My Animation Era

  Chapter 369 The choice of sub-supply (for subscription)

   Interesting to say.

  Adventures across different worlds have always been a popular creative theme in the animation circle, and a large number of works emerge every year.

  For example...

  Wanbao Animation's previous "Dragon Fighter" belongs to this category, and the results are very good.

   It’s just that this year is special.

  In the past, the adventure animations of traveling through different worlds were at best a small matter. The animation circle as a whole is full of flowers, and there are all kinds of themes.

  But since the first half of this year, the market direction has changed.

  The animation theme that was blooming with a hundred flowers suddenly became "the only one in another world". This transformation is as abrupt as the transition from "a hundred schools of thought contend" to "supreme Confucianism".

   It's hard to say whether this is a good thing or a bad thing.

  Huang Kun told Gu Miao.

  There are two main reasons why the animation market has changed so suddenly this year.

  On the one hand, Neon has emerged a batch of excellent animation works of different worlds, which has popularized this theme and prompted peers to follow suit.

  On the other hand, the focus of ACG’s creations is tilted towards the “different world”, which is also to circumvent the restrictions of “policy supervision” in various countries.

   This principle is not difficult to understand.

  The same two animations, one is called "Urban Horse Hunter", which tells the story of a super boy hunting and killing all kinds of "bad guys" in the city, punishing evil and promoting good.

  A film called "Horse Hunter in Another World", tells the story of an urban horse hunter who travels to another world, continues to do his old job, hunts down all kinds of bad guys, punishes evil and promotes good.

   Here comes the problem...

  Which of these two animations has a higher probability of passing the review? Who gets to broadcast in prime time, and who gets squeezed into the "late night and early morning" broadcasts?

   Want to know everything with the ass.

  The same sensitive subject matter, the background of the story is a modern city, so it is easy to be "banned" or "deleted" for correction.

  But if the background of the story is set in a different world, the situation is completely different.

What?

  Is there an "age classification" system abroad?

   This does exist, but can 12+ and 18+ be the same? May I ask which animation producer does not want his work to be seen by more audiences?

not to mention.

  Animation producers basically have the willingness to "go out of the sea to make money", but if your animation wants to be broadcast abroad, you will face a problem.

  How to pass the review mechanism of other countries?

  Hundreds of countries around the world have different audit standards. Maybe the same animation can pass the review in country A, but not in country B.

Therefore.

  In order to minimize conflicts and misunderstandings in reviewing, it is definitely a smart and "money-saving" approach to transfer the background of the story to a "different world".

   Gu Miao has a deep understanding of this point.

  In order to introduce the first season of "Sailor Moon" animation, Wanbao Animation and Flamingo Cartoon did their best.

  Even so, the version of the animation that has been reviewed has been cut out of some key shots, and some holy lights have been added.

  As for animations like "Dragon Fighter", it was almost a green light all the way when it was submitted for review, and there were basically no obstacles.

   This example may not be appropriate.

   But it can also prove that in terms of review standards, the "different world" background does have an advantage, at least there are not so many taboos.

   But then again...

  Although the theme of "Adventure Through Another World" has many advantages, Gu Miao still doesn't agree with Huang Kun's follow-up plan.

the reason is simple.

  The three words, different world, time travel, and adventure, are not bad alone, but when they are combined together, they become "bad street" stuff.

   Nima!

   This year's new Neon series, especially the new series in the second half of the year, out of the ten, at least eight have different world themes, which are really too abstract.

   Even more abstract than that is…

  This theme is so bad, the audience is still as excited as "watching it for the first time", as if they will never get tired of watching it. Such a weird result is simply speechless.

  Gu Miao does not intend to follow suit.

  He said so, and he also did so. No matter who asked him, he would say: "Just be yourself, don't follow the trend blindly."

  In his opinion, this trend of "adventures across different worlds" probably disappeared after a while.

   After all, the audience is not blind.

   No matter how fresh the subject matter is, after watching so many works with serious homogeneity, you will eventually get tired of it, just like the "zombie" movie that became popular in Xiangjiang back then.

   Get together to follow the trend, but there is no good result.

certainly…

  Gu Miao just doesn't follow suit, it doesn't mean he won't do "different world" animation.

   "What's the difference?"

  Guo Hongwei, who was chewing gum, asked puzzledly: "You say you don't follow the trend, but your body is honest?"

   "This is not called following the trend."

  “When the price of pork rose and everyone flocked to build a pig house and raise pigs to get rich, I also built a pig house.”

  Gu Miao raised her eyebrows: "The biggest difference between me and those who follow suit is that they all raise white pigs, while I raise black pigs!"

  Xiao Guo: "..."

  He was stunned.

   You said you didn’t follow the trend, you did raise pigs, you said you followed the trend, you ran to raise black pigs... So is this considered to follow the trend?

   "As expected of a master."

   After a while, Guo Hongwei, who finally sorted out his thoughts, couldn't help complaining: "Then what do you mean by black pigs and white pigs?"

   "Leave it alone."

   "Anyway, you should remember that being a teacher is different from those coquettish sluts." Gu Miao explained.

   That's really different.

  People always make it clear that they follow suit, without any hesitation. It's not like a master, it's the same as not saying it after talking for a long time.

  The master and apprentice chatted for a while around the topic of "following or not".

   It wasn't until the sun was about to set and it was almost time to get off work that Guo Hongwei said his intention for coming.

   Things are simple.

  After the "Legend of Seven Swords" animation production team was established, Xiao Guo quickly devoted himself to animation production.

   But on the most important and core issue, as a director, he encountered difficulties and hesitated, so he had to come to ask his master's opinion.

   "The depth of the plot?"

"right!"

  Xiao Guo hesitated: "Either make it more childish and younger, or make it more mature."

  Adults supplying to the son-in-law?

   This is a tricky choice. From the perspective of an animation director, it must give priority to "sub-supply" and mainly meet the needs of audiences aged 6-16.

  After all, reality is in front of us.

  More than 80% of the domestic audience watching cartoons are these underage primary and middle school students. If you don't serve them well, do you still want ratings?

   But there is a problem with doing this.

   "Legend of the Seven Swords" is a martial arts theme, and the martial arts theme normally has content such as "happy kindness and enmity", "fighting between rivers and lakes" and "chivalrous tenderness".

  If these contents are presented in a "sub-supply" way, it will seem a bit "violent".

The key is…

  Even if these plots are made in the way of child supply, children may not be able to understand them!

  (end of this chapter)