Made in Hollywood

With the end of the weekend and the arrival of the working day, even if the box office of "The Two Towers" exceeds 100 million in the first weekend, the theater chain has increased the number of theaters and the rate of filming, and it will inevitably decline, but the market has been affected by last year. "The Fellowship of the Ring" is warming up. Except for the slightly better performance of the American version of "Hell" in the same period, "The Two Towers" has no real competitors at all.

Even compared with the performance of the American version of "Damn", which replaced the heroine, it can be ignored.

After all, "The Two Towers" grossed $103.03 million in its opening weekend, while the U.S. version of "The Heck" was just over $17 million.

On Monday, the single-day box office of the American version of "Hell" dropped to $1.02 million due to the compression of the filming rate, while the box office of "The Two Towers" on the first working day was due to the increase in the filming rate and the number of theaters. It fell only 40 percent to close at $20.71 million.

Although the box office of "The Two Towers" showed a downward trend in the next few days, it remained stable at this stage. On Tuesday, Wednesday and Thursday, it earned $19.75 million, $19.53 million, and $18.66 million in North America, respectively. Dollar.

When "The Two Towers" was released for a full week, the North American box office accumulated to 185.75 million US dollars!

This film completely shows the trend of crushing the market.

Whether it is an art theater chain or a commercial chain theater chain; whether it is a border town in Washington State in the northwest, or a beach area in Miami in the southeast, the shadow of "The Two Towers" can be seen in all theaters. At the same time, whether to watch "The Two Towers" must be one of the topics of discussion.

Especially in school, people who haven't seen this movie will be vaguely excluded and considered to be people who can't keep up with the trend of the times.

Duke's films really don't appeal to older housewives. But it is popular with many young girls and working women.

In this world, publicity plays a huge and even critical role in promoting the commercial success of a film, but no matter how fierce the publicity campaign is, it is not as good as a good word of mouth to drive people into the theater.

Since "The Fellowship of the Ring", the series has created a good enough audience reputation. "The Two Towers" is even worse. When a movie forms a movie viewing frenzy, it will indeed trigger some people's rebellious psychology, but it can drive the curiosity of a much larger audience, so that they can Enter the theater to contribute to the box office, and even become a staunch fan, spending a lot of money on peripheral products.

The Lord of the Rings two films that have been released are typical of them. And the PG-13 rating also makes the film audience wide enough.

Before the second weekend, the crew split in two, with Duke taking some of the crew to Europe to promote the film's upcoming tour of Europe. Others continue to run announcements in major cities in North America.

In today’s Hollywood movies, it would be an exaggeration to say that it has captured the whole world, but no one will deny that it cannot find its opponents in the world.

Duke and his party's first stop was Cannes, France. Although "The Two Towers" was not entered into competition at the Cannes Film Festival, it was screened during the festival.

Although not interested in the three major European film festivals. But Duke wouldn't deny their influence, and showing at Cannes was an established publicity strategy for Warner Bros.

But no one thought that "The Two Towers" grabbed the limelight at the Cannes Film Festival, and the film premiered in Cannes. It happened to be on the same afternoon as Roman Polanski's "The Pianist", and then the film that the organizers pushed for was ignored by both the media and fans. There were not many audiences and reporters on both sides of the red carpet for the premiere. Talking is better than nothing.

On the other hand, in "The Two Towers", the scene was even grander than the opening ceremony of this Cannes Film Festival. The waiting fans were lined up from the Palais des Festivals to the beach opposite. The reporters in the interview area were crowded with people, and it happened at any time because they were vying for places. If it weren't for the slight physical friction, if it wasn't for this kind of occasion, I'm afraid someone would have been fighting each other.

Just like the repercussions of the two films among ordinary audiences, the crowd is hot here, and the place not far from the next door, "The Pianist" is deserted.

"It's a tragedy that the world's best art directors gather in Cannes, but a commercial director from Hollywood steals the limelight."

The French newspaper Le Figaro made a special comment on this the next day, "I don't know what the organizing committee thought, but they agreed to show "The Two Towers" during the film festival. Did they really think that they would participate in the competition unit? Those works can suppress Duke Rosenberg? It turns out that the organizing committee of this year's Cannes Film Festival has made a big joke!"

When "The Two Towers" was screened in Cannes for three consecutive days, and a movie ticket was hard to come by, Le Figaro said again, "All the films that participated in the competition unit together are not as good as "The Two Towers" A film has a strong response, even if you don't want to admit it, but it has to be a reality, Duke Rosenberg alone will win the entire Cannes Film Festival."

