Midfielder Ruler

The results of the 2012-2013 UEFA Champions League 1/8 final draw came out. Some were happy and some were sad. The draw of Shakhtar Donetsk is a good lottery for Dortmund now.

If nothing else, the pressure to advance to the quarter-finals of the Champions League this season is not high.

According to the plan, Tang Zheng originally wanted to return to China with his girlfriend Zhao Lina to spend New Year's Day with his family.

Professional players are often involuntary, especially those who play in European leagues. Their game cycle often conflicts with traditional domestic holidays in China.

But Tang Zheng received a call from his manager, Chen Jia, that he needed to stay in Germany for a few days, waiting for Puma's latest contract reply.

At the end of 2009, Tang Zheng signed a three-year endorsement contract with Nike.

As Tang Zheng performed better and better on the football field, Chen Jia, as a business agent, realized that the remuneration given by Nike was far from worthy of Tang Zheng's performance on the field, so he hoped that Nike would give him a reward. Can be worthy of Tang Zheng's latest contract.

After several rounds of negotiations, the conditions offered by Nike were still somewhat different from those offered by Chen Jia.

Moreover, Nike feels that as the world's top sports equipment supplier, it has nothing to fear and its attitude is relatively arrogant.

At the end of last year, Puma contacted Chen Jia, hoping to sign Tang Zheng, and at the same time promised to give Tang Zheng a top contract under Puma, enjoying the same treatment as Aguero, Cesc Fabregas and other stars.

As time passed, Tang Zheng also proved himself in the Champions League.

Whether facing AC Milan, Barcelona, ​​or Galacticos Real Madrid, Tang Zheng's strength is phenomenal.

After Puma Company confirmed that they had a cooperation intention with Bundesliga champion Dortmund, everyone knew their intention to sign Tang Zheng in one fell swoop, so that the business agent Chen Jia was confident and waited for Puma Company to increase the price.

Coupled with the huge Chinese market behind Tang Zheng, it would be difficult for Puma Company not to lose money.

Therefore, when the three-year endorsement contract between Tang Zheng and Nike was about to end, Puma decided to sign Tang Zheng with the world's top football endorsement fee of 5 million euros. The annual contract becomes 3+2, and the endorsement fee increases by 15% every year.

Compared with the supplementary agreement drawn up at the end of last year, the specific contract details have been added to the new agreement. Given that Dortmund stopped in the quarter-finals of the Champions League last season, the supplementary agreement added rewards for entering the semi-finals of the Champions League, finals and championships.

Individual honors such as German Footballer of the Year, Bundesliga assists leader, Champions League best player, Champions League top scorer, and Champions League assists leader all have reward details.

Of course, the finalist for the FIFA Ballon d'Or, which was mentioned at the end of last year, remains the same.

Having said that, recently I have to mention that the voting method of the FIFA Ballon d'Or is too cheating.

It can be said that Tang Zheng performed very well throughout 2012. Stars such as Messi, Inesta, Xavi and other stars who were beaten in the second leg of the UEFA Champions League quarter-finals did not perform at all. This season's Champions League group stage led Dortmund to beat Cristiano Ronaldo's Real Madrid won the top spot in the Super Death Group, but Tang Zheng was not included in the final list of three finalists for the FIFA Ballon d'Or that was just announced.

According to the proportion of votes, Messi topped, Cristiano Ronaldo many times, Iniesta third.

As the winner of the Puskas Award at the FIFA Annual Awards Ceremony last year, Tang Zheng was also invited to the 2012 FIFA Annual Awards Ceremony, but he is not planning to go to the annual awards ceremony in January next year.

Because the best FIFA team of the year does not have his name, all eleven players are from La Liga.

Five from Real Madrid, five from Barcelona and one from Falcao.

Neither the Premier League nor the Bundesliga has a player in the FIFA Team of the Year, which caused dissatisfaction from the British and German media, especially the German and Chinese media.

Tang Zheng's performance in the past season is obvious to all. He led Dortmund to defend the league title, and also entered the quarter-finals of the Champions League last season. His performance was no worse than Xavi, Iniesta and Xavi Alonso.

If the European Cup is used as a reference, there is nothing wrong with it.

But despite this, the mainstream media in Europe are still speechless and angry at the FIFA judges.

It is understandable that the core members of the Spanish national team were elected, but what about other positions?

