My Animation Era

Chapter 1125 Toy Story

Life is not just about the things in front of you, but there is also a godfather in the distance!

For Yitian Studio, Wanbao’s timely helping hand is like a ray of warm sunshine in the cold winter, which warms the heart.

If possible, they really want to be Gu Miao's biological sons, not the so-called godsons...

 Since the godson is treated like this, wouldn’t the biological son take off where he is?

But then again.

 The current scale and special positioning of Yitian Studio are no longer suitable for being merged into Wanbao Animation.

Gu Miao will not accept them either.

Wanbao Animation already has enough studios. Another Yitian Studio will not only duplicate the positioning, but also cause a certain waste of human resources.

 Let’s keep it as is!

The development prospects of a godson are not necessarily worse than that of a biological son. The temporary decline of Yitian Studio does not mean that it will continue to decline in the future.

Gu Miao is still very optimistic about them.

But the premise is that they don’t touch the animated adaptation of “The Three-Body Problem”! As long as you don't touch the Three-Body Problem, it should be fine...

 Speaking of the Three-Body Problem, Da Liu hasn’t started writing yet! Presumably, by then, the opportunity for the animated adaptation of this science fiction masterpiece will not be available to Yitian Studio.

Thinking of this, Gu Miao felt relieved.

 Liu’s novels, including The Three-Body Problem and The Wandering Earth, are bound to be treasured. My biological son has to line up to get a turn, but my godson has to forget about it.

 “Da Liu’s science fiction novels, American comic superheroes…”

After taking stock of the cards he could play, Gu Miao was immediately full of confidence in the future of Wanbao Animation.

With these few trump cards in hand, Wanbao has some confidence to fight against the new forces of online novel adaptation led by Penguin, and will not be completely eliminated.

But this is not safe enough.

 Baby Bus Studio, which was established not long ago and has yet to produce a masterpiece, may be Wanbao’s real trump card.

 Don’t underestimate this studio!

 Gu Miao has high hopes for Baby Bus Studio. In his opinion, this studio may be the most profitable and influential independent animation studio in Wanbao's future.

　　What Wolfsburg Flying Dimension is full of garbage in front of Baby Bus!

 …

Jiangchuan, flamingo cartoon.

This TV station, which was once a leader in children's animation, has lost its glory in recent years. Although it has been working hard to seek transformation and try to reverse some of the decline, unfortunately, it has achieved little success.

 But just when everyone thought that the influence of the Red Crane Cartoon had plummeted and could not be revived, he gave everyone a surprise!

 《Thomas and His Friends》

　　This animation, which has a silly-sounding name and a silly story that would strike an adult as extremely childish at a glance, has actually brought the ratings share of the Red Crane Cartoon from the bottom to the top.

  Water's Law?

 Everyone expressed shock.

This animation is not well-known, and it has nothing exciting or exciting. Why is it so popular?

Not only are outsiders surprised, but even Red Crane Cartoon, which purchased the rights to broadcast this animation, also finds it strange.

Animation that is bought casually to fill the schedule can actually become popular all over the country, win the love of countless babies, and have high ratings?

Overjoyed by the flamingo cartoon, I immediately started studying "Thomas and His Friends". Finally, we concluded that this is the future of TV animation!

 Traditional TV animation has no future.

 It’s not embarrassing…

Mainly affected by the impact of online animation, the age group of viewers who are willing to watch animation on TV is constantly declining, which is commonly known as juvenileization.

 In the past, there were many children over the age of ten who watched TV animations.

 But now?

 Children who squat in front of the TV and watch it with gusto are generally under the age of ten. And those children over ten years old are either playing with mobile phones or computers. Who is stupid enough to watch TV?

The leadership of Red Crane Cartoon, after keenly analyzing this point, made an immediate decision:

 They want to transform!

 Honghe Cartoon wants to be the first children’s cartoon channel mainly targeting preschool children.

 The first change was to strengthen the relationship with the "Baby Bus" studio and purchase a batch of animations from all over the country for preschool children, especially kindergarten children.

  Secondly, they also made adjustments to the TV station’s existing program list.

　　In order to follow the trend, many of the previous flamingo cartoon programs chose reality shows. Select a group of teenage children to go out and shoot with the host.

 But now it has changed!

