My Animation Era

Chapter 106: Wanbao's public welfare undertakings (subscription required)

  Chapter 106 Wanbao's public welfare undertakings (for subscription)

  The Magical Piggy of the animation "Pigman", also known as the Magical Environmental Protection, actually only has 20 episodes.

   Yes, you heard that right!

  The first season of Pigman only has 20 episodes!

  From the reincarnation of Zhuzhuxia, to finding Zhuzhu Panlong's battle robe and Zhuzhu Kaitian sword, to Wang Xiaoer's conscience discovering that Feifei, under the guidance of the fairy sister, helped Xiaozhuzhu defeat the demon king Mephisto...

  The whole process is short and concise.

  When the storyboard draft was just finished, Gu Miao and Huang Kun came to the conclusion that the length of the whole animation should be around 20-25 episodes.

  Why did it become 40 episodes?

   This is a long story. To explain it in the most popular language, it is that the "standards for division" are different.

  The total animation time is about 600 minutes!

  According to the small unit originally defined by the script, which is the standard of 30 minutes for an episode, isn’t that 20 episodes?

   But this standard is not suitable for broadcasting on TV platforms, especially TV stations that like to "interrupt" advertisements in the middle.

   Then what should I do?

  Finally, the animation production team came up with a way to forcibly divide the completed series into two episodes into two episodes of 15 minutes each.

   Now that's it!

  15 minutes of animation, a few commercials in the middle, OP and ED dragging for a while...OK! 20-25 minutes to mix it up!

  The one-hour schedule can not only broadcast two episodes of animation, but also reserve a very "long" waiting time for advertisements.

Great!

  The producer and the broadcasting platform are all happy! The only ones who were injured were the children who were dizzy after watching the commercials and were reluctant to change the channel.

  40 episodes is not too long!

  According to the practice of domestic TV stations, the broadcast standard of two episodes a day, 40 episodes of animation is fully counted, and it can only be broadcast for 20 days.

  From the end of February, the beginning of the school season to April now, the animation "Pigman: The Magic of Pigs" has been broadcast with eyes closed.

  The final ratings are pretty good!

   At the very least, it didn't embarrass Gu Miao and Wanbao Animation.

  The average audience rating reached 11.81%, and the highest audience rating reached an astonishing 17.52% at the finale!

  Compared to the ratings of 6.58% in the first broadcast, the final score has more than tripled, and it can be regarded as one of the most popular TV animation works in the past two years.

   Actually there is no need to add "one"!

  Because of the weirdness of "Pleasant Goat and Big Big Wolf", including the sequel "Sheep and Goat Games", the industry has already defaulted that it is beyond the three realms and not in the five elements.

  In the rankings and records of various animation works, there is no shadow of Pleasant Goat. If you look carefully, there is a line of small words at the bottom:

   Gu Miao and "Pleasant Goat and Big Big Wolf" are not included in this list!

   Gan!

   Isn't it just the seventh round of the rebroadcast, the ratings are still the highest among all the others, and it beats all the new animations. As for the signboard that says "Gu Miao and the dog are not allowed inside"?

  This is discrimination, discrimination duck!

  Although she was displeased with how her colleagues rejected Pleasant Goat, Gu Miao was still proud of Huang Kun's achievements.

   "Unfortunately, it almost surpassed the highest ratings in the first round of "Sheep and Goat Games"."

   Shaking her head, Gu Miao comforted Huang Kun and said, "But it doesn't matter, there will be a second round of replay! The first round was a bit close, and there is still a chance to surpass it in the second round."

   "No chance."

  Huang Kun sighed: "The ratings of the three rebroadcasts of the Yangyang Games are all close to ten points. How can this catch up?"

  Thinking about it made him feel speechless.

  It’s been so long since the Asian Games, and the enthusiasm has long since passed. As a result, the ratings of the three rounds of replays are still close to 10 points. Do the children feel tired of watching it?

  True is too abstract!

   "Hahaha! Don't say this..."

  Gu Miao asked with a smile: "You said just now that besides the second and third rounds of reruns of "Pig Man", there is one more thing that needs to be discussed with me? What's the matter?"

"Is such that…"

  Huang Kun explained his intention.

  It turned out that during the hit period of "Pig Man", there was a wave of official propaganda all over the country that "emphasize civilization and establish a new style" and that everyone is responsible for protecting the environment.

   Isn't this a coincidence?

  The official is calling for the responsibility of everyone to protect the environment. It just so happens that the plot of the animation "Pigman" is also related to "protecting the environment", and it belongs to standing on the "window".

  So!

  The environmental protection department of Jiangchuan City decided to "requisition" Pigman to act as their environmental protection ambassador.

  By the way... let Pigman appear on the scene, and tell the children about environmental protection concepts such as "don't spit everywhere", "care for the environment", and "save water".

   "Is there any reward?" Gu Miao asked.

   "It seems that there is no bah..."

  Huang Kun scratched his head and said, "The person in charge over there told me that they are a department engaged in environmental protection, not land planning, so the funds are very limited."

  “He hopes that Wanbao Group can shoulder social responsibilities and actively participate in public welfare publicity…”

  Hold the grass? Is this pure prostitution?

  The corner of Gu Miao's mouth twitched and said, "It's fine if you don't pay, not even a pennant, a certificate of award, or even a notice of praise?"

