King of Industry

  Chapter 791 Security selling point

  In the conference room, after Zhao Guoyang agreed to continue yesterday's topic, Bamford couldn't help but asked him about the skid steer loader.

The chairman tilted his head and asked: "Mr. Zhao, from your tone of voice yesterday, it seems that you know a lot about the skid steer loader... However, Clement and I browsed all the products of your 'SMS Company' , it seems that there is no similar equipment at all?"

  Although Bamford did not ask this question directly, everyone can understand the implication.

  He is asking Zhao Guoyang why he knows so much about "skid steer loaders".

  After hearing Bamford's question, Zhao Guoyang shrugged his shoulders indifferently and said, "Mr. Bamford, do you suspect that my familiarity with the product 'skid steer loader' is only superficial?"

  Bamford waved his hands again and again when he heard the words, and just about to deny something, Zhao Guoyang laughed.

  He shrugged and said: "Actually, my understanding of skid steer loaders was a few years ago. I have been exposed to this aspect in detail when I was doing my graduation project in school."

   Zhao Guoyang said nonchalantly: "Skid steer loader has several names in China. For example, skid steer loader, multifunctional engineering vehicle, multifunctional engineering machine, etc."

   "It is a special wheeled chassis equipment that utilizes the difference in the linear speed of the wheels on both sides to realize the steering of the vehicle. It is mainly used in occasions where the work site is small, the ground is undulating, and the work content changes frequently."

"This kind of equipment is suitable for a wide range of applications. Such as infrastructure construction, industrial applications, dock loading and unloading, urban streets, residences, barns, livestock houses, airport runways, etc., can be used. In addition, in some developed countries In the case of the country, it is also used as auxiliary equipment for large-scale engineering construction machinery..."

  Listening to Zhao Guoyang's smooth talk, Bamford and Clement looked at each other with serious expressions.

  Obviously, the two of them have already heard that this Mr. Zhao is not just exaggerating, but really has a deep understanding of the "skid steer loader" equipment.

   Li Zhaohe and Zhao Siyan, who are beside Zhao Guoyang, don't know much about this "skid steer loader".

  At this time, listening to the introduction of Mr. Zhao, he hurriedly opened the notebook and wrote down something in it.

  Noticing how his two assistants were seriously recording, Zhao Guoyang smiled slightly and said: "For those who don't know, you may ask, why is this skid steer loader called by this name?"

   "The reason is very simple, because although this machine has wheels, it does not have a steering wheel. Instead, it is the same as the crawler type, and the steering is achieved by controlling the speed difference between the wheels on both sides."

   "To put it simply, it is sliding. Therefore, it is called a skid steer loader."

   After popularizing the knowledge of "skid steer loaders" to the people of his own "SMS company", Zhao Guoyang looked at the two big bosses of "JCB Company" opposite him.

"I already spoke to Mr. Bamford and Mr. Clement yesterday. Last year, Caterpillar and Terex Construction Machinery jointly produced a skid steer that surpasses the current state-of-the-art Machine—KT259B3."

   "This skid steer loader is not only exquisite in workmanship, but also very compact in structure. Its volume is about one-sixth smaller than products of the same specification. But its loading capacity is not inferior at all."

   "It is understandable that such an excellent product has set off a sales frenzy in the international skid steer loader market!"

  After listening to Zhao Guoyang's narration, Bamford and Clement showed a trace of helplessness on their faces.

Indeed, after a careful study of the opponent's product, the technical department of their "JCB" came to a very frustrating conclusion—even if it is a complete imitation of the opponent's product, its performance is only Can draw with the opponent.

  Whether it is the cooperation between the various parts or the fit of the parts during mechanical movement, this "skid steer loader" has achieved the ultimate.

   Although "JCB" also has the same ability, it is impossible to surpass the opponent technically in a short period of time.

  If you can only maintain the same level as the other party, this machine has already won the market's reputation because it was launched more than half a year earlier, and it is too uneconomical to insist on it.

After being hit by Zhao Guoyang's words, Bamford sighed and said: "Mr. Zhao's analysis is completely correct. In fact, our 'JCB' is also having a headache over whether to launch this project or not." Woolen cloth!"

  Although Bamford only spoke half of what he said, Zhao Guoyang immediately understood what he meant.

   In terms of technical level and capability, "JCB" may not be worse than "Caterpillar".

  They can also make products similar to this "KT259B3".

   Even so, the "Caterpillar Company", which has taken the lead, will definitely be able to firmly suppress the new products launched by "JCB Company".