In order to focus on the preschool market, Red Crane Cartoon decisively cut off a series of programs and re-created several programs for younger children such as "Windmill" and "Red Bubble and Green Fruit".

 The content of the program is very simple. The host deliberately dresses up as various children like, and then leads a group of kindergarten children to play various games.

Everyone thinks the flamingo cartoon is crazy!

This transformation happened so suddenly that not only peers were caught off guard, but viewers who often watched flamingo cartoons also felt speechless.

　　The previous programs were so good!

If you take a look at the current programs, they are simply too childish. You can’t watch them at all. They are just the TV version of kindergarten play house.

Not surprisingly.

The sudden transformation of the Red Crane Cartoon has been criticized and questioned by many peers and even loyal viewers, thinking that they are probably crazy.

 Who would read such random changes?

Everyone is waiting to see a joke and feels that the Red Crane Cartoon is seeking its own death. It will never succeed if it abandons its original audience base and chooses to target preschoolers.

  But the results were surprising.

In addition to the massive decline in ratings during the initial period of transformation, after the transformation was completely completed, the ratings and audience share of Red Crane Cartoon actually increased.

 That’s right, it’s gone up!

Not only has it risen, but it has risen sharply! The current average viewership share of Red Crane Cartoon is higher than before before the transformation.

 “What a foresight!”

Gu Miao admires the decisive action and outstanding vision of the leader of Red Crane Cartoon.

This transformation is indeed a stroke of genius. It instantly revitalized the half-dead flamingo cartoon and found a new track in an instant.

 Television platforms are now polarizing.

 The audience is either so old that they lose their teeth, or they are so young that they cannot understand the words.

Specifically speaking, in the field of children's cartoons, in one word, the audience is generally too young, and most of them are still in kindergarten.

 Only this group of people are currently the most frequent and active group of people who watch TV and animation.

 Taking care of their feelings, it is difficult for Honghe Cartoon to fail in its transformation!

 It was just as he expected.

When the transformation of Red Crane Cartoon was completed and it was completely broadcast to preschool children, the ratings instantly returned to the peak and became the most popular children's cartoon channel in the country.

At this time, other TV stations can’t sit still.

So this is the future of children’s cartoon channels? It turns out that as long as you capture the hearts of preschoolers, your ratings are guaranteed?

 You should have said it earlier!

　　Everyone who suddenly reacted quickly followed the example of Red Crane Cartoon and revamped and transformed their own TV stations.

 This directly leads to…

The transaction price of animations for preschoolers such as "Thomas and Friends" has increased countless times overnight, and it only takes a few days for it to go from being ignored to being snatched up.   …

The success of the Red Crane cartoon has led to the transformation of the entire TV animation industry.

Many friends and businessmen have sensed business opportunities and have gathered together to create projects that are very similar to "Thomas and His Friends", trying to get a piece of the pie.

 Among them, there was an animation that aroused Gu Miao's interest.

 "Dora the Explorer"!

This is an English teaching animation launched to follow the trend and target the preschool market.

 Because today's children generally attend bilingual kindergartens and start learning English from an early age, many parents also attach great importance to their children's English education.

So once the animation "Dora the Explorer" was aired, it immediately became popular all over the country, and its popularity was no less than that of Thomas the Tank Engine.

This has stimulated everyone again.

Originally, the popularity of "Thomas and Friends" and the successful transformation of Flamingo Cartoon can be said to be accidents or coincidences.

 But now, "Dora the Explorer" is popular all over the country, so it can no longer be said to be an accident...

 The obvious fact!

 We are not stupid, we all understand now.

 Internet animation is not considered. If we only make TV animation, we have to make a work for preschoolers such as "Dora the Explorer".

  Previous animations such as "Digimon", "Pokémon" and "Dragon Fighter" are not bad, but they are more suitable for online platforms.

 After all, the audience all ran away.

The existing audience on the TV platform only eats "Thomas and Friends", and at most it is at the level of "Bear Bears".

 Going further up, that is, works like "Mobile Suit Gundam", don't even think about it!

It’s not that it’s not good to watch, it’s just that the current TV platform doesn’t have the space for this kind of animation to survive. If you want to make this kind of animation, then broadcast it on an online platform.

 Market demand drives industry trends.

 Because of the transformation of TV platforms, the domestic animation industry has also transformed. Many friends who previously ignored "preschoolers" are now making this type of childish animation.

