Legendary Hollywood Director

The sound of propaganda and shouting continued. With the official release of "Hulk 2", the mainland people enjoyed the feeling of being the first to open the painting than North America, and the overseas people were envious.

Of course, this kind of method has always been effective, just like "Harry Potter" always likes to start the painting first in the UK, emphasizing the British tone of the series, but it does not have the meaning of regional conquest.

After a high-profile day, with the assistance of China Film, "Hulk 2", which won 70% of the film share, did not live up to everyone's expectations. Topics such as "Second-generation Zemo cleverly uses the gem of the soul" dominate the hot search list. At one time, 8 of the top 20 hot search entries in a certain wave were all centered on this new Marvel work.

No way, the audience has too much to talk about.

Structurally, "Hulk 2" is still a three-stage style, but the addition of the sea clan, the sea king, and the conspiracy planned by the second generation Zemo were carried out, successfully letting the world see the violent side of the Hulk, and let the recovery The conscious Dr. Banner fell into the mood of self-reproach, which is a good blow to the unity of the Women's Federation.

At the end, Iron Man visited Banner who was imprisoned, and Hydra successfully used the government-government's mentality to maintain stability to pressure organizations such as the Women's Federation to pass the registration bill. Iron Man hesitated before rejecting it, which also made the audience worried. I feel that this work is far more contradictory and deeper than its predecessors.

With this kind of discussion, Douban gave 8.4 points for the first time, which is higher than the score of Iron Man 1, which also shows that the audience is satisfied with its quality.

Besides, there is no shortage of big scenes and drama in a movie, the special effects are willing to spend money, and the actors are well chosen. It is a strange thing not to occupy the movie market. There is no doubt that "Hulk 2" has become the ruler of the movie box office. , the box office performance of 174 million yuan on the first day also made it logical to become the single-day box office champion.

History, continue on the road of rewriting and never return!

Just when the director of China Film Han and his distribution team negotiated with some of Universal and Blue Butterfly about the follow-up publicity plan to maintain the momentum of the screening, Lehmann, who was far away in Paris, had just finished filming the last scene of Jean-Dujardin.

The scene of this play is probably the teaching of a senior media person to him. The plot is:

The protagonist successfully captured a murder case. He clearly photographed the murderer fleeing by car when he arrived, but he deliberately concealed it, amplifying the cruelty and unknownness of the murder case. Once the topic was reported, he became a little famous. The media person, but somewhat condemned in his heart, and then inadvertently asked a deputy director on FOX TV about his views on the news. This life mentor helped the protagonist get rid of the condemnation and opened the door to a new world for the protagonist.

Although the protagonist has been standing at the door for the unscrupulous behavior of traffic.

As Jean-Dujardin took off his costume slightly tired, his role in the crew was all over.

As a short film of a one-man show, the completion of his filming also means the completion of "Nightcrawler".

In fact, the filming of this movie was not very efficient. The filming cycle that was originally planned to be completed in one month dragged on for two months, mainly because Lehmann was always distracted by other things in the company.

Of course, all the shots were shot smoothly.

After these days of cooperation, Lehmann and Dujardin are already familiar with each other. After talking about "the next cooperation", the French actor left the studio with a big smile.

Watching his figure disappear into a corner, Laiman clapped his hands and urged everyone to pack up their equipment and prepare for loading.

After 2 hours of busy work, I clicked to put away the shooting equipment, and a copy of the screening data of "Hulk 2" was also passed over.

When Ryan found Lyman with the printed box office report, the traveler who came to this era and made a career was already sweating on his forehead.

"Oh? 174 million yuan, not bad."

Lehman took the report and was quite surprised.

When directing the script creation, he didn't think much about such a brilliant performance, but he also felt that such a layout would not be bad. Anyway, just from the perspective of the script, it would definitely be possible to arrange "Hulk 2" to undertake the civil war chapter. It has more weight and more controllable shooting space than the "Iron Man 2" that singles out a masked villain.

What's more, the Hulk's popularity has always been good, otherwise, after the "Women's Federation", it will not be one of the most popular screen roles for it to win the 2010 Teen Choice Award.

