Made in Hollywood

Duke and Warner Bros. are no longer the ones who value the Chinese market. Universal Pictures and Sky Film Studios have also targeted this market. The promotion and marketing of "Fast and Furious 5" in China is also going on. They Naturally played Vin Diesel this card.

But this card is not very good in China. The "Fast and Furious" series has only entered the fifth part. Among the previous four works, only "Fast and Furious 4" has been released in China. In addition to the "Fast and Furious" series, Vin Diesel, whose works are generally good, is not well-known here.

The people in this land are kind and easy to be moved, and they also have a clear distinction between love and hate.

Duke is very aware of this, and "Fast and Furious 7" in his previous life has also fully proved that Paul Walker at that time was not as good as the current Vin Diesel, but his death is the reason for this movie The super explosion of the film created one of the prerequisites.

Therefore, long before Universal Pictures and Sky Film Studio China's promotional marketing plan was launched, rumors of Vin Diesel being a sadist were circulating on the Internet here, and those two videos were even more popular on some websites. Download objects, and preconceived opinions are powerful, and before the "sentimental marketing" of 'Vin Diesel's death in a car crash', his reputation, though not to the degree of infamy, was nonetheless Not much better.

This kind of racing movie is indeed very appetizing to Chinese audiences, but under the crazy publicity of "Avengers", "Fast and Furious 5" has not attracted much attention.

And compared to the somewhat unfamiliar Vin Diesel, Scarlett Johansson, who frequently appears in Chinese media, is more attractive.

Before the arrival of the new weekend, under the operation of China Film Group and Warner Greater China, Scarlett also appeared in an interview program on the national TV station here. Now all Hollywood wants to go to China to open up the market. Many publicity matters are not as sensitive as they were in previous years.

Like Duke, Scarlett is happy to put her best face on the public when she needs attention.

In the show, she looks beautiful and elegant, sexy and generous.

"I want to be a character actor, that's what I really envy the most."

Talking about her identity as an actor, she described herself like this, "I am a strong, independent modern woman."

Scarlett also talked about the body problem that has attracted the attention of fans because of Black Widow, "In my opinion, Hollywood female stars are too thin, and those supermodels have such a terrible body. I enjoy myself body. The core of beauty is confidence, not weight."

The topic will inevitably turn to Duke. After all, in this era of high-speed and smooth information, celebrities like them have little privacy at all.

Speaking of Duke. Scarlett appeared generous, neither deliberately avoiding nor taking advantage of the occasion to hype, "Duke is a very smart person. But if you get to know him deeply, you will understand that he himself is completely different from the works presented on the screen. In In the movie. You see his crazy side instead of his quiet and steady side. In reality, he is a very quiet person."

In this day and age, even the questions asked by this TV station inevitably turn into gossip.

Facing the question about marriage asked by the host, Scarlett said naturally. "A lot of acquaintances think that getting married seems like a very romantic thing, but I knew everything when my parents divorced, and marriage should just go with the flow."

Although China is no longer dominated by state television, once the program was broadcast, it still aroused strong reactions among Chinese movie fans.

However, Warner is not the only one that has set up a branch in China. Universal Pictures also has a Chinese branch. Even David Ellison's Sky Film Studio has established a Chinese office.

The Chinese media discredited Vin Diesel so much and cracked down on the "feeling marketing" of "Fast and Furious 5", which naturally cannot escape the eyes of Universal Pictures China Branch. The Chinese market is already a huge cake. Universal Pictures and Sky Films The studio is certainly not going to sit by and watch this happen.

In the face of interests, capital will always reveal its true colors.

Just like what Duke said and did, Universal Pictures and Sky Film Studios don't need to find out who the manipulator behind the scenes is, they just need to recognize the biggest beneficiary.

One of the publicity points of "The Avengers" in the Chinese market is Scarlett Johansson, and Universal Pictures and Sky Film Studios are targeting Scarlett Johansson.

It is not easy for some news to appear in China's traditional media, because the mainstream media here does not actually exist as a company, and the restrictions on the Internet are looser.

I don’t know since when, there have been some voices on the Internet, saying that Scarlett Johansson is passionate about politics, not only actively participated in Obama’s presidential election, but also openly supported the representative of the American right-wing political representative, Manhattan District Mayor Scott Smith. Tlinger participated in the mayoral campaign of New York, and he is a veritable anti-China figure in his heart.