 Including penguins…

 That’s right!

Although Penguin Animation is based on the Internet platform, it is also very greedy for preschool children, so it produced a "Forest Classroom" with monkeys as the protagonist.

 Not to mention, my grades are not bad either.

It's just not comparable to "Dora the Explorer" and "Thomas and His Friends", but it's still top-notch in China.

 The external disturbances have not affected the normal operation of Wanbao Animation.

Since the birth of her daughter Duoduo, Gu Miao has been relieved of her heavy burden and has focused on staying at home to take care of her two children. Meanwhile, she has been thinking about the new series about the Blue Cat Naughty series, an animated film as good as "The Lion King", etc.

 Don’t worry about the former.

There are so many capable people in Wanbao. Anyone you can find can continue filming according to Gu Miao's arrangements. There is no fear that the Naughty Blue Cat series will be unfinished.

 As for the latter…

 Gu Miao’s goal is the Cars series of movies, but there are many Cars series, which one should you choose?

 He is more inclined to "Toy Story".

 Because this was the first Pixar animation he had ever seen, and it was also one of the animated films that impressed him the most.

 Woody, Buzz Lightyear, Slinky Dog…

These toys were the toys he longed for most when he was a child, and they are also classic animated characters that he still cannot forget.

Then do this!

 Gu Miao didn’t hesitate too much. Anyway, other subsequent general mobilization series will also do it. It’s just a matter of who comes first and who comes last.

 The first work in the Cars series, let’s start with Woody and Buzz Lightyear!

Considering that this movie requires a lot of computer CG special effects, Gu Miao was also worried about the lack of technology at Dimension Studio, so Nantong and Du Hao went to Hollywood to find a studio that specializes in computer animation.

actually…

 What Gu Miao originally wanted to do was not to bring toys such as Woody, Buzz Lightyear and Slinky Dog to the screen. What he wanted to do was to bring classic toys from Wanbao.

 But he later checked and found that there were no toys like Buzz Lightyear and Woody abroad, and there was no infringement issue. Instead, he had the opportunity to make them a new IP for Wanbao, so he did not change his plan.

By the way.

Although the main characters, namely Woody and Buzz Lightyear, have not changed, many Marble elements can still be seen in the Marble version of "Toy Story".

 For example, Gundam!

  Or four-wheel drive and remote control cars…

After all, the film is called Toy Story. Not to mention that Woody and Buzz Lightyear are "original" characters. We have to add some toys that are familiar to the audience.

 Otherwise, in Toy Story, if everyone doesn’t recognize the toys in it, wouldn’t it be awkward?

 In fact, in the original "Toy Story", the toys that appeared in it all had prototypes. Pixar also produced this animated film after obtaining authorization from the toy manufacturer.

 So at that time, when everyone saw Woody, Buzz Lightyear and Slinky Dog in the movie, they would feel very familiar. After all, these toys really existed in reality.

However, in the Wanbao version, Woody and Buzz Lightyear have become original characters. Although Spring Dog has a prototype, this does not constitute infringement...

Hence, it becomes logical to add toys such as Gundam, four-wheel-drive vehicles, and Rasodeng remote-controlled cars to enhance the audience's sense of intimacy and involvement.

certainly!

 Although there are toys such as Gundam and four-wheel drive vehicles, the status of Woody and Buzz Lightyear is still unshakable.

  After all, this is the main character in the film and also the new toy promoted by Wanbao.

These two characters are very popular, and the copyrights are owned by Wanbao. As new characters, there must be many people who can’t wait to buy a derivative toy.

 Especially the children…

 The most awesome thing about "Toy Story" is that this movie inspired many children to want to buy peripheral toys.

 After watching the movie, don’t you want to buy a Gundam, a four-wheel drive, Woody Cowboy and Buzz Lightyear?

As long as you want to buy it, OK! Then the mission of this movie is accomplished!

box office?

Who is talking to you about box office? Peripheral toy sales are the big deal, who cares about the small amount of money at the box office?

This is also one of the main reasons why Gu Miao chose Toy Story instead of several other Cars animated movies.

no way!

Several other Cars movies are also very good, such as Cars and Finding Nemo, all of them are pretty good movies.

  However, no animated film in the Cars series has a stronger ability to sell peripheral products than the "Toy Story" series...

 (End of this chapter)