Military Technology

A cold snap from Siberia made the whole of Anxi put on a layer of winter clothes. While enjoying the beautiful snow scene, people are also worrying about the traffic jam caused by the snow.

As Double Eleven gradually faded away, the operations of the entire company gradually began to return to normal. Although there is still a Double Twelve Shopping Festival before the end of the year, compared to the scale of Double Eleven, this is not worth mentioning at all.

Logically speaking, after such a beautiful victory, there is basically nothing to do at the end of the year. All you have to do is relax and welcome the New Year.

But Wu Hao and the others did not stop. After Double Eleven, Wu Hao immediately launched multiple development and expansion plans.

The first is the market. Although this Double Eleven shopping festival was very successful, it also exposed many defects and shortcomings in their operations.

Especially in the weak offline sales link, it has become a serious obstacle to their development.

So just after Double Eleven, Wu Hao immediately ordered Dong Yiming to start the construction project of offline directly-operated stores and authorized agents.

Offline direct stores, as the name suggests, are directly owned stores opened by the company in various cities. Mainly responsible for selling some products of the company and providing corresponding after-sales service for the sold products.

Of course, these offline direct sales stores can also be used as offline promotion and experience points for products, answering questions for many consumers who want to know about their services.

In the past, Wu Hao and the others have been providing services through the offline channels of the two e-commerce platforms, Sumei. However, the offline channels of these two e-commerce platforms cannot meet Wu Hao's needs, and there are still many constraints, which are evident in this shopping festival.

It must not be controlled by others. This is the truth that all operators understand, not to mention such an important offline entity channel.

So immediately Wu Hao and the others decided to launch their own offline official direct store plan after discussion. This plan has actually been formulated long ago, but they have not been implemented. The main reason is that their strength was limited before, and they could not support such a large project.

According to their preliminary plan, the first batch of offline directly-operated stores will be opened simultaneously in 50 major cities across the country, with a total investment of more than 500 million yuan.

Converted down, the cost of an offline direct store will exceed 10 million, of course, this is the average level. The construction cost of some cities must be higher than this, while some cities will be less than this.

And the next step depends on the situation,

It is possible to expand the scale of offline direct stores to 150 cities, covering most major cities in China.

Of course, the construction cost of this kind of offline direct sales store is huge, so it is impossible to cover all county-level cities in the country, and this requires authorized agents at all levels to fill it.

This is also a marketing strategy that many companies are adopting, which is to invite agents in relevant areas to open relevant authorized stores.

The more common ones are of course many mobile phone brands, which is why you can see those blue, green and green mobile phone billboards in the streets and alleys.

Of course, there are many levels in this agency. For example, some are large regional general agents who have obtained official certification and license. They directly cooperate with enterprises and win the agency rights of brand products in related regions.

In addition to being responsible for the promotion and sales of related products, it is also responsible for the after-sales service of all products in this area.

And this kind of general agent in a large area is often very competitive, especially for some popular electronic brand manufacturers.

Generally, like general agents in some economically developed regions, the agency fees they have to pay to enterprises start at 100 million per quarter.

The second type of agents is the sub-agents who travel above and below the general agent. Their strength is limited, so they often represent only a region, or only a city.

These sub-agents are the main force of offline sales, and the competition is also the most intense. Even in order to win the regional agency rights of a brand, these agents used thirty-six tricks.

Not only often there are martial arts, but even serious tragedies of family ruin and death.

The third type of agents are scattered shops. These shops are scattered on the corners of streets in cities and regions. Some of them may go to get an authorization, and some of them will do it directly if they don't have anything.

However, whether it is a corporate brand owner or a general agent, they will not recognize such so-called agents.

Naturally, if any problems arise, they cannot be blamed.

For Wu Hao and the others, there is no need to occupy every street and alley like the blue and green factory. So the second and third line agents are basically unnecessary.

The role of these authorized agents is actually to fill the insufficiency, or vacancies, of their offline direct sales stores.

In other words, their offline direct sales stores only expand to major cities, while other areas need these authorized agents to be responsible. They will also open brand experience stores with similar styles and standards in accordance with Wu Hao's unified requirements.

In order to guarantee the quality of service, all authorized stores will receive an authorization certificate. This certificate can not only be found on the official website of Haoyu Technology, but also entered into the catalog of the after-sales service system.

The company's marketing department will regularly inspect and evaluate these authorized stores. Once there are many complaints or unqualified services, their authorization certificates will be canceled and they will be ordered to close for rectification.

For Wu Hao and the others, online sales are still the main channel, while offline sales channels are just a supplement to what is lacking online, rather than competing with each other.

In fact, since the release of their intelligent voice assistant, agents have been coming to seek related agency cooperation. Moreover, for some hot cities and regions, the relevant agency fees given are not low.

It was just because Wu Hao and the others focused all their attention on online sales channels at that time, and their company was still relatively weak at that time, so they had no time to take care of these. This makes a kind of agent very anxious, seeing that it is money but unable to earn it.

So after they announced their plans for offline direct sales stores and brand agency this time, all kinds of agencies from various regions came one after another like sharks who smelled fishy.

In the end, I don't know how many people came, because there were still people coming one after another. But what they already know is that the two business hotels close to the company are already full.

According to incomplete statistics, nearly 300 agents of various types came to discuss relevant agency plans this time.

Faced with this extremely hot situation, Wu Hao and the others were surprised and had to change their strategy. The original negotiation was changed to regional agency bidding to deal with this chaotic and noisy situation.

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