"Maybe it's because the character of the Hulk is inherently conflicted. You know, heroes with a bit of tragedy have always moved the audience more. Perhaps, we subconsciously feel that they are more real." Ryan smiled: "Although from the It's a bit silly to look for truth in movies, but there's no denying that that's the beauty of movies."

Lyman was very happy to hear Ryan talking about this. "Hulk 2" is a work that has never been done before. It is completely an outline constructed by him based on his own brain holes. Now, he will re-write the report. After reading it again, he asked, "What about North America?" He pointed to the transcript.

"President Liam is already discussing the North American release with Universal. The news of the first-day screening in the mainland has come back, and North American audiences are eagerly looking forward to it. It is estimated that they can be bolder and open more theaters, and, other Publishers all over the world should be more confident when they see this achievement," Ryan said.

"It's not worth our sincere production to make it attractive to everyone."

"More than that, the MCU filmed here, and the scroll slowly unfolded, so no one would worry about it, but it's not easy to get a high score in terms of quality."

Ryan shook his head slightly, "When "Iron Man 2" was released, Marvel Studios thought it could break 700 million, but the word of mouth was not as good as the first one, and it was almost inferior to the previous one."

"Well, you can't relax, you can't feel that there is a market guarantee, and you can ignore the polishing of the work."

"Yeah, like now, after the first day of release, the people at Universal were also shocked when they got the data. I still don't believe it. I think there is a mistake in the statistical process. How can it be so much higher than the performance of the first film? I wanted to check it carefully, but Factory Manager Han waved his hand and said that their people had been to the theater for on-the-spot research, and the tickets sold well, even if there was an error, it was very small. Let’s settle down.” ——There are concealed reports in mainland theaters, and there have been cases of box office purchases, but when Hollywood manufacturers are involved, there is no need for the academies to cover up for outsiders, and no one knows the truth.

"Ha, then it seems that our work in the mainland is progressing fairly well, and the market development of Marvel IP is very good there."

Of course, Lehmann is also clear: the mainland movie market environment in this era is more suitable for nourishing special effects blockbusters. The demand of mainland audiences for this aspect has not been bombarded as much as Hollywood, and pure drama films are not flattering. .

Furthermore, the reason why Universal and Marvel did not urinate in the same pot in the previous life was because they were resisted by Disney, and the negotiation failed to achieve a good result.

After all, Universal still wants to develop the Marvel characters in their hands, but Disney refuses. They just want to take back the adaptation rights and think from the perspective of Disney. They have their own complete systems and channels, and they don’t want to cooperate in development. It is also normal to share the benefits with others. With that time, it's better to develop a new character in your hand.

Looking at everything that was sorted out around him, Ryan talked about Aquaman again, "The appearance of the new character also sparked a discussion. With the old and the new, the popularity of the character started immediately."

"Director Wen is worried about Aquaman." Lyman knew what Ryan wanted to say, but then he frowned, "I'm worried that Universal has other ideas. The Hulk 2 is sure to sell well. Well, in the face of huge interests, it is not certain that they will speak as well as before."

Namor was almost half-sell and half-delivered, with a little "routine" and less sincerity, and asked Universal to send the Atlantis supporting system back to Marvel.

"Probably not." Ryan questioned: "Without us, Namor's development plan is still a long way off, isn't it? It was you and Kevin who thought of embedding the Sea Clan in the Hulk sequel to increase the viewing experience and succeed again. , and it is not Universal's idea. They really want to go back on it, we are not afraid of taking a lawsuit, and it is not our most anxious to drag it on."

"Yes." Lyman thought for a second.

"I've finished the process here. When we go back, we can visit Mr. Jeff and test his meaning."

The crew left some people to do the follow-up work, but Lehmann chartered the plane and returned to Los Angeles with the rest of the crew.

On the evening of May 7, at the airport passage.

As soon as the plane landed, Lyman couldn't wait to turn it on and resume communication. He wanted to know what happened to the North American Film City while he was flying in the sky.

Although the mainland side has achieved outstanding results in the first opening, but after all, the split account there still only takes a quarter of the box office revenue, and Hollywood is the place where the real money can be made.