   "There is this, there is this!"

  Huang Kun dug out a chat record and introduced, as if presenting a treasure: "He told me that this is public welfare publicity! Once the effect is good, he will cooperate with us for a long time, and there will be a lot of pennants and awards!"

  That's about it.

  Thinking of his office, he could add a few pennant awards such as "Pioneer of Public Welfare", "Most Beautiful Jiangchuan Spokesperson", "Moving Jiangchuan Top Ten Young People", Gu Miao nodded with satisfaction.

   The needle does not poke!

   Although these "recognition" pennants look worthless.

   But don't forget, this is official! At certain moments, it exists like a "talisman".

   It’s okay to do charity work!

   Gu Miao, who is determined to build Wanbao into a first-class enterprise in Jiangchuan and even the world, will naturally not let go of this good opportunity to gain "prestige".

   Not only to cooperate with the official.

  In the future, Wanbao Animation can also regularly launch some "public welfare" animation short films. By the way, get some money from the finances, and show your face in various donation charity activities.

  Maybe in the short term, this approach has no particularly big impact.

  Everyone will not support Uncle Gu’s animation works without thinking because he is actively involved in public welfare and charity.

   But how long does it take?

   Persist in ten or twenty years, or even a lifetime, can't we create a "positive and positive" corporate image in everyone's eyes?

  This matter is very meaningful.

  Excellent corporate image may sound useless. But this is an enterprise, the most precious invisible wealth.

  Like a Polish jackass...

   Isn't it just relying on the corporate image to leave a deep impression on the hearts of Huaguo players? It's a pity that they don't know how to cherish it. After Cyberpunk 2077 cheated a large number of fans of faith, the corporate image is not as good as before.

  From the current point of view.

  Wanbao's corporate image, including Gu Miao's personal image, is quite good in the eyes of most viewers.

   This is the foundation of many animations!

   "Pleasant Goat and Big Big Wolf" made many people know him and Wanbao for the first time, but they were not very impressed.

  Because children who watch animation only care about whether the animation is good or not. Few people pay special attention to who the director is and who the producer is...

  But the subsequent popular animations such as "Lei Sudeng Lightning Crossing the Line", "Sheep and Goat Games", "Pigman" and "Sailor Moon" made everyone remember Wanbao Animation thoroughly.

no way!

  Send it The TV station broadcasts the animations produced by Wanbao every day, especially Pleasant Goat, and I don’t know how many times they rebroadcast it.

  No matter how forgetful and careless the children are, after watching TV for so long, how can they not remember the "Wanbao Animation" that appears in the opening titles every time?

   That's why!

  When Wanbao official Weibo announced the animation production decision of Gu Miao's new work "Dragon Fighter", the expectations and attention it received were far higher than the previous animations.

  It is almost the same as "Sheep and Goat Games"!

  The Sheep and Goat Games is not only the sequel to the popular animation, but also the Asian Games, so it is normal to "be popular before it is broadcast", but Dragon Fighter is a manga adaptation and not a sequel animation...

  This is very unreasonable!

  A manga adaptation that is not a sequel, even with the popularity of the manga, how many fans are there in the manga? Can the degree of attention be higher than that of Pleasant Goat and the Asian Games?

to be honest!

   It is also the first few works of Wanbao Animation. With its excellent quality, it has cultivated many "director fans" and "company fans".

  So "Dragon Fighter" has not been aired yet, and the production news has just been released, and it has received a lot of attention from the outside world.

   "This situation has both advantages and disadvantages!"

  In the company's internal meeting, Gu Miao frowned and said: "The advantage is that the animation is popular before it is aired, and "Dragon Fighter" even saves the pre-release announcement."

   "The disadvantage is that the audience's expectations are too high. We must consider whether there is a possibility that the animation cannot meet the audience's expectations after it is broadcast."

  The pressure from the audience is a bit too much!

   "Dragon Fighter" hasn't aired yet, everyone feels that Xiaodu will definitely be able to punch Sailor Moon, kick GGBond, and sweep the invincible opponents of Qingqing Grassland...

  Be reasonable!

  As the ticket seller of Chuangjie Mountain Scenic Spot, the shepherd of Qingqing Grassland, and the sailor Heidong, Gu Miao felt unspeakable fear in her heart when she saw these exaggerated remarks.

  This kind of thing, daba!

  He admits that Xiao Du is very cute, and the Dragon God is very cool and flashy, very attractive to little boys. But to say that it is too much to hang other animations of the company.

  How dare you say such a thing?

  These animations are not in the same position at all. Gu Miao also didn't think that "Dragon Fighter" would achieve a similar breakthrough in ratings.

  No way, yang flourishes and yin declines!

  This kind of robot-themed adventure animation in another world is rarely interesting to little girls. The main audience is mainly boys aged 6-14 in primary and secondary schools.

   Born without a leg, how can it be compared with animations for all ages that are "suitable for men, women and children"?

  The higher you hold, the harder you fall!

  Considering this factor, Gu Miao wanted to cool down the fans.

  Let them not put too much pressure on the animation production team. It is best to calm down and wait for the summer vacation to watch the animation.

   There are many ways to "cool down", the best way is definitely to release other news to divert fans' attention.

  (end of this chapter)

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