Did other league players not pay?

If the performance of the national team is the keynote of the big competition year, why is there another surprise in 2010?

Apparently, it's not what it seems.

The water is deep!

Tang Zheng believes that instead of spending time on the FIFA annual awards ceremony, it is better to spend more time on training and preparing for the second half of the 2012-2013 season.

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Tang Zheng had business to stay in Germany, and Zhao Lina finally stayed in Germany after a period of ideological struggle, to accompany her boyfriend and make progress together.

Tang Zheng practiced shooting, while Zhao Lina practiced the reaction in front of the goal, complementing each other.

December 23, 2009 is the start date of the three-year contract between Tang Zheng and Nike, and December 22, 2012 is the deadline for the three-year contract between Tang Zheng and Nike.

So on the morning of December 23, 2012, Puma, a world-renowned sports brand supplier, held a press conference in the town of Herzogenaurach, Erlangen-Hirchstadt County, Bavaria, Germany.

In order to show the importance he attaches to Tang Zheng, the newly appointed president of Puma last year, Franz Koch, attended the press conference in person.

The Chinese media reporters who were invited to the scene smiled and were very proud.

The vice president of PPR, the parent company of Puma, is ambitious and strives to create a new legend after the company's restructuring.

Beginning last year, Franz Koch, who had just taken over the Puma company, tried to contact Tang Zheng's business agent, Chen Jia. Since Tang Zheng still had a contract with Nike, there was only a verbal agreement between the two.

As the cooperation between Tang Zheng and Nike came to an end this summer, he seemed to see Puma reborn in his hands, catching up with Adidas and Nike, the two top sports equipment suppliers in the world.

Tang Zheng's competitive level has been recognized, coupled with the huge Chinese market behind him, so Franz Koch set his sights on this Chinese international who played for Dortmund when he took office.

Franz Koch personally attended the press conference to express his respect to Tang Zheng and at the same time announce to the world that Puma is a worthy corporal and worth having.

Tang Zheng, who attended the press conference of signing with Puma, sighed that he was very satisfied with the emphasis on Nike three years ago.

But compared with now, Baike still has a certain gap.

But it's normal to think about it. Nike is the world's top sports equipment supplier, and only top stars like Cristiano Ronaldo can attract them.

And myself, at most, is a potential stock.

Even if the ability of this potential stock is getting stronger and stronger, Nike has to pay attention to whose commercial value is more ideal.

Tang Zheng has a strong appeal in the Chinese market, but Nike has to consider global appeal.

There is no doubt that Cristiano Ronaldo, who has won the European Golden Globe Award and World Footballer, is even better.

First of all, accompanied by Puma President Franz Koch and journalists from world-renowned media, Tang Zheng visited the fairytale Puma Industrial Park.

The Puma Industrial Park covers a large area, so it is impossible for Franz Koch and Tang Zheng to walk through the entire industrial park, but to symbolically go to several buildings with Puma company characteristics.

Track and field equipment R\u0026D center, golf equipment R\u0026D center, F1 equipment R\u0026D center, football R\u0026D center and Puma reception building.

Among them, the football equipment research and development center is the key browsing place. Franz Koch, a Frenchman in his early forties, stands at the door, and dozens of top media reporters around the world are constantly shooting. He pointed to the F1 equipment research and development center in high spirits and said: "In September 2007, the F1 Equipment R\u0026D Center was officially renamed the Schumacher Building."

Immediately, he pointed to the track and field equipment research and development center building and said loudly: "After the end of this year's Summer Olympics, it will be officially renamed the Bolt Building, and our current football research and development center has not been renamed. If you contribute enough to Puma, I think after many years, this building can be named Tang Zheng Building."

At the same time, Tang Zheng entered the future prospect portrayed by Franz Koch, flowers, applause, fame, everything that one expects to find, his handsome face almost revealed the true feelings in his heart.

Fortunately, at the critical moment, he coughed lightly and returned to reality.

Franz Koch has worked in the mall for many years, how could he not see the subtle changes in Tang Zheng's expression?

He chuckled, half bent over, and made a welcome gesture.

At about half past eleven, Tang Zheng and Franz Koch returned to the main building of the Puma headquarters.

That said, a real feast is about to take place!

Chen Jia had already dealt with the issue of the contract, which meant that Tang Zheng only needed to sign his name on the negotiated triplicate contract.