The phone calls, and the first one is to call Liam.

During the phone call, Lehman was most concerned about two issues, one, the opening share of the North American side; two, fans and public opinion.

Liam replied: "It will be released on the 9th, and the premiere will not be held. When the main creator finishes running in Japan, he will return to China to start the city roadshow. On the cinema side, the audience is very interested, and the North American Cinema Alliance includes the asset structure. The reorganized AMC has given us a lot of resources, and we will open no less than 4,500 theaters and 8,000 screens in the first week.”

"Don't let the propaganda go," Lehmann reminded.

After leaving the airport, the team sent by the company has already arrived.

More than an hour later, Lehman appeared at Blue Butterfly Pictures, and Liam took out a lot of printed poster materials, including a set of online public opinion guidance plans, and handed them over.

"These are all manuscripts based on the interests of the core audience. They have been published on all first- and second-tier online platforms, and they have also bought a few hot searches, and their influence has been expanding."

"Thanks for your hard work."

Lyman was relieved, took over the copy and read it quickly, and he had a rough idea.

Although the specific direction of each manuscript is different, and the words used are also different, the core does implement the requirements of guiding publicity, and try to make the audience pay attention to the upcoming Marvel movie as much as possible.

These deliberately selected contents, combined with the news sent back from the mainland, can easily arouse the heartstrings of American movie fans.

Export first, then domestic sales, is not only a common routine in the snack and beverage industry, but also a necessary magic weapon for public relations.

Think about it, if you stand in the perspective of American movie fans, the Marvel culture that they created and developed has been loved by the world's most populous countries, the ticket sales are soaring, and the viewing queue is long, isn't it inexplicable cultural pride.

People are like this, too unpopular is not easy to leave traces, innately chasing popularity.

"According to the opinions I reached with Universal, about 30 million publicity expenses will be spent in the next 20 days. Counting the expenses before the release, the entire publicity expenses will be around 55 million."

"Just do it."

…

the next day.

Universal Studios.

Some of the Global employees who come and go will stop and greet Lehman eagerly after seeing Lehman. This scene, as if he is a global executive.

Of course, Lehman himself must know that most of these people are veteran employees of Universal, they all know him, and the enthusiasm they show is nothing more than that "Hulk 2" has promising prospects and good performance, and they are naturally more comfortable.

Especially in the distribution department, the film has a good reputation, and the most comfortable is the distribution staff, they must be very grateful to Lehmann.

"Come, come, sit."

Going to the general manager's office, Global CEO Jeff Hill personally poured the coffee, and he was also very enthusiastic.

Universal's life is not very good this year. Last year, they also had a "Fast and Furious 5" to support, but they attach great importance to this series, and they are very careful in all matters. The arrangement will have to go to next year at the earliest. For this reason, Universal, which lacks major projects, is even more stretched in this year's distribution planning.

They have the resources, but they lack the corresponding development projects. It is also a pain to see that they cannot afford it.

Not to mention that Lehman plucked away the heroic team of Lighting Entertainment early. Without this golden chicken that will lay eggs, the number of good works to choose from will only be fewer. In this context, "Hulk 2" includes promising development The derivative work "Sea King" cannot be grasped by Universal.

"I held a meeting with people yesterday and introduced you to some shareholders, Lehmann. I have always admired your creative ability and market vision. If you and Kevin had not checked the script and deployed it clearly, we would not have reached this level. By the way. , I already know about the popular screening of "Hulk 2" in the mainland, Namor was an instant hit, when will the follow-up filming start, do you have any arrangements?"

Well, Universal is far more interesting than he imagined, and perhaps it is also not what it used to be?

Lehman thought so, took a sip of coffee, and said with a smile: "We have already set the script, if sir, if you want, we both sign a contract with the crew, and Director Wen will be able to start work. I think about it... fast. , it will be released next summer.”

"Actor? Except for the leading role?"

"I have a few options to discuss."

"Good! Good!" Jeff Hill said slightly excited.

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There is no way, the resources that can be leveraged by A-type movies are in line with the core interests of blockbusters in this era. The benefits are various, and Universal, what is lacking is masterpieces that are systematic and stable in production.

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