King of Industry

  Chapter 415 "Monster" founder

  When BMW's Isenmeier kept advocating the anti-lock braking technology (ABs), Zhao Guoyang in the audience showed disapproval on his face.

   Seeing Zhao Guoyang's disdainful expression, Li Kejian frowned slightly, and said to Nunu on the stage: "Guoyang, what's the matter? From what you mean, it seems that you don't have much interest in this ABs technology?"

  Zhao Guoyang smiled, and said irresolutely: "Mr. Li, I'm actually not denying this technology. In fact, anti-lock braking technology is definitely a trend in the braking system of the motorcycle industry in the future, but..."

"This technology has just been transferred from cars to motorcycles, and there are still many technical aspects that have not been perfected. This kind of simple transplantation will bring about the biggest disadvantage, which is the cost. .”

Zhao Guoyang raised his hand and explained: "As far as I know, the cost of installing an anti-lock braking device on a car is about four to five hundred dollars, and after transplanting it to a motorcycle, the price can be reduced by about half at most. "

   "Then, even if it falls by half, it will cost two to three hundred dollars, right? It is two to three thousand dollars in RMB!"

  Zhao Guoyang asked himself and answered: "This figure is probably worth half of the price of an ordinary motorcycle in our country."

   "So, if you want to apply this technology to motorcycles, it will definitely be impossible without greatly reducing the cost."

   "At this stage, only BMW, which sells high-end cars, can be equipped with this device..."

  Hearing this, Li Kejian nodded seriously, agreeing to Zhao Guoyang's analysis.

  On the stage, Isan Meyer's speech has also come to an end.

  Finally, after thanking the Chinese people for their great love for BMW's products, the boss reluctantly stepped off the stage.

  Isan Meyer's speech made this summit forum enter a small climax, and it also made everyone start talking.

   After all, BMW is a leader in the motorcycle industry. With Isenmeier's status here, everyone must be following him.

  A few rows behind Zhao Guoyang and Li Kejian, Sun Zhengxiao and Li Qinan were also discussing the content of the speech made by the boss Essenmeier just now.

Sun Zhengxiao said in a serious manner: "Mr. Li, just now President Ethan Meyer's speech was really wonderful. I think it was probably the most valuable and thought-provoking speech we could hear at today's summit forum. .”

When Li Qinan heard the words, he clapped his hands and echoed: "That's right, what Mr. Sun said is right. I think the anti-lock brake technology that President Ethan Meyer talked about just now is very useful for the development of our motorcycle industry." instructive."

   "If this technology can really be popularized in the whole industry, the safety factor of motorcycle driving will definitely be improved by leaps and bounds!"

  Hearing what Mr. Li seemed to say from the heart, Sun Zhengxiao couldn't help laughing secretly.

  Speaking of which, Li Qinan and his heavy riding group, among the many types of motorcycles they have produced so far, most of them are small and medium-sized vehicles with 50ml and 80ml.

  The cost of these cars is very low, about two to three thousand yuan.

  If they use this (ABs) anti-lock brake technology on the cars of the heavy riding group, the cost will increase by more than 50%.

   In this case, the advantage of the heavy riding group in small-displacement motorcycles will disappear.

  While Sun Zhengxiao and Li Qinan were fighting each other here, Zhao Guoyang's eyes were completely attracted by the introduction of the beautiful host.

  On the stage, the host is introducing the next guest speaker with a smile on his face.

   "Next, let's welcome Mr. Antonio Ducati, Technical President of Apennine Ducati Motorcycle Company, to give a speech with warm applause!"

  The introduction of the beautiful host did not attract much attention from everyone. The applause from the audience was also sparse.

  But unlike everyone else, Zhao Guoyang sat up straight with a serious expression on his face, silently watching the thin Apennine middle-aged man come on stage.

  In the early 1990s, Chinese people’s understanding of world-renowned motorcycle manufacturers was nothing more than BMW and the “Four Heavenly Kings” of the island country—Honda, Suzuki, Yamaha, and Kawasaki.

  A little more high-end, Harley-Davidson in the United States, not so many people know about it.

  As for Ducati in the Apennine Peninsula, few people have heard of it.

  But Zhao Guoyang, who has the memory of two generations, knows a lot about this Ducati motorcycle manufacturing company.

  In 1926, an engineer of the Ducati family, in the Bologna area of ​​Apennines, and a local gentleman formed a Ducati radio equipment manufacturing company, focusing on the research and production of radio communication technology.

  In the 1940s, although the factory was inevitably destroyed by war. But the engineer of the Ducati family also saw the gradual increase in people's demand for vehicles after the war.