  But if the huge potential market of "skid steer loader" is abandoned like this, "JCB" is very unwilling.

  Not to mention anything else, the market for "skid steer loaders" in the world alone has more than one billion US dollars every year. With the acceleration of infrastructure construction in various countries around the world, this number is still growing rapidly.

  As the two giants in the construction machinery manufacturing industry, "JCB" is not willing to let "Caterpillar" always be on top.

   After understanding the thoughts of Chairman Bamford, Zhao Guoyang knew that the cooperation was basically stable.

  He smiled slightly, and said calmly: "I know what Mr. Bamford means very well. In fact, if it were me, I would not be able to sit back and watch such a powerful opponent monopolize such a large market!"

  After hearing Zhao Guoyang's words, Clement's eyes lit up, who knew him better.

  He knew that this young Mr. Zhao would never aim at nothing and say something useless.

  Since he said so, there must be a solution to the problem.

After trying to understand this, Clement quickly asked: "Mr. Zhao, do you have any different opinions on this project? Can it help us 'JCB' suppress 'Caterpillar'?" Le' head?"

  After Clement finished speaking, Bamford immediately regained his spirits.

  He looked at Zhao Guoyang on the opposite side with a face full of hope, and asked repeatedly: "Mr. Zhao, do you really have a solution?"

  Zhao Guoyang did not show off, he nodded calmly and said: "Mr. Bamford, Mr. Clement, I do have some ideas of my own about this 'skid steer loader'!"

  After hearing his swear words, several important figures in the "SMS company" were also terrified.

  Zhao Siyan opened her mouth wide and looked at Zhao Guoyang in disbelief.

  Li Zhaohe was not much better than her, he looked like he had seen a ghost.

Silently organized the language, Zhao Guoyang said slowly: "I think about it this way. Since the 'Caterpillar' skid steer loader has achieved the ultimate in the running-in of parts, then we don't It is necessary to spend with them in this regard..."

  Zhao Guoyang stretched out a finger and gave an example: "Actually, apart from performance, the most important issue that customers care about for skid steer loaders should be safety!"

"If we can make a big fuss about safety and make it a selling point of the product. Then even at the beginning, our products may not be able to compete with each other; but as time goes by, our back-end strength, It is to greatly surpass the opponent."

  “After all, when the performance is similar, security becomes the only comparison direction for customers!”

   "Security?" Hearing this, Bamford's eyes gradually narrowed.

   Indeed, because the main work place of the "skid steer loader" is an area with relatively dense personnel and equipment, a slight mistake can easily cause an accident.

   If it can suppress the old opponent in terms of "safety", it will undoubtedly be a very effective selling point.

  Just, how can this "security" be improved?

   Bamford hesitated for a moment, and was just about to ask, when Clement next to him helped him out with the question.

Clement looked at Zhao Guoyang with glowing eyes and said, "Mr. Zhao, I know that you have a technical background and are very capable in design. But in terms of safety, you can easily and completely understand the product of 'Caterpillar'." crushed?"

  Zhao Guoyang smiled calmly when he heard the words, and nodded slowly.

   "Mr. Clement, if I remember correctly, the KT259B3 of 'Caterpillar' should use the traditional double-arm front window to enter and exit the cab, right?"

  After Zhao Guoyang asked this question, Clement was slightly taken aback.

  However, he quickly nodded and replied: "Yes, yes, that is indeed the case. Although the skid steer loader of 'Caterpillar' has many technological innovations, it really has not changed in this respect!"

  Zhao Guoyang gave a "huh", nodded, and then directly sketched in his notebook.

  Seeing him writing like flying, the group of "JCB Company" sitting opposite looked at each other.

  An entourage couldn't help asking in a low voice: "What the **** is Mr. Zhao painting? Just leave our chairman and technical director there?"

   Another member of the entourage shook his head in confusion, and replied: "I don't know, maybe it's some technological innovation?"

   Bamford and Clement were also confused by Zhao Guoyang's actions, and they exchanged glances, both of them looked at a loss.

   Not long after, Zhao Guoyang had finished scribbling.

  He turned the notebook 180 degrees and pushed it in front of Bamford and Clement.

   "No, Mr. Clement, what do you think of my design? Is it better than Caterpillar's two-arm front window entry and exit method?"

  After hearing Zhao Guoyang's words, Bamford and Clement were both surprised.

  After regaining consciousness, the two quickly and seriously looked at what Zhao Guoyang had drawn.

  On the notebook, a scheme that uses a single-arm structure and enters and exits the cab through a separate door on the left appears vividly on the paper.

  (end of this chapter)