My Animation Era

  Chapter 214 Content Sharing (for subscription)

  When Gu Miao made it clear that he would not accept foreign investors to interfere with Wanbao Animation, Mr. Tan retreated.

   After all, twisted melons are not sweet.

  He is really optimistic about the future development of Wanbao Animation, but there is nothing he can do about it. He didn't even accept money for door-to-door delivery. This was the first time he encountered such a thing.

   "Hey! Don't rush away!"

  Seeing Mr. Tan's extremely disappointed expression, when he got up and was about to leave, Gu Miao hurriedly asked to stay: "We can't agree on Wanbao Animation, we can talk about Wanbao Video."

   "Wanbao Video?!"

   "Yes! I want to raise funds and go public for this subsidiary. If Mr. Tan is interested, we can talk about it..."

  Wanbao Animation can eat alone.

   But Gu Miao has no idea about the business of Wanbao Video. He wished more investors would settle in and provide him with more bullets.

  Do video sites make money?

  The answer is not to make money. 90% of the mainstream video websites or video streaming software on the market are basically in a state of "loss".

  The only ones who make money are the Mango family.

  But Mango makes money, and that is after consolidating the basic market in the later stage. In the early stage of development, Mango, like Aitengyou and other websites, was in a state of serious losses.

   Wanbao Video is no exception.

  Ever since Gu Miao spun off the "online animation on demand" business from Wanbao's official website and established a separate "Wanbao Video" subsidiary, the company has been in a "loss" state.

  Fortunately, Wanbao Video is inferior to the three giants of "Aitengyou" in terms of volume, scale and copyright in all aspects, and its losses have not reached the order of billions or tens of billions.

  But even so...

   After one year, Wanbao Video still lost close to 100 million yuan.

  The loss mainly comes from three aspects.

   Content costs, operating costs, and “user” acquisition costs.

   Let’s talk about the content cost first. Although most of the high-quality animations on the Wanbao video website are from the “Wanbao’s own” industry, there is no need to purchase additional broadcasting rights.

  However, there are also some third-party animation works, including user-created videos, etc., which are included in the "content cost" of the website.

   Followed by operating costs.

  It is easy to understand this aspect. Such a large website will definitely burn a lot of money in daily operation. After all, servers, staff salaries, etc., may not seem like much at first glance, but they add up to a considerable amount.

   Finally, user acquisition costs…

   Commonly known as "traffic" advertising fee!

  If a website wants to acquire new users, it must spare no effort to advertise and attract traffic. If you don’t do this, who would know about your website?

   Three costs, three mountains!

   Since the establishment of Wanbao Video, the only means of profit are "advertising" and "membership". The addition of these two incomes can only barely cover the cost of "user acquisition".

  So, this business is a burden.

   If it is possible to introduce a well-funded investor to inject a sum of money into Wanbao Video, without having to burn his own money all the time, then Gu Miao will definitely be happy.

   But he was happy, but Mr. Tan was not.

   Mr. Tan started his business on the Internet, how could he not understand the problem of traffic monetization difficulties in "video websites"? Investing in Wanbao Video now is nothing more than being taken advantage of.

   For at least ten years…

  Investors can't see the hope of "being responsible for their own profits and losses". He is not a fool, so how could he come into troubled waters.

  …

   Mr. Tan is not willing to invest.

   This disappointed Gu Miao, feeling that she had misjudged the person. He treats Mr. Tan as a brother, and if he has a chance to make a fortune, he takes him along, but it turns out that a good brother doesn't know a good heart, which is really chilling.

   What a pity!

   Originally, I wanted to find a wronged investor for Wanbao Video to reimburse the loss bill, but I didn't know that Mr. Tan was not fooled at all.

   How should this be done?

  Although with the profitability of several companies such as Wanbao Animation, Wanbao Toys, Wanbao Comics, and Wanbao Games, it is no problem to support a Wanbao Video.

   But you can’t just “grow old” all the time!

  You are already a mature video website, you should get rid of the embrace of the parent company, learn to be self-reliant, and find wronged investors by yourself.

   Don't catch Gu Miao picking it up by herself!

  Although he doesn't care about the annual loss of 100 to 200 million yuan, it must be a good thing if he is reimbursed injustice.

  But the problem is...

   Is there really someone who is willing to enter the market and undertake the huge losses of Wanbao Video?

   "Maybe there will be."

  Ma Kui, who just came out of Jiangchuan Satellite TV, heard Mr. Gu muttering, and couldn't help but said: "I heard from Mr. Wang that Jiangchuan TV has a plan to build an exclusive streaming media platform."

   "The name seems to be some kind of flamingo video. It focuses on news, people's daily life and variety TV dramas, etc."

Oh?

   There is such a thing?

  Gu Miao asked in surprise: "Then, is this flamingo video online?"

"not yet!"

   After shaking his head, Ma Kui introduced: "As far as I know, this thing is still in the PPT stage, and it's still early before it goes online."

what! Here's your chance!

  Since Jiangchuan TV has an idea to build an exclusive video website, why not cooperate with Wanbao Video? Or, simply combine the two into one?

  Gu Miao's eyes lit up.

  He quickly took out his mobile phone, found Director Wang in the contact list, and told him his thoughts.

   "Two in one?"

  Taiwan Director Wang wondered: "Who is the big one and who is the small one? We are a state-owned enterprise, and we cannot be generalized with private companies like yours."

   "I understand what you mean."

   "When I say merge two into one, I don't mean that two companies and two platforms are completely integrated into one. It means content sharing, platform compatibility, you have me in you, and you in me..."

  Gu Miao patiently explained: "In this way, you can pick up a ready-made platform for free, and you can also buy Wanbao copyright library for free."

   "Similarly, you can also buy the copyright of our Jiangchuan TV station for free, saving a lot of copyright licensing fees, am I right?"

   "Win-win!"

  Being exposed by Director Wang, Gu Miao said without hesitation: "You prostitute a ready-made platform + mass animation copyright for nothing, and I prostitute your TV drama + variety show copyright for nothing, what should I say?"

  Director Wang replied with a series of ellipses.

   I have to say that Gu Miao's proposal is very exciting.

   After all, sharing content, sharing users, and sharing platforms is definitely a good thing for "Fantasy Video", which is still in the PPT stage.

   But this is a big matter, and Director Wang needs to carefully weigh the pros and cons before giving an answer.

   Not long after, he replied.

"Can!"

  The simple two words surprised Gu Miao. He couldn't help laughing when he thought of Jiangchuan TV's massive variety shows, TV dramas, and movie copyrights.

   How much will this save?

  As for the fact that her own animation was also prostituted for nothing, Gu Miao couldn't help but want to ask, is there a lot of Wanbao animation works?

   And a little more…

  As the official platform of flamingo video, will there really be many "users" after it goes online? No users, not many copyrights, whoring for nothing!

   Anyway, as long as he doesn't lose money.

  (end of this chapter)