Witnessed by the global pricing media invited by Puma, Tang Zheng signed his name on [Party B] of the triplicate contract.

From this moment on, Tang Zheng will become a professional football player signed by Puma in the next three years.

There are detailed clauses in the contract details, Tang Zheng will surpass Cesc Fabregas and Aguero to become Puma's world's number one promotion star in the three years of the contract.

Next, it was the turn of the media interview session.

"Mr. Franz, is it convenient to disclose the details of the contract?"

The middle-aged reporter of "ESPN" raised a topic that everyone dared to be interested in.

Without any hesitation, Fritz Koch said with a smile: "Why not?"

He turned his head and glanced at Tang Zheng, and then said in front of many reporters: "We have signed a 3+2 endorsement contract with the world's top, what is the world's top? Tang can take 500 yuan from Puma every year." The basic endorsement fee of 10,000 euros."

Speaking of this, Fritz Koch habitually kept his hands shut, and then looked meaningfully at many reporters.

A young female reporter with a "Times" job badge couldn't help asking: "Is there any other additional reward terms?"

In fact, it is not uncommon for brand sponsors to offer reward clauses. As long as there are slightly famous signing players in world football, there are relevant subsidiary clauses.

"Hmm." Fritz Koch nodded slightly.

"That...convenient..."

Before the words fell, Fritz Koch interrupted with a thoughtful smile and waved his hand: "The specific links are more troublesome, so I will focus on the key points. Champion, he will be able to get an additional reward of three million euros, and if he wins the league assists champion and the Champions League assists champion, he will be rewarded an additional five hundred thousand euros..."

Before finishing the same sentence, the reporter of the Bavarian "Munich Evening News" pointed at Tang Zheng and asked displeasedly: "Mr. Fritz, do you trust him that much?"

Fritz Koch was still smiling: "Mr. reporter, I think this is the fundamental reason why I am the president of Puma and you are a reporter."

After all, he added: "Of course, I didn't discriminate against you as a reporter, just kidding."

"Hahaha."

There was a burst of good-natured laughter at the scene, only the reporter of the "Munich Evening News" looked a little unhappy.

Waiting for the atmosphere to ease, Fritz Koch continued: "If you win the Champions League top scorer, you can get one million euros... If Don can get the FIFA Ballon d'Or, he will get an extra two million euros... In other words, he can get up to 14 million euros in total endorsement fees from our company every year."

What is the concept of an endorsement fee of 14 million euros?

Borussia Dortmund signed a contract with Puma for eight years for a total of 70 million euros, equivalent to only 8.75 million euros per year...

Cristiano Ronaldo now only gets seven million euros a year from Nike, Messi only gets six million euros from Adidas.

Even without counting the incentives added in the contract, Tang Zheng's basic endorsement fee is five million euros, which means that Tang Zheng's current sports brand endorsement fee can rank third in world football.

Maybe Tang Zheng's ability is not as good as Cristiano Ronaldo and Messi's, but the market appeal is a little bit less, especially Puma is planning to focus on developing the Asia-Pacific market, signing Tang Zheng at a sky-high price has become the key to their entry into the Asia-Pacific market one ring.

Even if it pays Tang Zheng 14 million euros in endorsement fees every year, Puma is confident of earning ten times the profit from the Chinese market.

The Chinese market is a potential market that any sports brand should not miss.

"Wow—"

There was an uproar in the main building of Puma's headquarters, including Chinese journalists who came from afar.

About half a minute later, the old rival "Süddeutsche Zeitung" asked Tang Zheng maliciously: "Mr. Tang, do you think you are worthy of this treatment?"

Tang Zheng looked down at the reporter's badge, and asked, "Do you usually report on table tennis?"

At first, everyone didn't know why Tang Zheng talked about table tennis.

But after two seconds of reaction time, everyone let out a burst of laughter in tacit understanding.

Tang Zheng's answer was very tactful, as long as the media who followed the football match knew that his momentum was very fierce.

Maybe there is a gap in fame and strength with Cristiano Ronaldo and Messi, but it is not far behind.

Not long after, Tang Zheng propped up the podium with both hands, and said with a serious face: "There is no reward in this world that I am not worthy of, because only the salary is not worthy of my performance, that's all."

Not many words, but full of domineering.