Sitting on the balcony of the hotel room, Duke looked at the yacht marina opposite. This was his first time in Cannes and his first time to participate in a European film festival, but he was destined to be just a passerby.

"The support provided to us by the organizing committee is decreasing."

The opposite Tina Fei put down the coffee, looked away from a distance, and said, "We are encountering more and more difficulties."

"It's normal." Duke stirred slowly in the coffee cup with a spoon. "For the Cannes Film Festival, we are simply spoilers."

To be robbed of the limelight by a film that is only promoted by the film festival, no one will be happy if it is replaced.

Tina Fey's cell phone suddenly rang. She pressed the answer button and said a few words, then hung up the phone and said to Duke, "The guests are here, they are in the coffee shop on the first floor."

"Let's go down."

What Duke wants to see is the client introduced by Warner.

In the coffee shop on the first floor, Warner's people went to the hotel lobby to wait for Duke. One of the two people who waited quietly was a little uneasy.

"Old Liu..." The slightly younger man said, "You have also experienced a lot of big scenes. Which major domestic director should not be polite when he sees you, why are you suddenly nervous."

"Can they compare to him?"

This middle-aged man named Lao Liu knew that the young man on the other side had been in China all the time, and he didn't know much about the foreign film market, so he simply explained, "Do you know how much box office his film got in North America in three days? More than 100 million. Dollars! Any idea how much his last movie ended up making? $1.1 billion!"

"$1.1 billion!" The young man couldn't help but open his mouth, "The box office of one of his movies is more than our total domestic box office in the past two years?"

"It's just the box office!" Lao Liu sighed and said with emotion, "Do you know the movie merchandise? It is said that all the merchandise from his last movie has been sold for $1 billion!"

"How much?" The young man didn't seem to believe it. "One billion dollars? Those toys or something? Can they sell for that much money? Those are all worthless things."

"It's really worthless in China..." Lao Liu shook his head, "But in Hollywood, the profit margin of the surrounding area can exceed 50%."

The young man took a deep breath, a movie alone has a profit of 500 million US dollars...

Lao Liu said again, "Do you know how much the director's salary for one of his films is?"

"I read domestic reports that some Hollywood superstars can get a salary of $20 million. I heard that this is the top salary in Hollywood."

Hearing the young man's words, Lao Liu shook his head, raised two fingers at him and shook it, "The most conservative estimate is that he took away $200 million in dividends from the last film!"

The young man just drank the coffee in his mouth and almost spit it out, he quickly swallowed it and said, "200 million dollars, is that possible?"

"Only more or less!" Old Liu said firmly, "Don't look at him having never won an Oscar, but the status and treatment he enjoys in Hollywood and the United States is only higher than Spielberg's."

Having said that, footsteps were heard not far away, the two turned their heads to look, and quickly stood up.

"This is Director Duke Rosenberg, and this is Miss Tina Fey."

"This is Smith Liu, this is Johnson Han..."

The people from Warner made a brief introduction for the two parties, then sat on the side and said no more. He was from Warner headquarters in North America. He knew Duke's temperament and would not rashly intervene in this kind of incident.

This is a meeting within the scope of work. Duke did not go around in circles and asked directly, "Mr. Liu, Mr. Han, you found me through Warner, what's the matter?"

"Is such that."

These two people are obviously dominated by Smith Liu, and there is no problem with hearing them in English, "Our group company has successively introduced "Brave to the Dead Island", "Speed ​​of Life and Death" and "Saving Private Ryan" directed by you since 1995. "The Matrix" and "The Fellowship of the Ring", these films have been very well received in China. Director Rosenberg, you are the Hollywood director most familiar to domestic audiences, just like Director Spielberg and Director Cameron. "

Duke looked at the other party. He was not used to this way of speaking, and wanted to be straight.

Fortunately, the other party did not ask him to wait any longer, and continued, "The leaders of our group hope to invite Director Rosenberg to participate in the premiere of your film that we have introduced at the right time. Film culture exchange."

Duke was not surprised to hear this kind of invitation, given his achievements, this is a natural thing, and since last year Tom Cruise and Nicole Kidman went there to promote "Moulin Rouge" , Hollywood's first-class actors and directors have gradually realized the vastness of that market.

In particular, Paramount Pictures took the lead, and major Hollywood companies gradually established Far East branches, and several established liaison offices in the north. Although the film industry of the other party was extremely backward, the market was cultivated. (To be continued ~^~)

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