Military Technology

As the time for the new product launch event during the Spring Festival is approaching, the publicity work for this launch event and new products has been fully launched.

As the company's most important new product launch event of the year, the success or failure of this launch event is directly related to the company's development strategy for the year. Therefore, the publicity work of this new product launch event has become the top priority of the publicity office and even the entire company.

Because Zhang Jun led the team to go abroad, and Dong Yiming was not good at this aspect of work, so this aspect of the matter fell on Wu Hao, and he personally guided it.

The director of the company's publicity and distribution office is named Liu Yufeng, who is thirty-six years old this year and was formerly the deputy creative director of a 4A advertising company. Because he was defeated in the promotion battle, and resigned because of face. Later, under the excavation of the human resources department, he became the director of the external publicity office.

It is somewhat overkill for a deputy creative director of a 4A advertising company to serve as the director of the publicity office. But for Liu Yufeng, this is a brand new challenge. Because he has to undertake the external publicity work of a large company, this is undoubtedly very different from his previous work.

And what annoyed him was that his immediate boss didn't seem to attach much importance to the publicity work, so he still encountered some troubles at work.

Among them, the most troublesome thing for him is that there are too few funds for publicity and distribution. Although they achieved tens of billions of sales revenue last year, the cost of publicity and distribution was only 15 million.

And this year, in order to expand the international market, they have increased their funding to 35 million. Although this fund has more than doubled, it is still a drop in the bucket in the face of such a huge market.

Therefore, with limited funds, how to hold this press conference well is also the most troublesome problem facing Liu Yufeng.

Due to limited funds, it is impossible to use traditional publicity methods for publicity. So Liu Yufeng had no choice but to change his thinking and focus on creating hype for Internet topics.

Fortunately, because the smart voice assistant they released last year was shocking enough, it received unanimous praise from users and gained a large number of fans. Therefore, everyone is still full of interest in the release of new products this year.

Especially the series of warm-ups in the early stage, as well as the exposure of Wu Hao and Zhang Jun on Weibo from time to time, also made everyone full of expectations for this press conference.

Regarding the new products released this year, they have actually been announced on the website of the Ministry of Industry and Information Technology. It's just that the pictures on the website are relatively sloppy, and only a rough outline can be seen. Judging from the shape, it seems to be no different from the products released last year.

Of course, as an intelligent voice assistant, its most important function is to look inside. So there is a lot of speculation about the new product.

It's just that Wu Hao and the others have done a good job of keeping this product secret, and no useful information has been exposed until now.

Although there are so-called spy photos exposed on the Internet, they are all fake photos or videos. Even if two or three photos of the real product were accidentally exposed from the production chain, they were submerged in the numerous cost photos.

During this period of time, Wu Hao, apart from being busy with related preparations, has actually been paying attention to Zhang Jun's trip to Europe this time.

Judging from Zhang Jun's feedback, the progress is fairly smooth. Although individual channel agents are a bit messy in terms of benefit distribution, they took the opportunity to blackmail. However, under Zhang Jun's strategy of cutting through the mess quickly, there were no waves.

Of course, this is also related to the fact that Europe does not know much about their product. Although it has been a year since the release of this smart voice assistant, the main market is still in the Chinese-speaking area of ​​China.

Although a small amount of products have flowed overseas through some channels, Southeast Asia, Wahan (Korean), and other regions. But the impact is not great. Many people have only heard about this product on the Internet, but have not really touched it.

So this has brought some difficulties to the publicity and distribution of this product. Fortunately, with the help of channel agents in various regions, the whole pre-heating publicity work is still progressing well.

In particular, this is a press conference held in multiple countries and regions at the same time, which makes many people full of interest.

"How are you going, are you done?" Wu Hao talked to Zhang Jun, who was far away in Hair Country, through a video call.

After a few seconds, Zhang Junta over there nodded at him and said, "It's basically done, and all the publicity work has started.

Tomorrow I will fly to India with my team, stay there for two days and meet our employees and agents there before flying to Japan.

After I finish my business in the Wa Kingdom, I will fly directly to Shanghai, and we will meet there then. "

"Indian drugs are an important market for our overseas sales this time, and its market potential is huge. Our team has already finalized the relevant sales channels in the early stage, and various pre-heating and publicity work has also been carried out well. You are going this time mainly to see , Try not to interfere with our work over there.

Meet more with the agents of various channels to understand the local situation clearly. I also urgently need your observation results. " Wu Hao ordered after thinking for a while.

The reason for such admonishment is mainly because India is a special country. In order to finalize the channel distributors in various regions of the country, their personnel there have spent a lot of effort and overcome many difficulties.

The press conference will be held soon. Don't cause some new problems because of Zhang Jun's past intervention, which will affect their product sales in India.

In fact, whether it is a person, a company or even a product, there is always a process of adapting to a new place. In this process of adaptation, the newly arrived party needs to make some adaptive changes according to the relevant local customs and environment, so as to integrate into the local society.

India is a special country, and it is special in every aspect. The situation and difficulties that have not been encountered in other regions and countries before have appeared in this country.

Therefore, the team they sent to work here in the early stage can be said to have overcome a lot of difficulties before completing the relevant release and preliminary preparations. Of course, there are some methods and means used in this, which are not particularly glorious, but this is also no way to do as the Romans do.

So Wu Hao was worried that Zhang Jun would not be able to adapt to it, which would cause problems, so he specifically instructed him.

In the video, Zhang Jun responded with a smile: "Don't worry, I'm not a child."

"That's okay, after you transfer to Wa Country and finish your work, hurry up and fly to Shanghai to join us. There are still many things waiting for you here." Wu Hao said with a smile.

"receive!"

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