  After several years of "making cars behind closed doors", Ducati finally launched its first locomotive equipped with an electric starter motor and automatic transmission system in the 1950s, officially becoming a locomotive manufacturer.

   After decades of ups and downs, Ducati experienced a series of changes such as asset reorganization and mergers and acquisitions, and finally ushered in a dawn in the early 1990s.

  The Monster series designed by him, with its pure design concept, is refreshing and has achieved great success all over the world.

  The appearance of "Monster" infected thousands of motorcycle enthusiasts, making them loyal fans of "Monster".

   Over the next twenty years, the monster series has continued to evolve, but it has always adhered to its own "monster essence", attracting more and more fans.

   And Ducati has thus entered a glorious period, and has never declined again.

   These are very deep memories of Zhao Guoyang before his rebirth.

   Now that he is reborn, Zhao Guoyang calculates the time, isn't it 1992 when the "monster" was born?

   "Guoyang, what's the matter? Have you heard of this Ducati motorcycle company?" Li Kejian, who was on the side, couldn't help asking curiously when he saw Zhao Guoyang's ecstasy.

His thoughts were interrupted by Mr. Li's voice, Zhao Guoyang smiled and said: "Yes, Mr. Li. Although Ducati's reputation is far below that of famous motorcycle brands such as BMW, Honda, and Yamaha, its All the products are unique. Among some motorcycle enthusiasts in Europe and the United States, they have a very good reputation and good reputation..."

   "Really? I'm really not sure about this!" Li Kejian admitted bluntly when he heard the words.

  Listening to Mr. Li's honest words, Zhao Guoyang explained: "Ducati's cars generally tend to be racing cars, which are different from the family motorcycles we are used to thinking about."

   "Mr. Li, you haven't heard the name of its products, it's quite normal..."

  Li Kejian understood that Zhao Guoyang was comforting himself, so he squinted at him with a smile and said, "Guoyang, what's the matter, are you still afraid that I, an old guy, will be embarrassed by such a small matter?"

   "There are so many motorcycle brands in the world, I don't know this Ducati, what's the shame?"

   "What Mr. Li said is true, but I am hypocritical!" Zhao Guoyang smiled and said frankly.

   Li Kejian really appreciates Zhao Guoyang's character that doesn't beat around the bush.

  In the eyes of this boss, people who are engaged in technology just want to be less fancy.

  Especially at Zhao Guoyang's current age, if he learned to be full of flattery early on, he would be disappointed instead.

When Zhao Guoyang introduced the relevant situation of Ducati Company to Mr. Li, what they didn't notice was that on the seat a few rows away from the right, there was a middle-aged man in a suit who looked quite majestic. Swipe to them.

   "Kiko Aso, is that young man, the one you mentioned who highly praised Kawasaki's CQ350 on the first day of the opening?"

  The middle-aged man with a majestic appearance asked softly the beautiful female assistant wearing a professional suit and ponytail beside him.

  The female assistant who was questioned immediately nodded and replied: "Ha Yi, President Kawasaki, he is right."

  “I was in the crowd at the time, and I heard his comments on the 350cc cruiser of our island country’s three major motorcycle companies. It was really accurate and in place.”

   "If I hadn't seen this young man before, I would have thought he was from our Kawasaki Corporation!" the beautiful assistant lowered her voice.

   "Yoxi, even you, Kiko Aso, a dignified doctor of engineering from Paddy University, said so, then this young man's level must be pretty good."

  The man named President Kawasaki nodded lightly and said: "Anyway, you also said that this young man named Zhao Guoyang is going to give a speech today. I want to take a closer look and see what is so special about him!"

   "President Kawasaki, I don't think you will be disappointed!" the beautiful assistant Tankou opened slightly.

   "Well, by the way, Kiko Aso. Mr. Antonio from Ducati, do you have his information? How is it? Is there anything special that needs attention?"

   "Yes, President Kawasaki."

The beautiful assistant quickly said, "This Mr. Antonio Ducati is the younger brother of Philip Ducati, the chairman of Ducati, and the second largest shareholder of the company. He is a technical background and graduated from Massachusetts Provincial Polytechnic University..."

   "Well, I used to study in America. Will this Mr. Antonio be influenced by the wild style of American motorcycles?"

   Staring at the tall and thin speaker on the stage, the middle-aged man narrowed his eyes and said, "I am quite interested in his speech!"

  Antonio Ducati on the stage didn’t know that he had been targeted by the most knowledgeable people in the industry the moment he stepped onto the stage.

  (end of this chapter)