Similarly, these Warner Greater China regions can also see that they mobilized their staff to vigorously publicize Scarlett's active participation in charity on the Internet. After all, Scarlett has participated in many charity activities in recent years, and her head is still Bears the title of a United Nations ambassador.

Just like a large cross-border company, for the market competition, the major forces in Hollywood have gone from North America to overseas.

There is a lot of noise in China, and in North America, which is Hollywood's stronghold and the first market, the competition between "The Avengers" and "Fast and Furious 5" has become fierce.

The North American premiere of "Fast and Furious 5" was held at the famous El Capitan Theater in the Hollywood area. David Ellison invested heavily in the production and promotion of the film, and also prepared a The grand premiere.

When he came to the premiere theater by car, the expression on his face was happy at first, and then became a little gloomy.

The former is because he saw many fans holding up Van Diesel’s headshots, posters, and various commemorative slogans. These are the successful results of the film’s “emotional marketing”; the latter is not far from these people Several groups in places, numbers and momentum are not weaker than the wind is protesting.

Those are several well-known women's protection organizations and feminist movement organizations in the United States. They organized a large number of people to protest against Vin Diesel's abuse of his girlfriend, and called on women to boycott the "Fast and Furious 5" movie.

Even at the forefront of these female-dominated crowds, David Ellison saw that Vin Diesel's ex-girlfriend seemed to be being interviewed by media reporters...

All these made his face extremely gloomy.

The "emotional marketing" of "Fast and Furious 5" has indeed played a huge role. David Ellison is very sure of this, but he will not underestimate the efforts of those women's protection organizations and feminist movement organizations in the United States, especially among women. Influence, the attendance rate of female audiences of this film may be a big problem.

"Who cares!"

Walking on the red carpet, David Ellison looked in that direction with contempt. In his inherent cognition, male audiences are the main force in the film market. As long as "Fast and Furious 5" can please male audiences , that's enough.

However, times are changing.

Not far from the Capstone Theatre, the Hollywood Chinese Theater is preparing to show the advance show of "Fast and Furious 5". Daniel Clyde is standing in front of the ticket window, hesitating. He has already seen "The Avengers", If you follow your own wishes, you will definitely choose "Fast and Furious 5" at this time.

Beside him, his girlfriend looked at the bald head, gritted her teeth and said, "If you choose "Fast and Furious 5", sleep by yourself for the next month!"

Daniel Clyde gave up the idea of ​​watching "Fast and Furious 5" without hesitation and bought the other two movie tickets.

Bill Morrison, an investigator from CinemaScore, was also in the front hall of the Chinese Theater in Hollywood. He carefully observed and counted the relevant situation, and suddenly found a very strange place. The female buyers of "Fast and Furious 5" The number of voters was extremely small, so small that it was almost twice as low as the normal ratio.

After thinking for a while, he walked to a secluded place, took out his cell phone and dialed a number. After connecting, he said a few words and asked the most concerned question.

"Patterson, do you have a lot of female audiences buying tickets for "Fast and Furious 5"?"

"rare!"

The colleague at the Santa Monica Business Plaza quickly gave an answer, "It's only about one-third of the normal ratio! It seems that female audiences don't like this movie very much."

Speaking of this, he added, "I heard that there are many women's protection organizations across the United States organizing protests at the El Capitan Theater."

After hanging up the phone, Bill Morrison picked up his statistical report and looked at it. "Fast and Furious 5"'s pre-show and first-day pre-sales are quite good...

But when he saw that women accounted for at least half of the audience waiting to buy or enter the front hall of the Chinese Theater in Hollywood, he already had a big doubt about the future trend of "Fast and Furious 5" in his heart.

As a first-line market researcher, he is very aware of the importance of female audiences to the entire film market. The "Hunger Games" launched by Duke Studios in early April is precisely because of the crazy support of female audiences, creating the best film in North America ever. April box office results!

Losing the support of so many female audiences, the stamina of "Fast and Furious 5" is definitely a big problem.

In front of the El Capitan Theater, protest and remembrance have become a unique landscape. There are many special organizations in North America, such as environmental protection, animal protection, child protection, women's protection, and feminist movement.

Perhaps it is very difficult for these organizations to actually accomplish one thing, but letting them interfere with one thing is what they are best at. (to be continued ~^~)

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