My Animation Era

  Chapter 138 Industry Survey Report (for subscription)

"terribly sorry!"

   "The animation "Lei Sudeng Lightning Crossing the Line 2", which was originally scheduled to be broadcast in early July, was hospitalized due to the temporary illness of the director. After research and decision by the company, the animation will be postponed to September..."

   "Here, on behalf of all Wanbao colleagues, I sincerely wish Director Huang a speedy recovery! [Candle] [Candle]"

  Gu Miao followed his word.

  Since I said that I want to pray for Huang Kun, I must pray. Not only did he post on Weibo to pray for blessings, but he also called on his fans to pray for "poor Director Huang".

   As for everyone, believe it or not...

  Don't ask, if you ask, you have to believe it even if you don't believe it. After all, Uncle Gu has posted the "cause", who would doubt the truth of this matter?

  Sick from overwork!

  Director Huang is really dedicated!

  If everyone can learn from Director Huang, why worry about Wanbao not being able to grow bigger and stronger? Realize the vision as soon as possible and become the top domestic and world-class animation company?

  Although Wanbao is already counted.

  At the end of June, when the animation "Dragon Fighter" had just finished its first broadcast and was about to start its second rebroadcast, a survey and analysis report on the "animation industry" from an authoritative statistical agency pushed Wanbao to the forefront.

  The industry analysis report points out:

   As of June 2011, in the first half of this year, the most influential animation work in the world is "Sailor Moon".

   This animation set many records!

  According to statistics, the cumulative number of people who have watched the animation worldwide has exceeded 2 billion. The cumulative number of Internet broadcasts has reached an unprecedented 10.54 billion times.

  The value of IP is estimated to exceed 1 billion US dollars.

  As the copyright owner of this animation IP, Wanbao Animation has also successfully ranked tenth among the world's "well-known" animation companies, enjoying a good reputation at home and abroad.

  Although in this industry survey report, Wanbao is only a "crane tail", ranking at the bottom, which is not worth mentioning.

  But this is the Huaguo animation company, and it is the first time that it has entered the top ten ranks, shoulder to shoulder with many old neon, European and American animation companies.

   The first time is always memorable!

  In the "Conclusion" part of this survey report, the statistical agency used a lot of amazing words to introduce and describe the brilliant achievements of "Wanbao Animation" to practitioners at home and abroad.

   Actually nothing.

   It is nothing more than a brief overview of how popular animations such as "Pleasant Goat and Big Big Wolf", "Pigman", and "Dragon Fighter" that are not well-known overseas are popular in China.

   "Pure bullshit."

  Gu Miao glanced at the text, and said with an embarrassed expression: "It's too exaggerated, I don't even know where they got the data..."

  2 billion people watched Sailor Moon?

  The numbers may be true. After all, the countries in East Asia are all populous countries. Counting several countries in Europe and the United States, even if there is water in 2 billion, there are almost a billion people.

   But the data is meaningless!

  Based on this calculation, the animation "Pleasant Goat and Big Big Wolf", which is so popular in China, has been watched by 700 to 800 million people, rounded up?

   At first glance, it looks like a good holding grass!

  One out of every ten people in the world has watched "Pleasant Goat and Big Big Wolf". This animation is simply too good, presumably the influence is definitely at the level of "handed down classics", right?

But actually…

  Pleasant Goat also has some influence in China and several small Southeast Asian countries in the surrounding areas. In the world, there are no classics handed down from generation to generation.

  Because the domestic market is too "huge"!

  So the western set of rules that use the "number of viewers" to evaluate the influence of animation does not apply to Wanbao.

   After all, even "Haiwa" has been watched by 100 to 200 million people, the gold content of this data can be imagined...

besides.

   Gu Miao did not quite agree with the other data mentioned in this industry survey report.

  For example, they estimate that the IP value of "Sailor Moon" exceeds 1 billion US dollars.

  Gu Miao almost lost her teeth laughing.

   It’s not that “Sailor Moon” isn’t worth the money. In terms of a 10-year or 20-year time scale, this anime IP is definitely worth $1 billion.

   But now, the animation is not over yet!

   Taking the accumulated value created in 10 or 20 years, and estimating the animation IP that has just been born, I am afraid that I am not confused.

  If someone comes to Gu Miao with 1 billion dollars to buy out the entire series of "Sailor Moon" copyright... It doesn't need 1 billion dollars, even if it is 500 million dollars, he will sell it.

   "It's a bit ridiculous..."

  Jiang Keke said with a smile: "But there is one thing, they are right. Wanbao Animation can indeed be ranked among the top ten animation companies in the world in terms of scale and revenue."

   "Oh? So abstract?"

   "I remember Wanbao's comprehensive revenue in the first half of this year, it seems that it can't even enter the top ten private enterprises in Jiangchuan, right? This is the top ten in the world?" Gu Miao asked in surprise.

  Really or not!

  The gold content of the top ten in Jiangchuan is greater than the top ten in the world?

"of course it's true."

  Jiang Keke explained: "Although the overall scale of the global animation industry is relatively large, the development of the industry is relatively balanced, and there is no monopoly giant or a pattern of one superpower and many powerhouses."

  High emotional intelligence: balanced development!

  Low EQ: They are all small workshops, and there is no leading brother who occupies an absolute dominant position in the industry.

   This is easy to understand.

  The threshold for engaging in animation is not as good as TV dramas and movies to be honest. It can be done by a few people and a few computers.

  Because of this, "studios" are more common in the animation industry, but real "animation companies" are relatively rare.

  In addition, this industry is generally suffering from serious losses, and it is unable to attract giants from other industries to step in, so the peers are generally small in scale and low in revenue.

  The industry’s No. 1 Omega animation also became the No. 1 because of enough works and profound copyright accumulation.

  Put it in Jiangchuan...

  Omega, the number one in the animation industry, may only be able to squeeze into the top three ranks of private enterprises, not even the "No. 1 private enterprise in Jiangchuan".

   Sounds a lot like a bad joke.

   But it is an indisputable fact that the power of the animation industry is too scattered, and even the leading brother can only become a "vassal" of other industry giants, without the hard power to stand alone.

  Wanbao is still lucky.

  If it weren’t for the fact that all the released works are very popular and profitable, they wouldn’t have squeezed into the industry’s “Top Ten” so quickly.

in a sense…

  An animation company like Wanbao, which has become popular after launching an animation, and has no losses at all, is simply a freak in the industry.

   It can also be said to be a "miracle"!

   Gu Miao, who created this miracle, also became the focus of worldwide attention. Everyone is curious, how did he do this?

  Under such a background, Jiangchuan Satellite TV invited Gu Miao to be a guest on a reality TV show for the first time to tell her entrepreneurial story, which attracted the attention of many people.

   This is Gu Miao's first time on TV!

  Although major TV stations across the country often rebroadcast his animations, he doesn't show his face very much, and is quite "mysterious" in the eyes of the audience.

  (end of this chapter)