My Animation Era

  Chapter 144 Co-branded Credit Card (for subscription)

  Early July.

  As the animation "Dragon Fighter" started its second rebroadcast, a music special of the same name produced by Master Cao was also released.

  Penguin Music Exclusive Release!

  Limited time sale, only 6 yuan.

  This music special includes three animation songs, four pure music interludes, and six background music pieces, all of which are re-recorded and remade by Master Cao.

  The price of six yuan is very affordable.

  Although the general age of "Dragon Fighter" animation fans is only in their teens, and their spending power is not particularly strong, it is not as strong as those adults, but six dollars can still be spent.

   It's just that the problem is...

  Many people are exposed to the "anime music compilation" for the first time, and there are not many fans who are willing to pay.

   After the digital album went on sale on the Penguin Music platform, it sold less than 50,000 copies within 24 hours, which disappointed Gu Miao.

   "There is good news!"

  Master Cao said with a smile: "Although the digital version is not selling well, the physical disc is selling well."

   Especially in Neon.

  The animated version of "Dragon Fighter" has achieved good ratings after it was broadcast on Neon TBS TV station. The comics also have a certain influence, so the sales of physical discs are good.

  But Gu Miao couldn't be happy.

  The reason is very simple, overseas distribution is generally done by the agency, and it would be nice if the copyright owner can eat some leftovers.

  Neon physical discs are selling well, while domestic digital albums are selling poorly. This is not a good thing for Wanbao.

  Because the big head was earned by others.

  But there is no way around this, after all, the domestic animation music market has always been like this half-dead bird. Compared with Neon, which has a relatively mature and stable market and stronger spending power, it is still far behind.

   Then what should I do?

  Gu Miao sighed, and could only accept this cruel fact.

  Speaking of...

  Although the digital music album of "Dragon Fighter" sold miserably, it achieved surprising success in another unexpected field.

   Co-branded credit card?

  As early as March this year, Jiangchuan Bank, one of the most famous commercial banks in Jiangchuan, approached Wanbao, and the two parties reached a cooperation.

  The so-called cooperation is actually very simple.

   In fact, it is to customize a batch of animation IP co-branded credit cards, and attract more new users under the banner of Wanbao's animation works.

   This is nothing new either!

  Anyone who has learned about the bank's credit card system knows that in order to deceive users to apply for credit cards, various banks have frequently resorted to tricks.

   Whatever the fire is, you can use it.

   Pleasant Goat and Big Big Wolf are very popular? OK! Then I will publish a version of the credit card with the "Pleasant Goat" pattern on the card face, and when you open the card, you will get a Pleasant Goat doll!

   Lei Sudeng is very popular?

  Then there will be another Raider card pattern, which will give you a year of Raider racing car maintenance service for free, what should I say? Is this attractive enough?

  Jiangchuan Bank thinks very well.

  They felt that Wanbao’s animation IP was so well-known that a joint credit card would definitely attract a group of 2D users to handle credit card business.

   But they ignore a fact.

   Fans of Wanbao Animation, let alone have a stable job and financial strength. Most of them are still in primary and junior high school, how about a Hammer credit card?

  So the animation credit card series launched by Jiangchuan Bank X Wanbao Animation, although it has been in development for so long, has not produced any results.

   So-so is okay!

   It is true that there are many users who handle credit card business because of the cartoon patterns on the cards of "Pleasant Goat" and "Lei Sudeng", but the number is not particularly large.

until…

   They launched the anime "Dragon Fighter" and "Sailor Moon" series credit card graphics.

  Dragon Fighter chose Master Shibalagu, and his main focus was the gimmick of "summoning the God of War".

  Apply for the "Dragon Fighter" co-branded credit card, and get 5% off the top-up call fee. And if you swipe your card to spend a certain amount, you can also get a limited edition model of the God of War.

   Now everyone is tempted.

  Swipe the card for consumption, can you really summon the "Zhanshen"?

  Although Master Shibalagu summoned the True God of War, and they could only summon models, this is also very attractive.

  So, under the slogan of "swipe the card to summon the God of War", the number of users who applied for the "Dragon Fighter" co-branded credit card surged.

  Jiangchuan Bank laughed crookedly.

  Under the reminder of Gu Sanshui, they struck while the iron was hot, and then launched a series of new cards such as "Swipe Card Summon" Dragon God, Huan Shen, and Kong Shen.

   also achieved good results.

   Sailor Moon is not bad either!

  Although the "Sailor Moon" co-branded credit card cannot summon a beautiful girl in a sailor suit by swiping the card, the pattern on the card is so beautiful!

   Do you understand the gold content of "sister card" and "wife card"?

  When I pay the bill, I take out a credit card with a cute and cute **** it. Doesn’t that mean that my “wife” paid for me?

   I can only say, cool!

  Although it is still my own money, the meaning is completely different.

  The introduction of a lot of beautiful wife cards made the otaku scream with excitement. According to the information disclosed by Jiangchuan Bank, there are actually more users who apply for the co-branded credit card of "Sailor Moon" than "Dragon Fighter".

  What does this mean?

  In front of the cute girl in sailor suit, the so-called God of War, Dragon God? Shit is not!

  Of course, this is just a joke.

  The reason why the "Sailor Moon" co-branded credit card is more popular than "Dragon Fighter" is mainly because there are more "girls".

   After all, boys want all of them.

  As for girls, it's normal not to like uncle hippopotamuses like Master Shibalagu, or muscular robots like Zhanshen.

   Anyway...

  These animation co-branded credit cards are very popular. It is a good thing for both Jiangchuan Bank and Wanbao Animation.

  Jiangchuan Bank needless to say.

  Wanbao Animation, although relying on IP authorization can not get much cake, but through this cooperation, it has demonstrated the amazing influence of its animation IP.

  Do you understand the advertising effect?

  Everyone took a look, it turns out that Wanbao’s animation IP is so big, and there are so many joint credit cards, so can I also make a joint credit card?

   Action is worse than heartbeat.

  When the co-branded credit cards of "Dragon Fighter" and "Sailor Moon" set off an upsurge, batch after batch of companies approached Wanbao for consultation and cooperation.

   There are all walks of life.

  From common fields such as catering, hotels, food, and cosmetics, to exotic fields such as games and underwear, there are too many companies applying for joint names, and Gu Miao is dazzled by the choice.

   These are all money!

  Based on the industry to which it belongs and the comprehensive strength of the manufacturer, Wanbao's IP licensing fees are not static.

  (end of this chapter)