."

  As Shonan Children's Channel and Red Crane Cartoon announced the ratings data of each program one after another, many people in the industry showed expressions of disbelief.

   That's a fighting spirit!

  The ratings of the premiere broadcast were close to 10 points, which was unprecedented. The annual big production that was favored by countless people, why did it wither after only five episodes?

   This is too sudden.

  Many people think that with the ratings of nearly 10 points in the first broadcast of the animation "Fighting Horse", the ratings of subsequent episodes will definitely get higher and higher until they break the record.

   Who knew it would wither so quickly, when the third and fourth episodes of the animation were aired, the ratings had broken 10 points, reaching 10.21%!

   As a result, when the fifth episode aired, the ratings not only did not rise, but dropped below 10 points, which was on par with the ratings of the first broadcast.

  At the sixth episode...

   Good guy!

  The ratings of the sixth episode have dropped further, and have fallen below 9 points, which is lower than the ratings of the first broadcast.

  Waterfa? !

  Everyone can't understand, what happened? Why has the ratings share of the animation "Fighting Horse" dropped so much?

This is like a pair of lovers going out on a date, playing until dark, and finally fooling the girl into agreeing to go to a hotel to open a room. The girl took out her ID card, and the boy suddenly said: "Why don't you forget it? My mother told me to go home Have a meal!"

  What a spoiler!

  If it is said that when the animation of "Battle Qi Transformation Horse" reaches the fifth and sixth episodes, the quality has declined seriously, causing some viewers to be dissatisfied and even abandon the pit, then forget it.

  But the problem is...

   Everyone is not blind. It can be seen that the quality of the animation "Fighting Horse" has always been online, and the plot is also quite satisfactory. There are no particularly serious "poisonous points" or "reversals".

   Then this is very interesting!

  Combined with the ratings data of the fourth season of the animation "Pleasant Goat and Big Big Wolf" announced by the Shonan Children's Channel next door, the truth is obvious.

  In this battle for ratings share, "The Fighting Horse", which was aggressive in the early stage and surprised everyone in its debut, failed to maintain the lead, and was overtaken by "Wonderful Ideas and Pleasant Goat".

  The Chinese comic industry was in an uproar.

   For ordinary audiences, their reaction was not so intense, and they even felt that the result was too in line with expectations.

  【There are still too many primary school students! 】

  【It can’t be said that there are many elementary school students because of one aspect, but on the other hand, isn’t it because, apart from elementary school students, there are not many adults who can stay in front of the TV on time? 】

【really! I really want to watch the animation of "Fighting Horse", but the Chinese New Year is coming soon, and there are too many things at home to spare time to watch TV. 】

【Seconded! It would be great if there was an online version of Fighting Qi Huama, you can use your phone or tablet to catch up on updates, let’s forget about the TV...]

  The questions commonly reported by netizens not only answered the doubts of many people in the industry, but also proved Gu Miao's point of view.

   In a protracted battle, Pleasant Goat and Big Big Wolf will win!

   Don't ask why...

  The question is that in China, cartoons like "The Fighting Horse", which target the audience as "young men", cannot be broadcast on TV platforms.

   Who are the people who watch TV frequently?

  Children who love to watch cartoons, housewives who love to watch mother-in-law and daughter-in-law dramas and ethical dramas, young girls who love to watch variety shows and idol dramas, middle-aged and elderly people who love to watch period dramas and historical dramas...

  There are many people watching TV, and the coverage is also very wide. It can be said that today, despite the development of the Internet, TV is still the media platform with the widest coverage in China.

   But the problem is also obvious.

  Being impacted by the Internet, TV platforms have lost a large part of young male viewers. They have already got rid of their dependence on TV and turned to rely on mobile phones and computers.

  The target audience of the animation "Fighting Horse" is precisely the group of young male audiences who watch TV the least frequently.

  Will the ratings not drop?

  …

"its not right!"

  After listening to Mr. Gu's analysis, some people couldn't help raising objections: "The audience for Plum Blossom animation should be teenagers. After all, teenagers like to read online articles, and they have read the original novels to some extent..."

   "Teens indeed."

   "But have you ever thought about how many years ago the original novel "Fighting Qi Turns into a Horse" was written?" Gu Miao asked jokingly.

  The person who asked the question was stunned for a moment.

  The original work of Douqi Huama? That must be an online novel seven or eight years ago! When it was serialized at that time, he was still in high school and was concentrating on preparing for the college entrance examination!

   After so many years, he has stepped out of society, married and had children, and has been working for almost five years.

   "No wonder the ratings plummeted..."

  The producer of Wanbao Animation couldn't help but sighed: "There are old people and young people, no matter how much you like it, you can't squat in front of the TV all day waiting for the animation to air!"

   "Whoever wins a child wins the world!"

   After analyzing the animation "Battle Qi Transforming Horse", Gu Miao made a conclusion: "If our "Digimon" is to be broadcast on the TV platform, we must not ignore the needs of children."

   "What do kids like to watch?"

   "What do kids want to see?"

   After asking two questions in succession, Gu Miao immediately said with confidence: "If you want to be passionate, you need to be cool, and the plot can't be muddled."

   "Let's not talk about anything else, you should give me a thorough understanding of this concept, and then design the evolution of Digimon..."

   Really, really stupid.

  Gu Miao sometimes couldn't help wondering, are these employees really "serious" animation professionals?

   Take a look at the first version of the Digimon evolution, what the **** are you doing?

  Digimon Evolution!

  This is the most repeated and most exciting key shot in the animation "Digimon".

   To put it bluntly.

  The picture of Digimon evolution is as important as the "magic girl transformation" link.

  If you can’t even do this well, and you can’t achieve the effect he wants, then the Digimon who are still making hammers should break up and go back to their respective homes!

   "Sorry, Mr. Gu!"

   Being criticized by the director at the conference, everyone in the production team lowered their heads regardless of their positions.

  This matter is indeed not beautiful enough.

   Probably the Chinese New Year is coming soon, and everyone wants to finish their work early and go home early to reunite with their relatives to celebrate.

   In haste and sloppiness, this first-version effect of Digimon evolution, which is very confusing at first glance...

  After submitting the results, Mr. Gu, who was planning to go back to coax the children on vacation, immediately stopped all work and called everyone together for a meeting.

   Meetings are naturally criticizing everyone.

  Gu Miao understands that everyone has been busy for a whole year, and they are eager to have a holiday early and go back to reunite with their relatives.

   But understanding belongs to understanding...

  Digimon evolution, this link is too important! If this problem is not resolved, no one, including himself, will be able to go home for the New Year holiday.

  (end of this chapter)