My Animation Era

  Chapter 181 Flagship store and anniversary? (seeking subscription)

   "Pleasant Goat and Big Big Wolf" is indeed the benchmark of a generation of hegemonic animation!

   Even though it has been almost a year since the end, the popularity and discussions have been greatly reduced, and it is still an unshakable mountain that presses on top of domestic animation practitioners.

  The peers miss the days without Pleasant Goat.

  In the past, they were bad. Anyway, the TV station lacked animation, as long as it wasn’t a useless film, it basically had a chance to be broadcast on the stars.

   Not anymore.

  TV stations are more than one chicken thief, especially those children's channels, they would rather replay the first season of Pleasant Goat and the Yangyang Games 24 hours a day, rather than buy new animations indiscriminately.

   In their words.

  Pleasant Goat has been rerun for more than a dozen rounds, and the average ratings are still starting at 2-3 points. Can your new animation surpass Pleasant Goat?

  What the hell?

  You said you were not sure, so you flipped through an old animation that was replayed for more than a dozen rounds? What use are you then?

   Hurry up and go away!

   "Gu Sanshui, you have done all kinds of bad things..."

   "It's true, it's a heinous crime!"

   "Hindering the development of domestic animation, destroying the reputation and reputation of domestic animation, Jiang Chuan Gu Sanshui is the sinner of domestic animation!"

  As the saying goes, a stone hits a dog and barks.

  The reason why Gu Miao's reputation in the industry has deteriorated is mainly because the two works of "Pleasant Goat and Big Big Wolf" blocked too many people's money.

   Of course, he doesn't think he's wrong.

   I can't understand him, and I can't understand Pleasant Goat dominating the animation circle, so come up with an "earth-shattering" work and let him know what cruelty is!

   Can’t take it out?

  Then what do you call this dog?

   Whether it's shouting from colleagues or cursing in circles, Gu Miao has never cared much.

  He only cares about one thing.

   That is the ranking of Wanbao Group in the "Jiangchuan Top 500" this year. Has it improved? How many are there this year?

   It's almost the end of the year.

  According to the usual practice, it is time to publish the list of "Jiangchuan Top 500" enterprises.

  As the object of being "taunted" by Director Wang last year, Gu Miao attaches great importance to this. He doesn't expect to reach the top, at least to be in the top ten, right?

  What a humble vision!

  Other companies, either aim to be the top 500 in China, or the top 500 in the world, and each one is expanding.

  Only Wanbao can't even think about these things. The only wish is to get a relatively high ranking in the "Top 500 Jiangchuan" enterprises.

  Be reasonable...

   This is still quite difficult.

  Last year’s Jiangchuan “Top Ten” private enterprises, note that they are private enterprises, not state-owned enterprises, and the threshold for selection has exceeded 8 billion in revenue.

   Feeling numb, why is it so outrageous?

  Gu Miao wondered for a while whether she had been deceived, did Jiangchuan really have so many super big companies?

   "Don't doubt it, it's true."

  Jiang Keke, as a native of Jiangchuan, has a fairly good understanding of these companies. The popular science said: "Most of Jiangchuan's companies are not listed, and they don't often show their faces, so you don't know much about them."

   "What about us?"

  Gu Miao blinked and asked, "Our revenue this year should exceed 8 billion, right?"

"exceeded!"

  "According to last year's ranking, we are already ninth. But it is meaningless to pursue this, and our profit margin is not very high."

  Jiang Keke shook his head and said: "The profit of the IP licensing business accounts for half of the group's total profit. On the contrary, the toy model business, which has the largest revenue, has a lower profit margin than most of its peers."

"why?"

  Gu Miao was very puzzled.

  According to common sense, the "added value" of toy products is very high, and the profit margin should not be low.

   Like those figures, right?

  How much can a villain cost? As a result, the price generally starts at three digits, and expensive ones even start at four digits.

  Produce this kind of thing, but the profit margin cannot increase? Isn't this a fuss?

   "Because there are operating costs."

  Jiang Keke said helplessly: "The e-commerce flagship store has not been established. Our toy model products are mainly sold in offline direct stores and channel stores."

  Direct stores, channel stores, these will squeeze most of the profit margins.

   Unless it is an e-commerce flagship store, there is no need for a physical store, and the manufacturer directly faces consumers, eliminating various intermediate links. In this way, the profit at the same price is at least half higher.

   "Is that so..."

  Gu Miao didn't pay much attention to this aspect, but I heard Lao He said before that the sales of Wanbao toys' flagship stores on major e-commerce platforms are not particularly high.

  The main force is still offline agency channels.

  This is also the drawback of the toy industry, which has been relying too much on "channel agents".

  It is better in China.

  If it is abroad, it is really "the channel is king, and the agent is king". There is no channel agent, and you can only sell toys in an unfamiliar place overseas.

  This point must be paid attention to.

  IP derivative toy industry, as the most profitable business of Wanbao Group except for the "IP licensing" business, is a well-deserved cash cow. The positive role of the e-commerce platform cannot be ignored.

   "Well, you call Lao He."

  Gu Miao pondered for a while, and ordered: "Let's hold a meeting to discuss how to build an e-commerce flagship store."

"OK!"

  Jiang Keke turned and left, and soon called Lao He who was researching the derivative products of "Happy Baby" in the factory.

  The three discussed for a long time.

  After preliminary discussions, combined with Lao He’s feedback, Gu Miao believes that the reason why consumers don’t like to buy figurines and other products in the official flagship store is mainly because of “not enough discounts”.

  The same figure.

  Purchase offline, not only the return and exchange service is convenient, but also a little gift, membership points and so on. If you do activities, the price of physical stores will be cheaper.

  Flagship stores on e-commerce platforms have basically the same price, and there are no gifts, so there is no advantage in after-sales service.

   This has to change.

  Gu Miao asked Lao He to do the following three things:

  First, the price of the flagship store on the e-commerce platform should be given a discount. This kind of discount can be used in the form of discount coupons of "over XX yuan minus XX yuan".

  Second, send a little gift.

   It does not require more value, it must be "different". This is easy to get, the buyer’s office will give you a “turntable lucky draw”, and you will get a “animated co-branded” keychain, refrigerator magnets, etc. as a guarantee.

  Third, improve the level of after-sales service.

   Don’t let consumers feel that I have to go through many procedures to return or exchange a defective figure I bought online, which is extremely troublesome.

  These three points have basically resolved various concerns of consumers about Wanbao flagship store. If everything is implemented, sales will definitely usher in a round of explosive growth.

   Then the profit margin will be high!

"Oh, right…"

   After finishing speaking, Gu Miao seemed to think of something again, and quickly added: "Isn't this the first anniversary of Wanbao! You can discuss it with Ma Kui, let's hold an anniversary event!"

"Anniversary?"

  Old He's eyes lit up and he said, "Is there a discount?"

   "Discount!" Gu Miao gritted her teeth and nodded.

  Reluctant to part with children, can't catch wolves. A site-wide discount is a pain in the ass, but it's a great way to boost sales.

   After all, who doesn't like a discount?

   It’s been a long time since I’ve seen counterfeit banknotes. I didn’t expect them to be dead.

  (end of this chapter)